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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Ekonomi Islam FIKRAH AT-TA`DIB MIZAN JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Jurnal Al-Amwal Al Maal: Journal of Islamic Economics and Banking Jurnal Eduscience (JES) Fikrah : Journal of Islamic Education Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Indonesian Journal of Islamic Economics and Business Komunika: Journal of Communication Science and Islamic Dakwah Idarah Tarbawiyah: Journal of Management in Islamic Education Cons-Iedu: Islamic Guidance and Counseling Journal International Journal of Waqf AHKAM : Jurnal Hukum Islam dan Humaniora KOLONI Jurnal AL-Muta`aliyah : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Jurnal Ekonomi Islam Islamic Economics Methodology The Economic Review of Pesantren El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nawawi, Kholil
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Journal : AHKAM : Jurnal Hukum Islam dan Humaniora

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Pengaruh Gaya Hidup dan Sertifikasi Halal terhadap Keputusan Pembelian Produk Perawatan Kecantikan Marketplace TikTokShop Mahasiswa Universitas Ibn Khaldun Bogor Riswandi, Muhammad Fadil; Nawawi, Kholil; Hakim, Nurman
AHKAM Vol 4 No 3 (2025): SEPTEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v4i3.6821

Abstract

This study is grounded in the rising trend of social media-based marketplaces and the growing awareness among Muslim consumers regarding the importance of products that align with sharia principles. The objective of this research is to analyze the influence of lifestyle and halal certification on the purchasing decisions of beauty care products on the TikTok Shop platform among students of the Sharia Economics Program at Ibn Khaldun University, Bogor. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to active students from the 2021 to 2023 cohorts. Data analysis was conducted using multiple linear regression. The results indicate that lifestyle and halal certification have a significant simultaneous influence on purchasing decisions for beauty products. Partially, lifestyle exerts a dominant influence, while halal certification remains a significant factor in shaping consumer decisions. These findings suggest that marketing strategies targeting young Muslim consumers should consider lifestyle patterns alongside product halal compliance as added value. The implications of this research include the need to enhance consumer literacy regarding halal products and to strengthen business actors’ understanding of the dynamics of the halal market in the digital era.
Co-Authors Abrista Devi Abristadevi, Abristadevi Afif, Naufal Abdul Amdriyani, Amdriyani Anak Agung Istri Sri Wiadnyani Andriani, Raden Mita aulia, lia Baisa, Hidayah Fadly Fadly Fauziah, Nurlaili Firdaus, Yusuf Hanifatulazimah Hidayah, Muhammad Rizki Ikhtiono, Gunawan Indriya, Indriya Isna Alfaien, Noor Khaeruddin, Gina Nurushohifa Khaidir Fadil Lukman Hakim Ma'rupah, Muftihah Mahfuzd, Khairunnisa maudy, witri Aulia Maulida, Rizqina Mayasari, Mamay Muhamad Azhar Alwahid Mukhtar Mukhtar Muslimah, Mutiara Muzaki, Mohamad Fahri Nirwan Syafrin Nurfadhilla Priandini, Dhea Nurman Hakim Nuryani, Rahmah Pracipta, Dwi Wahyu Nur R, M. Dahlan Ramadhani, Siti Ratna Safitri Renando, Diego Riswandi, Muhammad Fadil Safitri, Elza Fauziah SANTI LISNAWATI Sofian Muhlisin Suhandi, Tjeptjep Supriadi, Yoga Susman, Susman Sutisna Sutisna Suyud, Suyud Syarifah Gustiawati Mukri Ulhaq, Alvin Aulia Yani, Meri Yolandri, Dira Yono, Yono Zahrotunni'mah, Zahrotunni'mah