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Cholid, Idham
Universitas Muhammadiyah Kalimantan Timur, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Promosi, Dan Harga Terhadap Kepuasan Konsumen Ai-Cha Palembang Kusuma, Nicholas; Cholid, Idham
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15254

Abstract

This study aims to analyze the effect of service quality, promotion, and price on consumer satisfaction. The research employed a quantitative approach using a survey method. The population consisted of consumers, with a sample of 384 The results indicate that service quality, promotion, and price each have a positive and significant effect on consumer satisfaction. Simultaneously, the three independent variables significantly influence consumer satisfaction. The coefficient of determination shows that service quality, promotion, and price explain 11.5% of the variation in consumer satisfaction, while the remaining percentage is influenced by other factors not examined in this study. These findings suggest that improving service quality, implementing effective promotional strategies, and setting appropriate prices can enhance consumer satisfaction.
Pengaruh PER, ROA, DAR, TATO Terhadap Nilai Perusahaan Pada Indeks SRI-KEHATI Richs, Kenrio; Cholid, Idham
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15255

Abstract

This study aims to determine the effect of Price to Earning Ratio (PER), Return on Asset (ROA), Debt to Asset Ratio (DAR), and Total Asset Turnover (TATO) on company value in the Sri-Kehati Index for the period 2018–2024. The research method used in this study is quantitative research. The population in this study consists of all companies listed on the Sri-Kehati Index for the period 2018–2024. The research sample was obtained using purposive sampling, consisting of 10 companies. The data analysis technique used was multiple linear regression. The results showed that the Price to Earnings Ratio (PER) had a positive effect on company value, Return on Assets (ROA) had a positive effect on company value, Debt to Asset Ratio (DAR) had a positive effect on company value, and Total Asset Turnover (TATO) had a negative effect on company value.
Co-Authors Agustina Alfilnah Alfilnah Angelica, Angelica Arbansyah Arbansyah Arinda Shalsabila Banowati Ballesta, Jordy Charisma Ayu P Dadang Pramana Aprilliansyah Efa Kelya Nasrun Ernestina, Devina Fajar Kurniawan Hasmita Hasmita Humairah, Andien Putri indriati, Menik Yuni Ira Nurmala Ismail Ismail Isra Muhamad Nur Kapunas Ronny Dalekes Kusuma, Nicholas Lisnawati Lisnawati Mario Tambos Melda Fahrisma Menik Yuni indriati Muhammad Al Rajab Mulyadi mulyadi Musdalipah Musdalipah Nita Oktavia Nur Aini Nur Halimah Nuryani Nuryani Nyimas Artina Pasha, M Rafli Rahmatullah Ayu Hasmiati Rahna Setia Prama Ningsih Raka Harsa Wardana Revalina Richs, Kenrio Rini Astuti Astuti Rini Irawati Sari Nurhesap Sarmawan Muin Sofia Ulfa Eka Hadiyanti, Sofia Ulfa Eka Sri Ayu Sultan Andilah Suwoko Tawakkal Tawakkal Vera Anitra Yulizar Kasih Zulfia Nafisa Zahra