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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Manajerial Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi IIJSE JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
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Peran Visual Merchandising, Store Atmosphere, dan Persepsi Harga dalam Mendorong Keputusan Pembelian Konsumen pada Toko MR. DIY Sidoarjo Chandra, Rio; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54877

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Visual Merchandising, Store Atmosphere, dan Price Perception terhadap keputusan pembelian konsumen pada toko MR. DIY Sidoarjo. Jenis penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen MR. DIY di Sidoarjo sejumlah 96 orang, dengan teknik pengambilan sampel purposive sampling. Lokasi penelitian berada di Sidoarjo, dan data diolah menggunakan program SmartPLS 4. Berdasarkan hasil analisis, diketahui bahwa Visual Merchandising (X1) berpengaruh positif signifikan terhadap Keputusan Pembelian (Y), ditunjukkan oleh nilai koefisien parameter sebesar 0.166 dengan nilai T-statistic 2.156 > 1.96 dan P-values 0.031 < 0.05, sehingga hipotesis H1 diterima. Store Atmosphere (X2) juga berpengaruh positif signifikan terhadap Keputusan Pembelian, dengan nilai koefisien parameter 0.425, T-statistic 6.310 > 1.96 dan P-values 0.000 < 0.05, sehingga hipotesis H2 diterima. Selanjutnya, Price Perception (X3) terbukti berpengaruh positif signifikan terhadap Keputusan Pembelian, dengan nilai koefisien parameter 0.402, T-statistic 3.951 > 1.96 dan P-values 0.000 < 0.05, sehingga hipotesis H3 diterima.
Pengaruh Citra Merek, Desain Kemasan, dan Promosi Terhadap Minat Beli Produk Rokok Surya Gudang Garam. Study Pada Masyarakat Surabaya Raya Sadilah, Ainun; Febriansah, Rizky Eka; Indayani, Lilik
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7691

Abstract

Abstract. In the cigarette industry in Indonesia, especially in Surabaya, Surya Gudang Garam products have become one of the brands that are in demand by the public. However, increasingly tight market competition and external challenges such as increased excise and the increasing popularity of electronic cigarettes (vapes) have affected the dynamics of cigarette product consumption. In addition, anti-smoking campaigns from the government and health organizations are getting stronger, creating pressure on this industry. In the midst of these conditions, marketing strategies become crucial factors in maintaining consumer purchasing interest. Brand image, packaging design, and promotion play an important role in attracting consumers, including non-smokers, by building a positive perception of the product. Therefore, this study aims to analyze how these three variables influence the purchasing interest of Surya Gudang Garam products in the Greater Surabaya community, as an effort to understand the effectiveness of marketing strategies in facing the current challenges of the cigarette industry. The population in this study includes residents of Greater Surabaya, with samples focused on non-smokers, in order to examine their interest in cigarette products through brand image, packaging design, and promotion factors. The research method used is non-probability sampling with a purposive sampling technique, and the number of respondents in this study was 100 people. After the data was collected, the data was processed using the SPSS 25 analysis program, with the analysis technique used being multiple linear regression. The results of the study indicate that Brand Image influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community. Packaging Design influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community. Promotion influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Alshaf Pebrianggara Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dwi Nurita Eny Maryanti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Fitriani, Lita Marshella Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Laila, Adhalul Ade Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Rita Ambarwati Sukmono Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sukomono, Rita Ambarwati Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Zuhroh, Siti