Article Per Year (5 Year)
p-Index From 2021 - 2026
6.644
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial MANAJEMEN DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 1   2   3   4   5 
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE Auwalina, Roudlotul; Febriansah, Rizky Eka; Sari, Dewi Komala
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.925

Abstract

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.
Strategi Harga, Kualitas Pelayanan, dan Kualitas Produk Terhadap Kepuasan Konsumen Indah Bordir Sidoarjo M Fariz Rifai; Supardi Supardi; Rizky Eka Febriansah
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v16i2.1804

Abstract

The purpose of this research is to determine the role of Price Strategy, Service Quality and Product Quality on Consumer Satisfaction at Indah Bordir Sidoarjo. This research methodology uses a quantitative type of research. This research sample was taken using a non-probability sampling technique with accidental sampling type. Respondents in this study had criteria, namely people who had purchased Indah Embroidery products. The sample in this study was 96 people who were calculated using the Chocran formula. The data analysis technique uses the help of the smart-PLS version 3.0 application. The findings of this research show that Price Strategy has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo, Service Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo and Product Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo. Suggestions for further research are expected to use a larger population by adding other independent variables to further expand information regarding the factors causing consumer satisfaction.
Pengaruh Brand Image, Electronic Word Of Mouth dan Harga terhadap Purchase Intention pada Produk Mixue di Kecamatan Sidoarjo Vernanda Suyono Putri; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11834

Abstract

Mixue is a franchise business originating from Tiongkok that offers several ice cream variants. This research aims to determine the influence of brand image, electronic word of mouth and price on purchase intention for mixue products in Sidoarjo District. This research uses a quantitative approach. The method used was accidental sampling with a sample size of 100 respondents of mixue consumers in Sidoarjo District. The data analysis technique used was multiple linier regression analysis using the imb spss 25 program. Based on the research results, it was found that the brand image variable has a positive but not significant effect on purchase intention, electronic word of mouth has a positive and significant effect on purchase intention and price has a positive and significant effect on purchase intention.
Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah ( Studi Pada Mahasiswa Umsida Pengguna Kosmetik Wardah ) Rahayu, Ajeng; Febriansah, Rizky Eka; Yulianto, Moch Rizal
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11552

Abstract

This research aims to determine the purchasing decisions for Wardah cosmetic products through product quality. Brand image, and Price. This research is descriptive and uses a quantitative approach. The sample was taken using the Non Probability Sampling technique with the Purposive Sampling method, involving a total of 100 respondents. Data was collected through the distribution of questionnaires. Data analysis was conducted using mulriple linear regression analysis with the statistical tool SPSS version 25. The results of this study indicate that product quality affects purchasing decisions for Wardah cosmetic products, bramd image affects purchasing decisions for Wardah cosmetic products, and price affects purchasing decisions for Wardah cosmetic products.
Pengaruh Work Life Balance, Kepuasan Kerja, Dan Efikasi Diri Terhadap Kinerja Karyawan Di PT. Maswindo Bumi Mas Cabang Tulangan Safinska, Syawala Putri; Sumartik, Sumartik; Febriansah, Rizky Eka
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11710

Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui seberapa berpengaruh work life balance, kepuasan kerja, dan efikasi diri terhadap kinerja karyawan pada PT Maswindo Bumi Mas Cabang Tulangan. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan eksplanatori. Populasi dalam penelitian ini adalah seluruh karyawan yang terlibat dalam proyek pembangunan masjid AlHidayah yang berjumlah total 42 karyawan. Jumlah sampel diperoleh sebanyak 42 responden, adapun teknik pengambilan sampel menggunakan sampel jenuh. Teknik pengumpulan data yang digunakan pada penelitian ini adalah yang digunakan pada penelitian ini adalah observasi dan kuisioner yang diukur menggunakan skala likert. Sedangkan pengujian data dilakukan dengan uji validitas, uji reabilitas, dan uji asumsi klasik. Pengujian hipotesis dilakukan dengan uji t atau parsial, uji F, dan uji koefisien determinasi. Pengolahan data dilakukan dengan menggunakan aplikasi software Statistical Product an Service Solution (SPSS). Hasil penelitian menunjukkan uji parsial variabel work life balance (X1) diperoleh t hitung > t tabel yaitu sebesar 5,731 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Uji parsial variabel kepuasan kerja (X2) diperoleh t hitung > t tabel yaitu sebesar 6,299 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Uji parsial efikasi diri (X3) diperoleh t hitung > t tabel yaitu sebesar 7,944 > 2,022 dengan probabilitas signifikansi 0,000 < a 0,05. Artinya secara parsial work life balance, kepuasan kerja, dan efikasi diri masing-masing berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji simultan didapatkan f hitung > f tabel sebesar 20,767 > 2,85 dengan nilai signifikansi 0,000 < a 0,05 artinya work life balance, kepuasan kerja, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. Maswindo Bumi Mas Cabang Tulangan.
Pengaruh Persepsi Kualitas dan Loyalitas Merek terhadap Minat Beli Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening Roni, Mochammad Noval Nur; Febriansah, Rizky Eka; Yani, Muhammad
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3763

Abstract

Persaingan bisnis yang semakin ketat menuntut pemahaman mendalam mengenai faktor-faktor yang mempengaruhi loyalitas merek dan minat beli ulang konsumen. Penelitian ini bertujuan untuk membahas minat beli ulang dilihat dari persepsi kualitas dan brand loyalty dengan kepuasan sebagai mediator pada EIGER Sidoarjo. Metode pengumpulan Sampel penelitian ini menggunakan pendekatan purposive sampling. Pengambilan sampel dalam pendekatan ini menggunakan rumus lemeshow dengan jumlah 96 responden. Dengan menggunakan software PLS, Hasil penelitian menunjukkan bahwa : (1) persepsi kualitas berpengaruh signifikan terhadap minat beli ulang (2) loyalitas merek berpengaruh signifikan terhadap minat beli ulang (3) persepsi kualitas berpengaruh signifikan terhadap kepuasan konsumen (4) loyalitas merek berpengaruh signifika terhadap kepuasan konsumen (5) minat beli ulang berpengaruh signifikan terhadap minat beli ulang
The The Effectiveness Of Service Quality, Price, And Customer Loyalty On Purchasing Decisions At The “Blue” Drinking Water Kiosk In The Temple Sub-District Of Sidoarjo District. Mukhammad Aditya Firdaus; Detak Prapanca; Rizky Eka Febriansah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.6921

Abstract

Water is a component of the atmosphere that must be protected to benefit human life and other living things. Everyone has different water needs, depending on where they live and the level of their needs. The goal of this study is to understand the correlation between customer loyalty, price, and service quality and the buying’s decisions at the “BIRU” drinking water kiosk in the temple sub-district of sidoarjo district. this research uses quantitative methods. The study used a population of drinking water consumers at the “BLUE” Candi kiosk. The study collected a sample of 100 individuals. In the study, questionnaires were distributed via Google Form. Research shows that service quality has a negative impact on purchasing decisions, but price and customer loyalty have a positive impact on purchasing decisions
Analisis Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Eccindo Agustin, Adetya Dwi; Supardi, Supardi; Febriansah, Rizky Eka
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 18 No. 1 (2025): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pqepwq71

Abstract

This study aims to determine the effect of price, promotion and service quality on purchasing decisions at the Eccindo cooperative. This study is a causal study using quantitative methods. The sampling technique used was accidental sampling with a total of 96 respondents who had purchased at the Eccindo cooperative. The data collection technique was by distributing questionnaires. The data analysis technique used Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this study indicate that. (1) price affects purchasing decisions. (2) promotion affects purchasing decisions. (3) service quality affects purchasing decision.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Strategi Pemasaran Dalam Mempertahankan Eksistensi Industri Pengerajin Tas di Tanggulangin (studi kasus CV. Parikesit) nuzulaturrayhan, muhammad; Indayani, Lilik; Febriansah, Rizky Eka
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10708

Abstract

CV. Parikesit is one of the leather bag artisan industries located in the INTAKO Tanggulangin area. The purpose of this study was to determine the Marketing Strategy in Maintaining the Existence of the Bag Craftsman Industry in Tanggulanin (Case Study of CV. Parikesit). Approach this research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. The data analysis technique used in this study uses 3 stages, namely data reduction, data presentation, and conclusion drawing. The results showed that the marketing strategy in maintaining the existence of CV. Parikesit uses 3 ways, namely product marketing strategies, strategies in processing raw materials, and labor management. In marketing its products CV. Parikesit does 2 ways of selling, namely through offline and online. In managing raw materials CV. Parikesit uses 2 leather materials, namely genuine leather derived from cowhide and synthetic leather derived from the remaining raw materials for shoes, by using 2 different skins it can produce products with different selling values. In the labor management of CV employees. Parikesit, like what the owner of CV. Parikesit by organizing 2 classes of employees in his business, namely daily workers and piecework. Daily workers who work 6 days a week who will work on all orders according to the target and the specified deadline, while for piecework workers who work on products only on demand
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alfiansyah , Yusril Nur Alshaf Pebrianggara Alshaf Pebrianggara Ananda Putri Sodikin Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dini Anjarwani Dwi Nurita Eny Maryanti Fadhliyah, Putri Nazilatul Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Hadiah Fitriyah Hariasih , Misti Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Maulana, Farid Raditya Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu Novi Rosita Anggraeni nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Yunita Wulandari Zuhroh, Siti