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All Journal Tadulako Journal Sport Sciences And Physical Education Jurnal Produksi Tanaman Jurnal Biologi Tropis Jurnal Penjaskesrek STKIP Mega Rezky Makassar Dharmas Education Journal (DE_Journal) ACTION : Jurnal Inovasi Penelitian Tindakan Kelas dan Sekolah Al-MIKRAJ: Jurnal studi Islam dan Humaniora Kumpulan Artikel Pendidikan Anak Bangsa : Journal Pendidikan, Sosial dan Humaniora Education, Language, and Culture Journal Indonesian Journal of Physical Activity Journal of Career Development Jurnal Konseling Pendidikan Islam Abdi Samulang : Jurnal Pengabdian Kepada Masyarakat International Journal of Language and Ubiquitous Learning SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Suhardianto, Suhardianto
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Journal : Jurnal Konseling Pendidikan Islam

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FEATURES OF WORDS USED IN RESTAURANT MENUS: A Sociopragmatic Perspective Setya Budiasningrum, Retno; Suhardianto, Suhardianto; Setiawan, Jajang; Satri Efendi, Ali
Jurnal Konseling Pendidikan Islam Vol. 4 No. 2 (2023): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.2

Abstract

The culinary business has been growing so fast and competitively that it needs specific ways to attract customers. The food names, one thing people can directly see in restaurants or cafes, should be attractive and persuasive as they can be used as an indirect advertisement. This research aims at tracing the features of words used in naming foods for restaurant menus and how they fulfill the function of informing, attracting, and persuading customers. This study used a qualitative method to explore the naming of food on the menus of fifty restaurants in Malang, East Java, Indonesia. The finding showed the words related to the element of the ingredient were mostly found in the naming of dishes on the menus. There were food names consisting of only one feature of the word, such as Krengsengan, Lodeh, and Mendol, which were the traditional food names; however, there were also names that used a combination of those features.
Co-Authors A.A. Ketut Agung Cahyawan W Agus Ismail Aminuddin Amir, Arfenty Anna Satyana Karyawati Apriliniar, Elma Arlioni Asykur, Muamar Awaluddin Batubara, Muhammad Hasyimsyah Bertolomeus Ebith Budiasningrum, Retno Setya Cakrawijaya, Muh Hidayat Cayati, Cayati Defri Yoza Desy Eka Wardani Efendi, Ali Satri Ferawati Frisillia Bannebua Gunawan, Risal Habibi Habibi Irna Selvira Jajang Setiawan Janwar, Muhammad Krismayanti Palese Kurnia Rusli Mardian, Fera MMSI Irfan ,S. Kom MoHa, luqman Muaqqaf, Afif Muh Hidayat Cakrawijaya Muh Ilham Budi Utama Muh. Ilham Budi Utama Muhammad Hidayat Cakrawijaya Nugroho, Agung Yulianto Nuning Yudhi Prasetyani Nur Fadillah, Nur Pebriandi, Pebriandi Riswan Rudia, Sitti Nasrawaty S. Sumihatul Ummah MS, S. Sumihatul Ummah Satri Efendi, Ali Setya Budiasningrum, Retno Suhaimi Suhaimi Susrianingsih, Susrianingsih Syukur Makmur Sitompul, Syukur Makmur Waddi Fatimah Waliyana