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Sigit Ratnanto
Universitas Nusantara PGRI Kediri
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Effect of Shopee Ads, Shopee Vouchers and Customer Reviews on Consumer Decisions for Make Over Cosmetic’s at Shopee Usna, Nisaul; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tgdmpd30

Abstract

Researh Aim : This study seeks to examine the impact of Shopee Ads, Shopee Vouchers, and customer reviews on consumer decisions for Make Over products on Shopee. Design/Methodology/Approach : This research uses a quantitative approach with causality techniques. Data was collected through questionnaires from 40 respondents selected by purposive sampling method. Data analysis was carried out using multiple linear regression tests. Reseacrh Finding : The research showed that Shopee Ads, Shopee Vouchers and customer reviews significantly influenced consumer decisions both partially and simultaneously. These three factors play an important role in influencing consumer decisions to buy make over products at Shopee Theoretical Contribution/Originality : This research makes a theoretical contribution by enriching the literature on the effectiveness of digital promotional tools in the context of e-commerce, especially on the variables Shopee Ads, Shopee Vouchers, and customer reviews. Pratical/Policy Implications : The findings of this study provide guidance for businesses to maximize promotions through Shopee Ads and Shopee Vouchers and maintain positive customer reviews. This strategy can increase consumer loyalty and product competitiveness in the marketplace Research Limitations : This research has limitations on a small sample size and focuses on one e-commerce platform, namely Shopee. Further research could include other platforms to understand the different effectiveness of digital promotional tools
The Influence of Discounts, Free Shipping, and Flash Sales on Purchase Decisions for The Originote Skincare Products on Shopee Lusiana; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6038

Abstract

Abstract (in English) Research aim: The aim of this research is to analyze the influence of discounts, free shipping and flash sales on purchasing decisions. purchase The Originote skincare products on shopee Good in a way separated and also in a way simultaneously . Design/Methode/Approach: This study applies a quantitative approach with a type of research that focuses on causal relationships. The sampling technique involved 40 customers who had purchased The Originote skincare products on Shopee. For data analysis, multiple linear regression tests were used, and data processing was carried out using SPSS version 25. Research Finding: This study shows that discounts, free shipping, and flash sales have a significant influence on purchasing decisions for The Originote skincare products on Shopee. Theoretical contribution/Originality: This study enriches the literature on digital marketing by analyzing the factors that influence purchasing decisions on e-commerce platforms. With a focus on discounts, free shipping, and flash sales, this study provides new insights into how marketing strategies can influence consumer behavior in the digital era. Practitioner/Policy implications: This study provides practical benefits for The Originote company in increasing purchasing decisions for The Originote skincare products on Shopee. Research limitation: This study only focuses on discounts, free shipping, and flash sales as independent variables. However, there are still other variables that can affect the dependent variable and need to be studied further. Keywords: discount, free shipping, flash sale and decision purchase
The Influence of Price, Quality, and Location on Purchasing Decisions at TJA Tech Second-Hand Laptop Store Kediri Pramesthi, Luri Julia Puput; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/bzdph059

Abstract

Research aim : This research study seks to examine how price, quality and location influence the decision-making process of consumers purchasing second-hand laptop at TJA Tech Kediri Design/Methode/Approach : This research employs a quantitative approach with a casual design. The target of this research includs consumers who have bought second-hand laptops from TJA Tech Kediri. The study’s sample consist of 40 respondents,  chosen through a questionnaries. The method of data analysis applied in this research ismultiple linear regression. Research Finding : The outcomes of this research reveal that pricing and quality exert a otable influence, while location does not significantly affect the buying decision at TJA Tech Second-Hand Laptop Store in Kediri. Theoretical contribution/Originality : It holds a significant impact on the consumer’s decision-making process. This study investigates the intricate connection among these three factors analyzing the manner in which  their interactions shape consumer preferences and influence customer buying choices.. Practitionel/Policy implication : The research offers practical insights for TJA Tech Kediri to enhance purchasing decisions by considering price, quality, and location in their marketing strategy, as well as increasing sales volume. Research limitation : This study only discusses three main variables: price, quality, and location. Other factors that may also influence purchasing decisions, such as promotions or services, are not covered in this study.
The Influence of Training and Human Resource Development in the Context of Improving Work Morale and Employee Performance in Mas Medal Ikat Weaving MSMEs Bandar Kidul Kediri Wahyudiono, Muji; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/vgx7r816

Abstract

Research aims: This research investigates the effects of human resource development and training on employee performance and morale, seeking to measure the degree to which these two independent variables contribute to the outcomes can increase employee motivation and productivity in the organization. Design/Methode/Approach :: this study employs a quantitative causal research approach. Data were gathered using a questionnaire filled out by 30 respondents. To assess the impact of human resource development, multiple linear regression analysis was conducted, training, employee performance and work morale. Research findings: demonstrate that training exerts a positive and substantial impact on both employee performance and work morale. Additionally, the development of human resources significantly affects these two dependent variables. Overall, HR training and development explains 62% of the variability in employee performance and morale. The following research strengthens previous literature regarding the importance of training and human resource development in increasing work motivation and productivity. These findings provide additional empirical evidence of a positive relationship between these variables. Companies are advised to continue to improve the quality of HR training and development programs by ensuring the relevance of the material, support from superiors, and adequate facilities. This can help create a more competent and motivated workforce. Implications for practitioners/policy: This research is limited to a relatively small sample size and includes only one company. Further research can be carried out more widely to increase the generalizability of the results.
The Influence of Product Design, Price, and Service Quality on Purchase Decisions in Laluv Buket Home Business in Nganjuk Regency Faiza, Lisa Dwi Nur; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6298

Abstract

Research Objectives: This study aims to determine whether product design, price, and service quality affect consumers' decisions in purchasing products at Laluv Buket's home business in Nganjuk Regency. Design/ Method/ Approach:  This study uses a causality quantitative method with non-probable techniques, especially purposive sampling with respondents being buyers of Laluv Buket in the last 6 months without limiting the domicile of 40 respondents who will be analyzed performing validity analysis, reality tests, classical statistical diagnostics, coefficient determination, and multiple linear regression tests as well as hypothesis tests with SPSS version 23 research tools. Research Findings: The outcome of this study reveals that product design, price, and service quality exert a meaningful influence and simultaneous role in shaping purchasing decisions in Laluv Buket's home business in Nganjuk Regency. Theoretical Contribution/Originality of Research: This research contributes to factors that affect purchasing decisions, especially in the bouquet business, with aspects that affect product design, price, and service quality. This is expected to add literature in understanding consumer behavior, especially in local areas. The novelty of this study lies in the combination of three independent variables, namely product design, price, and service quality on purchasing decisions and research objects in local areas such as home businesses that have rarely been researched by previous research. Practical/Policy Implications: This study provides practical suggestions for Laluv Buket's home business in Nganjuk Regency. Research Limitations: This study only focuses on Laluv Buket's home business so that the results found are not completely the same as other similar businesses in urban areas. In addition, this study only focuses on three independent variables in determining purchasing decisions, namely product design, price, and service quality. In the next study, it is expected to add variables such as promotion and location for more relevant results.
The Effect of Service Quality, Price, and Product Quality on Customer Satisfaction at Kana Eatery Coffe Kediri Salsabillah, Natasya Firmanda; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6337

Abstract

Research aim : This case aims determine factors that affect customer satisfaction. Design/Method/Approach : This case uses quantitative research methods. The research technique research is causality research  questionnaires  survey research methods, which are part of quantitative research. The population used all customers visit and products more than once at Kana Eatery Coffee Kediri. The sampling method applied in this case is non-probability sampling with an accidental sampling approach. Research Finding : Researchers found problems related to service quality, price, and product quality. Theoretical contribution/Originality : Coffee Shop is a place that is familiar to the community. Coffee shops are not only used for eating/drinking, but can also be used as a place to relax and gather with family and friends. Practitionel/Policy implication : The results of this study indicate that service quality partially has no effect on customer satisfaction. Price partially affects customer satisfaction. Product quality partially has no effect on customer satisfaction. Service quality, price, and product quality simultaneously affect customer satisfaction. Research limitation : In the data collection process, the information submitted by respondents through questionnaires often does not fully reflect their original opinions. This can occur due to differences in thinking, perception, and understanding between respondents, as well as other factors such as the level of honesty when filling out the questionnaire.  
Co-Authors Agus Arifin, Agus Aliami, Sri Anas, M. Anas Anas, Mohammad Fahrul andi hermawan Andika, Dimas Andini, Nandha Febriyana Anggraini, Renita septya Anggraini, Vidiya Ayu Aprilian, Renaldi Cori Astri Dewanti, Melina Badrus Zaman Bambang Agus Sumantri, Bambang Agus Bhakti, Vicky Eka Chrisando, David Cindia, Ike Daniella, Viona Reza Binta Dewi, Aulia Tri Nanda Dewi, Cindhy Cantika Dian Kusumaningtyas, Dian Djoko S, Edy Djoko Soeprajitno, Edy Edy Santoso Ema Nurzainul Hakimah, Ema Nurzainul Ernestivita, Gesti Faiza, Lisa Dwi Nur Fauzi Ahmad Muda Fauzi, Diah Ayu Septi Fitriana, Sonia Ayu Fitriyasari, Devi GESTY ERNESTIVITA Hakimah, Emma Nurzainul Hermin Istiasih Herry Purnomo Hery Purnomo Ichsannudin Ichsannudin, Ichsannudin Khoiriyah Khoiriyah Kumaladewi, Aprelya Kurniasari, Mariana Laili Kurniawan, Luvi Kurniawan, Rony Kurniawan, Rony Kurniawan, Rony Kurniawan Kusmaningrum, Anggraini Kusnuariyanti, Nadila Intan Kusuma Hadi Soejoko, Dodi Leksono, Poniran Yudho Lestari, Ribut Yuni Lukman, Lala Lusiana M. Zainal Abidin Marbella, Rosha Yunita Tri Mardiana, Neyla Margareta, Bella Mauji, Quinita Salamah Maulana, Elang Moch. Wahyu Widodo Muhammad Luthfi Nikmah, Zainatu Alvin Noor Azura Alias Dina Novitasari, Inggrit Nur Solikin Nurhuda, Mohamad Nuril Hasanah, Ratna Paronaliya, Depi Poniran Yudho Leksono Pramesthi, Luri Julia Puput Prasojo, Aji Prastiwi, Alma Wahyu Prastya, Nanang Dwi Pratiwi, Ada Karen Prayogy, Mia Dwi Prihatini, Widi Puspita, Anisa Puspitarini, Jetty Purbaningrum Putra Pratama, Ilham Putri Wijayanti Putri, Arti Melysiani Putri, Dita Dwi Cintya Qoirunissa, Destriella raharjo, itot bian Rahayu, Dea Amelia Rahmad, Mahdun Rino Sardanto Risky Aswi R, Risky Romadhona, Rizal Wahyu Safira, Rizqa Salsabillah, Natasya Firmanda Samari Samari Samari Samari, Samari Sari , Yunika Amelia Widya Sasongko, M. Zuhdi Sasongko, Muhammad Zuhdi Shafitri, Ajeng Nopiyanti Wulan Shoimah, Laili Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo Surya, Mario Jonea Adi Susi Damayanti, Susi Trimurti, Andi Fajar Tyas, Dwi Suryaning Usna, Nisaul Wahyudiono, Muji Wibowo, Andrik Wicaksono, Moch Niko Aji Wulandari, Alfina Yudho Leksono, Poniran Zuhdi Sasongko, Muhammad Zulistiani Zulistiani, Zulistiani