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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of Management Analytical and Solution Jurnal Kajian Agraria dan Kedaulatan Pangan Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis DFAME Digital Financial Accounting Management Economics Journal Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Intelek Insan Cendikia Journal Of Management Analytical and Solution (JoMAS) Jurnal Price : Ekonomi dan Akuntasi Jejak digital: Jurnal Ilmiah Multidisiplin Journal Arbitrase : Economy, Management and Accounting
Marpaung, Nicholas
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN SISTEM PENGENDALIAN INTERNAL TERHADAP KINERJA KARYAWAN PADA PT ASIA RAYA FOUNDRY Tampubolon, Kevin Ariel; Marpaung, Nicholas; Siregar, Onan Marakali
Bis-a Vol. 12 No. 01 (2023): Jurnal Bisnis Administrasi (BIS-A)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v12i01.64

Abstract

Kinerja karyawan kinerja adalah suatu proses atau hasil kerja yang dihasilkan oleh pegawai melalui beberapa aspek yang harus dilalui serta memiliki tahapan-tahapan untuk mencapainya dan bertujuan untuk meningkatkan kinerja pegawai itu sendiri. Maka dari itu kinerja merupakan elemen yang penting dalam maju mundurnya suatu organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan sistem pengendalian internal terhadap kinerja karyawan pada PT Asia Raya Foundry. Pengaruh kepemimpinan transformasional dan sistem pengendalian internal akan diuji secara parsial dan simultan terhadap t kinerja karyawan. Metode penelitian yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah karyawan PT Asia Raya Foundry yang berjumlah 40 orang. Pengambilan sampel dilakukan melalui metode Purposive Sampling dengan menggunakan teknik pengambilan sampel dari rumus Isaac and Michael sebanyak 38 responden. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh dengan menyebar kuesioner sedangkan data sekunder diperoleh melalui studi kepustakaan. Hasil penelitian yang dilakukan menunjukkan bahwa variabel kepemimpinan transformasional dan sistem pengendalian internal berpengaruh signifikan terhadap kinerja karyawan, variabel kepemimpinan transformasional dan sistem pengendalian internal berpengaruh secara bersama- sama (simultan) terhadap kinerja karyawan. nilai koefesien ini menunjukkan hubungan antara kepemimpinan transformasional dan sistem pengendalian internal terhadap kinerja karyawan sangat kuat dengan nilai R sebesar 0,946 atau 94,6%. Nilai Adjusted R Square juga diketahui bahwa variabel kepemimpinan transformasional dan sistem pengendalian internal dapat menjelaskan variabel kinerja karyawan sebesar 88,9%. sedangkan sisanya sebesar 11,1% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
The Influence of Self Efficacy and Locus of Control on Employee Work Productivity (Study at PT Perkebunan Nusantara IV Adolina) Tri Danica Sinaga; Nicholas Marpaung
Journal of Finance and Business Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i4.6536

Abstract

Employee efficiency can be evaluated by examining characteristics that influence productivity, such as self-efficacy and Locus of Control. This article is to explain or describe a symptom or event to assess the extent to which self-efficacy and Locus of Control influence employee productivity at Adolina IV PTPN. This research approach uses data collection techniques and quantitative data analysis to test the relationships between variables. This research involved 48 PTPN IV Adolina personnel who were selected selectively. This research data analysis was carried out through several stages, namely instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The research results show that self-efficacy and Locus of Control have a significant positive influence on employee productivity, both partially and simultaneously.
The Effect of Human Capital and Total Quality Management on Managerial Performance with the Reward System as A Moderation Variable at PT Pegadaian Regional Office I Medan Glenn Petrus Hardikusuma; Nicholas Marpaung
Formosa Journal of Applied Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i11.6696

Abstract

This research aims to analyze the influence of human capital and total quality management on managerial performance with the reward system as a moderating variable. The form of research used is quantitative with an associative approach. The population in this study used the Slovin formula with a total of 36 respondents as samples. The data collection technique used a questionnaire. The data analysis methods used are instrument testing, classical assumption testing, moderated regression analysis and hypothesis testing using SPSS. The results of the research conducted show that human capital and total quality management have a partially significant effect on managerial performance at PT Pegadaian Regional Office I Medan. 
The Influence of Compensation, Work Environment, and Career Development on the Turnover Intention of Mitra Mandiri Kabanjahe Cooperative Employees Nursanti, Emmy; Marpaung, Nicholas
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.7639

Abstract

Increasing productivity and organizational stability is highly dependent on employee satisfaction and loyalty. In this context, this research specifically focuses on understanding the impact of compensation, work environment, and career development on employee motivation which is very significant. to resign, collectively known as turnover intention. The method used is a quantitative method. Research will be conducted with a sample of 30 respondents. The research results show that there is a partial and significant influence between the compensation, work environment and career development variables on the turnover intention variable, and there is a simultaneous and significant influence of each independent variable on the dependent variable. Based on the results of the data analysis carried out, it can be concluded that the compensation, work environment and career development variables have a significant impact with negative values or in the opposite direction to the turnover intention variable
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE MINISO TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA KOTA MEDAN) Sri Rezki Gultom; Nicholas Marpaung
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era globalisasi saat ini fenomena dominasi dari merek-merek asing di pasar Indonesia sudah seringkali terjadi. Hal ini terjadi karena merek-merek asing sering dianggap memiliki kualitas serta citra yang lebih baik dibandingkan dengan merek lokal, salah satunya MINISO. Dengan menonjolnya kualitas, keberagaman produk, inovasi serta image yang baik membuat banyak konsumen termotivasi untuk melakukan keputusan pembelian pada produk-produk MINISO. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh country of origin dan brand image MINISO terhadap keputusan pembelian pada mahasiswa di Kota Medan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling dengan menggunakan 96 responden sebagai sampel. Hasil penelitian yang dilakukan menunjukkan bahwa variabel country of origin dan variabel brand image berpengaruh secara signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang erat antara country of origin dan brand image terhadap keputusan pembelian dengan nilai R sebesar 0,736. Melalui nilai adjusted R square juga diketahui bahwa variabel country of origin dan brand image berkontribusi sebesar 53,2% terhadap variabel keputusan pembelian, sedangkan sisanya sebesar 46,8% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk Uniqlo Sun Plaza di Kota Medan: Penelitian Delicia Ruth Omeria Sihombing; Nicholas Marpaung; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5478

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan brand image terhadap keputusan pembelian produk Uniqlo Sun Plaza di Kota Medan, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah seluruh konsumen Uniqlo Sun Plaza di Kota Medan, dengan jumlah sampel sebanyak 96 responden yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner sebagai data primer dan studi kepustakaan sebagai data sekunder. Teknik analisis data meliputi uji instrumen, uji asumsi klasik, analisis regresi linear berganda, serta uji hipotesis menggunakan uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien korelasi (R) sebesar 0,847 menunjukkan hubungan yang sangat kuat antara variabel brand ambassador dan brand image dengan keputusan pembelian. Sementara itu, nilai adjusted R square sebesar 0,711 menunjukkan bahwa keputusan pembelian dipengaruhi oleh brand ambassador dan brand image sebesar 71,1%, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Pengaruh Cita Rasa dan Emotional Marketing  Terhadap Loyalitas Pelanggan  (Studi pada Mcdonalds’s Kota Medan) Dasuha, Timothy W.S.; Marpaung, Nicholas
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6bkbpw88

Abstract

This study aims to analyze the effect of taste and emotional marketing on customer loyalty at McDonald’s in Medan City. The rapid growth of the fast-food industry requires companies not only to maintain product quality but also to build strong emotional connections with customers in order to sustain loyalty amid increasing competition.This research is a quantitative study with an associative approach. The population consists of McDonald’s customers in Medan, with a sample of 96 respondents selected using Cochran. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that: (1) Taste (X1) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 2.853 > 1.986, a significance level of 0.000 < 0.05, and a regression coefficient of 0.218; (2) Emotional Marketing (X2) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 6.983 > 1.985, a significance level of 0.005 < 0.05, and a regression coefficient of 0.402; (3) Taste (X1) and Emotional Marketing (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y), with an F-value of 69.789 > 3.09 and a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.592 indicates that both independent variables explain 59.2% of the variation in customer loyalty, while the remaining 40.8% is influenced by other factors outside this study. The conclusion of this research is that consistent taste quality and appropriate emotional marketing strategies can enhance customer loyalty at McDonald’s in Medan. The practical implication of this study highlights the importance of maintaining product taste while strengthening emotional engagement through customer experience to foster long-term loyalty.  
Hybrid Funding Innovation Based on Debt and Equity Collaboration for MSME Funding in North Sumatera Marpaung, Nicholas; Eriza, Faisal; Praise Manurung, Revivo; Luthfi Fauzan, Ahmad; Sitorus, Gira Madoli
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 1 (2026): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i1.24225

Abstract

Micro, small, and medium enterprises (MSMEs) in North Sumatera facepersistent financing constraints that limit their contribution to regional economiccompetitiveness. Despite the proliferation of peer-to-peer (P2P) lending andsecurities crowdfunding platforms, pure debt and pure equity models exhibitstructural limitations: P2P lending suffers from high default risk and informationasymmetry, while equity crowdfunding imposes excessive dilution costs andvaluation challenges for early-stage MSMEs. This conceptual paper proposes ahybrid debt-equity funding model that integrates complementary financinginstruments through digital platforms, addressing these limitations by optimizingrisk allocation, reducing information frictions, and matching investor preferencesto firm lifecycle stages. Grounded in Capital Structure Theory, FinancialIntermediation Theory, Information Asymmetry frameworks, and AgencyTheory, the model demonstrates theoretical superiority over single-instrumentapproaches. North Sumatera serves as a critical testing ground due to itssubstantial MSME sector (contributing 57.8% to regional GDP), documentedcapital access barriers (only 15.2% of MSMEs receive bank loans), andsupportive regulatory environment under Indonesia's OJK fintech framework.Through conceptual development and policy analysis, this study presents atheoretically robust framework, comparative performance analysis, andimplementation roadmap. The hybrid model offers a scalable solution to bridgethe MSME financing gap in emerging markets, with implications for financialinclusion policy and platform governance
PENGARUH VISUAL MERCHANDISING DAN POTONGAN HARGA TERHADAP IMPULSE BUYING: (Studi pada Konsumen Matahari Plaza Medan Fair) Sinaga, Yusuf Efendi; Marpaung, Nicholas
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.338

Abstract

This study aims to determine the effect of visual merchandising and price discounts on impulse buying (Study on Matahari Plaza Medan Fair consumers). The influence between the related variables, namely visual merchandising and price discounts, will be carried out partially and simultaneously to increase impulse buying. This study employs quantitative research with an associative methodology. Sampling utilizing the approach of purposive sampling, with 100 respondents serving as the research sample. This study's primary data were collected via Google Form questionnaires, while secondary data were obtained through a literature review. Validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing are employed as analytic methods. Results indicated that the perceived value variable (X1) partially had no effect on impulse buying (Y), whereas the discounted price variable (X2) partially had a substantial influence on impulse buying (Y). According to the coefficient of determination test, the value of R2 is 0.260, which indicates that the effect of visual merchandising and price discounts on consumers' impulse purchases at the Matahari Plaza Medan Fair is 27,5%, while the remaining 72,5% is influenced by factors that are not explained in this study.
PENGARUH WORD OF MOUTH, DISSATISFACTION, VARIETY SEEKING TERHADAP BRAND SWITCHING JASA KURIR J&T EXPRESS: (Studi Pada Pengguna Jasa Kurir Ekspedisi J&T Express di Kota Medan) Ramadhan, Anzala Sahru; Marpaung, Nicholas
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.619

Abstract

The intense competition among courier service brands has led some consumers to choose to use J&T Express because it is considered better than other courier service brands. Factors that can influence this brand switching are word of mouth information from consumers, dissatisfaction, and the search for new variations. This study aims to analyze the influence of word of mouth on brand switching in J&T Express courier services, analyze the influence of dissatisfaction on brand switching in J&T Express courier services, analyze the influence of variety seeking on brand switching in J&T Express courier services, and the influence of word of mouth, dissatisfaction, and variety seeking on brand switching in J&T Express courier services. Sampling was done through probability sampling technique using 100 respondents as samples. The data analysis methods used are validity test, reliability test, classic assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that word of mouth, dissatisfaction, and variety seeking have a significant and simultaneous effect on brand switching.
Co-Authors Agus, Yizreel Firman Andalas, Yasir Artha Aprilia Tambunan Asbi, Erni Asneli Dasuha, Timothy W.S. Delicia Ruth Omeria Sihombing Dharmawan Sriyanto Diyanti Isnani Siregar, Diyanti Isnani Elda Triana Widya Elsinta Alvionika Sitepu Eriza, Faisal Ginting, M. Aditya Rifki Glenn Petrus Hardikusuma Hafiza Adlina Immanuel Cristwo Bangun Jonathan Liviera Marpaung Kirana, Tegar Levita Marentina Gultom Limbong, Gloria Virginta Loisa Theresia Hutagalung Lubis, Andrew Satria Lubis, Joshua Alexander Lumbanraja, Posma Luthfi Fauzan, Ahmad M. Aditya Rifki Ginting Madeliene Silalahi Marpaung, T.J. Marza Maulana Rughasy Muhammad Audri Muhammad Rozzaq Pane Muhammad Wisnu Wijaya Aditama Nainggolan, Fadila Rahma Nana Dyki Dirbawanto, Nana Dyki Nurmailiza Nursanti, Emmy Panjaitan, Simon Partahi Pardede, Franz Hariyanto Posma Lumban Raja Praise Manurung, Revivo Purba, Janwar Cristopan Raja, Posma Lumban Ramadhan, Anzala Sahru Raymondlee Febrianto Safitri, Gadis Ayu Santo Maulana Putra Sinaga Sari Siregar, Salwa Nurmala Sartika Dewi Setia, Nadia Sibarani, Doni Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Sirait, Elsya Vidara Siregar, Onan M Siregar, Onan Marakali Sitinjak, Rihot Sitorus, Gira Madoli Sri Rezki Gultom Sumardy, Karina Dewi Tampubolon, Kevin Ariel Togu Bonardo Tri Danica Sinaga Triani, Emi Tulus Vannesia Guiness Widya, Elda Triana Wijaya Aditama, Muhammad Wisnu Yizreel Firman Agus Zein, Khairu