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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi IIJSE JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Brand Awareness, Brand Image, dan Brand Equity, terhadap Peningkatan Repurchase Intention pada Produk Chatime Ananda Putri Sodikin; Misti Hariasih; Rizky Eka Febriansah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.5835

Abstract

The purpose of this study is to determine and analyze the effect between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. This study uses a quantitative approach with a population of all consumers from adolescents to adults who have bought and consumed Chatime products> 1 time in the Sidoarjo and Pasuruan areas, then for the total sample of this study, which amounted to 100 people using non probability sampling techniques. Then for data collection techniques through distributing questionnaires, the data will be processed using data analysis techniques using Multiple Linear Regression Analysis, Data Instrument Test (Reliability Test and Validity Test), Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Hypothesis Test (T Test), and Coefficient of Determination (R2). Data processing in this study used the SPSS application (Version 25). From several tests carried out, the results show that there is a significant influence between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. From these results it can be seen that a product can become a product that is favored by the public if the product itself can create a strong memory through a good image and value in the minds of the public.
Pengaruh Persepsi Kualitas dan Loyalitas Merek terhadap Minat Beli Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening Roni, Mochammad Noval Nur; Febriansah, Rizky Eka; Yani, Muhammad
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3763

Abstract

Persaingan bisnis yang semakin ketat menuntut pemahaman mendalam mengenai faktor-faktor yang mempengaruhi loyalitas merek dan minat beli ulang konsumen. Penelitian ini bertujuan untuk membahas minat beli ulang dilihat dari persepsi kualitas dan brand loyalty dengan kepuasan sebagai mediator pada EIGER Sidoarjo. Metode pengumpulan Sampel penelitian ini menggunakan pendekatan purposive sampling. Pengambilan sampel dalam pendekatan ini menggunakan rumus lemeshow dengan jumlah 96 responden. Dengan menggunakan software PLS, Hasil penelitian menunjukkan bahwa : (1) persepsi kualitas berpengaruh signifikan terhadap minat beli ulang (2) loyalitas merek berpengaruh signifikan terhadap minat beli ulang (3) persepsi kualitas berpengaruh signifikan terhadap kepuasan konsumen (4) loyalitas merek berpengaruh signifika terhadap kepuasan konsumen (5) minat beli ulang berpengaruh signifikan terhadap minat beli ulang
Pengaruh Brand Awareness, Brand Image, dan Brand Equity, terhadap Peningkatan Repurchase Intention pada Produk Chatime Sodikin, Ananda Putri; Misti Hariasih; Febriansah, Rizky Eka
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.5835

Abstract

The purpose of this study is to determine and analyze the effect between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. This study uses a quantitative approach with a population of all consumers from adolescents to adults who have bought and consumed Chatime products> 1 time in the Sidoarjo and Pasuruan areas, then for the total sample of this study, which amounted to 100 people using non probability sampling techniques. Then for data collection techniques through distributing questionnaires, the data will be processed using data analysis techniques using Multiple Linear Regression Analysis, Data Instrument Test (Reliability Test and Validity Test), Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Hypothesis Test (T Test), and Coefficient of Determination (R2). Data processing in this study used the SPSS application (Version 25). From several tests carried out, the results show that there is a significant influence between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. From these results it can be seen that a product can become a product that is favored by the public if the product itself can create a strong memory through a good image and value in the minds of the public.
Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap Keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo Redhi Fahruddin; Mochamad Rizal Yulianto; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1730

Abstract

This research aims to determine the influence of sales promotion, shopping lifestyle, and hedonic shopping motivation on impulsive buying decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The number of samples in this research was 100 respondents. Samples were taken using a non-probability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression. The results of this research show that simultaneously and partially the sales promotion, shopping lifestyle and hedonic shopping motivation variables have a significant effect on impulsive buying among Shopee consumers in Sidoarjo.
The The Effectiveness Of Service Quality, Price, And Customer Loyalty On Purchasing Decisions At The “Blue” Drinking Water Kiosk In The Temple Sub-District Of Sidoarjo District. Mukhammad Aditya Firdaus; Detak Prapanca; Rizky Eka Febriansah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.6921

Abstract

Water is a component of the atmosphere that must be protected to benefit human life and other living things. Everyone has different water needs, depending on where they live and the level of their needs. The goal of this study is to understand the correlation between customer loyalty, price, and service quality and the buying’s decisions at the “BIRU” drinking water kiosk in the temple sub-district of sidoarjo district. this research uses quantitative methods. The study used a population of drinking water consumers at the “BLUE” Candi kiosk. The study collected a sample of 100 individuals. In the study, questionnaires were distributed via Google Form. Research shows that service quality has a negative impact on purchasing decisions, but price and customer loyalty have a positive impact on purchasing decisions
Analisis Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Eccindo Agustin, Adetya Dwi; Supardi, Supardi; Febriansah, Rizky Eka
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 18 No. 1 (2025): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pqepwq71

Abstract

This study aims to determine the effect of price, promotion and service quality on purchasing decisions at the Eccindo cooperative. This study is a causal study using quantitative methods. The sampling technique used was accidental sampling with a total of 96 respondents who had purchased at the Eccindo cooperative. The data collection technique was by distributing questionnaires. The data analysis technique used Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this study indicate that. (1) price affects purchasing decisions. (2) promotion affects purchasing decisions. (3) service quality affects purchasing decision.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Strategi Pemasaran Dalam Mempertahankan Eksistensi Industri Pengerajin Tas di Tanggulangin (studi kasus CV. Parikesit) nuzulaturrayhan, muhammad; Indayani, Lilik; Febriansah, Rizky Eka
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 13, No 1 (2025): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10708

Abstract

CV. Parikesit is one of the leather bag artisan industries located in the INTAKO Tanggulangin area. The purpose of this study was to determine the Marketing Strategy in Maintaining the Existence of the Bag Craftsman Industry in Tanggulanin (Case Study of CV. Parikesit). Approach this research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. The data analysis technique used in this study uses 3 stages, namely data reduction, data presentation, and conclusion drawing. The results showed that the marketing strategy in maintaining the existence of CV. Parikesit uses 3 ways, namely product marketing strategies, strategies in processing raw materials, and labor management. In marketing its products CV. Parikesit does 2 ways of selling, namely through offline and online. In managing raw materials CV. Parikesit uses 2 leather materials, namely genuine leather derived from cowhide and synthetic leather derived from the remaining raw materials for shoes, by using 2 different skins it can produce products with different selling values. In the labor management of CV employees. Parikesit, like what the owner of CV. Parikesit by organizing 2 classes of employees in his business, namely daily workers and piecework. Daily workers who work 6 days a week who will work on all orders according to the target and the specified deadline, while for piecework workers who work on products only on demand
The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java Fitriani, Lita Marshella; Febriansah, Rizky Eka; Sukmono, Rita Ambarwati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6387

Abstract

The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness are factors that influence consumers' decisions to make purchases. This research aims to determine the influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness on purchasing decisions for skincare products on marketplaces in East Java. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Form. The data analysis technique uses Partial Least Square 4.0. The results of this research show that promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness have a positive and significant effect on purchasing decisions.
The Influence of Online Customer Review, Promotions, and Product Quality on the Purchasing Decisions of Gen Z Consumers (Study on the Originote Skincare Products) Laila, Adhalul Ade; Febriansah, Rizky Eka; Sukomono, Rita Ambarwati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6388

Abstract

Gen Z is the main focus in skincare product marketing strategies. Online customer reviews, promotions, and product quality are important factors in Gen Z's purchasing decisions. This study aims to determine the influence of online customer reviews, promotions, and product quality on consumer purchasing decisions. This study uses quantitative methods. The sampling method uses non-probability sampling. The population in this study is Gen Z. Data collection techniques use primary and secondary data. Primary data is obtained from the results of distributing questionnaires via Google Forms, and secondary data is obtained from books, journals, and articles. Data analysis techniques use Partial Least Square (PLS) version 4.0. The results of this study indicate that (1) Online Customer Reviews have a positive and significant effect on purchasing decisions. (2) Promotion has a positive and significant effect on purchasing decisions. (3) Product Quality has a positive and significant effect on purchasing decisions.
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Alshaf Pebrianggara Ananda Putri Sodikin Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dwi Nurita Eny Maryanti Fadila Putri Aisya Ramadhini Farika Rizqi Amalia Fitriani, Lita Marshella Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Laila, Adhalul Ade Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Moh. Bachrul Rizki Muhammad Agus Muljanto Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Nailahtul Muazaroh Naily Fitria Faroha Ningtias, Riska Putri Ayu nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Redhi Fahruddin Rita Ambarwati Sukmono Roni, Mochammad Noval Nur Rosdiana, Monica Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sukomono, Rita Ambarwati Sumartik Supardi Supardi Supardi Supardi Supardi Tivani Nadia Febiantika Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Zuhroh, Siti