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Strategi Public Relations Yayasan Bina Wisata Kelurahan Ubud dalam Mewujudkan Pariwisata Ubud yang Berkelanjutan Widiarta, Kadek Dharmayeni Putri; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Ubud area is a world-class tourism destination, which in its sustainability and development requires support from all aspects of stakeholders. This study aims to analyze the public relations strategy that has been implemented by the Bina Wisata Kelurahan Ubud Foundation as a social institution in Ubud Village area which historically played a strategic role in the direction and development of tourism in Ubud. The research method used is descriptive qualitative research. Data collection techniques using interviews and observation. The results showed that, it has implemented a public relations strategy in the foundation's activities and the General Chairperson acts as a communication facilitator in public relations. The public relations strategy is carried out through the foundation's communication program which focuses on public relations activities; 1) Relationship with Other Publics, Community Relations, Government Relations, and Industrial Relations; 2) Investor Relations; and 3) Miscellaneous Activities and needs to expand public relations activities, especially increasing publications and public opinion research. Keywords: Public Relations Strategy, Public Relations, Bina Wisata Kelurahan Ubud Foundation, Sustainable Tourism.
POLA KOMUNIKASI VIRTUAL PADA PENGGUNA APLIKASI NIMOTV DIKALA PANDEMI Widyariani, Ida Ayu Cintya; Joni, I Dewa Ayu Sugiarica; Suryawati, I Gusti Agung Alit; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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This study discusses the Virtual Communication Patterns for Users of the Nimo TV Application During a Pandemic. This study aims to look at the communication patterns that occur between the host and viewer who carry out the virtual communication process without face-to-face during a pandemic through live streaming media. The research conducted is descriptive qualitative using observation and interview methods as the host and viewer in order to obtain data that is in accordance with the research. The results of this study indicate that the communication pattern that occurs between the host and viewer in the Nimo TV live streaming application is a two-way traffic communication pattern with the type of public communication. As for this study, it was found that the success factors and the obstacle factors for the occurrence of virtual communication in the Nimo TV live streaming application. Keywords: Virtual Communication Patterns, Live Streaming, Nimo TV Application
PENGARUH TERPAAN IKLAN APLIKASI BIBIT DI PLATFORM YOUTUBE TERHADAP MINAT INVESTASI MAHASISWA DI KOTA DENPASAR dewi, Aulia Anggradita; Suryawati, I Gusti Agung Alit; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Various sectors have developed into the digitalization era, and one of the things in the economy is investment or investment. One of the investment instruments is mutual funds, mutual funds are referred to as the investment instruments of choice for novice investors. One of the mutual fund investment provider applications is Investment Bibit. Various methods are used to increase the number of investors using the Bibit Investment application. one of which is to improve marketing communications by displaying advertisements regarding the Bibit Investment application through various social media. The Bibit application is one of the most downloaded applications by the millennial generation, this is due to the Bibit application being more suitable for novice investors and having features that are easier to understand. Several factors influence someone to use the Bibit application, namely service features. Investment applications that are equipped with service features can facilitate investors. With the appearance of advertisements for the Bibit application through the Youtube Platform and becoming the number one investment application in Indonesia, it is hoped that it will provide information regarding ease of investment in the Bibit investment application and attract students' interest in investing. The purpose of this study was to determine the effect of ad exposure to the Investment Bibit application on interest in investing in student mutual funds in the city of Denpasar. The research method uses quantitative descriptive analysis with data collection, namely distributing questionnaires to respondents. The number of samples used in this study amounted to 80 respondents. The data analysis technique used was inferential statistical analysis, namely a simple linear regression test. The results show that exposure to Investment Bibit advertisements through the Youtube platform has a positive effect on mutual fund investment interest among students in Denpasar City, where the value of the t-test is 8.108 with a p-value of 0.00 (<0.05). The emotional indicators show that respondents have a desire to continue investing and feel happy and satisfied when carrying out investment activities. In addition to the encouragement indikator where the respondent has a desire to find out about investment. Keywords: Investment Bibiti, Ad Exposure, Investment Interest.
Motif Dalam Menonton YouTube Channel RANS Entertainment Pada Kalangan Dewasa Kota Denpasar Meyra, Miranda Sanna; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Abstract The Daily Vlog presented by RANS Entertainment has become a favorite program for RANS YouTube viewers that covers and tells the real life of the daily activities of the RANS family. The purpose of this research is to find out the motives for watching YouTube RANS Entertainment among adults in Denpasar City. Data in quantitative descriptive research using the positivist paradigm were collected through questionnaires and analyzed using descriptive statistical analysis techniques. Based on the uses and gratification theory and a combination of motives according to McQuail, Papacharissi and Rubin, this study found that the motive that most encouraged respondents to watch RANS Entertainment's YouTube Channel was the convenience motive and the lowest motive was integration and social identity and the cross tabulation results obtained, respondents those aged 39-45 years have a higher motive or drive in watching RANS Entertainment's YouTube Channel than the other two age categories. Keywords: Motives, YouTube Video, Vlog, RANS Entertainment, Adults.
Strategi Komunikasi Pemasaran Terpadu (IMC) Discovery Kartika Plaza Hotel Bali dalam Membangun Citra Perusahaan Nugroho Setiawan, Thalia Patricia; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Discovery Kartika Plaza Hotel is the oldest 5-star hotel in Bali's Kuta Beach area. Despite the pandemic, it still attracts tourists because of its corporate image of being a "Hotel Vintage yang Modern." This study examines the integrated marketing communication (IMC) strategy used by the hotel to establish this image. The concept used in this study is Integrated Marketing Communication (IMC) using a qualitative descriptive method with a post-positivism paradigm. Data collection techniques were carried out using semi-structured interviews, non-participant observation and document studies. Findings show that Discovery Kartika Plaza Hotel Bali implements the marketing mix concept, encompassing product, price, place, and promotion. Their promotional mix combines advertising, internet marketing, public relations, sales promotion, direct marketing, events and experiences, word-of-mout and personal selling. However, the integrated marketing communication strategy that has been carried out by DKPH Bali has not been able to describe the image as a “Hotel Vintage yang Modern” because it contains more cultural elements than the “vintage” itself. Keywords: Integrated Marketing Communication (IMC), Marketing Mix, Promotional Mix, Corporate Image
Pembentukan Personal Branding Arief Muhammad Sebagai Content Creator dan Entrepreneur di Media Sosial Instagram Alifia, Nadya Putri; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Personal branding is an image that is shown to the wider community, in other words, personal branding is a process of forming public perceptions of aspects that are owned by a person. Arief Muhammad as a content creator and entrepreneur uses social media Instagram as a forum to create a personal brand. This study uses 8 (eight) laws of personal branding according to Peter F. Montoya. Arief Muhammad’s personal branding shows him as a creative and dynamic figure, with his creativity Arief does not limit himself and continues to move to develop himself in various aspects. In order to create personal branding with the eight laws according to Peter F. Montoya, as content creator The Law of Specialization, The Law of Personality, The Law of Distinctiveness is the most highlighted concept. And as an entrepreneur, The Law of Leadership and The Law of Persistence are the most stand out concept. Keywords: Personal Branding, Content creator, Entrepreneur, Instagram
Pengaruh Terpaan Konten Life Tips Akun TikTok @niaghan Terhadap Motivasi Pengembangan Diri Remaja di Kota Denpasar. Ramadhana, Berlian; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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TikTok is a trending social media among teenagers. Various content is uploaded on TikTok. Such as life tips on TikTok account @niaghan regarding social life suggestions that can improve social and mental self-development. To see How exposure to life tips content from TikTok account @niaghan affects self-development, this study aims to determine the effect of exposure to content life tips from TikTok account @niaghan on motivation for self-development of adolescents in Denpasar City. This study uses a quantitative explanatory method using the Uses and Effect Theory and McClelland's Theory of Motivation. The findings of this study indicate that there is an influence of exposure to the content of life tips from TikTok @niaghan account on motivation for self-development of adolescents in Denpasar City, indicated by an R Square value of 0.69 which has a positive and significant value, and a correlation coefficient which has very strong relationship level. 0.830. Keywords: Content life tips @niaghan, Self-development motivation, Social media exposure, TikTok
REPRESENTASI FEMINISME PADA TOKOH UTAMA DALAM FILM “GANGUBAI KATHIAWADI” (Analisis Semiotika Charles Sanders Peirce) Sari Dewi, Ni Kadek Aprilia; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Film is part of mass communication, which is often used as a medium to describe social life in society. Films are often used to address important issues that need to be discussed or shared with the public. The film also talks about the role of women in the media, which focuses on the struggle to maintain gender equality for all women in the world. This research contains a framework for liberal and radical feminism in fighting for societal issues that emphasize equality of opportunity and rights for every individual, especially women, as well as resistance of oppression by men are represented in a film called “Gangubai Kathiawadi”. This film represents this phenomenon through a social issue drama genre film. This research uses descriptive qualitative research with semiotic analysis of Charles Sanders Peirce's Triangle of Meaning Theory. The results of this research are that “Gangubai Kathiawadi” is an Indian film that dominantly represents liberal feminism. Keywords: Feminism, Film, Gangubai Kathiawadi, Semiotics.
Representasi Feminisme Dalam Manhwa Ebony Di Kakaopage (Analisis Wacana Kritis Sara Mills) Dewi, Dewa Ayu Prisma Yana; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Women in the mass media, basically talk about the women representation in the mass media, the media has always made women as an object. The depiction of women in the mass media is often stereotyped. One of the mass media that still stereotypes women is comics. Women are often portrayed as victims in the comics. There is a korean comics depicting a woman who is different from the general stereotype. In South Korea, comics published online and in print are called Manhwa. The Manhwa called Ebony, features a woman who has an ambitious, confident, courageous and feminist figure who breaks her country's patriarchal system for gender equality. This study aims to clarify how the representations of feminism on Ebony Manhwa in Kakaopage. This research used a descriptive qualitative research method using criticaI discourse anaIysis by Sara Mills. The resuIts of this study showed that there are two types of feminism represented in this Manhwa. There is Iiberal feminism, as shown by the resistance movement to achieve gender equality and women's rights, and post-modern feminism, as shown by women who are intellectual, strong, confident, brave and woman support woman. Keyword: Representation, Feminism, Manhwa, Kakaopage, Sara Mills Critical Discourse Analysis
Motif Menonton Youtube Nihongo Mantappu Di Kalangan Remaja Kota Denpasar Pramudita, Galuh; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Youtube nihongo mantappu is a content creator making videos about educations and entertainment vlogs. This study aims to determine the motives for watching youtube nihongo mantappu among teenagers in Denpasar city. The reason Dennis McQuail suggested as a reason for media consumption is the reason used in this study. The theory of uses and gratifications, which employs quantitative descriptive methodologies, is the one applied in this study. In this study, a likert scale was employed to distribute questionnaires and gather data, and a purposeful sampling technique was used for the sample approach. The descriptive analysis method that was employed revealed that teens in Denpasar City watch YouTube nihongo mantappu for entertainment reasons by examining the average score of motives.
Co-Authors -, Alexandra Aaron Reghanada Prasetyawibowo Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Adhyatmanta, Made Agnes Maria Aprilia Evelyn Aminawati Agus Indra Yudhistira Diva Putra Alifia, Nadya Putri Annisa, Fiqa Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Aryana, I Putu Gede Dharma Wibhawa Aryawan, Dewi Nandini Astiti Sari, Ni Kadek Diah Atsyukayanti, Putu Wela Ayu Nyoman Vinenda, Ayu Nyoman Ayu Safitri, Ni Kadek Diah Bidayanti, Made Putri Bintang Paramiditha, I Gusti Agung Istri Cahyaning Dewi, Ni Luh Manik Carolina Poetiray, Kezia Judith Christy, Bella Claudia Wijaya, Novia Comawati, Ni Luh Ary Damasemil, Calvin Dani Febriyanti, Cinthya Nurrahmat Demus, Nico Devi Dharmayanti, Putu Ayu Deviyanti, Ni Putu Laksmitha dewi, Aulia Anggradita Dewi, Dewa Ayu Prisma Yana Diah Budiantari, I Dewa Ayu Ditha Sasmitha, Ni Wayan Diva Putra, Agus Indra Yudhistira Dwiartha Cahyani, Ni Made Pramoni Dwijayanti, A A Istri Putri Evelyn Aminawati, Agnes Maria Aprilia Fayani, Adinda Ganesha, Ghaniy Muhammad Gesiradja, Asriyanti Saputri Ghaniy Muhammad Ganesha Gufran Rizaldy Danang Gunawan Gunawan Putri, Stephanie Gunawan, Gufran Rizaldy Danang Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Ngurah Nitya Santhiarsa I Nyoman Triadnyana, I Nyoman I Putu Gede Dharma Wibhawa Aryana Indah Yuliarsini, Luh Putu Indira Sawitri, Cokorda Istri Inggra Swathy, I Dewa Ayu Juhendri, Arif Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kencana Putri, A.A. Putu Livia Krisna Arsani, Cok. Istri Ari Made Sindy Astri Pratiwi Made Violin Weda Yani Maharani, Puan Ega Maheni, I Gusti Ayu Makalam, Diandra Annisa Marheni, Ade Novi Marpaung, Putri Ulpa Mas Pradnyadewi, I Gusti Agung Ayu Putu Melania, Bulan Merry S, Claudiya Meyra, Miranda Sanna Milenia, Anastasia Monalisa Ayu, Monalisa Morrison Joshua, Glenkevin Murgawantari, Gusti Ayu Putu Yayang Mutiara, Wahyu Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Nyoman Kebayantini Ni Luh Ramaswati Purnawan Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nugraha, Putri Larasati Nugroho Setiawan, Thalia Patricia Nuky Prastya, I Kadek Sanjita Nur Arofah, Nur Nurbaiti, Ella Dia Nyoman Ayu Sukma Pramestisari Oktaviani, Ni Luh Putu Murni Oliviar, Joan Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pramesti Arsa, Putu Pradnya Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Made Sindy Astri Prayoga, Dimas Eza Purwaningsih, Ni Putu Indriana Purwati, Sri Wulan Purwita, Gst Ayu Mika Indah Puspita Rini, Ni Putu Yulia Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Rabani, Olgheri Paco Syah Rajagukguk, Sonya Theresia Ramadhana, Berlian Rinikah, Lia Sandrawan, I Made Deddy Santika Dewi, Putu Ayu Sari Dewi, Ni Kadek Aprilia Sekaringtyas, Yusma Ayu Setiyawan, Anang Putra Sitorus, Irmei Febe Sitorus, Luke Nicolaf Sri Lestari, Ni Putu Indah Sunari Merta, Ni Made Ari Setia Surya Dewi, I Desak Putu Kurnia Sutriya, Boy Suyun Yustika, I Made Dwi Tri Adhyatmika, I Gede Nyoman Arya Triadnyani, Cantika Utami, Putu Hardayani Wahyuni, Mentari Tryana Wahyuni, Prima Sriparta Wangge, Katarina Miratriana Devi Gayatri Widhiawati, Gst Ayu Putu Widiantara, I Made Widiarta, Kadek Dharmayeni Putri Widyariani, Ida Ayu Cintya Yani, Made Violin Weda Yudena, Aulia Bunga Yuliartha, Hady Yuni Sugiantari, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas