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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial MANAJEMEN DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
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Pengaruh Electronic Word of Mouth, Brand Awareness dan Perceived Quality Terhadap Keputusan Pembelian pada Pengguna Gofood Hibah, Amirah Najchan; Febriansah, Rizky Eka; Yani, Muhammad
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1298

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengukur pengaruh Electronic Word of Mouth (EWOM), Brand Awareness, dan Perceived Quality terhadap keputusan pembelian pengguna GoFood di Sidoarjo dengan mengacu pada data empiris dan teori yang relevan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan explanatory research yang bertujuan menjelaskan hubungan kausal antar variabel melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan purposive sampling, dengan penentuan jumlah sampel berdasarkan rumus Lemeshow karena jumlah populasi yang tidak diketahui secara pasti, sehingga diperoleh 96 responden. Data dikumpulkan melalui observasi dan penyebaran kuesioner yang diukur menggunakan skala Likert, kemudian dianalisis dengan menggunakan bantuan software SPSS. Berdasarkan hasil analisis, hipotesis H1, H2, dan H3 terbukti diterima, yang menunjukkan bahwa secara teori dan data empiris, EWOM, Brand Awareness, dan Perceived Quality berpengaruh signifikan terhadap keputusan pembelian pengguna GoFood di Sidoarjo.
Analisis Dampak Citra Merek, Kualitas dan Inovasi Produk terhadap Keputusan Pembelian Produk Indomie Hidayatullah , Muhammad Syafiq; supardi, supardi; Febriansah, Rizky Eka
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1355

Abstract

Brand Image, Product Quality, dan Product Innovation merupakan faktor yang mempengaruhi keputusan pembelian. Dalam praktiknya, masih banyak perusahaan yang belum menyadari betapa pentingnya ketiga faktor tersebut dalam mempengaruhi keputusan pembelian. Oleh karena itu, penelitian ini perlu dilakukan untuk membuktikan bahwa terdapat pengaruh yang signifikan antara brand image, product quality dan Product Innovation terhadap keputusan pembelian. Peneliti memilih Produk Indomie sebagai objek dalam penelitian ini. Penelitian ini menggunakan metode kuantitatif dengan teknik non-probability dengan menggunakan purposive sampling untuk memperoleh data yang dibutuhkan peneliti dengan cara menyebarkan kuesioner kepada responden. Teknik analisis yang digunakan dalam penelitian ini meliputi uji statistik deskriptif, uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linier berganda, uji F, uji T. Penelitian ini menunjukkan bahwa brand image dan product quality memiliki pengaruh yang signifikan terhadap keputusan pembelian secara parsial. sedangkan product innovation tidak berpengaruh terhadap keputusan pembelian produk Indomie. Sementara itu, Brand Image, Product Quality, dan Product Innovation secara simultan berpengaruh terhadap keputusan pembelian Produk Indomie.
THE INFLUENCE OF E-PROMOTION, VIRAL MARKETING, AND SOCIAL PROOF ON PURCHASING DECISIONS AT E-COMMERCE SHOPEE IN SIDOARJO Khoironi, Affan; Sari, Dewi Komala; Febriansah, Rizky Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20703

Abstract

The purpose of this study is to ascertain how social proof, viral marketing, and e-promotion affect consumer choices. This study's methodology makes use of quantitative techniques. Purposive sampling was the method employed in this study, which had 96 respondents in total. Questionnaires were sent as part of the data-gathering strategy. Multiple linear regression analysis, traditional assumption test analysis, and hypothesis testing using theSPSS 26 application analysis tool is an example of a data analysis methodology. This study may draw a number of conclusions from the testing and discussion outcomes, including the following: E-promotion, viral marketing, and social proof all affect e-commerce purchase decisions. Sidoarjo's Shopee. Keywords: E-Promotion; Viral Marketing; Social Proof; Purchase Decision
ANALISIS BRAND IMAGE, CONTENT MARKETING DAN SHOPPING LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Febiantika, Tivani Nadia; Febriansah, Rizky Eka; Yani, Muhammad
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4876

Abstract

Perkembangan Tekonologi informasi saat ini telah melahirkan inovasi terhadap perbelanjaan seperi saat ini berkembangnya belanja online, khususnya E-comerce. Pelanggan tertarik menggunakan Platform Shopee karena dipercayai untuk memudahkan konsumen memenuhi kebutuhannya. Tujuan dari penelitian ini adalah untuk memastikan pengaruh brand image, content marketing, dan shoping lifestyle terhadap keputusan pembelian di marketplace Shopee. Penelitian ini menggunakan metodologi penelitian kuantitatif dengam sampel yang digunakan dalam penelitian ini adalah Purposive sampling dan ada 96 total peserta yang dibulatkan oleh peneliti 100 responden dalam sampel. Orang yang pernah membeli di marketplace shopee adalah respondennya. Data primer yang dikumpulkan melalui instrumen angket itulah yang digunakan dan aplikasi smartPLS 3.0 digunakan untuk pengolahan data. Hasil penelitian ini menunjukkan bahwa, variabel brand image, content marketing, dan shoping lifestyle semua mempengaruhi keputusan pembelian konsumen di marketplace shopee.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Eustress, Employee Job Burnout Syndrome and Productive Performance in the Madura Herbal Industry Firdaus, Vera; Andriani, Dewi; Febriansah, Rizky Eka
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5144

Abstract

Herbal products require employees to maintain cleanliness and product quality, while on the other hand, the demand for herbal products has implications for increasing workloads and becoming stressors for employees. Efforts to optimize employee productivity and performance can be carried out by the company by revitalizing employee performance so that they remain productive. The novelty in this study is a combination of work productivity and performance dimensions that produce five indicators, namely work quality, work quantity, task performance, contextual; performance, and adaptive to timeliness. This study aims to identify the factors that affect the productive performance of employees. This study uses a quantitative approach with a questionnaire as primary data, which is analyzed using multiple linear regression analysis with testing using SPSS version 16 for Windows. The research population is the herbal family business employee in Madura. With the cluster sampling technique, 100 employees were obtained from 4 research locations in Bangkalan and Pamekasan. The results showed that eustress can increase the productive performance of employees. Meanwhile, high job burnout reduces the productive performance of employees. Keywords—Eustress; Job Burnout; Productive Performance
Live Streaming, Content Marketing, Impulse Buying di TikTok Shop Terhadap Keputusan Pembelian Sepatu Ortuseight Ardiansyah, Bayu; Yani, Muhammad; Febriansah, Rizky Eka
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2393

Abstract

This study aims to describe the effect of live streaming, content marketing, impulse buying at TikTok Shop on purchasing decisions for orthuseight shoes. Quantitative research was used in this study. Buyers of Ortuseight Shoes at TikTok Shop were determined to be the population in this study. This research was conducted using non probability sampling method with purposive sampling technique of 100 respondents for sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured by the Likert Scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with software support. The results showed that Live Streaming at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes, Content Marketing at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes, and Impulse Buying at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes.
Dapatkah Brand Image, Social Media Marketing & Perceived Quality Terhadap Keputusan Pembelian Parfume HMNS di Sidoarjo Ferry Irawan, Gusti Elang; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2543

Abstract

The purpose of this study is to examine the influence of Brand Image, Social Media Marketing, and Perceived Quality on purchasing decisions for HMNS Perfume in Sidoarjo. This type of research is based on a quantitative descriptive research approach. The population of this study was 96 consumers of HMNS perfume in Sidoarjo. The sampling technique was purposive sampling. The location of the study was in Sidoarjo. The data obtained will then be processed using the SmartPLS 4 program. The results of the study are that Brand Image, Social Media Marketing, and Perceived Quality have a significant positive effect on purchasing decisions for HMNS perfume in Sidoarjo
Citra Merek, Konten Pemasaran Dan E-WOM Terhadap Keputusan Pembelian Produk Skincare Azarine Firmansyah, Amirul Zidan; Febriansah, Rizky Eka; Sari, Dewi Komala
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2693

Abstract

Azzarine sebagai merek skincare lokal semakin populer, khususnya di kalangan generasi muda. Namun, belum diketahui faktor utama yang memengaruhi keputusan pembelian konsumen, apakah citra merek, konten pemasaran, atau e-WOM. Penelitian ini bertujuan mengkaji pengaruh citra merek, konten pemasaran, dan e-WOM terhadap keputusan pembelian produk skincare Azzarine di Kabupaten Sidoarjo. Penelitian menggunakan metode kuantitatif dengan populasi 96 konsumen Azzarine di Sidoarjo dan teknik sampling probability. Data dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa citra merek, konten pemasaran, dan e-WOM secara parsial berpengaruh signifikan terhadap keputusan pembelian.
Unveiling the Sway of Marketing Mix on Student Decisions: A Study on Higher Learning Institutions: Mengungkap Pengaruh Bauran Pemasaran terhadap Keputusan Mahasiswa: Sebuah Studi pada Institusi Pendidikan Tinggi Febriansah, Rizky Eka; Yani, Muhammad; Prasojo, Bayu Hari
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.960

Abstract

This research delves into the pivotal process of student decision-making within higher learning institutions, focusing on the dynamic interplay of marketing mix services encompassing product, price, promotion, and place. Through an analysis of alumni and current student cohorts at a prominent university, this study empirically demonstrates the profound influence exerted by product quality, strategic promotion, and favorable institutional positioning on students' selection choices. Notably, while price emerges as a comparatively weaker determinant, the collective impact of product, place, and promotion proves instrumental in shaping prospective students' decisions. These findings illuminate the complex landscape of student preferences, offering valuable insights for crafting targeted marketing strategies that effectively guide students' educational trajectories. Highlight: Influence of Marketing Mix Dynamics: This study examines the interaction of product, price, promotion, and place in shaping student decisions within higher learning institutions, revealing their collective impact on choice. Empirical Insights: Analysis of alumni and current students from a renowned university highlights the significant sway of product quality, strategic promotion, and favorable institutional positioning on student selection choices. Role of Price in Decision-making: While price emerges as a less potent factor, the study underscores the pivotal role played by the interplay between product, place, and promotion in molding the educational preferences of prospective students. Keyword: Student Decision-Making, Higher Learning Institutions, Marketing Mix Services, Product Quality, Strategic Promotion
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alfiansyah , Yusril Nur Alshaf Pebrianggara Alshaf Pebrianggara Ananda Putri Sodikin Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dini Anjarwani Dwi Nurita Eny Maryanti Fadhliyah, Putri Nazilatul Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Hadiah Fitriyah Hariasih , Misti Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Maulana, Farid Raditya Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu Novi Rosita Anggraeni nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Yunita Wulandari Zuhroh, Siti