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PENGARUH TERPAAN IKLAN SHOPEE FOOD TERHADAP MINAT BELI REMAJA DI DENPASAR Prayoga, Dimas Eza; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Abstract

Advertising becomes important for companies where advertising can produce work that will later become a high income. Creative advertising is an advertisement that is ori and there is no element of similarity with other advertisements, advertisements that we did not expect, advertisements that we did not expect, advertisements that have meaning or meaning, and advertisements that can affect our emotional level (Swastha, 2000). This research explains how the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar. This research uses explanatory quantitative methods. The number of samples in this study was 72 respondents. The respondents in this study were teenagers in Denpasar city with an age range of 18 to 23 years. Researchers used a simple linear regression statistical test to prove and analyze the data. Data analysis using SPSS Statistical 24 program. The results showed a variable relationship between Shopee Food advertising exposure and teenagers' buying interest in Denpasar. With a coefficient of determination (R Square) of 0.537. These results show that the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar is 53.7%. Keywords: Ad Exposure, Shopee Food, Buying Interest
PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR Melania, Bulan; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Abstract

One of the women's clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store's Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store
Strategi Kampanye @Kpop4planet Dalam Membangun Kepedulian Generasi Z Akan Krisis Iklim Global Puspita Sari, Ni Putu Yuni; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

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Abstract

The research objective of this study was to examine the strategy employed by the @kpop4planet campaign in raising awareness among Generation Z about the global climate crisis. The study utilised a qualitative methodology with a descriptive approach. Data collection involved online interviews and observations. The Nowak and Warneryd Digital Campaign Models were used to analyse the campaign strategy implemented by @kpop4planet through social media content dissemination, focusing on cultivating awareness among Generation Z regarding the global climate crisis. The results of the study indicate that the virtual community @kpop4planet effectively executed its communication strategy through the No K-Pop On A Dead Planet campaign. The campaign utilised written content, photos, and videos on social media platforms to not only raise awareness but also to encourage Generation Z to develop an affinity for the environment similar to their admiration for their favourite K-Pop idols.
Gambaran Karakteristik Pengetahuan, Sikap dan Perilaku Risiko Covid-19 Dalam Kerangka Desa Adat di Desa Gulingan, Mengwi, Bali Diva Putra, Agus Indra Yudhistira; Pratiwi, Made Sindy Astri; Yani, Made Violin Weda; Gunawan, Gufran Rizaldy Danang; Ganesha, Ghaniy Muhammad; Evelyn Aminawati, Agnes Maria Aprilia; Aryana, I Putu Gede Dharma Wibhawa; Suryawati, I Gusti Agung Alit
Jurnal Kesehatan Andalas Vol. 9 No. 3 (2020): Online September 2020
Publisher : Faculty of Medicine, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jka.v9i3.1402

Abstract

Desa Gulingan adalah salah satu desa adat di Kecamatan Mengwi yang merupakan peringkat pertama kecamatan dengan kasus tertinggi Covid-19 di Kabupaten Badung sangat berpeluang mengalami peningkatan kasus akibat transmisi lokal. Berdasarkan hal tersebut hingga saat ini belum terdapat hasil deskriptif yang mengkaji pengetahuan, sikap, dan perilaku masyarakat Desa Gulingan dengan sistem sosial kemasyarakatannya yang berbasis budaya dalam kerangka desa adat. Tujuan: Mengetahui gambaran tentang pengetahuan, perilaku, perilaku beresiko Covid-19 pada masyarakat Desa Gulingan dalam kerangka desa adat. Metode: Ini adalah penelitian deskriptif dengan rancangan studi potong lintang dengan jumlah sampel yang memenuhi kriteria inklusi dan eksklusi sebanyak 144 sampel. Hasil kuesioner disajikan dalam bentuk numerik dan kategorik dan selanjutnya dilakukan proses analisis secara univariat dalam variabel. Hasil: Responden penelitian didominasi oleh laki-laki (55,3%), berstatus pendidikan SMA/sederajat (62,3%), status pekerjaan terbanyak adalah pegawai swasta (42,1%), sampel terbanyak diperoleh dari Banjar Angkeb Canging (20, 2%). Hasil kuesioner yang berpengetahuan baik (51,8%) berperilaku baik (66,7%), dan terbukti/berpraktik baik (56,1%) dalam pencegahan Covid-19. Simpulan: Pengetahuan, perilaku, dan sikap pada masyarakat Desa Gulingan yang baik dalam pencegahan virus corona dengan menerapkan kearifan lokal yakni dalam kerangka desa adat di Bali.Kata kunci: covid-19, desa Gulingan, pengetahuan, perilaku, sikap
Green Ethic Behavior, Balinese Culture, and Green Marketing for Sustainable Tourism in Bali Widiantara, I Made; Sandrawan, I Made Deddy; Suryawati, I Gusti Agung Alit
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.1-15

Abstract

This study explores the integration of green ethical behavior, Balinese culture, and green marketing strategies in sustainable tourism development in Bali through a comprehensive literature review. Employing a qualitative research design, the study analyzed 23 peer-reviewed journal articles published between 2019 and 2024, retrieved from reputable academic databases. The selected literature centered around three key themes: the role of environmental ethical behavior in tourism, incorporating Balinese cultural values in sustainable practices, and applying green marketing within the tourism sector. A systematic search was conducted using targeted keywords such as “green tourism,” “ethical behavior,” and “cultural preservation in Bali,” ensuring the relevance and quality of the sources. A narrative synthesis approach was applied to examine and interpret the data, allowing for the identification of recurring patterns, relationships, and inconsistencies. The results were organized into five overarching themes: implementation models, strengths and benefits, challenges and weaknesses, future opportunities, and policy implications. The findings suggest that Bali has cultivated a unique model of sustainable tourism by harmonizing traditional cultural philosophies with contemporary environmental initiatives. While this integration has yielded positive outcomes in promoting responsible tourism and community involvement, several obstacles remain, particularly in resource management, stakeholder coordination, and policy enforcement. This study offers valuable insights into the potential of culturally grounded strategies for advancing sustainable tourism and underscores the need for continued improvement in regulation, education, and cross-sector collaboration.
Balinese Cultural Diplomacy Through Culinary Products: A Study of Semiothic Communication Suryawati, I Gusti Agung Alit
Lingkar Studi Komunikasi (LISKI) Vol 10 No 1 (2024): FEBRUARI 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i1.7272

Abstract

Besides having a wealth of arts and culture, Bali's cultural tourism potential is also in the form of traditional culinary products. What is the variety of traditional Balinese culinary? Why can traditional Balinese culinary products be used as an effective means of communication and Balinese cultural diplomacy? As a form of qualitative research, research data was collected through literature, observation and interviews with observers of Balinese culture. The collected data is then analyzed with the semiotic theory of communication. The results of the study show that traditional Balinese food and beverage culinary products are part of the archipelago's cuisine which are formulated from local agricultural ingredients, packaged and served in a distinctive way, and have tantalizing flavors so that they develop into culinary tourism objects favored by tourists. Apart from being the cultural identity of the Balinese people, traditional Balinese culinary products are also an effective means of communication and Balinese cultural diplomacy. People who enjoy traditional Balinese culinary dishes will be more familiar with Balinese traditions and culture. Traditional Balinese culinary tourism needs to be maintained and developed. Keywords: culinary products, Bali, cultural diplomacy
Symbolic Communication of Tourism Images in Soap Opera Televisions Suryawati, I Gusti Agung Alit
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.604

Abstract

Tourism in Bali is growing so rapidly that it continues to increase every year. The increasing number of foreign and domestic tourist arrivals leads to an increase in domestic services and promotions. Arief Yahya assessed that film had become a useful medium and contributed greatly to promoting Indonesian tourism. The aim of this research is to know how soap opera and film could be used as a means of promotion to know about Tourism in Bali and other state  problems: (1) How Broadcasting as a mass communication activity  functions as a medium of information, education, entertainment,  health, control and social control; (2) How to carry out the function of soap opera and film as a means of   promoting Tourism inBali;(3), How broadcasting also has economic and cultural functions. Theory  and Method: Symbolic  Theory and Method use perception and qualitative analysis which explore by watching the eat, pray, and love films and some soap operas whose shooting take place in Bali. They can serve as a reference for the industrial world to make films that can inspire audiences to come to the place or location of the film, and also a reference for tourists who would come to Bali.
Co-Authors -, Alexandra Aaron Reghanada Prasetyawibowo Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Adhyatmanta, Made Agnes Maria Aprilia Evelyn Aminawati Agus Indra Yudhistira Diva Putra Alifia, Nadya Putri Annisa, Fiqa Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Aryana, I Putu Gede Dharma Wibhawa Aryawan, Dewi Nandini Astiti Sari, Ni Kadek Diah Atsyukayanti, Putu Wela Ayu Nyoman Vinenda, Ayu Nyoman Ayu Safitri, Ni Kadek Diah Bidayanti, Made Putri Bintang Paramiditha, I Gusti Agung Istri Cahyaning Dewi, Ni Luh Manik Carolina Poetiray, Kezia Judith Christy, Bella Claudia Wijaya, Novia Comawati, Ni Luh Ary Damasemil, Calvin Dani Febriyanti, Cinthya Nurrahmat Demus, Nico Devi Dharmayanti, Putu Ayu Deviyanti, Ni Putu Laksmitha dewi, Aulia Anggradita Dewi, Dewa Ayu Prisma Yana Diah Budiantari, I Dewa Ayu Ditha Sasmitha, Ni Wayan Diva Putra, Agus Indra Yudhistira Dwiartha Cahyani, Ni Made Pramoni Dwijayanti, A A Istri Putri Evelyn Aminawati, Agnes Maria Aprilia Fayani, Adinda Ganesha, Ghaniy Muhammad Gesiradja, Asriyanti Saputri Ghaniy Muhammad Ganesha Gufran Rizaldy Danang Gunawan Gunawan Putri, Stephanie Gunawan, Gufran Rizaldy Danang Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Ngurah Nitya Santhiarsa I Nyoman Triadnyana, I Nyoman I Putu Gede Dharma Wibhawa Aryana Indah Yuliarsini, Luh Putu Indira Sawitri, Cokorda Istri Inggra Swathy, I Dewa Ayu Juhendri, Arif Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kencana Putri, A.A. Putu Livia Krisna Arsani, Cok. Istri Ari Made Sindy Astri Pratiwi Made Violin Weda Yani Maharani, Puan Ega Maheni, I Gusti Ayu Makalam, Diandra Annisa Marheni, Ade Novi Marpaung, Putri Ulpa Mas Pradnyadewi, I Gusti Agung Ayu Putu Melania, Bulan Merry S, Claudiya Meyra, Miranda Sanna Milenia, Anastasia Monalisa Ayu, Monalisa Morrison Joshua, Glenkevin Murgawantari, Gusti Ayu Putu Yayang Mutiara, Wahyu Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Ramaswati Purnawan Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nugraha, Putri Larasati Nugroho Setiawan, Thalia Patricia Nuky Prastya, I Kadek Sanjita Nur Arofah, Nur Nurbaiti, Ella Dia Oktaviani, Ni Luh Putu Murni Oliviar, Joan Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pramesti Arsa, Putu Pradnya Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Made Sindy Astri Prayoga, Dimas Eza Purwaningsih, Ni Putu Indriana Purwati, Sri Wulan Purwita, Gst Ayu Mika Indah Puspita Rini, Ni Putu Yulia Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Rabani, Olgheri Paco Syah Rajagukguk, Sonya Theresia Ramadhana, Berlian Rinikah, Lia Sandrawan, I Made Deddy Santika Dewi, Putu Ayu Sari Dewi, Ni Kadek Aprilia Sekaringtyas, Yusma Ayu Setiyawan, Anang Putra Sitorus, Irmei Febe Sitorus, Luke Nicolaf Sri Lestari, Ni Putu Indah Sunari Merta, Ni Made Ari Setia Surya Dewi, I Desak Putu Kurnia Sutriya, Boy Suyun Yustika, I Made Dwi Tri Adhyatmika, I Gede Nyoman Arya Triadnyani, Cantika Utami, Putu Hardayani Wahyuni, Mentari Tryana Wahyuni, Prima Sriparta Wangge, Katarina Miratriana Devi Gayatri Widhiawati, Gst Ayu Putu Widiantara, I Made Widiarta, Kadek Dharmayeni Putri Widyariani, Ida Ayu Cintya Yani, Made Violin Weda Yudena, Aulia Bunga Yuliartha, Hady Yuni Sugiantari, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas