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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Jurnal Kajian Agraria dan Kedaulatan Pangan Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis DFAME Digital Financial Accounting Management Economics Journal Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Intelek Insan Cendikia Jurnal Price : Ekonomi dan Akuntasi Jejak digital: Jurnal Ilmiah Multidisiplin Journal Arbitrase : Economy, Management and Accounting
Marpaung, Nicholas
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Harga Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Mie Gacoan Kota Medan Lubis, Joshua Alexander; Marpaung, Nicholas; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 6.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan dunia bisnis pada saat ini mengakibatkan persainganyang semakin ketat, berbagai upaya dilakukan para pelaku bisnis demi menjagadan mengembangkan keunggulan kompetitif dengan pesaingnya. Faktor yang dapat mempengaruhi keputusan pembelian konsumen adalah harga. Perbedaan harga diperlukan karena dari setiap bisnis pasti didapati produk yang serupa dengan harga yang bahkan sama. Faktor lain yang dapat mempengaruhi keputusan pembelian adalah suasana toko (store atmosphere). Dapat digambarkan bahwa suasana toko sebagai perubahan terhadap perencanaan pembelian yang dapat menciptakan efek emosional tersendiri. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan store atmosphere terhadap keputusan pembelian pada Mie Gacoan Kota Medan. Pengaruh antara harga dan store atmosphere tersebut akan dianalisis secara parsial dan secara simultan terhadap keputusan pembelian. Bentuk penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah konsumen Mie Gacoan Medan sebanyak 100 orang. Pengambilan sampel dilakukan melalui teknik non-probability sampling dengan model sampel accidental sampling, jumlah responden sebanyak 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh dengan menyebar kuesioner sedangkan data sekunder diperoleh melalui studi kepustakaan. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa variabel harga dan variabel store atmosphere berpengaruh secara parsial dan signifikan terhadap keputusan pembelian. Berdasarkan uji koefisien determinasi terdapat hubungan yang sangat erat antara harga dan store atmosphere terhadap keputusan pembelian dengan nilai R sebesar 0,644. Melalui nilai adjusted R square terdapat kontribusi harga dan store atmopshere sebesar 64,4% terhadap Keputusan Pembelian. Sedangkan sisanya sebesar 35,6% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
THE EFFECT OF JOB STRESS AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) Sitinjak, Rihot; Marpaung, Nicholas
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.865

Abstract

The aim of this study is to examine how work stress and locus of control impact the performance of employees at PT Bank Tabungan Negara (Persero) Medan Branch Office. This research utilises a quantitative approach with an associative methodology. The target population includes 158 employees at the Medan branch office of the state savings bank. Sampling was conducted using probability sampling techniques and the slovin formula, resulting in a total of 61 respondents. Data was collected through primary sources such as observation, interviews, and questionnaires, while secondary data was obtained through a review of existing literature. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear analysis, and hypothesis testing the results of the research conducted show that the variables of work stress and locus of control have a partial and significant effect on employee performance. The work stress variable and locus of control have a simultaneous and significant effect on employee performance. The resulting coefficient value shows that the relationship between the work stress variable and locus of control on employee performance is very strong with an r value of 0.885 or 88.5%. The adjusted r square value also shows that work stress and locus of control variables can explain employee performance variables by 77.6% while the remaining 22.4% is influenced by other variables not explained in this research.
Pengaruh Customer Rating, Live Streaming Selling, dan Customer Review terhadap Impulsive Buying Pembelian Skincare The Originote pada E-Commerce Shopee (Studi pada Mahasiswi PTN di Kota Medan): Penelitian Vannesia Guiness; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2678

Abstract

This study aims to analyze the influence of customer rating, live streaming selling, and customer review on impulsive buying of The Originote skincare products on Shopee e-commerce by female students of public universities in Medan City. This research employs a quantitative method with an associative approach. The population of the study consists of female students from public universities in Medan City. Primary data were collected through questionnaires. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results indicate that customer rating, live streaming selling, and customer review have a significant influence, both partially and simultaneously, on impulsive buying. The coefficient of determination test shows a very strong relationship between customer rating, live streaming selling, and customer review with impulsive buying, with an R value of 0.804. These findings highlight the importance of marketing strategies that leverage rating quality, direct interaction through live streaming, and persuasive customer reviews to stimulate impulsive buying behavior.
Pengaruh Conformity Consumption Behavior dan Atribut Produk Terhadap Keputusan Pembelian Produk Fashion Pakaian Wanita Merek Colorbox (Studi Pada Generasi Z di Kota Medan): Penelitian Loisa Theresia Hutagalung; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2691

Abstract

This study aims to analyze the influence of conformity consumption behavior and product attributes on the purchasing decisions of Generation Z in Medan City regarding Colorbox brand women's fashion apparel. This study uses a quantitative method with an associative approach. The population of this study consisted of 100 respondents determined through purposive sampling. Primary data were collected through a questionnaire. The analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that the variables of conformity consumption behavior and product attributes have a significant influence, both partially and simultaneously, on purchasing decisions. The coefficient of determination test yielded an R value of 0.670, indicating a fairly strong relationship between conformity consumption behavior, product attributes, and purchasing decisions with an R value of 0.670. These findings suggest that social factors and product attributes are important determinants in shaping Generation Z's fashion purchasing decisions, particularly regarding the Colorbox brand.
Pengaruh Fear of Missing Out dan Citra Perusahaan Terhadap Keputusan Investasi Saham Oleh Generasi Z di Kota Medan: Penelitian Muhammad Audri; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2758

Abstract

This study aims to analyze the influence of Fear of Missing Out and corporate image on stock investment decisions. The focus of the study is on Generation Z in Medan City who have experience in investing in stocks at least once in the last three years. The research method used was quantitative with an associative approach. Data were collected through online and offline questionnaires distributed to 100 respondents selected using purposive sampling techniques. Data analysis was performed using multiple linear regression to determine the simultaneous and partial effects between independent and dependent variables. The results show that Fear of Missing Out and company image have a positive and significant influence, both partially and simultaneously, on Generation Z's stock investment decisions in Medan. These findings indicate that psychological factors and perceptions of companies are important considerations in investment decision-making.
Pengaruh Konten Media Sosial Instagram dan Frekuensi Iklan Podcast Terhadap Brand Awareness pada Produk Teh Botol Sosro di Kota Binjai (Studi pada Konsumen Produk Teh Botol Sosro di Kota Binjai): Penelitian Nurmailiza; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2813

Abstract

Brand awareness is the extent to which consumers recognize and remember a brand. Teh Botol Sosro strives to increase brand awareness through Instagram social media content and frequent podcast advertising to reach consumers in Binjai City. However, complaints remain regarding a lack of consumer knowledge regarding these promotions. This study aims to analyze the influence of Instagram social media content and podcast advertising frequency on Teh Botol Sosro brand awareness, both partially and simultaneously. The method used is quantitative research with an associative approach. Primary data was obtained through questionnaires from 100 respondents using purposive sampling, while secondary data came from literature and previous research. Analysis was conducted using instrument testing, classical assumption testing, multiple linear regression, and regression model testing. The results indicate that Instagram social media content has a positive and significant effect on brand awareness, with a tvalue of 5.214 > 1.984, a significance level of 0.000 < 0.05, and a positive regression coefficient of 0.301. The frequency of podcast advertising also has a positive and significant effect on brand awareness, with a tvalue of 5.764 > 1.984, a significance of 0.000 < 0.05, and a positive regression coefficient of 0.453. Simultaneously, both variables have a significant effect on brand awareness with an Fvalue of 53.505 > 3.09 and a significance of 0.000 < 0.05. The magnitude of the influence is 52.5%, while the remaining 47.5% is influenced by other factors outside the study.
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Partisipasi terhadap Prestasi Kerja Karyawan pada Seis Cafe & Public Space di Kota Medan: Penelitian Togu Bonardo; Nicholas Marpaung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2912

Abstract

Seis Cafe & Public Space in Medan City is a business that prioritizes innovation in both design and service. Work performance is an essential aspect in maintaining service quality. This performance is influenced by various factors, including leadership style, work motivation, and employee participation. The purpose of this research is to analyze the influence of leadership style, work motivation, and participation on work performance at Seis Cafe & Public Space in Medan City. This study employs a quantitative method with an associative approach. The research sample was taken using a total sampling technique consisting of 30 respondents. Primary data were obtained through questionnaires, while secondary data were collected through literature studies. Data analysis techniques included classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results show that leadership style, work motivation, and participation have a positive and significant influence, both partially and simultaneously, on work performance. The coefficient of determination indicates a very strong relationship with an R value of 0.932, while the adjusted R square shows that the independent variables contribute 85.4% to employee performance, with the remaining 14.6% influenced by other factors outside this study.
PENGARUH DISKON HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE (Studi Pada Pengguna Aplikasi Steam di Kota Medan) Marza Maulana Rughasy; Nicholas Marpaung
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 2 (2023): NOVEMBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i2.109

Abstract

This research observes the annual increase in the number of Steam application account users from 2019 to 2021, attributed to users having or creating multiple accounts. Additionally, there is an increase in active in-game users during this period. The study aims to examine the influence of discounts and brand image on the Steam application on online impulsive buying decisions. The research method employed is quantitative with an associative approach, involving 100 randomly selected respondents. Data were obtained through questionnaires and literature review. The results indicate that discounts do not significantly impact impulsive buying decisions, but brand image has a significant influence. However, discounts and brand image together have an impact on impulsive buying decisions, with a correlation coefficient of 0.805 and a determination coefficient of 64.1%.
IMPLEMENTASI CORPORATE CULTURE “AKHLAK” DALAM UPAYA MENINGKATKAN KINERJA KARYAWAN DI MASA PANDEMI COVID-19 (STUDI PADA PT JASA MARGA BELMERA) Muhammad Wisnu Wijaya Aditama; Dharmawan Sriyanto; Nicholas Marpaung
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 2 (2023): NOVEMBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i2.110

Abstract

Company culture refers to the values and norms within an organization that serve as guidelines for employees. State-owned enterprises (BUMN) need to innovate to compete with private companies, including the transformation of human resources. In Indonesia, BUMNs like PT Jasa Marga Belmera adopt the "AKHLAK" culture as the core values of the company. This research evaluates the implementation of the AKHLAK culture in enhancing employee performance during the Covid-19 pandemic. A qualitative research method is employed, involving interviews, observations, and documentation. The research findings indicate that the strategy and implementation of AKHLAK are functioning well, although there is still room for improvement in raising employee awareness of the company's culture. The implementation of AKHLAK has a positive impact on both employee and company performance.
Analysis of Factors Affecting House Purchase Decisions at Bintang Residence in Medan City Nainggolan, Fadila Rahma; Marpaung, Nicholas
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i02.37

Abstract

This study analyzes the factors that influence the decision of buying a home in Bintang Residence. Object of this study was all residents who have homes in in Bintang Residence. The purpose of this study is to investigate and analyze the influence of family, economic situation, lifestyle, perceptions, and the location of the home purchase decision on Housing in Bintang Residence. This type of research is quantitative descriptive study using survey method. The nature of this research is the study explained (explanatory). This study using simple random sampling method to retrieve data using a sample of 75 respondents to the Slovin formula. Data analysis uses Multiple Linear Regression with SPSS 16 program. The result of this research shows that the value of Adjusted R Square of 0.642. This shows the magnitude of the effect of independent variables (location, a reference group, economic circumstances, lifestyle, and perception) on the dependent variable (the home buying decision) was 64.2%. In other words 64.2% bound variables can be explained by the independent variable, while the remaining 35.8% is explained by other variables not included in the study. Simultaneous regression test results showed that simultaneous independent variable (X) consisting of location, a reference group, economic circumstances, lifestyle, and perceptions have a positive and significant impact on the variable (Y) is the decision of buying a home in in Bintang Residence. Pasial regression test results in a variable location, a reference group, economic circumstances, lifestyles and perceptions have a positive and significant impact on the home purchase decision on Housing in Bintang Residence. The dominant factor influencing the purchase decisions of Housing home in in Bintang Residence is the location factor.
Co-Authors Andalas, Yasir Artha Aprilia Tambunan Asbi, Erni Asneli Delicia Ruth Omeria Sihombing Dharmawan Sriyanto Diyanti Isnani Siregar, Diyanti Isnani Elda Triana Widya Elsinta Alvionika Sitepu Ginting, M. Aditya Rifki Glenn Petrus Hardikusuma Hafiza Adlina Immanuel Cristwo Bangun Janwar Cristopan Purba Jonathan Liviera Marpaung Kirana, Tegar Levita Marentina Gultom Limbong, Gloria Virginta Loisa Theresia Hutagalung Lubis, Andrew Satria Lubis, Joshua Alexander Lumbanraja, Posma M. Aditya Rifki Ginting Madeliene Silalahi Marpaung, T.J. Marza Maulana Rughasy Muhammad Audri Muhammad Rozzaq Pane Muhammad Wisnu Wijaya Aditama Nainggolan, Fadila Rahma Nana Dyki Dirbawanto, Nana Dyki Nurmailiza Nursanti, Emmy Panjaitan, Simon Partahi Pardede, Franz Hariyanto Posma Lumban Raja Ramadhan, Anzala Sahru Raymondlee Febrianto Safitri, Gadis Ayu Santo Maulana Putra Sinaga Sari Siregar, Salwa Nurmala Sartika Dewi Setia, Nadia Sibarani, Doni Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Sirait, Elsya Vidara Siregar, Onan M Siregar, Onan Marakali Sitinjak, Rihot Sri Rezki Gultom Sumardy, Karina Dewi Tampubolon, Kevin Ariel Timothy W.S. Dasuha Togu Bonardo Tri Danica Sinaga Triani, Emi Tulus Tulus Joseph Herianto Vannesia Guiness Wahyudin Halim Wijaya Aditama, Muhammad Wisnu Yizreel Firman Agus Yusuf Efendi Sinaga Zein, Khairu