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All Journal Jurnal Manajemen Dan Kewirausahaan Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Ekonomi Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Scientium Management Review Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Mahrani, Sri Wiyati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH TRANSFORMASI DIGITAL, PELATIHAN BERBASIS TEKNOLOGI, DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN (STUDI PADA UKM MAKANAN DAN MINUMAN DI KECAMATAN BARUGA KOTA KENDARI, INDONESIA) Suprianto, Ghalib; Mahrani, Sri Wiyati
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2274

Abstract

This study aims to analyze the effect of digital transformation, technology-based training, and organizational culture on employee productivity in food and beverage Small and Medium Enterprises (SMEs) located in Baruga District, Kendari City. The research uses a quantitative approach with a survey method. Data were collected through structured questionnaires distributed to employees. The population consists of employees working in food and beverage SMEs in Baruga District. A total of 116 respondents were selected using purposive sampling, with criteria including employees who have worked for at least two years and are involved in operational activities. Data were analyzed using multiple linear regression. The results indicate that digital transformation, technology-based training, and organizational culture have a positive and significant effect on employee productivity, both partially and simultaneously. Among these variables, digital transformation has the most dominant influence.
Co-Authors Adam, Laode Bahana Alam, Ryan Saputra Aldri Frinaldi Amstrong, Valentinus Buyung Sarita Dewi, Arum Destiana Fajar Saranani Fatimah, Sri Nur Hastuti Hastuti Istianandar, Farhan Ramdhani Ittaqullah, Nurul Kalni, Kalni La Hatani Moh. Amin Muhammad Reza Aulia Nehru, Triwulandari Novanda, Della Sagita Nurdiani, Tanti Widia Nurwati Nurwati Nurwati Oehoedoe, Muhammad Sabrian Patwayati, Patwayati Riesna Apramilda S., Nursaban Rommy Suprianto, Ghalib Susatyo Adhi Pramono, Susatyo Adhi Syafitri, Sulistiani Tangalayuk, Agustinus Windayani, Windayani Yusuf, Abdul Razak Zainuddin, Muhammad Zabir