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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Journal of Sustainable Economic and Business IJEMA
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Fashion Innovativeness, Perceived Severity, Perceived Vulnerability, Dan Hedonic Motivation Terhadap Behavioral Intention Penggunaan Smartwatch Rukyan Pauzi; Mas Wahyu Wibowo
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 2 (2026): IJEMA - Februari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini menganalisis pengaruh Fashion Innovativeness, Hedonic Motivation, Perceived Severity, dan Perceived Vulnerability terhadap Behavioral Intention penggunaan smartwatch pada mahasiswa Generasi Z di Jakarta Barat. Kajian ini berlandaskan pada Protection Motivation Theory (PMT) dan Fashion Consciousness, dengan pendekatan kuantitatif menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Metode penarikan sampel menggunakan teknik purposive sampling dengan sampel minimum yang berjumlah 155 responden. Pada model struktural ditemukan bahwa Fashion Innovativeness (t = 5,712; p < 0,001), Hedonic Motivation (t = 4,865; p < 0,001), dan Perceived Severity (t = 3,214; p < 0,01) berpengaruh positif signifikan terhadap Behavioral Intention. Sebaliknya, Perceived Vulnerability (t = 1,203; p = 0,229) tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa faktor emosional dan gaya hidup (fashion dan motivasi hedonis) lebih dominan dibandingkan persepsi risiko kognitif dalam memengaruhi niat Generasi Z untuk mengadopsi smartwatc
Analysis of Perceived Severity, Perceived Vulnerability, Attitude, Subjective Norms, and Perceived Behavioral Control on the Intention to Continue Using a Smartwatch, with Age as a Moderating Variable Grace Intan Karlina Lidia Simanjuntak; Mas Wahyu Wibowo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 4 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i4.709

Abstract

Smartwatches are wearable devices that are increasingly used to support health monitoring, physical activity, productivity, and healthy lifestyles. However, the sustained use of smartwatches remains a challenge because not all users continue using these devices over the long term. This study aims to examine the effects of perceived severity, perceived vulnerability, attitude, subjective norms, and perceived behavioral control on users' continuance intention to use smartwatches, with age serving as a moderating variable. The study integrates Protection Motivation Theory (PMT) and the Theory of Planned Behavior (TPB) and adopts a quantitative survey design. Data were collected from 303 smartwatch users in the Greater Jakarta area belonging to Generation Z and Generation Y and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that attitude, subjective norms, and perceived behavioral control have positive and significant effects on users' continuance intention to use smartwatches, whereas perceived severity and perceived vulnerability do not have significant effects. Furthermore, age significantly moderates the relationships between perceived vulnerability and continuance intention, and between perceived behavioral control and continuance intention, but does not moderate the relationships involving perceived severity, attitude, or subjective norms. These findings suggest that the sustained use of smartwatches is driven more by users' positive attitudes, social influences, and perceived behavioral control than by their perceptions of health threats.
Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol. 9 No. 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Building Customer Loyalty through Relationship Quality Andhika Hendrianto; Mas Wahyu Wibowo
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.314

Abstract

Objectives: This study aims to examine the effects of relationship quality dimensions, namely customer satisfaction, trust, and commitment, on customer loyalty in a Business-to-Business (B2B) context within the manufacturing industry at PT Indonesia Steel Tube Works (ISTW).Methodology: This research employs a quantitative approach using a survey method, with data collected from 119 B2B customers of PT ISTW who are directly involved in purchasing decision-making processes.Finding: The results show that customer satisfaction and trust do not have a significant direct effect on customer loyalty, indicating that in mature B2B relationships these variables primarily function as basic relational prerequisites rather than key drivers of loyalty. Conversely, commitment has a positive and significant effect on customer loyalty, highlighting the importance of relational attachment and a long-term orientation in sustaining B2B partnerships.Conclusion: This study concludes that commitment represents the primary determinant of customer loyalty in B2B manufacturing relationships.
Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food Yuliasih Puji Rahayu Hardy; Mas Wahyu Wibowo
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.324

Abstract

Food waste remains a major global sustainability challenge, particularly at the consumer level where suboptimal food is frequently rejected despite being safe and nutritious. Objectives: This study aims to examine the effects of attitude, subjective norms, perceived behavioral control, and food waste awareness of consequences on consumers purchase intention of suboptimal food. The study integrates the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) theory to explain pro-environment purchasing behavior. Methodology: A quantitative approach was applied using survey data collected from 228 consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: The results show that attitude and subjective norms have a strong and significant positive effect on purchase intention, while food waste awareness of consequences also contributes significantly. Perceived behavioral control, however does not significantly influence purchase intention. Conclusion: These findings suggest that psychological and moral factors play a critical role encouraging consumers to purchase suboptimal food and reduce food waste. The study provides important implications for marketers, policymakers, and sustainability campaigns aimed at promoting sustainable consumption behavior.
The Influence of Health Consciousness, Ecological Motives, and Environmental Knowledge on Purchase Intention Toward Green Cosmetic Products Shofiyatun Khasanah; Mas Wahyu Wibowo
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study examines the influence of health consciousness, ecological motives, and environmental knowledge on purchase intention toward green cosmetic products. The study focuses on consumers residing in Jakarta who demonstrate an intention to purchase environmentally friendly cosmetics A quantitative method was utilized with purposive sampling, leading to 195 valid participants. Data was gathered using a structured survey and subsequently analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) aided by SmartPLS 4.0. The results show that health consciousness, ecological motives, and environmental knowledge all significantly and positively influence purchase intention. These outcomes suggest that both personal health factors and awareness of environmental issues are crucial in determining consumer preferences for eco-friendly cosmetic products. Keywords: Health Consciousness, Ecological Motives, Environmental Knowledge, Purchase Intention
Co-Authors Adi Hendiawan Adi Nurmahdi Ahmad, Fauziah Sh Alfianto, Yogi Fahreza Ali Ali Hanafiah Andhika Hendrianto Andre Ludya Liap Anggraini , Inneke Anik Herminingsih Ari Apriani Dewi Nusraningrum Didik J Rachbini Ding Chong Dudi Permana Dwyliego septo wicaksono Erna Sofriana Imaningsih Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Grace Intan Karlina Lidia Simanjuntak Hamsah, Dian Indriyani Handyastuti Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Mawardi, Hakimah Neng Ayu Sri wahyuni Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Reinarto, Riko Rina Astini Ririn Wulandari Rukyan Pauzi Setyo Riyanto Shofiyatun Khasanah Sri Wahyuni Veithzal Rivai Zainal Wanda Yulia Utami Yuliasih Puji Rahayu Hardy