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The Effect Of Price, Promotion And Ease Of Access On The Decision To Use The Maxim Application Service In The City Of Bengkulu Anggara, Yogi; Abi, Yudi Irawan; Effendi, Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i1.409

Abstract

This study aims to determine the effect of price, promotion, and ease of access on the decision to use Maxim services in Bengkulu City, both partially and simultaneously. Data collection was conducted using a questionnaire. The sample consisted of 114 Maxim app service users in Bengkulu City. The analysis methods used were validity testing, reliability testing, multiple linear regression, coefficient of determination, F-test, and t-test.Based on the results of the research and discussion, it was found that price did not have a significant effect on the decision to use Maxim services in Bengkulu City because the significance value was 0.386 > 0.05. Promotions had a significant effect on the decision to use Maxim services in Bengkulu City because the significance value was 0.000 < 0.05. Ease of access has a significant effect on the decision to use Maxim application services in Bengkulu City because the significance value is 0.000 < 0.05. Meanwhile, simultaneously, price, promotion and ease of access have a significant effect on the decision to use Maxim application services in Bengkulu City because the significance value is 0.000 < 0.05.
Socialization On Improving The Quality Of Coffee Beans For Residents Of Muara Betung Village, Ulu Musi Sub-District District Four Lawang Putri, Cyndi Dwi; Trisnawati, Novika; Gibran, Ahmad; Kurniawan, Aditia; Putra, Iklas Ade; Utama, Gilang Fajar; Effendi, Yanto; Soleh, Ahmad; Gayatri, Ida Ayu Made Er Meytha
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.869

Abstract

The socialization activity to improve the quality of coffee beans of Desa Muara Betung Kecamatan Ulu Musi Kabupaten Empat Lawang. Was carried out to improve the community's understanding and knowledge regarding the quality of coffee beans produced by Muara Betung Village residents and how to overcome obstacles that will arise during the coffee bean harvesting and drying process. In this activity, direct assistance was provided to the community starting from direct introduction to the equipment that will be used for post-harvest handling, the coffee picking process by selecting coffee beans and taking ripe coffee beans from the tree which is done by picking all the fruit at once and picking ripe fruit one by one. After that, the process of drying the residents' coffee beans is carried out to produce good quality by utilizing the yard or on the side of the road with a sack or tarpaulin base. The drying process by utilizing the heat of sunlight will be able to maintain the cleanliness of the coffee and can be monitored direction.