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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial MANAJEMEN DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Endorser Selebriti, Konten Pemasaran, dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Pada Pakaian Merek Erigo Novi Rosita Anggraeni; Rizky Eka Febriansah; Dewi Komala Sari
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1285

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana endorser selebriti, konten pemasaran, dan ulasan pelanggan online memengaruhi keputusan pelanggan untuk membeli pakaian merek Erigo.  Metode kuantitatif digunakan dalam penelitian ini, yang mengumpulkan data melalui kuesioner online kepada seratus orang yang tinggal di Sidoarjo dan pernah membeli produk Erigo.  Analisis data dilakukan dengan regresi linier berganda menggunakan program SPSS. Ini dilakukan sebelum uji validitas, reliabilitas, dan asumsi klasik seperti normalitas, heteroskedastisitas, multikolinearitas, dan autokorelasi.  Hasil penelitian membuktikan bahwa faktor-faktor seperti endorser selebriti, konten pemasaran, dan ulasan pelanggan online berdampak positif dan signifikan pada keputusan pelanggan untuk membeli pakaian merek Erigo.
EXPLORING CONSUMER INTEREST, PRICE, AND PERCEPTION IN COFFEE PURCHASING DECISIONS AT BELIKOPI SIDOARJO Yunita Wulandari; Mochamad Rizal Yulianto; Rizky Eka Febriansah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1486

Abstract

This study was conducted to analyze the effect of purchase interest, price, and consumer perception on purchasing decisions at Kedai Belikopi Sidoarjo. The research method used was a quantitative approach with the help of Tolls SmartPLS version 3.29. Data collection was carried out by distributing questionnaires to Kedai Belikopi consumers, with a total of 96 respondents. From the test results, it can be seen that purchase interest has a positive and significant effect on purchasing decisions, with a T-count > the T table value of 1.98 and 4.700, and a P-Value of 0.00 below 0.05. Price has a positive and significant effect on purchasing decisions with a T-Statistic value of 2.559 and a P-Value of 0.011. Consumer perception does not affect purchasing decisions with a T-statistic value of 0.059 and a P-value of 0.953.
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Febriansah, Rizky Eka
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
Customer Loyalty Patterns in Traditional Retail Pricing and Service Quality: Polanya Loyalitas Pelanggan dalam Penetapan Harga dan Kualitas Layanan di Ritel Tradisional Alfiansyah , Yusril Nur; Febriansah, Rizky Eka; Hariasih , Misti
Indonesian Journal of Law and Economics Review Vol. 20 No. 4 (2025): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i4.1450

Abstract

General Background Customer loyalty is a strategic factor for business sustainability, particularly in retail sectors facing intense competition. Specific Background Traditional retail businesses such as UD. Haji Nur rely heavily on pricing strategies and service quality to retain customers in local markets. Knowledge Gap Previous studies show inconsistent findings regarding the mediating role of customer satisfaction in the relationship between price, service quality, and customer loyalty. Aims This study examines customer loyalty in relation to price and service quality, with customer satisfaction as an intervening variable at UD. Haji Nur. Results Using a quantitative approach and SEM-PLS analysis on data from 100 respondents, the findings indicate that price and service quality are positively associated with customer loyalty and customer satisfaction, while customer satisfaction also demonstrates a significant association with loyalty and mediates both relationships. Novelty This research provides empirical evidence from a long-established traditional retail agent context, highlighting customer satisfaction as a central mechanism. Implications The findings offer practical insights for traditional retailers in managing pricing and service strategies to sustain customer loyalty and support long-term business continuity. Keywords: Price, Service Quality, Customer Satisfaction, Customer Loyalty, Traditional Retail Key Findings Highlights Pricing and service dimensions are consistently associated with repeat purchasing behavior. Satisfaction functions as a central mediating mechanism in customer retention. Traditional retail agents demonstrate loyalty dynamics similar to modern retail contexts.
The Influence of Brand Image, Switching Barrier, and Perceived Quality on Customer Loyalty of Telkomsel Users in Sidoarjo Maulana, Farid Raditya; Febriansah, Rizky Eka; Prapanca, Detak
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14992

Abstract

This study aims to analyze the effect of brand image, switching barriers, and perceived quality on customer loyalty among Telkomsel users in Sidoarjo. This study employs a quantitative approach involving 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS 26. Various statistical tests were conducted, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination (R²) test, and partial test (t-test). The results indicate that the three independent variables have a significant effect on customer loyalty. Switching barriers play the most crucial role as they prevent customers from changing providers. Perceived quality, particularly in terms of network reliability and service excellence, strengthens customer commitment. Meanwhile, brand image serves as a key factor in shaping customer perceptions but has a relatively lower impact. This study concludes that an integrated strategic approach is necessary to enhance customer loyalty, including reinforcing switching barriers, improving perceived quality, and maintaining a strong brand image. These findings offer insights for telecommunications companies to remain competitive in a dynamic market.
Pengaruh online marketing, content creator dan produk bundling terhadap minat beli produk Somethinc Fadhliyah, Putri Nazilatul; Febriansah, Rizky Eka; Hariasih, Misti
Jurnal Akuntansi dan Manajemen Vol. 23 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i1.325

Abstract

This study aims to analyze how online marketing, content creators, and Product Bundling affect Purchase Intention for Somethinc skincare products. The approach applied is a descriptive quantitative method using purposive sampling and involving 100 respondents who are users of Somethinc products. Data were collected through a Likert scale-based questionnaire distributed via social media. Data analysis was conducted using the Partial Least Square (PLS) method through SmartPLS 3.0 software. The study found that Online marketing and Product Bundling have a positive and significant effect on Purchase Intention, while Content creators do not show a significant effect. These results confirm that effective digital marketing strategies and proper product bundling can drive consumer purchase intention, whereas the content produced by creators has not yet been able to exert a strong direct impact. This study is expected to serve as a reference for developing marketing strategies for beauty products in the digital era, particularly regarding the behavior of young consumers.
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alfiansyah , Yusril Nur Alshaf Pebrianggara Alshaf Pebrianggara Ananda Putri Sodikin Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dini Anjarwani Dwi Nurita Eny Maryanti Fadhliyah, Putri Nazilatul Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Hadiah Fitriyah Hariasih , Misti Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Maulana, Farid Raditya Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu Novi Rosita Anggraeni nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Yunita Wulandari Zuhroh, Siti