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All Journal SABAJAYA Jurnal Pengabdian Kepada Masyarakat Juni-Jurnal Pelita Nusa
Sundari, Asri
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Religion Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Pengelolaan SDM di Era Digital pada UMKM Binaan Dinas Koperasi dan Usaha Kecil di Daerah Istimewa Yogyakarta Miswan; Sundari, Asri
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2024): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan sumber daya manusia (SDM) dan konsep kewirausahaan merupakan faktor penting dalam mengembangkan Usaha Mikro, Kecil, dan Menengah (UMKM). Artikel ini membahas hasil pelatihan dan pembinaan untuk UMKM di Daerah Istimewa Yogyakarta, dengan fokus pada pemasaran digital dan branding produk. Metode pelatihan menggunakan kombinasi pendekatan teoritis dan praktis, dengan penyajian materi melalui presentasi PowerPoint (PPT) dan praktek langsung menggunakan media online seperti WhatsApp, Facebook, Instagram, dan TikTok. Selain itu, UMKM juga didorong untuk mendaftar di platform digital SiBakul Jogja yang dikelola oleh Dinas Koperasi dan UKM DIY. Hasil pelatihan menunjukkan bahwa sebagian besar peserta awalnya memiliki pemahaman yang terbatas tentang manajemen SDM, konsep kewirausahaan, dan strategi pemasaran digital. Namun, setelah pelatihan, terjadi peningkatan pemahaman dan kemampuan dalam hal tersebut. Selain itu, pembinaan dilakukan secara langsung dengan bantuan teknis untuk menerapkan strategi pemasaran digital dan branding produk. Hasil akhir menunjukkan bahwa sebagian besar peserta telah memahami mekanisme strategi pemasaran online dan bahkan mengambil langkah-langkah untuk menerapkannya dalam bisnis mereka. Dengan demikian, pelatihan dan pembinaan ini memiliki dampak positif dalam meningkatkan pemahaman dan keterampilan UMKM dalam memanfaatkan teknologi digital untuk mengembangkan bisnis mereka. Disarankan untuk melanjutkan program pelatihan berkelanjutan, berkolaborasi dengan ahli, dan memperkenalkan inovasi dalam materi pelatihan untuk memaksimalkan hasil yang diperoleh dari kegiatan ini.
STRATEGI PEMASARAN TERHADAP OMZET PENJUALAN DI UKHUWAH GROSIR PADALARANG BANDUNG BARAT Yulyanti, Dini; Ma’mun, Saepul; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.81

Abstract

This research is motivated by the importance of marketing strategies in increasing sales turnover in the wholesale sector. Ukhuwah Grosir Padalarang West Bandung is the object of research to examine the extent to which marketing strategies affect the level of sales turnover. This study uses a quantitative approach with a survey method conducted through the distribution of questionnaires to consumers. The research population consisted of 50 consumers, who were also respondents using the census sample technique. The results of the descriptive analysis show that the variables of marketing strategy and sales turnover are in the high category. Furthermore, linear regression analysis shows that there is a significant relationship between marketing strategy and sales turnover. Marketing strategies contribute to explaining the variation in sales turnover, although most of them are still influenced by other variables that have not been studied. Further analysis shows that the improvement of marketing strategies has a positive impact on the increase in sales turnover, which illustrates the contributing relationship between the two variables. This study concludes that marketing strategy has a significant influence on increasing sales turnover at Ukhuwah Grosir Padalarang West Bandung. These findings underscore the importance of implementing effective marketing strategies to drive sales growth in the wholesale sector.
PERAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN DI ERA DIGITAL MENGGUNAKAN BRAND AMBASSADOR Safitri, Syifa Aulia; Wartika, Ai Ika; Maha Dewi, Aura Pridita; Dwi Yulianto, Marsel; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.101

Abstract

The COVID-19 pandemic has provided significant challenges for various business sectors, including the apparel and consumption industries. During these conditions, marketing communication plays an important role in helping the company survive and grow again. This study aims to analyze the effectiveness of marketing communication strategies by using brand ambassadors to increase brand awareness in the digital era. The case study was conducted on Yellow Fit Kitchen, a healthy food catering company, which successfully leveraged influencers as brand ambassadors to reach a wider target market. This study uses a qualitative descriptive approach by collecting data through in-depth interviews, documentation analysis, and literature studies. The results of the study show that the selection of the right brand ambassador, based on characteristics such as suitability, credibility, attractiveness, strength, and the ability to transfer brand value, contributes significantly to increasing brand awareness. This strategy is also effective in building relationships with consumers and strengthening the brand image in a competitive market. In conclusion, effective marketing communication through the use of brand ambassadors can be a relevant strategy and have a positive impact in supporting the company's marketing success in the digital era.
STRATEGI PENETAPAN HARGA: DALAM PERSPEKTIF ISLAM Fariz, Ferdinan; Alfiah Insani, Nurul; Susanti, Susi; Rohadatul Aisy, Zahra; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.109

Abstract

Pricing strategy is an important step that allows companies to classify and classify the products and services produced. Prices reflect the total value that customers provide to benefit from owning or using those products and services. From an Islamic perspective, pricing is based on a balance between demand and supply, which is achieved through agreement and willingness between sellers and buyers. In addition, Islamic economic principles such as fairness, honesty, and market balance are the main cornerstones in setting prices. Effective pricing requires a deep understanding of market dynamics, consumer needs, and economic and Sharia principles. By paying attention to all these aspects, companies can determine prices that not only support the achievement of business goals but also uphold the values of justice and mutual benefit.
STRATEGI PEMASARAN DI ERA DIGITAL DALAM MENINGKATKAN PENJUALAN Widia Lestari, Elsa; Inez Fitria; Miftahul Jannah; Meriyana, Shinta; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.111

Abstract

Perkembangan teknologi di era digital telah mengubah cara perusahaan berinteraksi dengan pelanggan, menjadikan strategi pemasaran digital sebagai aspek penting untuk meningkatkan penjualan produk. Pelanggan kini memiliki akses luas dan mudah terhadap informasi produk dan layanan, sehingga perusahaan perlu mengembangkan pendekatan yang efektif dan efisien untuk menjangkau pasar. Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran digital yang efektif dalam meningkatkan interaksi dengan pelanggan potensial. Metode yang digunakan melibatkan studi literatur dan analisis data terkait penggunaan platform digital seperti media sosial, situs web bisnis, serta teknologi informasi dalam pemasaran. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang sesuai dengan preferensi target pasar, dengan pendekatan interaktif dan penggunaan teknologi terkini, mampu meningkatkan keterlibatan pelanggan secara signifikan. Kesimpulannya, pemanfaatan teknologi informasi dan strategi digital yang tepat menjadi kunci keberhasilan bisnis di era digital.
TAX AMNESTY DALAM PERSPEKTIF SYARIAH: TINJAUAN TERHADAP KEPATUHAN DAN PENERIMAAN PAJAK Dara, Dara Fauzia; Rusmanti Fisabililah, Endah; Nirmalawati, Syifa; Cassena, Dewuwuh; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.115

Abstract

Taxes are Indonesia's main source of revenue to support government operations and the implementation of development programs. However, the level of compliance of individual taxpayers in Indonesia is still low, which can hinder the success of national development which is highly dependent on tax revenue. To overcome this problem, the government implements a Tax Amnesty policy that provides forgiveness of fines and sanctions for tax evaders to increase tax compliance. This study aims to analyze Islam's views on taxes and Tax Amnesty policies, as well as their impact on tax compliance in Indonesia. This study uses a descriptive qualitative method with a literature study as the main data source. The results of the study show that the Tax Amnesty policy is designed to expand the tax database and encourage tax compliance in the future. From the Sharia perspective, taxes are allowed as long as they are aimed at the benefit of the people, with the application of the principle of justice in their imposition and use. Tax compliance is considered important to increase state revenue and support the sustainability of national development.
ANALISIS MANAJEMEN PENDAYAGUNAAN ZAKAT PRODUKTIF PADA BADAN AMIL ZAKAT NASIONAL (BAZNAS) KABUPATEN BANDUNG BARAT Nurjaman, Firman; Oktaviani, Ridha; Ma’mun, Saepul; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.155

Abstract

Pendayagunaan Zakat Produktif merupakan salah satu upaya strategis untuk mengentaskan kemiskinan. Melalui pendekatan ini, para penerima zakat difokuskan pada pemberdayaan sumber daya manusia melalui pelatihan-pelatihan yang bertujuan meningkatkan keterampilan. Pada akhirnya, dana zakat tersebut dapat dimanfaatkan sebagai modal untuk pengembangan usaha mereka. Penelitian ini mengkaji tiga aspek utama dalam pengelolaan zakat produktif oleh BAZNAS Kabupaten Bandung Barat, yaitu: perencanaan, pelaksanaan, dan pengawasan. Penelitian ini menggunakan metode kualitatif untuk mendalami proses manajemen pendayagunaan zakat produktif. Hasil penelitian menunjukkan bahwa: pertama, pada tahap perencanaan, BAZNAS melakukan koordinasi dengan seluruh jajaran amil terkait program zakat produktif. Kedua, pada tahap pengorganisasian, dibentuk tim khusus untuk menjalankan program tersebut. Ketiga, pada tahap pelaksanaan, program zakat produktif dijalankan sesuai rencana yang telah ditetapkan. Keempat, pada tahap pengawasan, dilakukan monitoring terhadap kinerja amil serta pemanfaatan zakat produktif oleh para penerima manfaat.
Indonesia Fariz, Ferdinan; Permana, Ilyas; Hidayatuloh, Fikri; Sundari, Asri
Jurnal Pelita Nusa Vol 5 No 1 (2025): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i1.116

Abstract

Zakat has a strategic role in realizing social justice and poverty alleviation, but its distribution practices in Indonesia still face various obstacles such as low transparency, weak management of amil institutions, and the dominance of consumptive patterns that have less long-term impact. This research aims to analyze the urgency of reorienting the direction and pattern of zakat distribution to be more effective in improving the welfare of the people. The method used is library research by reviewing the literature, regulations, and relevant results of previous research. The results of the study show that the distribution of zakat needs to be directed from traditional consumptive patterns to productive patterns that are able to empower mustahik to become new muzakki. This reorientation emphasizes the importance of transparency, program innovation, professionalization of amil, and synergy between the government and the community in the management of zakat. In conclusion, the reorientation of zakat distribution is a strategic step to optimize the economic function of zakat in reducing social disparities and strengthening equitable development in Indonesia.
STRATEGI RENCANA PEMASARAN PERUMAHAN DALAM MENINGKATKAN PENJUALAN Abdul Kamil, Imam; Alief Gilang, Muhamad; Pamungkas, Gilang; Abdillah, Ilham; Sundari, Asri
Jurnal Pelita Nusa Vol 5 No 1 (2025): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i1.117

Abstract

This research aims to find problems, solve problems and develop new knowledge, by analyzing a case to find out a marketing plan that is suitable for marketing in "Cilame Permai" housing, the research method uses qualitative methods, because researchers can directly enter the object, carry out exploration questions, so that problems can be found clearly. Researchers in carrying out the qualitative research process can explore an object, the aim of this research is to find out suitable strategies for marketing houses in Cilame Permai (PT. Suburland). The marketing strategy used by PT. Suburland is to pay attention to housing marketing strategy indicators such as sales volume, sales growth rate, closing rate, return on investment, market share, customer satisfaction, awareness and brand recognition as well as marketing strategy dimensions, namely market segmentation, targeting, positioning, marketing mix, digital marketing, direct sales strategy, public relations strategy and product and service innovation, with this pattern PT. Subur Abadi Putra can find out the advantages and disadvantages as well as the opportunities that exist in the Cilame Permai housing complex.
PEMASARAN ERA MODERN E-COMMERCE: PENGARUH E-COMMERCE SEBAGAI STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN RIZKY OLSHOP Rahmadini, Salsa; Arobiansyah, Novaldi; Bastian Rabani, Dimas; Akbar, Raihan; Sundari, Asri
Jurnal Pelita Nusa Vol 5 No 1 (2025): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i1.123

Abstract

Rizky_olshop is an online store that sells thrifted products such as jackets and vests through the Shopee platform. Despite taking advantage of promotional features in the form of video and live streaming, the store still faces challenges in increasing sales. This research uses a qualitative method with a descriptive approach, through the collection of data from various sources, such as books, previous research reports, and semi-structured interviews. The results of the study show that although Rizky_olshop can utilize the Shopee platform as a sales medium, diversifying the marketing platform and applying more varied promotional methods has the potential to improve sales performance. In addition, improving product quality and customer service is also an important factor in building consumer trust and loyalty. With the consistent implementation of these strategies, Rizky_olshop have the opportunity to achieve greater success in the increasingly competitive e-commerce market.
Co-Authors Abdillah, Ilham Abdul Kamil, Imam Akbar, Raihan Alfiah Insani, Nurul Alief Gilang, Muhamad Alvi Farhani Noviani Arobiansyah, Novaldi Ayu Lestari Bastian Rabani, Dimas Benfidastafo, Beny Bunyamin, Bubun Cassena, Dewuwuh Dara, Dara Fauzia Dwi Yulianto, Marsel Fariz, Ferdinan Fauzia, Dara Hidayatuloh, Fikri Husen, Susgrandini Inez Fitria Inez Fitria, Inez Irfan Saefuloh Ma'mun, Saepul Ma'mun, Saepul ` Maha Dewi, Aura Pridita Ma’mun, Saepul Meriyana, Shinta Meryana, Shinta MIFTAHUL JANNAH Miswan Moch Dadi Fitriyadi Nirmalawati, Syifa Nurjaman, Firman Nurrojiyanti, Sinta Oktaviani, Ridha Pamungkas, Gilang Permana, Ilyas Pridita Maha Dewi, Aura Rahayu, Neng Sri Rahmadini, Salsa Rohadatul Aisy, Zahra Rusmanti Fisabililah, Endah Safitri , Syifa Aulia Safitri, Syifa Aulia Supriadi, Cepi Susi Susanti Wartika, Ai Ika Widia Lestari, Elsa Yulianto, Marsel Dwi Yulyanti, Dini