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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Raflesia Akuntansi Bima Journal : Business, Management and Accounting Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Akuntansi dan Teknologi Keuangan Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen Keuangan Syariah Jurnal Dehasen Mengabdi Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal Journal of Management, Economic, and Accounting Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri
Effendi, Yanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Price, Promotion And Ease Of Access On The Decision To Use The Maxim Application Service In The City Of Bengkulu Anggara, Yogi; Abi, Yudi Irawan; Effendi, Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i1.409

Abstract

This study aims to determine the effect of price, promotion, and ease of access on the decision to use Maxim services in Bengkulu City, both partially and simultaneously. Data collection was conducted using a questionnaire. The sample consisted of 114 Maxim app service users in Bengkulu City. The analysis methods used were validity testing, reliability testing, multiple linear regression, coefficient of determination, F-test, and t-test.Based on the results of the research and discussion, it was found that price did not have a significant effect on the decision to use Maxim services in Bengkulu City because the significance value was 0.386 > 0.05. Promotions had a significant effect on the decision to use Maxim services in Bengkulu City because the significance value was 0.000 < 0.05. Ease of access has a significant effect on the decision to use Maxim application services in Bengkulu City because the significance value is 0.000 < 0.05. Meanwhile, simultaneously, price, promotion and ease of access have a significant effect on the decision to use Maxim application services in Bengkulu City because the significance value is 0.000 < 0.05.
Socialization On Improving The Quality Of Coffee Beans For Residents Of Muara Betung Village, Ulu Musi Sub-District District Four Lawang Putri, Cyndi Dwi; Trisnawati, Novika; Gibran, Ahmad; Kurniawan, Aditia; Putra, Iklas Ade; Utama, Gilang Fajar; Effendi, Yanto; Soleh, Ahmad; Gayatri, Ida Ayu Made Er Meytha
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.869

Abstract

The socialization activity to improve the quality of coffee beans of Desa Muara Betung Kecamatan Ulu Musi Kabupaten Empat Lawang. Was carried out to improve the community's understanding and knowledge regarding the quality of coffee beans produced by Muara Betung Village residents and how to overcome obstacles that will arise during the coffee bean harvesting and drying process. In this activity, direct assistance was provided to the community starting from direct introduction to the equipment that will be used for post-harvest handling, the coffee picking process by selecting coffee beans and taking ripe coffee beans from the tree which is done by picking all the fruit at once and picking ripe fruit one by one. After that, the process of drying the residents' coffee beans is carried out to produce good quality by utilizing the yard or on the side of the road with a sack or tarpaulin base. The drying process by utilizing the heat of sunlight will be able to maintain the cleanliness of the coffee and can be monitored direction.
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi, Septi; Susena , Karona Cahya; Effendi, Yanto
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
Pemberdayaan Lingkungan Melalui Pengadaan Sarana Prasarana di Desa Padang Makmur Bengkulu Sari, Nadia Permata; Tantri, Ameliya; Fitri, Sellia Yulan; Sulastri, Arina; Putri, Sinria Oktama; Effendi, Yanto; Suwarni, Suwarni; Yulianti, Liza
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1330

Abstract

This community service activity was conducted in Padang Makmur Village, Betungan Urban Village, Bengkulu City, a densely populated area with a population of approximately 500 residents. The primary problems identified were the absence of regional identity in the form of street name signs, a lack of adequate waste disposal facilities, and minimal educational media regarding environmental cleanliness. These conditions made regional navigation difficult and led to unorganized household waste management. The objective of this service was to create a more organized, clean, and healthy environmental governance through the provision of basic infrastructure. The problem-solving method was carried out through three main stages: coordination with village officials, strategic location surveys, and physical implementation of the work programs. The results showed that the installation of street name signs facilitated regional identification and population administration. The provision of separated organic and non-organic trash bins in public areas, along with the installation of educational boards, successfully encouraged the community to begin sorting waste at the source. Through these steps, environmental issues in this area were resolved systematically, creating a more orderly, healthy, and sustainable village environment for the local community.
PENGENALAN MARKETING MIX KEPADA SISWA SMA NEGERI 5 KEPAHIANG DALAM MENENTUKAN STRATEGI PEMASARAN UMKM Effendi, Yanto; Yanti , Rina Trisna; Yustanti , Nirta Vera
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3657

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa  mengenai marketing mix dan 7P serta strategi pemasaran usaha mikro, kecil, dan menengah. Kegiatan ini tidak hanya memberi pengetahuan baru, tetapi juga memicu semangat kreativitas dan rasa ingin berwirausaha di kalangan para siswa. Diharapkan  kegiatan seperti ini dapat terus dilakukan agar membantu meningkatkan kualitas tenaga kerja dalam mendukung perkembangan usaha kecil menengah. Metode yang digunkan dalam kegiatan ini yaitu, memberikan materi kepada siswa terkait pengertian UMKM, pengenalan marketing mix melalui 7P, manfaatnya serta strategi pemasaran UMKM tersebut. Metode kedua adalah diskusi dan sesi tanya jawab, metode ini digunakan untuk memberi kesempatan kepada siswa dan siswi bertanya tentang hal-hal yang belum dipahami Dari kegiatan pengabdian masyarakat ini diharapkan nantinya akan ada keberlanjutan hubungan anatar pimpinan sekolah melaliu Pengembangan materi lanjutan seperti pemasaran digital dan analisis konsumen
Co-Authors Abi, Yudi Irawan Achmadalena, Mirda Afiro, Dezandra Ahmad Soleh Anderstar , Tomi ANGGARA, YOGI Ardiana, Rina Damarsiwi, Eska Prima Monique Devalya, Devalya Efendi , M. Aldi Rizki Effendi, Bahman Fitri, Sellia Yulan Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gibran, Ahmad Handayani, Sri Herlin Herlin, - Herlin, Herlin Ida Anggriani Juniarti, Selva Karona Cahya Susena KURNIAWAN, ADITIA Kurniawan, Kiemas Kurniawan, Kimas Liza Yulianti Mas’ud, Imam Nasution, Suswanti Neri Susanti Pratama, Julianto Puspita, Sinta Dian Putra, Iklas Ade Putri, Cyndi Dwi Putri, Sinria Oktama Radili , Putri Rahmadani, Desy Ramadani, Viona Ramadhani, Desy Ria Mariani Riesti, Lorenza Rina Trisna Yanti, Rina Rutiningsih, Ratna Sari, Nadia Permata Sari, Yetri Oktiva Sefty Aulia Septi Septi Siboro, Nadia Sauli Yanti Br. Sulastri, Arina Sulisti Afriani, Sulisti Susanti, Nerry Suwarni Suwarni Tambunan, Dennis Rydarto Tantri, Ameliya Tiopani, Deby Elsa Trisnawati, Novika Utama Putra, Iswidana Utama, Gilang Fajar Wati, Ina Sintia Yanti , Rina Trisna Yanti, Rina Trisna Yulita Sari Yustanti , Nirta Vera