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Rizkiana, Citra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS WEDANG REMPAH MBAH KUNG) Juliandi, Ferdian; Niati, Asih; Rizkiana, Citra
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3967

Abstract

Kajian ini dilaksanakan pada usaha Wedang Rempah MBAH KUNG Pedurungan, Semarang. Kajian tersebut bertujuan dalam rangka mengetahui strategi pemasaran yang digunakan oleh Wedang Rempah MBAH KUNG dalam meningkatkan volume penjualan serta tatacara untuk   berhadapan didalam kompetisi bisnis yang setipe. Strategi yang digunakan oleh Wedang Rempah MBAH KUNGialah penggunaan campuran pemasaran 4p berupa product, price, promotion, place.Kajian tersebut memakai metode penelitian kualitatif serta desain penelitiannya yang digunakan adalah studi kasus. Didalam penentapan responden, penelitinya memakai metode purposive sampling dengan pertimbangan tertentu. Informan yang dipilih ialah pemilik, 2 karyawan, serta 2 konsumen di Wedang Rempah MBAH KUNG. Metode pengumpulan datanya digunakan lewat wawancara, observasi serta dokumentasi. Teknis analisis datanya dilakukan lewat tehnik triangulasi.Berdasarkan pada hasil kajian tersebut bisa dideteksi dimana strategi pemasarannya memakai   4p ialah product, price, promotion, place, strategi yang dipakai dari pengusahanya telah dijalankan dengan baik. Dimana keempat variabelnya tersebut saling mendukung serta melengkapi, agar bisa melakukan peningkatan terhadap volume penjualannya dari Wedang Rempah MBAH KUNG.
STRATEGI BERSAING DALAM MELEWATI PADEMI COVID-19 (STUDI KASUS UMKM JAJANAN ENDOLITA KABUPATEN DEMAK) Sulistyorini, Sulistyorini; Rizkiana, Citra; Kusumawati, Citra Andriani
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4488

Abstract

                                                                                    AbstractThe purpose of this study was to determine the strategies used by UMKM endolita snacks, what competitive strategy is used during the pandemic so that it can compete until now. The research was conducted on UMKM endolita snacks in Demak. Methods of data collection is done by observation and interviews. The results showed that the competitive strategy carried out by endolita snack UMKM was a competitive strategy through SWOT analysis, strategy with a price (low cost), perform product differentiation by providing various kinds of snacks which are self produced and taken from distributors as well as products for sale. The conclusion of this study is that endolita snacks SMEs apply low-cost competitive and development of mission, objectives, strategies and policies so that they can be achievedthrough a SWOT analysis  strategies and differentiation in increasing their competitiveness,to find strategic fit between external opportunities and internal strengths,in addition to paying attention to external threats and internal weaknesses.Keywords: covid-19, competitive strategy, SWOT, low cost, product differentiation.
PENGARUH MODAL PSIKOLOGIS, PO-FIT DAN EMPLOYEE ENGAGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA AKPOL SEMARANG Souisa, Johanis; Rizkiana, Citra; Yani, Tri Endang
Solusi Vol. 19 No. 4 (2021): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.4519

Abstract

The purpose of this study was to examine and describe the effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB) in the MANAGE section of the Semarang Police Academy Police. Samples were taken as many as 100 employees, while the sampling technique used was the Saturated Sample method. The data analysis technique was carried out using Multiple Linear Regression. With descriptive analysis method, the data analysis technique in this study used the SPSS 21.00 program. Hypothesis testing shows that there is a significant effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB).  Keywords: Psychological Capital, Person Organizational Fit (PO-Fit), Employee Engagement, Organizational Citizenship Behavior (OCB),
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Sari, Indah; rinawati, tri; rizkiana, citra
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5147

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN STUDY PADA FOTOCOPY LANCAR BARU SEMARANG Setyawan, Aditya; Rizkiana, Citra; Widyakto, adhi
Solusi Vol. 20 No. 3 (2022): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i3.5466

Abstract

This study aims to examine the Analysis of the Effect of Price Perception, Service Quality and Product Quality on Customer Satisfaction (study on a new copy of the new Semarang). The population of this research is the consumers of the Semarang New Current Photocopy. The sample used in this study were 96 respondents. In this research, purposive sampling, which is a sampling technique that provides the opportunity to become a member of the sample with certain criteria. Then the method of data collection through questionnaires and data analysis using SPSS 21 which includes validity, reliability, classical assumption test, multiple regression analysis, hypothesis testing using t test and R2 test. The results of this study indicate that all independent variables, namely price perception (X1), service quality (X2), and product quality (X3) have a positive and significant effect on customer satisfaction (Y) partially or simultaneously (together). . Based on the coefficient of determination of 0.798, which means that 79.8 percent of the customer satisfaction variable can be explained by the price perception variable, service quality and product quality while the remaining 20.2 percent is explained by other variables outside of this study.
Implikasi Peran Financial Technology Dalam Meningkatkan Efektivitas Sistem Informasi Akuntansi Hanifah, Risti Ulfi; Rizkiana, Citra; Agusrina, Yohana; Sulistyawati, Ardiani Ika; Santoso, Aprih
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1792

Abstract

  In the era of internet technology, it has a lot of impact on all lines of the company's sector and daily life, one of which is the existence of supporting applications that can be used with the aim of helping in carrying out daily activities. In addition, the development of digital technology is very influential in the order of life both in the social and economic fields, which initially in paying had to meet face to face and carry a certain amount of cash, now can make remote transactions in seconds. This era is called the era of digital economy or fintech which enters the age of time efficiency. The age and productivity of a human being have limits, a person can be said to be unable to be productive again at a certain period of time. If someone is said to be no longer productive, then that person can be said to be someone who has reached the retirement age limit. Of course, in this case, it requires adequate infrastructure support. Currently, the government has an Old Age Savings program and a pension program for someone who has entered the retirement age limit. PT Taspen is one of the companies that organizes and manages pension funds, especially for the State Civil Apparatus (ASN). In the era of internet technology, it has a lot of impact on all lines of the company's sector and daily life, one of which is the existence of supporting applications that can be used with the aim of helping in carrying out daily activities. In addition, the development of digital technology is very influential in the order of life both in the social and economic fields, which initially in paying had to meet face to face and carry a certain amount of cash, now can make remote transactions in seconds. This era is called the era of digital economy or fintech which enters the age of time efficiency. The age and productivity of a human being have limits, a person can be said to be unable to be productive again at a certain period of time. If someone is said to be no longer productive, then that person can be said to be someone who has reached the retirement age limit. Of course, in this case, it requires adequate infrastructure support. Currently, the government has an Old Age Savings program and a pension program for someone who has entered the retirement age limit. PT Taspen is one of the companies that organizes and manages pension funds, especially for the State Civil Apparatus (ASN). This research took the object at PT Taspen (Persero) KCU Semarang. The purpose of this study is to find out how fintech is used in organizing and managing pension funds. This research is qualitative research, with research methods using interview techniques. There were 3 participants, consisting of financial head sector, customer service and human resource department. In testing data credibility, researchers use riangulation of data sources and trigulation of data collection techniques. The results of this study show that PT Taspen already has fintech application facilities that are used for retirees easily and can be applied properly, and there are facilities for visiting participants' homes for participants who are sick and cannot take pension funds. On the other hand, financial management using fintech has been implemented well and efficiently, so that financial transparency and accountability are well controlled and monitored. However, based on interviews in customer service, there are obstacles in the file that are not appropriate and there is a passive account attachment  
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
Co-Authors Agusrina, Yohana Aprih Santoso Ardiani Ika Sulistyawati Dian Triyani Eviatiwi Kusumaningtyas Sugiyanto Fuadi, Mieftakhul Hanifah, Risti Ulfi Indah Sari INDRIYANTI, IRMA SATYA Juliandi, Ferdian Kusumawati, Citra Andriani Maria Augustine Graciafernandy Mulyantomo, Edy Natasya, Umulia Niati, Asih NSS, RR Lulus Prapti NURUL RAHMAWATI Pradiptya, Adhi Putri, Febrita Valenia rieny, Sulistyorini Rinawati, Tri Romadon, Ahmad Sahri Saifudin Saifudin Setyawan, Aditya Sidiq, Asah Wiari Souisa, Johanis Sugeng Riyanto Sulistyorini Sulistyorini, Sulistyorini Suryawardana, Edy Widyakto, Adhi Yani, Tri Endang Yuliani, Gita Rahma