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Journal : Quantitative Economics and Management Studies

How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Apriliani, Dewi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.677 KB) | DOI: 10.35877/454RI.qems75

Abstract

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.
The Effect of Return On Assets and Return On Equity To Earning Per Share and Price Book Value In Sub-Sectors of Construction Companies Listed In Indonesia Stock Exchange In 2015-2018 Malina, Shofi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.548 KB) | DOI: 10.35877/454RI.qems87

Abstract

The purpose of the research is to analyze the effect of return on assets and return on equity on earnings per share and price book value in building construction sub sector companies listed on the Indonesia Stock Exchange in 2015-2018. The population of this research was the building construction companies listed on the Indonesia Stock Exchange during 2015-2018. The sample used was 10 construction companies with a purposive sampling method. Data collection techniques used in the documentation were in the form of secondary data and library research. The analysis was using path analysis. It was revealed that the return on assets has a significant negative effect and return on equity have a significant positive effect on earnings per share. While return on equity has a significant positive effect and earnings per share has a significant negative impact on price book value. However, return on assets does not have a significant effect on price book value.
The Influence of Work Motivation and Compensation on Employee Performance in PT Delami Brands Kharisma Busana Surabaya Safitri, Nur Laili; Baktiono, R. Agus; Damayanti, Elok; Arimbawa, I Gede
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.751 KB) | DOI: 10.35877/454RI.qems318

Abstract

This study aims to determine the effect of work motivation and compensation on the performance of PT. Delami Brands Kharisma Busana Surabaya. This study used a quantitative approach and data collection through questionnaires and observations. With a population of 76 respondents. Analysis of the data used the validity test, reliability test, classic assumption test, and multiple linear analysis test. The results showed that the effect of work motivation and compensation on the performance of PT. Delami Brands Khasrisma Busana Surabaya showed positive and significant results. The F test results are 70,878> F table = 2,92 simultaneously. Partially work motivation of 8.433> t table 1.993 has a significant effect on employee performance, compensation of 4.564> 1.993 has a significant effect on the performance of employees of PT. Delami Brands Kharisma Busana Surabaya.
The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya) Antikasari, Romadini; Baktiono, Agus; Arimbawa, I Gede; Damayanti, Elok
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.377 KB) | DOI: 10.35877/454RI.qems321

Abstract

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.