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Sigit Ratnanto
Universitas Nusantara PGRI Kediri
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PERSPEKTIF PELAKU UMKM DALAM UPAYA MENINGKATKAN KUALITAS PRODUK UNTUK MENCIPTAKAN KEPUASAN DAN LOYALITAS ( STUDI KASUS USAHA TAHU BAPAK MATNURI ) Santoso, Edy; Hakimah, Ema Nurzainul; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research focuses on the efforts made by Mr. Matnuri's tofu home industry in improving product quality so as to create customer satisfaction and loyalty. The aim of this research is to find out how to improve the quality of tofu products in achieving customer satisfaction. To find out whether the quality of the product can affect customer satisfaction. In this business, they always prioritize product quality. Currently, customers are increasingly selective and intelligent in making decisions because they are supported by product choices on the market. Business actors must find ways to retain their customers. Customer loyalty means a person's habit of buying products offered during the exclusive period and his loyalty following all the company's offers. To support the competitive strategy in terms of maintaining market share, decisions must be taken to increase product quality and customer satisfaction so as to attract customer loyalty in making purchasing decisions. The process of generating self-purchase satisfaction for everyone is essentially the same, however, the selection-making procedure will be accompanied by characteristics. In its development, every business actor will pay attention to the quality of the products being marketed. The research approach used in this study is a qualitative approach. The type of research used in this research is case study research. An in-depth, case study is an example that is comprehensive, intense, clearer, in-depth, and more focused as an effort to examine the latest problems or empirical. in qualitative research, researchers themselves or with the help of others are the main data collectors. In this case as stated by, the position of researchers in qualitative research. It is shown that the product was the same as the customer's expectations so it can be said that the customer is satisfied. To maintain customer satisfaction, business is the primary benchmark, namely the quality of tofu according to their expectations and how many customers have bought tofu, conveying customers use affordable prices so that customers feel that product quality has a significant effect on increasing customer loyalty.
ANALISIS KUALITAS PELAYANAN JASA, LOKASI DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN PELANGGAN PADA TAHUN 2022-2023 (STUDI KASUS PADA KLINIK MATA EDC WARUJAYENG) Fauzi, Ahmad; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to evaluate the effects of Warujayeng EDC Eye Clinic's service quality, location, and corporate social responsibility on client satisfaction. In terms of sampling, EDC Warujayeng Eye Clinic patients were given questionnaires to fill out. Validity tests, reliability tests, multiple regression analyses, and hypothesis testing were used in the data analysis. The findings indicated a substantial relationship between customer satisfaction with treatment and service quality. Location had a substantial impact on consumer happiness. The impact of corporate social responsibility on customer satisfaction was substantial. administered at the EDC Warujayeng Eye Clinic.
LOYALITAS KONSUMEN DITINJAU DARI PROMOSI, HARGA, DAN KUALITAS PELAYANAN DI CAFE SINONAMANIS NGANJUK Hermawan, Robbi Adi; Bhirawa, Sigit Wisnu Setya; Muslih, Basthoumi; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to identify and analyze the partial and simultaneous significant effects of promotion, price, and service quality on consumer loyalty at Café Sinonamanis Nganjuk. This study employs a quantitative approach with a causal research design. Data were collected using a closed-ended questionnaire with responses measured on a 1–5 Likert scale, and the instrument was proven to be valid and reliable. The population of this study consists of consumers of Café Sinonamanis Nganjuk who have made purchases. The sampling technique used was purposive sampling, with criteria including having made more than two purchases, residing in Nganjuk, and being at least 17 years of age. The sample size was determined based on Roscoe’s rule of thumb, resulting in a total of 40 respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that promotion, price, and service quality have significant partial and simultaneous effects on consumer loyalty at Café Sinonamanis Nganjuk. For future research, it is recommended to employ different research methods, such as qualitative approaches or mixed-method designs, to obtain more in-depth findings. Additionally, the inclusion of other variables is suggested, given that 58.4% of the variance in consumer loyalty may be explained by other independent variables not examined in this study.
Co-Authors Agus Arifin, Agus Aliami, Sri Anas, M. Anas Anas, Mohammad Fahrul andi hermawan Andika, Dimas Andini, Nandha Febriyana Anggraini, Renita septya Anggraini, Vidiya Ayu Aprilian, Renaldi Cori Astri Dewanti, Melina Badrus Zaman Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bhakti, Vicky Eka Chrisando, David Cindia, Ike Daniella, Viona Reza Binta Dewi, Aulia Tri Nanda Dewi, Cindhy Cantika Dian Kusumaningtyas, Dian Djoko S, Edy Djoko Soeprajitno, Edy Edy Santoso Ema Nurzainul Hakimah, Ema Nurzainul Ernestivita, Gesti Faiza, Lisa Dwi Nur Fauzi Ahmad Muda Fauzi, Diah Ayu Septi Fitriana, Sonia Ayu Fitriyasari, Devi GESTY ERNESTIVITA Hakimah, Emma Nurzainul Hermawan, Robbi Adi Hermin Istiasih Herry Purnomo Hery Purnomo Ichsannudin Ichsannudin, Ichsannudin Khoiriyah Khoiriyah Kumaladewi, Aprelya Kurniasari, Mariana Laili Kurniawan, Luvi Kurniawan, Rony Kurniawan, Rony Kurniawan, Rony Kurniawan Kusmaningrum, Anggraini Kusnuariyanti, Nadila Intan Kusuma Hadi Soejoko, Dodi Leksono, Poniran Yudho Lestari, Ribut Yuni Lukman, Lala Lusiana M. Zainal Abidin Marbella, Rosha Yunita Tri Mardiana, Neyla Margareta, Bella Mauji, Quinita Salamah Maulana, Elang Moch. Wahyu Widodo Muhammad Luthfi Nikmah, Zainatu Alvin Noor Azura Alias Dina Novitasari, Inggrit Nur Solikin Nurhuda, Mohamad Nuril Hasanah, Ratna Paronaliya, Depi Poniran Yudho Leksono Pramesthi, Luri Julia Puput Prasojo, Aji Prastiwi, Alma Wahyu Prastya, Nanang Dwi Pratiwi, Ada Karen Prayogy, Mia Dwi Prihatini, Widi Puspita, Anisa Puspitarini, Jetty Purbaningrum Putra Pratama, Ilham Putri Wijayanti Putri, Arti Melysiani Putri, Dita Dwi Cintya Qoirunissa, Destriella raharjo, itot bian Rahayu, Dea Amelia Rahmad, Mahdun Rino Sardanto Risky Aswi R, Risky Romadhona, Rizal Wahyu Safira, Rizqa Salsabillah, Natasya Firmanda Samari Samari Samari Samari, Samari Sari , Yunika Amelia Widya Sasongko, M. Zuhdi Sasongko, Muhammad Zuhdi SB, Sigit Wisnu Shafitri, Ajeng Nopiyanti Wulan Shoimah, Laili Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo Surya, Mario Jonea Adi Susi Damayanti, Susi Trimurti, Andi Fajar Tyas, Dwi Suryaning Usna, Nisaul Wahyudiono, Muji Wibowo, Andrik Wicaksono, Moch Niko Aji Wulandari, Alfina Yudho Leksono, Poniran Zuhdi Sasongko, Muhammad Zulistiani Zulistiani, Zulistiani