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The Effect of Service Quality and Ease of Use on Repurchase Interest Through Consumer Satisfaction as an Intervening Variable Kurniawan, Bagas; Marka, Mira Meilia
Journal of Applied Management Research Vol. 5 No. 1 (2025)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v5i1.2947

This study aims to analyze the effect of service quality and ease of use on repurchase intention through consumer satisfaction as an intervening variable on Lazada application users in Kudus Regency. The method used in this study is a quantitative method,The sample used in this study was 100 respondents using purposive sampling technique. The results of this study state that service quality has a positive and significant effect on consumer satisfaction, ease of use has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on repurchase intention, ease of use has a positive and significant effect on repurchase intention, consurmer satisfaction has a positive and significant effect on repurchase intention

Lebih dari Sekadar Makan: Kesenangan Pelanggan di Restoran Mie Chat Kabupaten Kudus Muhammad Julian Khanafi; Dina Lusianti; Mira Meilia Marka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1381

Restoran Mie Chat merupakan salah satu restoran mie di Kabupaten Kudus yang bersaing di tengah maraknya industri kuliner lokal dengan berbagai pilihan restoran serupa. Penelitian ini bertujuan untuk menganalisis pengaruh diskon, fasilitas, effort karyawan, dan kualitas pelayanan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 267 responden yang merupakan pelanggan Restoran Mie Chat di Kabupaten Kudus. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Analisis data dilakukan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Fasilitas tidak berpengaruh dan tidak signifikan terhadap kesenangan pelanggan. Effort karyawan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Secara simultan, diskon, fasilitas, effort karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten

Model Peningkatan Kinerja Pemasaran pada Ikatan Wanita Pengusaha Indonesia (IWAPI) Kabupaten Kudus: Analisis Kemampuan Inovasi sebagai Variabel Mediasi Marka, Mira Meilia; Rahayu, Tina; Septanti, Annisya Lutfi; Nijwah, Izzah Sarirotun
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15515

This study aims to analyze the impact of social capital and human capital on marketing performance, with innovation capability as a mediating variable. The research object comprises all members of IWAPI (Indonesian Women Entrepreneurs Association) in Kudus Regency, totaling 40 womenpreneurs. The findings reveal that social capital significantly influences innovation capability but does not directly affect marketing performance. On the other hand, human capital has a positive and significant impact on marketing performance, both directly and through partial mediation by innovation capability. These results indicate that developing innovation capability is crucial for improving marketing performance. This study enhances understanding of how social and human capital contribute to marketing performance among womenpreneurs in Kudus Regency.

Developing Digital Marketing On Getuk Nyimut MSMEs Marka, Mira Meilia; Prasetyaningrum, Indah Dwi; Subono, Agung; Sumekar, Kertati; Robiyanto, Febra; Maharani, Indah Puspita
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 3 (2023): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i3.1553

Community service activities with Getuk Nyimut MSMEs aim to increase competitive advantage. Getuk nyimut is a food that has become an icon for visitors at the Muria Mountains. Getuk nyimut products are starting to develop along with the increasing number of consumers from outside the region who visit Kajar Village. This results in high competition for getuk nyimut. Business people compete to market their products to consumers through various strategies to stay and winning the competition. Based on the problems faced by partners, the team made efforts to improve business management through improving marketing and financial aspects. The solution given to partners is expanding market share through digital marketing as a means of product promotion media. Online promotion is carried out through social media such as Instagram and TikTok. Beside that, using product labels on packaging can increase product awareness so the products can be known to the more consumers. The solution to problems in the financial aspect is training and assistance in recording business finances by carrying out periodic recaps of business income and expenses. These efforts can indicate business progress because partners can find out his profits and losses. Partners utilize the Siapik application to record cash flow so these activities can be carried out efficiently. Keywords: MSMEs, Getuk Nyimut, Marketing, Finance

MARKET ORIENTATION, INNOVATION, AND DIGITAL RESPONSIVENESS IN IMPROVING MARKETING PERFORMANCE OF CULINARY MSMES: A STUDY IN KUDUS REGENCY Arumsari, Nurul Rizka; Marka, Mira Meilia; Juwariyah, Nurul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.53251

This study examines how market orientation and innovation contribute to the marketing performance of culinary MSMEs in Kudus Regency, Indonesia, particularly in the context of increasing digital competition. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observation, and documentation involving 30 culinary MSME owners selected using purposive sampling. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing to identify patterns linking market orientation, innovation practices, and marketing performance outcomes. The findings indicate that innovation in culinary MSMEs is predominantly incremental and customer-driven. Market orientation is implemented informally through relational closeness and digital responsiveness. The synergy between digital-responsive market orientation and micro-adaptive innovation significantly contributes to improved marketing performance, reflected in sales growth, customer retention, and market expansion. MSMEs should institutionalize simple market intelligence systems and enhance digital engagement strategies to strengthen innovation cycles. This study introduces the concept of micro-adaptive innovation triggered by digital-responsive market orientation in resource-constrained MSMEs, extending classical market orientation theory into informal and digitally fragmented markets.

Improving Business Performance of Getuk Nyimut SMEs in Kudus Regency by Marketing, Capital, Production Technology and Product Diversification Marka, Mira Meilia
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.10306

This research used qualitative research method with phenomenological approach. The object of this research was SMEs of getuk nyimut in Kudus Regency. The increasing number of getuk nyimut’s SMEs along the area towards Muria Mountain tourism has made it difficult for SMEs to survive in the market. SMEs which are sold with simple sales locations and maintain original products have not been able to increase sales significantly. This research aimed to analyse the effect of marketing, capital, production technology and product diversification on the competitive advantage of getuk nyimut SMEs in Kudus Regency. The results of the research were obtained from 14 informants consisting of entrepreneurs of getuk nyimut, academics and local governments. The results showed SMEs of getuk nyimut have problems in some aspects such as marketing, capital, production technology and product diversification. To overcome the problems faced by participation from some parties, not only from entrepreneurs but also getuk community and local governments. The result of this research showed that marketing, capital, production technology, product diversification which are well managed can increase competitive advantage of SMEs in Kudus Regency especially getuk nyimut’s entrepreneurs.

Lebih dari Sekadar Makan: Kesenangan Pelanggan di Restoran Mie Chat Kabupaten Kudus Muhammad Julian Khanafi; Dina Lusianti; Mira Meilia Marka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1381

Restoran Mie Chat merupakan salah satu restoran mie di Kabupaten Kudus yang bersaing di tengah maraknya industri kuliner lokal dengan berbagai pilihan restoran serupa. Penelitian ini bertujuan untuk menganalisis pengaruh diskon, fasilitas, effort karyawan, dan kualitas pelayanan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 267 responden yang merupakan pelanggan Restoran Mie Chat di Kabupaten Kudus. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Analisis data dilakukan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Fasilitas tidak berpengaruh dan tidak signifikan terhadap kesenangan pelanggan. Effort karyawan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Secara simultan, diskon, fasilitas, effort karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten

PENINGKATAN PRODUKTIVITAS UMKM TAHU SARI MURNI DEMAKMELALUI PENDAMPINGAN DAN PENERAPAN INOVASI ALAT PENGEPRESANTAHU ELEKTRIK ERGONOMI Akh. Sokhibi; Vikha Indira Asri; Mira Meilia Marka
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/5p045a29

Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak dalam industri makanan khususnya pada UMKM Tahu Sari Murni Demak, memiliki kendala dalam tingkat produktivitasnya. Saat ini UMKM tersebut menggunakan alat pengepresan manual, yang menimbulkan risiko ergonomi bagi pekerja. Sehingga, untuk dapat meningkatkan produktivitas UMKM tersebut, diperlukan sebuah inovasi pada alat pengepresan tahu secara elektrik. Adapaun tujuan dari PKM ini Memperbaiki postur kerja pada proses pengepresan tahu dan meningkatkan efesiensi dengan penerapan alat press tahu ergonomi di UMKM Tahu Sari Murni Demak, sehingga diharapkan produktivitas meningkat. Hasil PKM berupa Penerapan alat press tahu elektrik. Secara teknis, penggunaan alat ini meningkatkan efisiensi waktu hingga 65% dan melipatgandakan kapasitas produksi sebesar 186% sekaligus mengurangi kelelahan operator.

PENGEMBANGAN UMKM BANDENG PRESTO MELALUI PENINGKATAN MANAJEMEN USAHA MIRA MEILIA MARKA; Masruri Masruri; Nalla Rizki Salisa
TEMATIK Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i1.4541

AbstractMicro, Small and Medium Enterprises (MSMEs) is one of the economic boosters of Kudus Regency. SMEs of presto milkfish is a processed effort of milkfish that was established in 2020. The demand for the presto milkfish market has increased over time. Despite the increase in demand, partners still experience obstacles related to marketing, finance, and business legality aspects. SMEs of presto milkfish use online media to promote their product, but it has not been done to the maximum, the market share is limited. In addition, in the financial aspect, the recording of financial transactions has not been well organized. Then, the partner does not have the legality of the business and its products, so it cannot increase product sale because it does not have a business license.As a solution to overcome these problems, the team provides several methods for increasing business to presto milkfish Ping!.The solutions offered include training and mentoring related to marketing online and offline. In financial problem, the team will conduct assistance and training in the use of financial recording applications that can help partners to record transactions in a structured manner. The team will also conduct assistance related to the submission of SPP IRT as a business legality which is one of the conditions in the PIRT permit application process.The result of the implementation of this program is that partners are able to improve competencies related to marketing, finance, and business legality. SMEs of presto milkfish has obtained the SPP IRT and participated in a series of activities in the framework of PIRT licensing submission. Keywords: presto milkfish, business management, MSMEs Abstrak Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu penggerak perekonomian Kabupaten Kudus. UMKM Bandeng Presto merupakan usaha hasil olahan ikan bandeng yang berdiri pada tahun 2020. Permintaan pasar bandeng presto mengalami peningkatan dari waktu ke waktu. Meskipun terjadi peningkatan permintaan, namun mitra masih mengalami kendala terkait dengan aspek pemasaran, keuangan, dan legalitas usaha. Pemasaran bandeng presto dengan menggunakan media online belum dilakukan dengan maksimal, sehingga pangsa pasarnya terbatas. Selain itu, pada aspek keuangan, pencatatan transaksi keuangan belum tersusun dengan baik. Kemudian, mitra belum memiliki legalitas usaha dan produknya, sehingga tidak bisa memasarkan produk lebih luas karena belum memiliki izin usaha. Sebagai solusi untuk mengatasi permasalahan tersebut, tim pengabdian kepada masyarakat memberikan beberapa metode untuk peningkatan usaha kepada Bandeng Presto Ping. Solusi yang ditawarkan diantaranya melakukan pelatihan dan pendampingan terkait dengan pemasaran baik secara online dan offline. Pada permasalahan keuangan, tim akan melakukan pendampingan dan pelatihan penggunaan aplikasi pencatatan keuangan yang dapat membantu mitra untuk melakukan pencatatan transaksi secara terstruktur. Tim pengabdian juga akan melakukan pendampingan terkait dengan pengajuan SPP IRT sebagai legalitas usaha yang merupakan salah satu syarat dalam proses pengajuan izin PIRT.Hasil dari pelaksanaan program ini adalah mitra mampu meningkatkan kompetensi terkait dengan pemasaran, keuangan, dan legalitas usaha. Mitra telah mendapatkan SPP IRT dan mengikuti serangkaian kegiatan dalam rangka pengajuan perijinan PIRT. Kata Kunci: bandeng presto, manajemen usaha, UMKM

PEMBERDAYAAN KELUARGA KADER DAWIS DALAM BERGAYA HIDUP SEHAT DAN EKONOMIS Mia Ajeng Alifiana; Mira Meilia Marka; Akh. Sokhibi; Vikha Indira Asri
TEMATIK Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v3i2.7112

Pengabdian Kepada Masyarakat ini dilakukan untuk memberdayakan peran keluarga terutama dalam kader Dawis untuk dapat bergaya hidup sehat dan ekonomis di era pasca pandemic covid-19. Mitra kegiatan ini adalah kader Dawis Melati RT 4 RW 4, Desa Garung Lor, Kecamatan Kaliwungu, Kabupaten Kudus. Kader Dawis tersebut didominasi oleh lansia, yang umumnya memiliki masalah lebih rentan memiliki risiko kesehatan, dengan sumber ekonomi yang pas-pasan. Berdasar masalah tersebut diatas, maka tim Pengabdian Kepada Masyarakat menawarkan alternatif solusi dalam bergaya hidup sehat dan ekonomis, yakni melalui pengelolaan penyimpanan lauk pauk dan sayur mayur dengan baik agar dapat bertahan lama. Selain itu, tim Pengabdian juga bekerjasama dengan seorang dokter yang berdomisili di Kabupaten Kudus, untuk memberikan sosialisasi kesehatan, dalam hal ini adalah penyakit jantung koroner yang notabennya dihidap oleh para lansia. Metode yang digunakan adalah sosialisasi, praktik dan pendampingan kader Dawis dalam bergaya hidup sehat nan ekonomis. Dari kegiatan pengabdian ini, terjadi peningkatan pemahaman kader Dawis yang notabennya lansia, untuk dapat bergaya hidup sehat dengan ekonomis.

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