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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Kajian Agraria dan Kedaulatan Pangan Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis DFAME Digital Financial Accounting Management Economics Journal Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Intelek Insan Cendikia Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting
Marpaung, Nicholas
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Empowerment of Youth in Pintu Pohan Village Youth Organization through Entrepreneurship Training in Digital Printing Screen Printing Nicholas Marpaung; Onan Marakali Siregar
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2020): ABDIMAS TALENTA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.072 KB) | DOI: 10.32734/abdimastalenta.v5i2.5193

Abstract

Fashion as a part of the creative economy today can not only be worked on by people who live in urban areas, but also people who live in villages, especially with the distribution and growth of information technology in the country. People who live in the village do not always have to be farmers or workers in the agrarian sector, but must also have job options that can be a lifestyle to continue to show their existence even though from the village, especially young people who choose to stay in the village. Through this service, we provide screen printing and digital printing training, and provide all the information about the potential and opportunities of this kind of business to the young people in Pintupohan Village, Pintupohan Meranti District, Toba Samosir Regency. By understanding the digital printing technique, it is hoped that it will be able to facilitate printing efforts in larger quantities, and of course provide better economic benefits as well. We also involve speakers and business actors who have been successful in this screen printing business so that participants can face-to-face with business actors and gain more in-depth experience and training. In the future, further dedication is needed which will be focused on a better marketing strategy to continue to support this service activity which is sustainable and effective.
THE INFLUENCE OF PERCEIVED VALUE AND BRAND EXPERIENCE ON BRAND LOYALTY IN DANA APPLICATION USERS: (Study on Dana Users in Simalungun) Purba, Janwar Cristopan; Marpaung, Nicholas
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i1.412

Abstract

This research aims to determine how the effect of perceived value and brand experience on brand loyalty partially and simultaneously on DANA application users in Simalungun. This research uses quantitative research with an associative approach. The population in this study are users of the DANA application in Simalungun. Sampling was done by purposive sampling technique using 100 respondents as the research sample. Primary data in this study were obtained from distributing questionnaires through a google form, and secondary data were obtained through a literature study. The analytical method used is the validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing. The results showed that the perceived value variable (X1) and the brand experience variable (X2) partially had a significant effect on brand loyalty. Based on the coefficient of determination test, the R2 value is 0.462, which means the effect of perceived value and brand experience on brand loyalty of DANA application users in Simalungun is 46.2% while the remaining 53.8% is influenced by other factors not explained in this work.
Implementasi Corporate Culture “Akhlak” Dalam Upaya Meningkatkan Kinerja Karyawan Di Masa Pandemi Covid-19 (Studi Pada PT. Jasa Marga Belmera) Wijaya Aditama, Muhammad Wisnu; Dharmawan Sriyanto; Nicholas Marpaung
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Budaya perusahaan adalah nilai-nilai dan norma-norma dalam organisasi yang dijadikan pedoman oleh karyawan. BUMN perlu berinovasi untuk bersaing dengan perusahaan swasta, salah satunya dengan transformasi sumber daya manusia. BUMN di Indonesia, seperti PT Jasa Marga Belmera, menerapkan budaya "AKHLAK" sebagai nilai inti perusahaan. Penelitian ini guna untuk mengetahui implementasi budaya AKHLAK dalam meningkatkan kinerja karyawan di masa pandemi Covid-19. Metode penelitian kualitatif digunakan dengan wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi dan implementasi AKHLAK sudah berjalan dengan baik, meskipun masih ada ruang untuk perbaikan guna meningkatkan kesadaran karyawan terhadap budaya perusahaan. Implementasi AKHLAK berdampak positif pada kinerja karyawan dan kinerja perusahaan.
Pengaruh Diskon Harga Dan Brand Image Terhadap Keputusan Pembelian Impulsif Secara Online (Studi Pada Pengguna Aplikasi Steam Di Kota Medan) Marza Maulana Rughasy; Nicholas Marpaung
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Penelitian ini mengamati peningkatan tahunan dalam jumlah pengguna akun aplikasi Steam dari 2019 hingga 2021, yang disebabkan oleh pengguna yang memiliki atau membuat banyak akun. Selain itu, ada peningkatan pengguna aktif dalam permainan (in-game) selama periode ini. Penelitian ini bertujuan untuk menguji pengaruh diskon dan citra merek (Brand Image) dalam aplikasi Steam terhadap keputusan pembelian impulsif secara online. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, melibatkan 100 responden yang dipilih secara acak. Data diperoleh melalui kuesioner dan studi kepustakaan. Hasilnya menunjukkan bahwa diskon tidak berpengaruh signifikan terhadap keputusan pembelian impulsif, tetapi citra merek berpengaruh secara signifikan. Namun, diskon dan citra merek secara bersama-sama berpengaruh terhadap keputusan pembelian impulsif, dengan koefisien korelasi sebesar 0,805 dan koefisien determinasi sebesar 64.1%.
PENGARUH MODAL KERJA DAN VOLUME PENJUALAN TERHADAP LABA BERSIH PADA PERUSAHAAN PROPERTI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010-2014 Marpaung, Nicholas
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 8 No 2: Juni 2019
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.839 KB) | DOI: 10.34010/jika.v8i2.1936

Abstract

This research is aimed to determine the level of working capital and the volume of sales to net income, and to determine the effect of working capital on the volume of sales to net income either simultaneously or partially (path analysis) on the Indonesian Stock Exchange in 2010-2014. The research methods used are descriptive and verification methods. Descriptive methods are intended to find out the development of working capital and the volume of sales to net income. While verification methods is intended to find out the influence of working capital, the volume of sales to net income, and to test a theory by testing a hypothesis, wheter it’s accepted or rejected. The coefficient of determination and hypothesis test is calculated by using an application called SPSS 17.0 for windows. These results indicate that partial working capital significantly influences the sales volume. Working capital has a significant effect on net income. Sales volume has a significant effect on net income. Keyword: Working Capital, Volume of Sales, Net Income
Open Innovation of Small Business in The City of Medan: Alternative Processes Towards Business Model Innovation Siregar, Onan Marakali; Marpaung, Nicholas
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.238

Abstract

Open innovation has become a strategic key element to improve innovation outcomes and commercialization among large companies. However, the relevance and potential of this concept could still be adopted by small-scale companies in Indonesia, especially those facilitated by social media. Research on open innovation for SMEs is limited, but provides important insights. Most research prioritizes in-bound innovation activities and ignores small-scale companies that are often considered radical innovators. Bank Indonesia 2021 data shows 87% of MSMEs were affected by the pandemic, with the majority experiencing a serious drop in sales. Government initiatives to strengthen the resilience of MSMEs through digital transformation have been hampered by low digital literacy. The purpose of this research is to explore the open innovation model for SMEs post COVID-19, especially through digital platforms. The research will focus on SMEs and the empirical analysis is expected to answer research questions on the concept of open innovation, factors influencing adoption, and the readiness of firms' collaboration with external sources. The research method will use descriptive and inferential statistics. The discussion will be supported by relevant literature with theoretical and practical implications.
Pentingnya Regenerasi Petani dalam Modernisasi Pertanian Marpaung, Nicholas; Bangun, Immanuel Cristwo
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 2 No. 2 (2023): Politik, Ketahanan Pangan, Pembangunan dan Modernisasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jkakp.v2i2.14195

Abstract

Indonesia memiliki potensi untuk membawa sektor pertaniannya ke tingkat yang lebih tinggi. Namun, beberapa hambatan masih menghalangi keberlangsungan pertanian di Indonesia. Oleh karena itu, sangat penting untuk mereformasi produk pertanian dengan menggunakan teknologi untuk meningkatkan hasil dan efisiensi pertanian. Kaum muda adalah yang paling kompeten dalam memahami dan memodernisasi teknologi. Regenerasi pertanian terkait dengan reformasi produk pertanian penting untuk melibatkan generasi muda dan meningkatkan produktivitas. Namun, ada masalah dengan regenerasi petani yang disebabkan oleh berbagai alasan. Tujuan dari penelitian ini adalah untuk menentukan bagaimana regenerasi petani dapat berdampak pada produk pertanian dan memodernisasi pertanian. Metode penelitian kualitatif deskriptif digunakan bersama dengan strategi tinjauan literatur. Selain itu, sumber data sekunder seperti buku, jurnal, penelitian terdahulu, dan media juga digunakan sebagai pendukung penelitian. Teknik analisis data yang digunakan meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil dari penelitian ini adalah strategi yang ditujukan kepada orang tua dan generasi muda petani harus dilakukan untuk mendorong regenerasi petani. Regenerasi petani untuk memodernisasi pertanian dapat dilakukan dengan memberikan pendidikan pertanian dan pengetahuan tentang perlunya regenerasi petani. Dalam mewujudkan reforma agraria penting untuk merumuskan kebijakan khusus yang ditujukan kepada generasi muda, dengan fokus pada meningkatkan pemahaman mereka tentang berbagai aspek pertanian.
PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN Panjaitan, Simon Partahi; Marpaung, Nicholas
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.463

Abstract

This study aims to analyze the influence of Use Of Shopee PayLater and Harbolnas promos on Shopee users in Medan. The influence between Shopee PayLater and the Harbolnas promo will be analyzed partially and simultaneously on impulse buying for Shopee Users in Medan City. The research method used in this research is quantitative research with an associative approach. Sampling was carried out using a non-probability sampling technique, and the method used was purposive sampling with 100 respondents as a sample. The data collection method used in this study was primary data obtained through questionnaires through Google form, while secondary data was obtained through library research. The analytical method used is the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) have a partial and significant effect on Impulse Buying (Y), the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) also have a simultaneous and significant effect on Impulse. Buying (Y), the value of this coefficient shows the relationship between Use Of Shopee PayLater (X1) and the Harbolnas promo (X2) to Impulse Buying (Y) is very strong with an R value of 0.724 or 72.4%. It is also known that the Adjusted R Square value of Use Of Shopee PayLater (X1) and Harbolnas promos (X2) can explain the Impulse Buying variable by 51.4%. At the same time, the rest is influenced by other variables not discussed in this study.
EFFECT OF BRAND TRUST AND FOOD SAFETY ON PURCHASING DECISION OF PACKAGING PRODUCTS: (Studies on Supermarket in the City of Medan) Safitri, Gadis Ayu; Lumbanraja, Posma; Marpaung, Nicholas
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.574

Abstract

well as the effect of product safety on purchasing decisions, and the effect of brand trust and product safety together on purchasing decision of Le Minerale bottle product in Supermarket in the City of Medan. This research employed a quantitative technique with an associative approach. The population involved was Le Minerale consumers, namely people who had consumed Le Minerale products, both men and women. The sampling method was done by purposive sampling. The results showed that the brand trust variable partially showed F-statistic> F-table (7,789> 1,996) with sig. as big as (0,000), which means that the brand trust variable has a positive and significant effect on purchasing decisions. The product safety variable partially shows the F-statistic (4.571)> t-table (1.996) with sig. as big as (0,000), which means that the product safety variable has a positive and significant effect. Against purchasing decisions. Based on the simultaneous test (F-Test), it can be seen that the F-statistic (258,254) and F-table (3,09) with sig. (0,000), which means that the variables of brand trust and product safety together have a positive and significant effect on purchasing decisions. The analysis of determination is seen from the R Square value of 0.842, which means that the decision to purchase Le Minerale packaged products at supermarkets in Medan City can be fulfilled by brand trust and product safety by 84.2%. While the remaining 15.8% can be explained by other factors which were not examined in this study.
THE INFLUENCE OF CONFORMITY CONSUMPTION BEHAVIOR AND PRODUCT ATTRIBUTES ON THE DECISION TO PURCHASE SKINCARE PRODUCTS : (Study in State University Students in the City of Medan) Simanjuntak, Eva Yohana; Marpaung, Nicholas
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.892

Abstract

This study aims (1) to determine the effect of Conformity Consumption Behavior on purchasing decisions for skin care products, (2) to ascertain the impact of Product Attributes on the purchasing decisions of skin care products, and (3) to examine the combined influence of Conformity Consumption Behavior and Product Attributes on purchasing decisions for skin care products. The research employs a quantitative method. The results of this study yield a multiple linear regression equation: Y = 6.453 + 0.172 X1 + 0.647 X2. Partially, Conformity Consumption Behavior demonstrates a positive and significant effect, as evidenced by a t-value value of 2.571, exceeding the t-table value of 1.1985. Similarly, Product Attributes exhibit a positive and significant effect, with a t-value of 8.830 surpassing the t-table value of 1.985. Simultaneously, the combined impact of Conformity Consumption Behavior and Product Attributes on the decision to purchase skin care products is demonstrated by an F-value of 77.803, surpassing the F-table value of 3.09. Notably, the variable with the most dominant influence in this study is Product Attributes, with a value of 8.830.
Co-Authors Agus, Yizreel Firman Andalas, Yasir Andrew Satria Lubis Artha Aprilia Tambunan Asbi, Erni Asneli Bangun, Immanuel Cristwo Dharmawan Sriyanto Diyanti Isnani Siregar, Diyanti Isnani Elda Triana Widya Elsinta Alvionika Sitepu Ginting, M. Aditya Rifki Hafiza Adlina Jonathan Liviera Marpaung Kevin Ariel Tampubolon Kirana, Tegar Levita Marentina Gultom Limbong, Gloria Virginta Loisa Theresia Hutagalung Lubis, Joshua Alexander Lumbanraja, Posma M. Aditya Rifki Ginting Madeliene Silalahi Marza Maulana Rughasy Muhammad Audri Muhammad Rozzaq Pane Muhammad Wisnu Wijaya Aditama Nainggolan, Fadila Rahma Nana Dyki Dirbawanto, Nana Dyki Nurmailiza Onan M Siregar Panjaitan, Simon Partahi Pardede, Franz Hariyanto Posma Lumban Raja Purba, Janwar Cristopan Raja, Posma Lumban Ramadhan, Anzala Sahru Raymondlee Febrianto Safitri, Gadis Ayu Santo Maulana Putra Sinaga Sari Siregar, Salwa Nurmala Sartika Dewi Setia, Nadia Sibarani, Doni Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Sirait, Elsya Vidara Siregar, Onan Marakali Sitinjak, Rihot Sri Rezki Gultom Sumardy, Karina Dewi T.J. Marpaung Togu Bonardo Triani, Emi Tulus Tulus Vannesia Guiness Widya, Elda Triana Wijaya Aditama, Muhammad Wisnu Yizreel Firman Agus Zein, Khairu