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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Bisnis, Manajemen, dan Informatika Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Juripol Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Accounting and Business Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Social Responsibility Projects by Higher Education Forum Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Economics and Management Sciences Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi
Hesti Sabrina
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH GAYA HIDUP DAN PENGETAHUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DI KOTA MEDAN Hesti Sabrina; Eka Dewi Setia Tarigan; Amrin Mulia Utama Nasution; Tohap Parulian
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 1 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i1.11311

Abstract

Peningkatan populasi manusia yang terus berkembang pesat membawa dampak terhadap lingkungan yang memicu pemanasan global, hal ini menyebabkan sebagian besar konsumen yang peduli dengan ekosistem lingkungan berupaya untuk melakukan pembelian produk-produk yang ramah lingkungan guna mendukung keberlanjuan bisnis dan lingkungan yang tetap terpelihara. Penelitian ini dilakukan terhadap 100 orang konsumen di kota Medan yang memiliki perilaku gaya hidup ramah lingkungan dan yang memiliki pengetahuan akan pentingnya perilaku ramah lingkungan yang pernah melakukan pembelian produk ramah lingkungan.
Antecedents Of Customer Satisfaction And Repurchase Intention Use Financial Technology (Fintech) Go Pay In Medan City Eka Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti Sabrina; Tohap Parulian; Yuni Syahputri
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.556

Abstract

The purpose of this study was to analyze the effect of perceived ease of use and trust on the customer satisfaction and repurchase intention of fintech go pay consumers in Medan city and determine the effect of customer satisfaction in mediating perceived ease of use and trust on the repurchase intention of fintech go pay in Medan city. This study use a samples was 100 respondents, which were taken proportionally from every area in Medan City, the sampling technique was carried out purposive. The analytical method used is partial least square through the software smartPLS3.
Analisis Keputusan Pembelian Emina Cosmetics Di Kota Medan ditinjau Dari Produk Involvement Dan Word Of Mouth Amrin Mulia Nasution; Isnaniah Isnaniah; Hesti Sabrina
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 2 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i2.11719

Abstract

Penelitian ini bertujuan untuk menganalisisKeputusanPembelian Emina Cosmetics di kota Medanditinjau dariroduk Involvement dan Word Of Mouth.Metode penelitian yang dilakukan adalah penelitian asosiatif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah seluruh Konsumen produk Emina Cosmetics di kota Medan. Adapun sampel yang digunakan sebanyak 114 orang.Pengolahan data menggunakan perangkat lunak SPSS versi 23, dengan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (1) secara parsial variabel Produk Involvement mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(2) secara parsial variabel Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan.(3) secara simultan terdapat pengaruh yang positif dan signifikan antara variabel Produk Involvement dan Word Of Mouth mempengaruhi Keputusan Pembelian Emina Cosmetics di kota Medan
THE INFLUENCE OF ENTREPRENEURSHIP SPIRIT AND ENTREPRENEURSHIP VALUE ON BUSINESS SUCCESS IN TEMBUNG BERSATU PERCUT SEI TUAN Dahrul Siregar; Hesti Sabrina
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the influence of entrepreneurial spirit and entrepreneurial values ​​​​on business success in UKM Tembung Bersatu, Percut Sei Tuan District. The research method used is exploratory research, where variables are measured using a Likert scale. Methods of data collection are done by interview (interview), with a list of statements (Questioner) and study documentation. The population in this study were all Tembung Bersatu UKM. a total of 40 SMEs. Sampling using the saturated sampling method or better known as a census. In this study, the population was relatively small, namely 40 people. Processing data using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis.
Impact of demographic segmentation and psychographic segmentation on purchase decisions of K beauty products Eka Dewi Setia Tarigan; Tohap Parulian; Hesti Sabrina; Patar Marbun; Amrin Mulia Utama Nasution
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.171

Abstract

The booming development of k pop and k drama has brought many changes to the products purchased by the public. One of the products that are most influenced by k-pop and k-drama are beauty products that are much liked by Indonesian women. Indonesian women really like the beauty of k-pop and k-drama Korean artists so that Korean Hallyu is the current trend. This study used a purposive sampling method with a total sample of 100 people with the sample criteria being women aged 17 years and over who had purchased k beauty products at least three times. This research was conducted to find out whether the demographic segmentation variables consisting of age, occupation, income influence the decision to purchase k beauty products and the psychographic segmentation variables consisting of indicators; values, lifestyle and personality affect consumer purchasing decisions for k beauty products. Partially, each of the demographic and psychographic segmentation variables has a positive and significant effect on the purchasing decision of k beauty products. Simultaneously the two independent variables also have a positive and significant influence so that all hypotheses are accepted.
Prospek Lidi Kelapa Sawit Bagi Petani Sawit Rakyat Dan Perkebunan Di Kecamatan Pantai Labu Kabupaten Deli Serdang Yuni Syahputri; Hesti Sabrina; Raudha Anggraini Tarigan; Muhammad Usman
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 3 (2023): Maret 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.572 KB) | DOI: 10.47065/jrespro.v3i3.3251

Abstract

Oil palm is a plant that has benefits for humans by processing its fruit into oil, besides that the fruit and trunk of oil palm can also be used as particle board. The fronds of oil palms have so far only become waste and are not utilized properly. Palm oil sticks are also no less important in providing additional income to the palm oil farmer. But because of the lack or lack of knowledge of the community in managing palm sticks into a craft that has economic and aesthetic selling value, so many branches or palm fronds are not produced properly. So that it causes piles of palm fronds on plantation land. The method used is the Knowledge sharing method. Knowledge sharing method. Knowledge sharing is a method or activity in knowledge management that is used to provide and disseminate knowledge, ideas, experiences, or skills from a person, department, organization, agency, or company to create a basic need for cooperation.
Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Inilai Perusahaan Pada Perusahaan Pt H.M Sampoerna Yang Terdaftar Di Bursa Efek Indonesia I Periode 2016-2020 Ivana Elisabet Siahaan; Teddi Pribadi; Muhamad Yamin Siregar; Hesti Sabrina; Alfifto Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1693

Abstract

This study aims to examine and find out how the effect of Profitability (ROE) and Company Growth (TAG) on Firm Value (PBV) at PT H.M Sampoerna which is listed on the Indonesia Stock Exchange. This research is an associative research and the type of data used is quantitative data. The first data analysis technique is descriptive statistics, classical assumption test, multiple linear regression analysis, then hypothesis testing with the help of SPSS 25 application. The results of this study indicate that partially profitability has a positive and significant effect on firm value and firm growth has a positive and significant effect on firm value. Simultaneously it was found that profitability and company growth had a positive and significant effect on firm value. 
The influence of social media marketing and celebrity endorsers on purchase intention with source credibility as a moderator variables Herti Sitorus Br; Suryani Wan; Sabrina Hesti
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1357

Abstract

This study aims to determine the influence of social media marketing and celebrity endorsers on purchase intention with source credibility as a moderator variable in Scarlett Whitening. This type of research is associative, that is, research to determine the relationship or influence between two or more variables using a linkert scale. The population of this study was Scarlett Whitening users with a sample of 170 respondents in the city of Medan, using the hair formula technique. Metode data analysis using SmartPLS 4, with descriptive analysis, Outer Model and Inner Model. The results of the study square of 0.692 on purchase intention so that it can be explained the influence of exogenous variables, namely social media marketing, celebrity endorsers simultaneously by 69.2% including strong and moderate. Based on the moderation test, Source credibility did not significantly moderate the influence of social media marketing on purchase intention with a moderation path coefficient of -0.080 with a statistical t value of 2,276 > 1.96 and P values of 0.131 > 0.05. Source credibility significantly moderates the influence of celebrity endorsers on purchase intention with a moderation path coefficient of 0.112 with a statistical t value of 1,120 > 1.96 and p values of 0.011 < 0.05.
THE INFLUENCE OF BAG QUALITY PERCEPTION, BRAND IMAGE, PRICE PERCEPTION AND PROMOTION ON PURCHASE DECISIONS Nur Abwaini Nasution; Eka Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti Sabrina
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

the purpose of this study was to determine and analyze the effect of perceived quality, brand image, price perception and promotion on purchasing decisions on Oppo smartphone users in Billah Hilir District, Labuhanbatu Regency, North Sumatra. The population in this study were all Oppo smartphone users in the District of Bilah Hilir, Labuhanbatu Regency, North Sumatra and the sample from the study were people who bought Oppo smartphones directly at 12 smartphone counters in Bilah Hilir District, Labuhanbatu Regency, North Sumatra. The technique used in the sampling of this research is by using a purposive sampling technique. The analytical tool used is multiple linear regression analysis because more than one independent variable is used with the SPSS program. Based on the results of the analysis that has been carried out, it shows that perceived quality, brand image,
Dampak Modal dan Tenaga Kerja Terhadap Pendapatan Usahatani Jamur Tiram: Studi Kasus di Desa Laut Dendang Sihombing, Humisar; Dina Sarah Syahreza; Hendra Saputra; Hesti Sabrina
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1413

Abstract

This research was conducted in Desa Laut Dendang, Kecamatan Percut Sei Tuan. The population for this study consists of all oyster mushroom farms, totaling 150 individuals, with a sample size of 60 individuals selected using Random Sampling. The data collection instrument was a multiple-choice questionnaire that had been tested for validity and reliability. Classical assumption tests included tests for normality, multicollinearity, and heteroscedasticity. Hypothesis testing was conducted using multiple linear regression analysis, F-test, and t-test. The validity test results showed that rhitung > rtabel for each questionnaire item, and the reliability test yielded Cronbach's alpha values of 0.842 for variable X1, 0.725 for variable X2, and 0.680 for variable Y. These values are greater than the significant level of rtabel, which is 0.361. Data analysis for each variable produced the multiple regression equation Y = 8.839 + 0.344X1 + 0.227X2 + e. The R2 value of 0.544 indicates that X1 and X2 explain 54.4% of the variance in variable Y, while the remaining 45.6% is explained by other variables not included in this study. The partial test results indicate that each independent variable significantly affects the dependent variable, with a significance level less than 0.05. The simultaneous test results show an F-value of 6.812 with an Ftabel of 3.160, meaning Fhitung > Ftabel at a significance level (α) of 0.012 < 0.05. This means the hypothesis is accepted, indicating that Capital and Labor significantly affect the Income of Oyster Mushroom Farming in Desa Laut Dendang, Kecamatan Percut Sei Tuan.
Co-Authors Ahmad Prayudi Akman Daulay Alfifto Amrin Mulia Nasution Amrin Mulia Utama Nasution Andre Hasudungan Lubis Aribowo Aribowo Dahrul Siregar Dian Permata Sari Dimas Dolok Saribu, Alfriado Leonard Noprian Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Eka Dewi Setia Trg Elisa Fitri Finta Aramita Gultom, Smailisy Haryaji Catur Putera Husman Hasbiana Dalimunthe Hendra Saputra Herti Sitorus Br Hery Syahrial Hrp, Nindy Nazwa Putri Indawati Lestari Indra Sakti Ira Arnie Yuvira Isnaniah Isnaniah Ivana Elisabet Siahaan Jafar Syahbuddin Ritonga Kartika, Adelya Khairunnisak Khairunnisak Khairunnisak Khairunnisak LUBIS, ADELINA Luthfy, M. Riza M. Yamin Siregar Maria, Yana Maulana, Syeh Aditya May Hana Bilqis, May Hana Muhamad Yamin Siregar Muhammad Usman Mulia, Amrin Nabilla Salsabil Sausan Nur Abwaini Nasution Patar Marbun Pelawi, Loy Rananta Putri Irsyi, Salsabilla Rahayu, Ajeng Rahmadhani, Sari Nuzullina Raudha Anggraini Tarigan Salman, Fahd Abdillah santireciaaprillia Saragih, Anggian Syahputra Sihombing, Humisar Sihotang, Jhonatan Krismanto Surya Kumar Suryani Wan Syahreza, Dina Sarah Tarigan, Desi Pitria Br Teddi Pribadi Tohap Parulian Wan Rizca Amela Wan Rizca Amelia Wan Suryani Yuni Syah Putri Yuni Syahputri Zalianty, Nabila