Article Per Year (5 Year)
p-Index From 2021 - 2026
3.625
P-Index
This Author published in this journals
All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Wanastra : Jurnal Bahasa dan Sastra Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jusikom : Jurnal Sistem Komputer Musirawas JELL (Journal of English Language and Literature) STIBA-IEC Jakarta JURNAL PEMASARAN KOMPETITIF Literatus Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) Komitmen : Jurnal Ilmiah Manajemen Kontigensi: Jurnal Ilmiah Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Golden Ratio of Human Resource Management Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Innovative and Creativity
Rini Martiwi
Universita Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Abstract

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.
Co-Authors Aan Rahman Ade Onny Siagian ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA Ana Ramadhayanti Arif Rahman Arif Rahman Aris Kurniawan Aris Kurniawan Asih, Endah Mustika Baharuddin Dede Suleman Dedi Suharyadi Dinar Riftiasari Enggar Widianingrum Eulin Karlina Eulin Karlina Eulin Karlina Eulin Karlina Eulin Karlina Fajri Ariandi Fera Nelfianti Fera Nelfianti Fera Nelfianti Fera Nelfianti Hepi Andes heri aryadi, heri Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana, Instianti Karlina, Eulin Muhammad Yusuf Natal Indra Nelfianti, Fera Nurhayaty, Ety Nurzalinar Joesah Nu’man Musyaffa Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita nyoman suardhita, nyoman Nyoman Suardita Oldea BrKaro Sekali Popon Rabia Adawia Puji Yuniarti Puspasari, Aprilia Rizki Aulianita Ryad, Ahmad Siti Dedeh Humaeroh Siti Nuryati Sri Arfani, Sri Sulhizah Wulan Sari Yulianah Yulianah Yulianah Yulianah