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All Journal Kinerja Abdimas Proceeding SENDI_U Jurnal Dinamika Sosial Budaya Review of Management and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian Teknologi Tepat Guna Borobudur Management Review Journal of Applied Management Research Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Buana Pengabdian Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Islamic Economics Lariba Innovative: Journal Of Social Science Research Tematik BISNIS : Jurnal Bisnis dan Manajemen Islam
Mira Meilia Marka
Universitas Muria Kudus
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENINGKATAN PRODUKTIVITAS UMKM TAHU SARI MURNI DEMAKMELALUI PENDAMPINGAN DAN PENERAPAN INOVASI ALAT PENGEPRESANTAHU ELEKTRIK ERGONOMI Akh. Sokhibi; Vikha Indira Asri; Mira Meilia Marka
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/5p045a29

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak dalam industri makanan khususnya pada UMKM Tahu Sari Murni Demak, memiliki kendala dalam tingkat produktivitasnya. Saat ini UMKM tersebut menggunakan alat pengepresan manual, yang menimbulkan risiko ergonomi bagi pekerja. Sehingga, untuk dapat meningkatkan produktivitas UMKM tersebut, diperlukan sebuah inovasi pada alat pengepresan tahu secara elektrik. Adapaun tujuan dari PKM ini Memperbaiki postur kerja pada proses pengepresan tahu dan meningkatkan efesiensi dengan penerapan alat press tahu ergonomi di UMKM Tahu Sari Murni Demak, sehingga diharapkan produktivitas meningkat. Hasil PKM berupa Penerapan alat press tahu elektrik. Secara teknis, penggunaan alat ini meningkatkan efisiensi waktu hingga 65% dan melipatgandakan kapasitas produksi sebesar 186% sekaligus mengurangi kelelahan operator. 
MARKET ORIENTATION, INNOVATION, AND DIGITAL RESPONSIVENESS IN IMPROVING MARKETING PERFORMANCE OF CULINARY MSMES: A STUDY IN KUDUS REGENCY Arumsari, Nurul Rizka; Marka, Mira Meilia; Juwariyah, Nurul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.53251

Abstract

This study examines how market orientation and innovation contribute to the marketing performance of culinary MSMEs in Kudus Regency, Indonesia, particularly in the context of increasing digital competition. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observation, and documentation involving 30 culinary MSME owners selected using purposive sampling. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing to identify patterns linking market orientation, innovation practices, and marketing performance outcomes. The findings indicate that innovation in culinary MSMEs is predominantly incremental and customer-driven. Market orientation is implemented informally through relational closeness and digital responsiveness. The synergy between digital-responsive market orientation and micro-adaptive innovation significantly contributes to improved marketing performance, reflected in sales growth, customer retention, and market expansion. MSMEs should institutionalize simple market intelligence systems and enhance digital engagement strategies to strengthen innovation cycles. This study introduces the concept of micro-adaptive innovation triggered by digital-responsive market orientation in resource-constrained MSMEs, extending classical market orientation theory into informal and digitally fragmented markets.
Improving Business Performance of Getuk Nyimut SMEs in Kudus Regency by Marketing, Capital, Production Technology and Product Diversification Marka, Mira Meilia
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.10306

Abstract

This research used qualitative research method with phenomenological approach. The object of this research was SMEs of getuk nyimut in Kudus Regency. The increasing number of getuk nyimut’s SMEs along the area towards Muria Mountain tourism has made it difficult for SMEs to survive in the market. SMEs which are sold with simple sales locations and maintain original products have not been able to increase sales significantly. This research aimed to analyse the effect of marketing, capital, production technology and product diversification on the competitive advantage of getuk nyimut SMEs in Kudus Regency. The results of the research were obtained from 14 informants consisting of entrepreneurs of getuk nyimut, academics and local governments. The results showed SMEs of getuk nyimut have problems in some aspects such as marketing, capital, production technology and product diversification. To overcome the problems faced by participation from some parties, not only from entrepreneurs but also getuk community and local governments. The result of this research showed that marketing, capital, production technology, product diversification which are well managed can increase competitive advantage of SMEs in Kudus Regency especially getuk nyimut’s entrepreneurs.
Co-Authors Agung Subono Akh. Sokhibi Alifiana, Mia Ajeng Alifiana, Mia Ajeng Alifiana, Mia Ajeng Annisya Lutfi Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Bintang, Yasmin Mutiara Dimas Imam Santosa Dina Lusianti Eviatiwi Kusumaningtyas Sugiyanto Febra Robiyanto Indah Dwi Prasetyaningrum Izzah Sarirotun Nijwah Juwariyah, Nurul Kertati Sumekar Kesi Widjajanti Kurniawan, Bagas Maharani, Indah Puspita Masruri Masruri Muhammad Julian Khanafi Noor Azis Rahayu, Tina Riz Jannah Yahya Salisa, Nalla Rizki Sohibi, Akh Sokhibi, Akh Sokhibi, Akh. Sufiana Noor Supriyono Supriyono Supriyono Tengku Riza Zarzani N Vikha Indira Asri Yahya, Riz Jannah