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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Jurnal Kajian Agraria dan Kedaulatan Pangan Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis DFAME Digital Financial Accounting Management Economics Journal Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Intelek Insan Cendikia Jurnal Price : Ekonomi dan Akuntasi Jejak digital: Jurnal Ilmiah Multidisiplin Journal Arbitrase : Economy, Management and Accounting
Marpaung, Nicholas
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Compensation, Work Environment, and Career Development on the Turnover Intention of Mitra Mandiri Kabanjahe Cooperative Employees Nursanti, Emmy; Marpaung, Nicholas
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.7639

Abstract

Increasing productivity and organizational stability is highly dependent on employee satisfaction and loyalty. In this context, this research specifically focuses on understanding the impact of compensation, work environment, and career development on employee motivation which is very significant. to resign, collectively known as turnover intention. The method used is a quantitative method. Research will be conducted with a sample of 30 respondents. The research results show that there is a partial and significant influence between the compensation, work environment and career development variables on the turnover intention variable, and there is a simultaneous and significant influence of each independent variable on the dependent variable. Based on the results of the data analysis carried out, it can be concluded that the compensation, work environment and career development variables have a significant impact with negative values or in the opposite direction to the turnover intention variable
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE MINISO TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA KOTA MEDAN) Sri Rezki Gultom; Nicholas Marpaung
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era globalisasi saat ini fenomena dominasi dari merek-merek asing di pasar Indonesia sudah seringkali terjadi. Hal ini terjadi karena merek-merek asing sering dianggap memiliki kualitas serta citra yang lebih baik dibandingkan dengan merek lokal, salah satunya MINISO. Dengan menonjolnya kualitas, keberagaman produk, inovasi serta image yang baik membuat banyak konsumen termotivasi untuk melakukan keputusan pembelian pada produk-produk MINISO. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh country of origin dan brand image MINISO terhadap keputusan pembelian pada mahasiswa di Kota Medan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling dengan menggunakan 96 responden sebagai sampel. Hasil penelitian yang dilakukan menunjukkan bahwa variabel country of origin dan variabel brand image berpengaruh secara signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang erat antara country of origin dan brand image terhadap keputusan pembelian dengan nilai R sebesar 0,736. Melalui nilai adjusted R square juga diketahui bahwa variabel country of origin dan brand image berkontribusi sebesar 53,2% terhadap variabel keputusan pembelian, sedangkan sisanya sebesar 46,8% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN Panjaitan, Simon Partahi; Marpaung, Nicholas
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.463

Abstract

This study aims to analyze the influence of Use Of Shopee PayLater and Harbolnas promos on Shopee users in Medan. The influence between Shopee PayLater and the Harbolnas promo will be analyzed partially and simultaneously on impulse buying for Shopee Users in Medan City. The research method used in this research is quantitative research with an associative approach. Sampling was carried out using a non-probability sampling technique, and the method used was purposive sampling with 100 respondents as a sample. The data collection method used in this study was primary data obtained through questionnaires through Google form, while secondary data was obtained through library research. The analytical method used is the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) have a partial and significant effect on Impulse Buying (Y), the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) also have a simultaneous and significant effect on Impulse. Buying (Y), the value of this coefficient shows the relationship between Use Of Shopee PayLater (X1) and the Harbolnas promo (X2) to Impulse Buying (Y) is very strong with an R value of 0.724 or 72.4%. It is also known that the Adjusted R Square value of Use Of Shopee PayLater (X1) and Harbolnas promos (X2) can explain the Impulse Buying variable by 51.4%. At the same time, the rest is influenced by other variables not discussed in this study.
THE INFLUENCE OF PERCEIVED VALUE AND BRAND EXPERIENCE ON BRAND LOYALTY IN DANA APPLICATION USERS: (Study on Dana Users in Simalungun) Janwar Cristopan Purba; Nicholas Marpaung
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i1.412

Abstract

This research aims to determine how the effect of perceived value and brand experience on brand loyalty partially and simultaneously on DANA application users in Simalungun. This research uses quantitative research with an associative approach. The population in this study are users of the DANA application in Simalungun. Sampling was done by purposive sampling technique using 100 respondents as the research sample. Primary data in this study were obtained from distributing questionnaires through a google form, and secondary data were obtained through a literature study. The analytical method used is the validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing. The results showed that the perceived value variable (X1) and the brand experience variable (X2) partially had a significant effect on brand loyalty. Based on the coefficient of determination test, the R2 value is 0.462, which means the effect of perceived value and brand experience on brand loyalty of DANA application users in Simalungun is 46.2% while the remaining 53.8% is influenced by other factors not explained in this work.
PENGARUH VISUAL MERCHANDISING DAN POTONGAN HARGA TERHADAP IMPULSE BUYING: (Studi pada Konsumen Matahari Plaza Medan Fair) Yusuf Efendi Sinaga; Nicholas Marpaung
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.338

Abstract

This study aims to determine the effect of visual merchandising and price discounts on impulse buying (Study on Matahari Plaza Medan Fair consumers). The influence between the related variables, namely visual merchandising and price discounts, will be carried out partially and simultaneously to increase impulse buying. This study employs quantitative research with an associative methodology. Sampling utilizing the approach of purposive sampling, with 100 respondents serving as the research sample. This study's primary data were collected via Google Form questionnaires, while secondary data were obtained through a literature review. Validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing are employed as analytic methods. Results indicated that the perceived value variable (X1) partially had no effect on impulse buying (Y), whereas the discounted price variable (X2) partially had a substantial influence on impulse buying (Y). According to the coefficient of determination test, the value of R2 is 0.260, which indicates that the effect of visual merchandising and price discounts on consumers' impulse purchases at the Matahari Plaza Medan Fair is 27,5%, while the remaining 72,5% is influenced by factors that are not explained in this study.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA SINAR WAHANA WISATA TOUR & TRAVEL Wahyudin Halim; Nicholas Marpaung
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.394

Abstract

The progress of the tourism sector plays a crucial role in the country's development, and as a result, Travel Bureaus are gaining importance as a support system. These agencies offer tourists invaluable services, but due to the vast potential market, competition is intense. Hence, the objective of this research is to create an appropriate marketing plan that concentrates on Sinar Wihana Wisata Tour & Travel's experience to increase sales volume. According to the findings, the company has implemented effective strategies such as providing various products at different destinations, setting reasonable prices compared to competitors, executing robust promotion schemes, making information accessible to customers, paying attention to employee and tour guide quality, delivering excellent service, and establishing comfortable office facilities. The company's successful strategies include offering diverse product options across various tourist spots, maintaining reasonable prices compared to competitors, deploying aggressive and effective promotion tactics, particularly by leveraging social media platforms such as WhatsApp and Instagram, selecting strategic locations for easy customer access to information, prioritizing excellent customer service, and furnishing offices with comfortable amenities that ultimately boost sales volume.
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk Uniqlo Sun Plaza di Kota Medan: Penelitian Delicia Ruth Omeria Sihombing; Nicholas Marpaung; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5478

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan brand image terhadap keputusan pembelian produk Uniqlo Sun Plaza di Kota Medan, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah seluruh konsumen Uniqlo Sun Plaza di Kota Medan, dengan jumlah sampel sebanyak 96 responden yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner sebagai data primer dan studi kepustakaan sebagai data sekunder. Teknik analisis data meliputi uji instrumen, uji asumsi klasik, analisis regresi linear berganda, serta uji hipotesis menggunakan uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien korelasi (R) sebesar 0,847 menunjukkan hubungan yang sangat kuat antara variabel brand ambassador dan brand image dengan keputusan pembelian. Sementara itu, nilai adjusted R square sebesar 0,711 menunjukkan bahwa keputusan pembelian dipengaruhi oleh brand ambassador dan brand image sebesar 71,1%, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian.
THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATION CULTURE ON EMPLOYEE PERFORMANCE AT PT. SURI TANI PEMUKA, SIMALUNGUN REGENCY Elda Triana Widya; Posma Lumban Raja; Nicholas Marpaung
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.430

Abstract

This study aims to analyze the influence of leadership style and organizational culture on the performance of PT. Suri Tani Pemuka Simalungun Regency. This research uses associative research methods with a quantitative approach. The study population consisted of 752 people, and 88 people were taken as a sample by using purposive sampling techniques. In this study, the data used was primary data obtained from the distribution of questionnaires through Google Form, and secondary data obtained through books, journals, and articles related to this study. The data analysis methods used are validity test, reliability, classical assumption test, multiple linear analysis test, simultaneous test, and determination coefficient test. The findings revealed that leadership style partially has a significant effect on the performance of PT. Suri Tani Pemuka of Simalungun Regency. Meanwhile, organizational culture does not affect the performance of PT. Suri Tani Pemuka of Simalungun Regency. Simultaneously, leadership style and organizational culture have a significant effect on the performance of PT. Suri Tani Pemuka Simalungun Regency 92.7%, while 7.3% was influenced by other factors beyond the study.
THE INFLUENCE OF COMPENSATION, WORK ENVIRONMENT AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT BRANCH OF SIPIROK Yizreel Firman Agus; Nicholas Marpaung
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 2 (2023): JANUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i2.544

Abstract

This study aims to determine how compensation, work environment, and work discipline influence employee performance at PT. Bank Sumut in Sipirok Branch Office. This research uses quantitative research methods with an associative approach. The population in this study were employees of PT. Bank Sumut in Sipirok Branch Office which has a total of 20 people. Sample collection technique with census sampling model / total sampling, the number of samples was 20 respondents. Data collection method questionnaire method measured using a likert scale. The analytical methods used in this study are instrument test, classical assumption test, multiple linear regression analysis and hypothesis test using SPSS. The results showed that the compensation variable had a positive and significant effect on employee performance as evidenced by tstatistic of 3,606 > 1,74588 with a significance level of 0,000 < 0,05. The work environment has a positive effect on employee performance as evidenced by tstatistic of 4.029 > 1.74588 with a significance level of 0,001 < 0,05. Work discipline has a positive and significant effect as evidenced by a fstatistic value of 4,416 > 1,74588 with a significance level of 0,000 < 0,05. Compensation, work environment, and work discipline together have a positive and significant effect on employee performance as evidenced by the results of the simultaneous significance test Fstatistic of 40,477 > Ftable 3,239. In the calculation of the coefficient of determination, a result of 0,884 was obtained, which means that the independent variable affects the dependent variable by 88,4%. The remaining 11,6% was explained by other unknown variables in the study.
Pengaruh Cita Rasa dan Emotional Marketing  Terhadap Loyalitas Pelanggan  (Studi pada Mcdonalds’s Kota Medan) Timothy W.S. Dasuha; Nicholas Marpaung
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6bkbpw88

Abstract

This study aims to analyze the effect of taste and emotional marketing on customer loyalty at McDonald’s in Medan City. The rapid growth of the fast-food industry requires companies not only to maintain product quality but also to build strong emotional connections with customers in order to sustain loyalty amid increasing competition.This research is a quantitative study with an associative approach. The population consists of McDonald’s customers in Medan, with a sample of 96 respondents selected using Cochran. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that: (1) Taste (X1) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 2.853 > 1.986, a significance level of 0.000 < 0.05, and a regression coefficient of 0.218; (2) Emotional Marketing (X2) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 6.983 > 1.985, a significance level of 0.005 < 0.05, and a regression coefficient of 0.402; (3) Taste (X1) and Emotional Marketing (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y), with an F-value of 69.789 > 3.09 and a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.592 indicates that both independent variables explain 59.2% of the variation in customer loyalty, while the remaining 40.8% is influenced by other factors outside this study. The conclusion of this research is that consistent taste quality and appropriate emotional marketing strategies can enhance customer loyalty at McDonald’s in Medan. The practical implication of this study highlights the importance of maintaining product taste while strengthening emotional engagement through customer experience to foster long-term loyalty.  
Co-Authors Andalas, Yasir Artha Aprilia Tambunan Asbi, Erni Asneli Delicia Ruth Omeria Sihombing Dharmawan Sriyanto Diyanti Isnani Siregar, Diyanti Isnani Elda Triana Widya Elsinta Alvionika Sitepu Ginting, M. Aditya Rifki Glenn Petrus Hardikusuma Hafiza Adlina Immanuel Cristwo Bangun Janwar Cristopan Purba Jonathan Liviera Marpaung Kirana, Tegar Levita Marentina Gultom Limbong, Gloria Virginta Loisa Theresia Hutagalung Lubis, Andrew Satria Lubis, Joshua Alexander Lumbanraja, Posma M. Aditya Rifki Ginting Madeliene Silalahi Marpaung, T.J. Marza Maulana Rughasy Muhammad Audri Muhammad Rozzaq Pane Muhammad Wisnu Wijaya Aditama Nainggolan, Fadila Rahma Nana Dyki Dirbawanto, Nana Dyki Nurmailiza Nursanti, Emmy Panjaitan, Simon Partahi Pardede, Franz Hariyanto Posma Lumban Raja Ramadhan, Anzala Sahru Raymondlee Febrianto Safitri, Gadis Ayu Santo Maulana Putra Sinaga Sari Siregar, Salwa Nurmala Sartika Dewi Setia, Nadia Sibarani, Doni Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Sirait, Elsya Vidara Siregar, Onan M Siregar, Onan Marakali Sitinjak, Rihot Sri Rezki Gultom Sumardy, Karina Dewi Tampubolon, Kevin Ariel Timothy W.S. Dasuha Togu Bonardo Tri Danica Sinaga Triani, Emi Tulus Tulus Joseph Herianto Vannesia Guiness Wahyudin Halim Wijaya Aditama, Muhammad Wisnu Yizreel Firman Agus Yusuf Efendi Sinaga Zein, Khairu