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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial MANAJEMEN DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Economics, Management, Business, and Social Science Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Business Economics and Agribusiness JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
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Pengaruh online marketing, content creator dan produk bundling terhadap minat beli produk Somethinc Fadhliyah, Putri Nazilatul; Febriansah, Rizky Eka; Hariasih, Misti
Jurnal Akuntansi dan Manajemen Vol. 23 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i1.325

Abstract

This study aims to analyze how online marketing, content creators, and Product Bundling affect Purchase Intention for Somethinc skincare products. The approach applied is a descriptive quantitative method using purposive sampling and involving 100 respondents who are users of Somethinc products. Data were collected through a Likert scale-based questionnaire distributed via social media. Data analysis was conducted using the Partial Least Square (PLS) method through SmartPLS 3.0 software. The study found that Online marketing and Product Bundling have a positive and significant effect on Purchase Intention, while Content creators do not show a significant effect. These results confirm that effective digital marketing strategies and proper product bundling can drive consumer purchase intention, whereas the content produced by creators has not yet been able to exert a strong direct impact. This study is expected to serve as a reference for developing marketing strategies for beauty products in the digital era, particularly regarding the behavior of young consumers.
Pengaruh Brand Loyalty, Brand Trust, dan Social Media Advertising terhadap Minat Beli Ulang Produk Sunscreen Azarine di Sidoarjo Nuraini, Intan; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57737

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand loyalty, brand trust, dan social media advertising terhadap minat beli ulang produk sunscreen Azarine di Sidoarjo. Metode penelitian menggunakan pendekatan kuantitatif deskriptif, dengan populasi terdiri dari 100 responden yang pernah membeli dan memakai produk sunscreen Azarine di Sidoarjo. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur dengan skala likert. Teknik analisis data menggunakan metode Partial Least Square – Structural Equation Modeling (PLS – SEM) dengan program SmartPLS 3.0. Hasil analisis membuktikan bahwa brand loyalty berpengaruh positif terhadap minat beli ulang dengan koefisien parameter sebesar 0.269, T  statistic (2.486) > T tabel (1.96), serta P Values < 0.05 sebesar 0.013. Variabel brand trust berpengaruh positif terhadap minat beli ulang dengan nilai koefisien parameter sebesar 0.266, T  statistic (2.866) > T tabel (1.96), serta P Values < 0.05 sebesar 0.004. Variabel social media advertising berpengaruh positif terhadap minat beli ulang, ditunjukkan oleh koefisien parameter sebesar 0.282, T  statistic (2.470) > T tabel (1.96), serta P Values < 0.05 sebesar 0.014. Hasil penelitian ini menegaskan bahwa ketiga variabel tersebut memiliki pengaruh signifikan terhadap minat beli ulang produk sunscreen Azarine di Sidoarjo.
Pengaruh Brand Awareness, Brand Image, dan Brand Equity, terhadap Peningkatan Repurchase Intention pada Produk Chatime Sodikin, Ananda Putri; Misti Hariasih; Febriansah, Rizky Eka
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.5835

Abstract

The purpose of this study is to determine and analyze the effect between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. This study uses a quantitative approach with a population of all consumers from adolescents to adults who have bought and consumed Chatime products> 1 time in the Sidoarjo and Pasuruan areas, then for the total sample of this study, which amounted to 100 people using non probability sampling techniques. Then for data collection techniques through distributing questionnaires, the data will be processed using data analysis techniques using Multiple Linear Regression Analysis, Data Instrument Test (Reliability Test and Validity Test), Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Hypothesis Test (T Test), and Coefficient of Determination (R2). Data processing in this study used the SPSS application (Version 25). From several tests carried out, the results show that there is a significant influence between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. From these results it can be seen that a product can become a product that is favored by the public if the product itself can create a strong memory through a good image and value in the minds of the public.
Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Studi pada Dealer Motor Honda PT. Tirto Agung Porong Moh. Bachrul Rizki; Rizky Eka Febriansah; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5973

Abstract

The purpose of this study was to analyze the influence of product quality, brand image, and price perception on the consumer decision-making process for purchasing Honda motorcycles. The population of this study consists of all residents of Sidoarjo. The sample was determined using the Lameshow formula, resulting in a sample size of 96.04, which was rounded up to 100 respondents. This study employed a non-probability sampling technique, specifically accidental sampling. The variables studied include product quality, promotion, and brand image. The t-test results show that product quality has a positive and significant effect on motorcycle purchasing decisions, promotion has a positive and significant effect on motorcycle purchasing decisions, and brand image also has a positive and significant effect on motorcycle purchasing decisions at the Tirto Agung Porong Dealership.
Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z Tasya Fatmawati Arifin; Rizky Eka Febriansah; Misti Hariasih
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5823

Abstract

The advancement of technology and social media has brought significant changes to marketing strategies, particularly in shaping the behavior of Generation Z consumers, who are highly active and selective toward digital information. Sunscreen products have become one of the most sought after categories due to the growing awareness of the importance of skin protection from sun exposure. This study aims to analyze the influence of brand image, perceived quality, and electronic word of mouth (e-WOM) on the purchase intention of Azarine sunscreen products among Generation Z in the Greater Surabaya area. The research employed a quantitative method with an associative approach, involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) version 4.0. The results show that all three variables brand image (0.192, p-value 0.046), perceived quality (0.432, p-value 0.000), and e-WOM (0.357, p-value 0.000)  have a positive and significant effect on purchase intention. These findings indicate that a brand’s success in maintaining its reputation, product quality, and digital engagement can enhance Generation Z consumers’ purchase intentions.
Pengaruh Brand Ambassador, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk OMG Matte Kiss Lip cream Pada Marketplace Shopee Dhea Nabella Meirani; Lilik Indayani; Rizky Eka Febriansah
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 1 (2026): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v18i1.1128

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador, Kualitas Produk, daN Harga terhadap keputusan pembelian produk OMG Matte Kiss Lip cream pada Marketplace Shopee. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini yakni yang pernah membeli produk OMG Matte Kiss Lip cream di Marketplace Shopee. Jumlah sampel pada penelitian ini berjumlah 100 responden, yang diambil menggunakan kuesioner dengan metode purposive sampling. Analisis data pada penelitian ini menggunakan IBM SPSS Statistic Versi 25 windows. Hasil penelitian ini menunjukkan bahwa Brand Ambassador berpengaruh negatif terhadap keputusan pembelian, kualitas produk berpengaruh negatif terhadap keputusan pembelian, dan harga berpengaruh positif terhadap keputusan pembelian
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pembersih Toner VIVA Kosmetik Lokal di Sidoarjo Lianawati; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Business Economics and Agribusiness Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i2.1178

Abstract

The competition in the cosmetics industry has made local cosmetics pr saveral companies required to maintain their business by implementing the right marketing strategies to keep up with developments. The research aims to analyze the influence of product quality, price and barnd image on the puchasing decisions of cleansear toner viva cosmetics in Sidoarjo area. The type of research used is quantitative method with the population being the community in Sidoarjo. This research sampling technique uses non-probability sampling with puposive sampling method and total of 100 respondents. The data collection technique is carried out throught the distribution of questionnaires measured using a Likert scale. The data analysis technique of this research uses multiple linear analysis with the help of SmartPls 3 software. The research findings indicate that quality product affects positive and significant to purchasing decision, that price affects positive and no significant, that brand image affects purchasing decision in Sidoarjo.
Kualitas Pelayanan, Persepsi Harga dan Bauran Pemasaran Terhadap Kepuasan Pelanggan Air Isi Ulang Mandiri Muhammad Syarifudin; Supardi; Rizky Eka Febriansah
Journal of Business Economics and Agribusiness Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i3.1179

Abstract

Penelitian ini bertujuan untuk mengkaji dampak peningkatan kualitas pelayanan, persepsi harga, dan taktik pemasaran terhadap tingkat kepuasan pelanggan yang menggunakan air isi ulang Mandiri. Survei dilakukan melalui pendistribusian kuesioner di berbagai outlet air isi ulang Mandiri. Studi ini menggunakan analisis regresi linier ganda untuk mengeksplorasi korelasi antara variabel independen dan dependen. Temuan menunjukkan bahwa peningkatan kualitas layanan, persepsi positif tentang harga, dan strategi pemasaran yang efektif memiliki pengaruh signifikan terhadap kepuasan pelanggan. Implikasi praktis menggarisbawahi perlunya perusahaan air isi ulang Mandiri untuk secara konsisten meningkatkan kualitas layanan, menjunjung tinggi harga yang kompetitif, dan melaksanakan taktik pemasaran yang sesuai untuk menegakkan dan meningkatkan kepuasan pelanggan. Wawasan yang diberikan dalam penelitian ini bermanfaat bagi sektor air isi ulang Mandiri dalam meningkatkan omset dan profitabilitas pengusaha air isi ulang mandiri.memperkuat posisi pasar wawasan ini bermanfaat bagi pengusaha air isi ulang mandiri.
Peran Content Marketing, Electronic Word of Mouth (e-WOM) dan Online Customer Review terhadap Minat Beli Produk Wardah Glasting Liquid Lip di Sidoarjo Nisfullaili Hidayati; Dewi Komala Sari; Rizky Eka Febriansah
Journal of Business Economics and Agribusiness Vol. 3 No. 3 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i3.1184

Abstract

Penelitian ini berfokus pada Content Marketing, Electronic Word of Mouth (WOM), Online Customer Review terhadap Minat beli. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk memutuskan membeli suatu produk sebagai sumber informasi dan titik perbandingan produk yang dapat menimbulkan perubahan sikap dan perilaku konsumen yang memiliki pengetahuan terbatas terhadap produk. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Produk Wardah Glasting Liquid Lip minimal 1 kali dan lebih dari 18 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Content Marketing berpengaruh terhadap Minat beli, Electronic Word of Mouth (WOM berpengaruh terhadap Minat beli, dan Online Customer Review berpengaruh terhadap Minat beli.
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Rizky Eka Febriansah
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Ardiansyah, Bayu Aulia Vivi Firdasari Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Devy Savia Ananta Dewi Andriani Dewi Komala Sari Dhea Nabella Meirani Dina Mayangsari Dini Anjarwani Dwi Nurita Eny Maryanti Fadhliyah, Putri Nazilatul Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Febriansah, Rizky Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Indah Rizqi Tsania Intan Nuraini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Lianawati Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Maulana, Farid Raditya Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Syarifudin Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu Nisfullaili Hidayati Novi Rosita Anggraeni nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Silvy Imelda Windari Sodikin, Ananda Putri Sriyono Sriyono Sumartik Supardi Supardi Supardi Supardi Supardi Tasya Fatmawati Arifin Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Yunita Wulandari Zuhroh, Siti