Article Per Year (5 Year)
p-Index From 2020 - 2025
2.737
P-Index
This Author published in this journals
All Journal J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal West Science Business and Management Jurnal Ekonomi dan Kewirausahaan West Science IIJSE
Sinaga, Hommy Dorthy Ellyany
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Humanities and Social Studies

 1 
Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

Abstract

This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
The Impact of Financial Technology on Consumer Behavior and Banking Service Yatimin, Yatimin; Harahap, Subur; Redjeki, Finny; Suprayitno, Degdo; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth; Batjo, Sitti Nurjana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11857

Abstract

This study aims to evaluate the impact of financial technology (fintech) on consumer behavior and banking services through a meta-analysis approach. Along with the rapid development of digital technology, fintech has changed the way consumers access, use, and respond to financial services. This study analyzes and synthesizes the results of a number of relevant empirical studies to identify the patterns, trends, and strength of fintech's influence on consumer behavior and adaptation of banking services. The results of the meta-analysis show that fintech significantly influences consumer preferences and loyalty, especially in terms of ease of access, time efficiency, and convenience of use ( r = 0.765 ; t = 8.427) medium effect size category. On the other hand, the banking sector showed a diverse response, ranging from strategic collaboration to internal digital transformation. These findings provide important implications for policymakers, financial industry players, and banking institutions in designing adaptive strategies in the digital era.
Co-Authors - Afrizal Aat Ruchiat Nugraha Andi Harmoko Arifin andriyani, suci Arridha Zikra Syah Asep Supriyadi Asniar, Nunut Batjo, Siti Nurjana Batjo, Sitti Nurjana Degdo Suprayitno Dewi ANGGRAENI Edi Kurniawan Fauzi, Rizal Ula Ananta Harahap, Subur Herlambang, Albert Huang, Kelly Irawati, Novica Januari, Amanda Putri khusnul khotimah Kristian Panjaitan, Feliks Anggia Binsar Lazuardi, Dedy Loo, Petrus M, Desma Erica Maryati Manik, Desma Erica Maryati Muhamad Ridhayantho, Muhamad Nainggolan, Elisabeth Nasution, Lisa Elianti Piliang, Rizaldi Prananingrum, Dwi Kartika Redjeki, Finny Santosa, Tomi Apra Setyorini, Dian Siagian, Yessica Situmorang, Irvan Rolyesh Sri Rezeki Tantra, Zavier Tiofanny, Claudie Wangsa, Fendy Waty, Venny Wibaselppa, Anggawidia Wijaya, Michael Kurniawan Wulandari, Andi Sri Rezky Yatimin Yatimin