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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial MANAJEMEN DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Economics, Management, Business, and Social Science Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Business Economics and Agribusiness JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT BELI KONSUMEN PADA TIKTOK SHOP DI SIDOARJO Silvy Imelda Windari; Rizky Eka Febriansah; Dewi Komala sari
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Consumer Purchase Intention at TikTok Shop in Sidoarjo. This research method uses a quantitative approach. The population in this study is all Sidoarjo residents who use TikTok. The sampling technique used a non-probability method with a purposive sampling approach, with a sample size of 100 respondents. The data collection method was carried out by distributing online questionnaires via Google Forms, and answers were measured using a Likert scale. The data analysis technique used SPSS software version 22. The results of this study prove that perceived usefulness influences purchase interest, perceived ease of use influences purchase interest, and perceived risk influences purchase interest.
The Influence of Brand Image, Brand Trust, and Product Quality on Consumer Purchase Interest in Mentai Desaji Dimsum Products in Sidoarjo Febriansah, Rizky; Febriansah, Rizky Eka; Sari, Dewi Komala
REVITALISASI : Jurnal Ilmu Manajemen Vol 15 No 1 (2026): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v15i1.8617

Abstract

The development of the food and beverage industry in Indonesia has opened opportunities for culinary MSMEs such as Dimsum Mentai Desaji in Sidoarjo, which has experienced sales fluctuations despite continuous growth of competitors. This study examines the influence of brand image, brand trust, and product quality on consumer purchase intention for Dimsum Mentai Desaji products in Sidoarjo using a quantitative approach through purposive sampling of 100 respondents based on the Lemeshow formula. Primary data was collected through online questionnaires using a 5-point Likert scale, while secondary data was obtained from relevant literature, then analyzed using the PLS-SEM method with SmartPLS 3.0, which includes descriptive statistics, validity and reliability tests, as well as multiple linear regression. The research results prove that brand image, brand trust, and product quality have a positive and significant influence on consumer purchase intention with an R-Square value of 0.794, indicating a strong category, where product quality becomes the most dominant factor with the highest path coefficient value (0.460). This research aligns with SDG number 12 on sustainable consumption and production and is expected to serve as a reference for MSMEs in developing effective marketing strategies to enhance competitiveness in the competitive culinary market.
Celebrity Endorsement, Viral Marketing, And Halal Labelling Effect On Gen Z Skincare Camille Beauty Purchasing Decisions Aulia Vivi Firdasari; Rizky Eka Febriansah; Alshaf Pebrianggara
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.507-522

Abstract

Purpose: This study aims to analyze the influence of celebrity endorsements, viral marketing, and halal labels on Gen Z consumers' purchasing decisions regarding Camille Beauty Skincare. Methodology: A descriptive quantitative research design was used, utilizing a purposive sampling technique with 100 respondents. Data were analyzed using SmartPLS software, including Outer Model Test analysis, Cronbach's Alpha, Average Variance Extracted (AVE), Composite Reliability, R², and path coefficient estimates. Results: The study shows that celebrity endorsement has a negative effect on purchasing decisions (T= 0.257 p = 0.797), Viral Marketing shows a positive effect on purchasing decisions (T= 6.903, p = 0.000) and Halal Labeling has a negative effect on purchasing decisions (T = 1.637 p = 0.102). Findings: This study highlights that viral marketing plays an important role in increasing purchase decisions, while celebrity endorsement and halal labeling have a negative impact on purchase decisions, with no significant direct influence on purchase decisions. Novelty: This research provides new empirical insights into the interaction between celebrity endorsement, viral marketing, and halal labeling on purchasing decisions. Originality: This study is original because of its focus on the role of purchasing decisions in the context of celebrity endorsement, viral marketing, and halal labeling. Conclusion: Celebrity endorsements, viral marketing, and halal labels are key to understanding customer purchasing decisions. Paper Type: Research Article.
Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Indah Rizqi Tsania; Misti Hariasih; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2747

Abstract

This study aims to examine the impact of Brand Image, Influencer Marketing, and Product Quality on Gen Z Purchasing Decisions on Erigo products. This study uses a quantitative and survey approach. Sampling uses a non-probability sampling technique and the research sample is Gen Z in Sidoarjo Regency who have purchased Erigo products, with a sample size of 100 respondents. Data collection through an online questionnaire sent via Google Form. Indicator measurements apply a Likert scale and are analyzed using SmartPLS 4.0 through validity, reliability, R-Square testing, and hypothesis testing. The results of the study revealed that there is a significant influence between the variables of brand image, influencer marketing, and product quality on Gen Z purchasing decisions on Erigo products. This finding confirms that the strength of brand image, influencer credibility, and consistency of product quality play a major role in increasing Gen Z's interest and purchasing decisions towards local products such as Erigo.
Pengaruh Variasi Produk, Online Customer Review, Sosial Media Marketing terhadap Keputusan Pembelian pada Ayam Geprek Jon Devy Savia Ananta; Misti Hariasih; Rizky Eka Febriansah
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2749

Abstract

This study aims to determine the influence of product variety, online customer reviews, and social media marketing on purchasing decisions for Ayam Geprek Jon products in the Sidoarjo region. This study uses a descriptive method with a quantitative approach. The research sample consisted of 100 respondents selected purposively, namely those domiciled in Sidoarjo City, active Instagram users, and have purchased Geprek Jon products. Data were obtained through a questionnaire that measured the indicators of each variable, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with SmartPLS 3.0 software. The results show that product variety makes it easier for consumers to choose products according to their tastes and needs. Online customer reviews play an important role in providing information and increasing potential buyers' trust in the product. Meanwhile, social media marketing is effective as an interactive communication tool that attracts consumers' attention and builds closeness with the brand.
EXPLORING CONSUMER INTEREST, PRICE, AND PERCEPTION IN COFFEE PURCHASING DECISIONS AT BELIKOPI SIDOARJO Yunita Wulandari; Mochamad Rizal Yulianto; Rizky Eka Febriansah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1486

Abstract

This study was conducted to analyze the effect of purchase interest, price, and consumer perception on purchasing decisions at Kedai Belikopi Sidoarjo. The research method used was a quantitative approach with the help of Tolls SmartPLS version 3.29. Data collection was carried out by distributing questionnaires to Kedai Belikopi consumers, with a total of 96 respondents. From the test results, it can be seen that purchase interest has a positive and significant effect on purchasing decisions, with a T-count > the T table value of 1.98 and 4.700, and a P-Value of 0.00 below 0.05. Price has a positive and significant effect on purchasing decisions with a T-Statistic value of 2.559 and a P-Value of 0.011. Consumer perception does not affect purchasing decisions with a T-statistic value of 0.059 and a P-value of 0.953.
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Ardiansyah, Bayu Aulia Vivi Firdasari Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Devy Savia Ananta Dewi Andriani Dewi Komala Sari Dhea Nabella Meirani Dina Mayangsari Dini Anjarwani Dwi Nurita Eny Maryanti Fadhliyah, Putri Nazilatul Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Febriansah, Rizky Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Indah Rizqi Tsania Intan Nuraini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Lianawati Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Maulana, Farid Raditya Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Syarifudin Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu Nisfullaili Hidayati Novi Rosita Anggraeni nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rio Chandra, Rio Roni, Mochammad Noval Nur Rosdiana, Monica Sadilah, Ainun Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Silvy Imelda Windari Sodikin, Ananda Putri Sriyono Sriyono Sumartik Supardi Supardi Supardi Supardi Supardi Tasya Fatmawati Arifin Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Yunita Wulandari Zuhroh, Siti