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All Journal Kinerja Abdimas Proceeding SENDI_U Jurnal Dinamika Sosial Budaya Review of Management and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian Teknologi Tepat Guna Borobudur Management Review Journal of Applied Management Research Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Buana Pengabdian Journal of Islamic Economics Lariba Innovative: Journal Of Social Science Research Tematik
Mira Meilia Marka
Universitas Muria Kudus
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Green cosmetics and Gen Z in Kudus, Indonesia: What drives eco-friendly purchases in a small city?‎ Noor, Sufiana; Marka, Mira Meilia; Bintang, Yasmin Mutiara
Journal of Islamic Economics Lariba Vol. 11 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss1.art7

Abstract

IntroductionThe Indonesian cosmetics industry is rapidly expanding, yet it raises environmental concerns, particularly from packaging waste. Generation Z, known for its environmental consciousness, emerges as a critical market segment for eco-friendly cosmetics. However, consumer purchase intentions toward these products remain inconsistent across studies, especially in smaller, culturally distinct regions such as Kudus.ObjectivesThis study aims to investigate the influence of green marketing, green brand image, and green perceived quality on purchase intention of eco-friendly cosmetics among Generation Z in Kudus. It also examines the mediating role of green trust in strengthening these relationships.MethodA quantitative research approach was used with an associative causal design. Data were collected via an online questionnaire from 105 respondents aged 13–28 years in Kudus who had experience using eco-friendly cosmetics. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software.ResultsThe results reveal that green brand image, green perceived quality, and green trust significantly influence purchase intention. Green marketing showed no direct effect but had an indirect influence through green trust. The adjusted R² value for purchase intention was 0.465, indicating that the model explains 46.5% of the variance. Generation Z in Kudus values product authenticity, ethical branding, and halal-certification as critical to building trust and influencing behavior.ImplicationsThe findings highlight that marketers must focus on building green trust by ensuring product transparency, environmental commitment, and culturally relevant messaging. Green brand image and product quality are key drivers in developing consumer trust and encouraging sustainable buying behavior among Gen Z.Originality/NoveltyThis research enriches the Theory of Planned Behavior by incorporating green trust as a mediating factor and applying it within a unique socio-religious Gen Z demographic in a small Indonesian city. It provides novel insights into how eco-conscious values interact with trust and marketing in shaping local green consumption patterns.
Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation? Marka, Mira Meilia; Noor, Sufiana
Journal of Applied Management Research Vol. 3 No. 1 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i1.1579

Abstract

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).
The Influence of Green Products and Green Prices on Customer Satisfaction with Cleo Brand Bottled Drinking Water Products through Purchasing Decisions as an Intervening Variable Yahya, Riz Jannah; Supriyono, Supriyono; Marka, Mira Meilia
Journal of Applied Management Research Vol. 3 No. 2 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i2.1954

Abstract

This study aims to analyze the effect of green product and green price on customer satisfaction in bottled water product (AMDK) brand Cleo through purchasing decisions as intervening variable (a case study on residents of Mejobo District, Kudus Regency). The population of this study were consumers of Cleo brand bottled drinking water (AMDK) among residents of Mejobo District, Kudus Regency, the sample used in this research was 100 respondents using primary and secondary data. The sampling technique used purposive sampling with a structural equation model data analysis method using the AMOS program. The research of the results that green products have no effect on purchasing decisions. Green price has a positive and significant effect on purchasing decisions. Green products have no effect on customer satisfaction. Green price has no effect on customer satisfaction. Purchasing decisions have a positive and significant effect on customer satisfaction. Purchasing decisions cannot mediate green products on customer satisfaction. Purchasing decisions cannot mediate green prices on customer satisfaction.
The Effect of Service Quality and Ease of Use on Repurchase Interest Through Consumer Satisfaction as an Intervening Variable Kurniawan, Bagas; Marka, Mira Meilia
Journal of Applied Management Research Vol. 5 No. 1 (2025)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v5i1.2947

Abstract

This study aims to analyze the effect of service quality and ease of use on repurchase intention through consumer satisfaction as an intervening variable on Lazada application users in Kudus Regency. The method used in this study is a quantitative method,The sample used in this study was 100 respondents using purposive sampling technique. The results of this study state that service quality has a positive and significant effect on consumer satisfaction, ease of use has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on repurchase intention, ease of use has a positive and significant effect on repurchase intention, consurmer satisfaction has a positive and significant effect on repurchase intention
Penerapan Meja Putar Gerabah Elektrik Berbasis Ergonomi Pada UMKM Gerabah Ibu Tatik Jepara Untuk Meningkatkan Produktivitas Sohibi, Akh; Asri, Vikha Indira; Marka, Mira Meilia
TEMATIK Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tematik.v5i2.12011

Abstract

UMKM Gerabah Ibu Tatik di Mayong Jepara menghadapi kendala produktivitas akibat penggunaan meja putar gerabah manual yang menyebabkan ketidaknyamanan postur kerja dan hasil produksi yang kurang maksimal. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan produktivitas dan kenyamanan kerja melalui penerapan meja putar gerabah elektrik berbasis ergonomi. Metode yang digunakan meliputi analisis situasi mitra, penyuluhan postur kerja dengan metode REBA, pelatihan penggunaan alat, serta evaluasi pre-test dan post-test. Hasil evaluasi menunjukkan peningkatan efisiensi produksi sebesar 33,41% dan produktivitas sebesar 49,79%. Meja putar gerabah elektrik ergonomis ini mampu mengurangi beban fisik, meningkatkan kenyamanan kerja, serta memberikan hasil produksi yang lebih meningkat. Intervensi ini tidak hanya meningkatkan aspek produksi, tetapi juga mendorong penerapan ergonomi secara praktis di lingkungan kerja UMKM. Temuan ini diharapkan menjadi model solusi pemberdayaan UMKM berbasis teknologi tepat guna dan dengan pendekatan ergonomi.
Lebih dari Sekadar Makan: Kesenangan Pelanggan di Restoran Mie Chat Kabupaten Kudus Muhammad Julian Khanafi; Dina Lusianti; Mira Meilia Marka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1381

Abstract

Restoran Mie Chat merupakan salah satu restoran mie di Kabupaten Kudus yang bersaing di tengah maraknya industri kuliner lokal dengan berbagai pilihan restoran serupa. Penelitian ini bertujuan untuk menganalisis pengaruh diskon, fasilitas, effort karyawan, dan kualitas pelayanan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 267 responden yang merupakan pelanggan Restoran Mie Chat di Kabupaten Kudus. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Analisis data dilakukan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Fasilitas tidak berpengaruh dan tidak signifikan terhadap kesenangan pelanggan. Effort karyawan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Secara simultan, diskon, fasilitas, effort karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten 
Model Peningkatan Kinerja Pemasaran pada Ikatan Wanita Pengusaha Indonesia (IWAPI) Kabupaten Kudus: Analisis Kemampuan Inovasi sebagai Variabel Mediasi Marka, Mira Meilia; Rahayu, Tina; Septanti, Annisya Lutfi; Nijwah, Izzah Sarirotun
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15515

Abstract

This study aims to analyze the impact of social capital and human capital on marketing performance, with innovation capability as a mediating variable. The research object comprises all members of IWAPI (Indonesian Women Entrepreneurs Association) in Kudus Regency, totaling 40 womenpreneurs. The findings reveal that social capital significantly influences innovation capability but does not directly affect marketing performance. On the other hand, human capital has a positive and significant impact on marketing performance, both directly and through partial mediation by innovation capability. These results indicate that developing innovation capability is crucial for improving marketing performance. This study enhances understanding of how social and human capital contribute to marketing performance among womenpreneurs in Kudus Regency.
Pengembangan Strategi Branding pada UMKM Kue Kering di Kabupaten Kudus Marka, Mira Meilia; Alifiana, Mia Ajeng; Sohibi, Akh
TEMATIK Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v5i1.11614

Abstract

Sosialisasi dan pendampingan branding berperan penting dalam membantu UMKM memberikan identitas produk yang dihasilkan, sehingga dapat meningkatkan daya saing. Mitra PKM yang akan dikembangkan strategi brandingnya adalah pelaku usaha kue kering milik Ibu Tati di Kudus, Usahanya hanya mengandalkan pemasaran melalui word of mouth dan belum memiliki merek usaha.. Oleh karena itu perlu dilakukan sosialisasi dan pendampingan atasnya. Sosialisasi branding dapat meningkatkan literasi dan pengetahuan mitra tentang pentingnya membangun identitas merek yang kuat. Selain itu, pelatihan pemasaran online melalui pemanfaatan media sosial, khususnya Instagram, memberikan wawasan baru kepada UMKM tentang strategi promosi digital. Indikator keberhasilan kegiatan ini terlihat dari kemampuan mitra menggunakan akun Instagram secara efektif untuk memperkenalkan dan memasarkan produknya. Dengan bertambahnya wawasan terkait branding dan teknologi promosi online, diharapkan UMKM dapat meningkatkan keunggulan kompetitif mereka di pasar yang semakin kompetitif.
Pemanfaatan Limbah Biji Rambutan (Nephelium Lappaceum) sebagai Potensi Inovasi Produk Pangan Nusantara pada Ibu Ibu PKK Perumahan Srondol Asri Semarang Prasetyaningrum, Indah Dwi; Mira Meilia Marka
TEMATIK Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tematik.v5i1.11782

Abstract

Persediaan makanan alternatif sangat penting bagi kehidupan manusia dalam rangka peningkatan  bahan bahan yang masih berpotensi bagi kesehatan dan kebutuhan gizi manusia. Salah satu upaya yang dapat dilakukan adalah pemanfaatan alternatif bahan pangan yang berasal dari komoditas lokal. Biji rambutan (Nephelium sp) adalah salah satu bahan yang dapat dimanfaatkan sebagai solusi dari keberlimpahan potensi alam. Keripik adalah salah satu produk olahan yang banyak digemari oleh hampir semua kalangan. Kegiatan ini menggunakan metode pelatihan dan demonstrasi yang ditujukan pada masyarakat yang berlokasi di Perumahan Srondol Asri Semarang. Kegiatan ini diharapkan dapat memberikan edukasi kepada warga masyarakat  dalam memanfaatkan biji rambutan menjadi olahan berupa keripik. Kegiatan pelatihan ini memungkinkan untuk dikembangkan menjadi komoditas bisnis bernilai ekonomis bagi masyarakat.
Developing Digital Marketing On Getuk Nyimut MSMEs Marka, Mira Meilia; Prasetyaningrum, Indah Dwi; Subono, Agung; Sumekar, Kertati; Robiyanto, Febra; Maharani, Indah Puspita
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 3 (2023): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i3.1553

Abstract

Community service activities with Getuk Nyimut MSMEs aim to increase competitive advantage. Getuk nyimut is a food that has become an icon for visitors at the Muria Mountains. Getuk nyimut products are starting to develop along with the increasing number of consumers from outside the region who visit Kajar Village. This results in high competition for getuk nyimut. Business people compete to market their products to consumers through various strategies to stay and winning the competition. Based on the problems faced by partners, the team made efforts to improve business management through improving marketing and financial aspects. The solution given to partners is expanding market share through digital marketing as a means of product promotion media. Online promotion is carried out through social media such as Instagram and TikTok. Beside that, using product labels on packaging can increase product awareness so the products can be known to the more consumers. The solution to problems in the financial aspect is training and assistance in recording business finances by carrying out periodic recaps of business income and expenses. These efforts can indicate business progress because partners can find out his profits and losses. Partners utilize the Siapik application to record cash flow so these activities can be carried out efficiently. Keywords: MSMEs, Getuk Nyimut, Marketing, Finance
Co-Authors Agung Subono Akh. Sokhibi Alifiana, Mia Ajeng Alifiana, Mia Ajeng Alifiana, Mia Ajeng Annisya Lutfi Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Bintang, Yasmin Mutiara Dimas Imam Santosa Dina Lusianti Eviatiwi Kusumaningtyas Sugiyanto Febra Robiyanto Indah Dwi Prasetyaningrum Kertati Sumekar Kesi Widjajanti Kurniawan, Bagas Maharani, Indah Puspita Masruri Masruri Muhammad Julian Khanafi Nijwah, Izzah Sarirotun Noor Azis Rahayu, Tina Riz Jannah Yahya Salisa, Nalla Rizki Sohibi, Akh Sokhibi, Akh Sokhibi, Akh. Sufiana Noor Supriyono Supriyono Supriyono Tengku Riza Zarzani N Vikha Indira Asri Yahya, Riz Jannah