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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Kreativitas PKM Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Digital Business Management Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Industri Pariwisata Jurnal Sosial dan Teknologi As-Sidanah : Jurnal Pengabdian Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Terapan Journal of Innovation Research and Knowledge Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Pada Masyarakat Jurnal Abdimas Terapan Barista : Jurnal Kajian Bahasa dan Pariwisata Qurthuba: The Journal of History and Islamic Civilization Holistik Analisis Nexus E-Amal: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research
Imam Ardiansyah
Program Studi Hospitality & Pariwisata, Universitas Bunda Mulia
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Pengaruh Harga dan Daya Tarik Wisata terhadap Minat Berkunjung di Taman Wisata Alam Angke Kapuk Novika Salina; Imam Ardiansyah
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10687

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Harga dan Daya Tarik Wisata Terhadap Minat Berkunjung ke Taman Wisata Alam Angke Kapuk, Jakarta. Penelitian ini menggunakan metode pendekatan kuantitatif dengan kuesioner sebagai bahan pengumpulan data. sampel dalam penelitian ini menggunakan 100 responden wisatawan yang datang berkunjung ke Taman Wisata Alam Angke Kapuk, Jakarta. Teknik pengambilan sampel menggunakan Non-probability Sampling dengan metode Accidental Sampling. Kemudian teknik analisis data menggunakan uji instrumen, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis/ uji T dan diolah dengan bantuan software IBM SPSS Statistik 22. Hasil dari penelitian ini menunjukkan bahwa secara parsial variabel harga berpengaruh dan signifikan terhadap minat berkunjung dengan nilai thitung > ttabel atau 5,253 > 1,984 dengan taraf signifikansi < 0,05 atau 0,00 < 0,05. Variabel daya tarik secara parsial berpengaruh dan signifikan terhadap minat berkunjung dengan nilai thitung > ttabel atau 5,695 > 1,984 dengan taraf signifikansi < 0,05 atau 0,000 < 0,05. Secara simultan, variabel harga dan daya tarik wisata berpengaruh dan signifikan terhadap minat berkunjung dengan nilai fhitung > ftabel atau 101,538 > 3,090, dan taraf signifikansi 0,000 < 0,05. Berdasarkan hasil uji koefisien determinasi, variabel harga dan daya tarik wisata berpengaruh sebesar 67% terhadap minat berkunjung dengan nilai Adjusted R Square (R2) sebesar 0,670. Sehingga sisanya sebesar 33% dipengaruhi oleh variabel lain yang tidak diteliti. Kata Kunci: Daya Tarik Wisata, Ekowisata, Mangrove, Harga, Minat Berkunjung.
Study on the Application of Green Practices in Supporting Sustainable Tourism at Shanti Restaurant North Jakarta Japcilia, Eriska; Ardiansyah, Imam
INJURITY: Journal of Interdisciplinary Studies Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1439

Abstract

This study aims to examine in depth the implementation of green practices at Shanti Restaurant in North Jakarta as an effort to support sustainable tourism. Utilizing a qualitative approach with a case study method, data were collected through observation, documentation, and in-depth interviews with two main informants: the Head Store and the Barista. The findings indicate that Shanti Restaurant has applied three primary dimensions of green practices: Green Action, Green Food, and Green Donation. In terms of Green Action, the restaurant manages organic waste through a composting system, reduces the use of single-use plastics, and repurposes non-organic waste such as used skewers into handcrafted decorations. Regarding Green Food, the restaurant sources organic ingredients from its own garden and local producers, and creates flexible menus based on seasonal availability and garden yields. Meanwhile, Green Donation is realized through environmental activities such as mangrove planting, participation in community-based environmental programs, and the dissemination of educational messages through visual media to foster environmental awareness. The study recommends strengthening partnerships with local suppliers to ensure sustainable sourcing, allocating modest CSR (Corporate Social Responsibility) funding for environmental initiatives, and expanding educational engagement with consumers to enhance the overall impact of sustainability practices.
Study on the Implementation of Food Waste Management in the Pastry Department of The Westin Hotel Jakarta Laurentsia, Angelica; Ardiansyah, Imam
INJURITY: Journal of Interdisciplinary Studies Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1440

Abstract

This study aims to examine the implementation of food waste management practices in the pastry department of The Westin Jakarta Hotel by employing the food waste hierarchy framework, which encompasses five dimensions: prevention, reuse, recycling, recovery, and disposal. The research adopts an applied qualitative approach, utilizing data triangulation through observation, in-depth interviews, and document analysis. Key informants include the sous chef, chef de partie, and waste management staff. Data were analyzed using an interactive analysis model, which consists of data collection, data reduction, data display, and conclusion drawing. Findings indicate that, within the prevention dimension, production planning based on forecasting, along with the implementation of FIFO (First In, First Out) and FEFO (First Expired, First Out) systems, has proven effective in minimizing raw material waste. In the reuse dimension, efforts to repurpose leftover dough and unsold products have been implemented, although on a limited scale. For the recycling dimension, used cooking oil from pastry production is collected and handed over to relevant parties for further processing. The recovery dimension is reflected in the use of leftover pastry products as feed for maggots, albeit still at a small scale, while used oil is sold to an external partner for conversion into biodiesel. Waste disposal is carried out through the separation of organic and inorganic waste, in collaboration with third-party service providers to ensure environmentally responsible waste management. Overall, while a range of positive practices have been adopted, improvements are needed in technological integration and the establishment of more efficient partnerships to better support hotel operations and environmental sustainability.
ANALISIS KINERJA KEUANGAN TERHADAP BISNIS UMKM STUDI KASUS PADA PT XYZ Imam Ardiansyah; Siti Nurhaliza; Liyandari, Suci; Santi Rahmasari
Holistik Analisis Nexus Vol. 2 No. 5 (2025): Mei 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/7nexus1243

Abstract

Penelitian ini bertujuan untuk mengevaluasi kinerja keuangan pada PT XYZ melalui analisis rasio keuangan. Tujuan utama dari penelitian ini adalah untuk menilai kinerja keuangan perusahaan dalam menghasilkan laba dari penjualan, aset dan ekuitasnya. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Data yang dianalisis merupakan laporan keuangan perusahaan dari tahun 2022 hingga 2024, yang diperoleh melalui wawancara langsung dengan karyawan perusahaan. Rasio keuangan yang digunakan dalam analisis ini meliputi Current Ratio, Cash Ratio, Debt to Equity Ratio, Debt to Assets Ratio, Return on Equity (ROE), Return on Assets (ROA), Net Profit Margin (NPM), dan Gross Profit Margin (GPM). Hasil temuan menunjukan bahwa kinerja keuangan PT XYZ secara keseluruhan tetap stabil dan sehat. Rata-rata ROE sebesar 24,16% dan ROA sebesar 19,40% dikategorikan sangat baik, mencerminkan profitabilitas yang kuat dan pemanfaatan aset yang efektif. Selain itu, NPM sebesar 22,45% dan GPM sebesar 94,19% menunjukan kemampuan perusahaan dalam mempertahankan margin keuntungan yang tinggi, yang menjadi indikator utama atas keunggulan kompetitif dan efisiensi operasional perusahaan.
Pengaruh Experiential Marketing Terhadap Keputusan Pembelian Konsumen Pada Chinese Restoran Ba Li Ren Di Pantai Indah Kapuk Jakarta Utara Sharene, Sharene; Ardiansyah, Imam
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8645

Abstract

Jenis penelitian ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian pada Ba Li Ren di Pantai Indah Kapuk Jakarta Utara selama periode 2024 yang jumlahnya tidak diketahui secara pasti. Karena jumlah populasi tidak diketahui secara pasti, perhitungan sampel dapat dilakukan menggunakan rumus Lemeshow sehingga diperoleh sebanyak 96 sampel penelitian. Penelitian ini menunjukkan bahwa seluruh variabel experiential marketing, yaitu Sense, Feel, Think, Act, dan Relate, berpengaruh positif dan signifikan terhadap keputusan pembelian di Restoran Ba Li Ren. Sense memiliki koefisien 0,553 dengan signifikansi 0,009, Feel sebesar 0,398 (0,016), Think sebesar 0,373 (0,041), Act sebesar 0,417 (0,033), dan Relate paling besar yaitu 0,595 (0,001). Seluruh nilai thitung lebih besar dari ttabel (1,984) dan nilai signifikansi masing-masing di bawah 0,05, yang menunjukkan adanya pengaruh secara parsial. Secara simultan, model regresi yang mencakup kelima variabel ini juga signifikan dengan nilai Fhitung sebesar 24,996 lebih besar dari Ftabel 2,32 dan signifikansi 0,000. Nilai R Square sebesar 0,581 menunjukkan bahwa 58,1% variasi keputusan pembelian dapat dijelaskan oleh kelima variabel tersebut, sementara sisanya 41,9% dipengaruhi oleh faktor lain di luar model. Dengan demikian, experiential marketing terbukti efektif dalam meningkatkan keputusan pembelian konsumen di Restoran Ba Li Ren. Kesimpulan dari penelitian ini menunjukkan bahwa semua dimensi experiential marketing (Sense, Feel, Think, Act, dan Relate) berpengaruh positif dan signifikan terhadap keputusan pembelian di Restoran Ba Li Ren, dengan Relate sebagai faktor yang paling dominan. Restoran Ba Li Ren disarankan untuk terus meningkatkan pengalaman pelanggan, terutama aspek Relate, dengan memperkuat keterlibatan emosional dan hubungan sosial pelanggan.
Model Pengembangan Pariwisata Halal Dalam Bidang Akomodasi Perhotelan Terhadap Motivasi Menginap Bagi Wisatawan (Studi Kasus Hotel Syariah di Jakarta) Ardiansyah, Imam; Iskandar, Hari; Mohamad, Norhaya Hanum; Idris, Nina
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.82172

Abstract

Pertumbuhan pariwisata halal sebagai respon terhadap kebutuhan wisatawan Muslim global mendorong pentingnya pengembangan layanan akomodasi yang tidak hanya memenuhi prinsip syariah, tetapi juga mampu menjawab tuntutan kualitas, teknologi, dan keberlanjutan. Penelitian ini bertujuan untuk mengembangkan dan menguji model empiris pengaruh enam dimensi utama Religious Compliance, Muslim Service Quality, Smart Tourism & Digital, Responsible & Sustainable Tourism, Experiential & Spiritual, serta Community & Place Attachment terhadap Buying Motivation konsumen Muslim dalam memilih hotel syariah di Jakarta. Menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), data dikumpulkan dari 100 responden Muslim yang pernah menginap di dua hotel syariah di Jakarta. Hasil analisis menunjukkan bahwa seluruh dimensi berpengaruh signifikan terhadap motivasi membeli, dengan kontribusi terbesar berasal dari dimensi Experiential & Spiritual dan Responsible & Sustainable Tourism. Temuan ini menekankan pentingnya integrasi nilai religius, kualitas layanan, pengalaman spiritual, digitalisasi layanan, serta keterlibatan sosial dalam membangun strategi pengelolaan hotel syariah yang efektif. Studi ini memberikan kontribusi konseptual terhadap literatur pariwisata halal dan rekomendasi praktis bagi pengelola industri perhotelan untuk merancang layanan berbasis nilai yang lebih kompetitif dan berkelanjutan.
The Influence Of Product Innovation On Purchase Decisions At Ai-Cha Ice Cream & Tea In Pantai Indah Kapuk North Jakarta As A Beverage Franchise Product Natalie, Lia; Ardiansyah , Imam
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 8 (2025): Injuruty: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i8.1466

Abstract

This study aims to determine the extent to which product innovation influences consumer purchasing decisions at Ai-CHA Ice Cream & Tea in Pantai Indah Kapuk, North Jakarta. Product innovation is considered important as it can affect consumer interest in choosing a product, especially amid the increasingly competitive beverage industry. The research method used is a quantitative approach. Data was collected through questionnaires distributed to 100 respondents using a simple random sampling technique. Data analysis included validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that partially, the dimensions of product quality and product variation have a significant effect on purchasing decisions, while product design does not. However, simultaneously, all three dimensions of product innovation together have a significant influence on consumer purchasing decisions. In conclusion, product innovation—particularly product quality and variation—plays an important role in encouraging purchases. Therefore, it is recommended that Ai-CHA Ice Cream & Tea Pantai Indah Kapuk continue to improve both quality and variety, and evaluate product design to better match current consumer preferences.
The Influence Of Muthawif (Tour Leader) Competence On The Satisfaction Of Umrah Pilgrims At PT. Arafah Mulia Insani North Jakarta Aini, Ayu Nadia; Ardiansyah , Imam
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 8 (2025): Injuruty: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i8.1468

Abstract

This study focuses on the important role of muthawif (tour guide) in accompanying Umrah pilgrims, both technically and spiritually. The purpose of this study was to analyze how much influence muthawif competence has on Umrah pilgrim satisfaction at PT. Arafah Mulia Insani located in North Jakarta. Muthawif competence in this study includes 6 dimensions namely knowledge, understanding, values, skills, attitudes, and interests. The method used in this study is a quantitative approach with a descriptive- associative technique. A total of 30 respondents were selected through a purposive sampling method. Data were collected using a questionnaire with a Likert scale, and data analysis was carried out using 10 tests with the help of SPSS. The results of the study indicate that muthawif competence has a significant influence on pilgrim satisfaction, both separately and simultaneously. The dimensions of knowledge and skills are the main factors influencing pilgrim satisfaction. The researcher suggests that Umrah organizers continue to improve training and evaluation of muthawifs on an ongoing basis. Further research is expected to involve more respondents and more diverse variables.
Pengaruh Pengalaman Wisatawan Dan Citra Destinasi Terhadap Keputusan Berkunjung Sariyowan, Noudricha Michelle; Imam Ardiansyah
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 4 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nzv5sz52

Abstract

This study aims to analyze the influence of tourist experience and destination image on the decision to visit Rawa Belong Silat Village, known as an urban cultural tourism destination in West Jakarta. The study uses a quantitative approach with independent variables of tourist experience (X1) and destination image (X2), and the dependent variable of visiting decision (Y). Data were collected through questionnaires distributed to 96 tourists who had visited the village, then analyzed using multiple linear regression with validity, reliability, and classical assumption tests using SPSS. The results showed that tourist experience significantly influenced the decision to visit (β = 0.441; sig. 0.000), with the emotional (involvement in culture) and intellectual (acquisition of new knowledge) dimensions as the dominant predictors. Destination image also had a significant influence (β = 0.365; sig. 0.000), mainly supported by the uniqueness of Betawi silat culture and cognitive image related to facilities. Simultaneously, both variables contributed 49.8% (R² = 0.498) to the decision to visit. The research conclusion confirms that tourist experience, particularly the emotional and intellectual aspects, as well as the image of cultural uniqueness, are key factors determining visit interest. The practical implications of these findings are the need for managers to: (1) develop interactive activities such as silat workshops and participatory cultural performances to strengthen the emotional-intellectual experience; (2) utilize digital marketing strategies that highlight the authentic identity of Betawi silat; and (3) improve the quality of supporting facilities to strengthen the cognitive image of the destination. Keywords: Betawi Culture, Cultural Tourism, Destination Image, Tourist Experience, Tourism Village, Visit Decision.
Co-Authors Aini, Ayu Nadia Alexander Mervin Cahyana Alexander Mervin Cahyana Andhika Baruri Andika Purnama Andika Purnama Angelica, Gloria Anita, Tiurida Lily Antonius Rizki Krisnadi Antonius Rizki Krisnadi Carren Siddik Christy Karunia Christy Karunia Delvin Chandra Desnecia Hellena Margau DESSY NATALIA Dewanta Facrureza Dewantara Fachrureza Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Endah Fitriyani Eric Julianto Esther Shane Stevenson Esther Shane Stevenson Facrureza, Dewanta Fahry Ahmad Febrianti Febrianti Fortuna, Stephanie Gloria Angelica Hema, Lamtiar Heru Kurniadi Huda, Lailatul Idris, Nina Irene Amalia Chandra Iskandar, Hari Japcilia, Eriska Jocelyn Kartono Jocelyn Kartono Laurentsia, Angelica Liyandari, Suci Melissa Priskila Saksono Mohamad, Norhaya Hanum Muhammad Sutiyadi Natalie, Lia Nico Nico Novika Salina Nur Fitri Silmi Nurul Fauziah Oktariani, Oktariani Paulina Paulina Permata Sari, Mustika Prayogo Susanto Ratna Gema Maulida Rosanto, Stephanie Santi Rahmasari sari, yelfira Sariyowan, Noudricha Michelle Sharene, Sharene Silmi, Nur Fitri Siti Nurhaliza Sofiani Sofiani Sofiani, Sofiani Sthefanny Valencia Superwiratni Superwiratni Susanto, Prayogo Tan, Viony Vania Magdalena Vishnuvardhana Soeprapto Vishnuvardhana, Vishnuvardhana Vivian Octariana Wijaya, Sherren Windy Ivana Weun Windy Ivana Weun