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All Journal Jurnal Ilmu Manajemen TECHNOBIZ : International Journal of Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis MOTIVASI Jurnal Manajemen dan Bisnis International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Dynamic Management Journal Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia
Asiati, Diah Isnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Produk dan Promosi terhadap Keputusan Pembelian E-Paper Bisnis Indonesia dengan Karakteristik Konsumen sebagai Variabel Intervening Herdiyan, Herdiyan; Asiati, Diah Isnaini; Moelyatie, Trisniarty Adjeng
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 2 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i2.1164

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk dan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia dengan karakteristik konsumen sebagai variabel intervening. Objek dalam penelitian ini adalah pelanggan e-paper Bisnis Indonesia di 10 kota. Teknik pengambilan sampel dengan metode simple random sampling. Metode penelitian yang digunakan adalah penelitian asosiatif dengan menggunakan jenis data primer yang diperoleh dari hasil jawaban kuesioner. Teknik analisis yang digunakan adalah structural equation modeling (SEM) dengan software Lisrel. Hasil penelitian ini menunjukkan ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan budaya terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan sosial terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan pribadi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan psikologis terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui pribadi sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui psikologis sebagai variabel intervening.
The The Effect of Competency, Motivation and Discipline on Employee Performance: Regional Office VII of State Personel Agency Palembang Nurhidayat, Nurhidayat; Asiati, Diah Isnaini; Choiriyah, choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2700

Abstract

This study aims to 1) determine the effect of Competence, Work Motivation, and Work Discipline on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 2) determine the effect of Competence on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 3) determine the effect of Work Motivation on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 4) determine the effect of Work Discipline on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang. This type of research is Associative The variables used by researchers are the variables of competence, work motivation, work discipline, and employee performance The sample in this study was the Regional Office VII Employees of the Palembang State Civil Service Agency totaling 103 employees selected by Cluster Random Sampling The data used in this study were primary data with a questionnaire data collection method, The data analysis technique used was Multiple Emier Regression. The results of this study indicate that (1) competence, work motivation, and work discipline together have a positive and significant effect on employee performance (2) competence has a positive and significant effect on employee performance (3) work motivation has a positive and significant effect on employee performance (4) Work discipline has a positive and significant effect on employee performance
The Effect of Motivation, Organizational Culture and Discipline on Employee Performance: The Case of Islamic School at Bina Ilmi Palembang City Saputra, Fadli; Asiati, Diah Isnaini; Choiriyah, Choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2803

Abstract

This study aims to determine 1) The Influence of Motivation, Organizational Culture, and Work Discipline on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 2) The Influence of Motivation on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 3) The Influence of Organizational Culture on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 4) The Influence of Work Discipline on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City. This type of research is Associative. The variables used by the researcher include motivation, organizational culture, work discipline, and teacher performance. The sample in this study consisted of teachers at Bina Ilmi Integrated Islamic School, Palembang City, totaling 100 respondents selected by Cluster Sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression. The results of this study indicate that (1) motivation, organizational culture, and work discipline together have a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, (2) motivation has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City (3) organizational culture has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City (4) work discipline has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City.
Pengaruh Produk, Promosi dan Proses Terhadap Keputusan Pembelian Kartu XL Prabayar Pada Mahasiswa Universitas Muhammadiyah Palembang Oktariansyah, Muhammad Hafiz; Asiati, Diah Isnaini; Puspasari, Mardiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 5 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i5.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk, promosi dan proses terhadap keputusan pembelian kartu XL Prabayar pada Mahasiswa Universitas Muhamadiyah Palembang. Jenis penelitian yang digunakan yaitu asosiatif. Variabel yang digunakan dalam penelitian ini yaitu produk, promosi dan proses. Populasi dalam penelitian ini adalah semua mahasiswa yang pernah menggunakan kartu XL Prabayar di Universitas Muhammadiyah Palembang. Jumlah sampel yang dipergunakan adalah 100 orang dengan teknik purposive sampling. Data yang diperlukan dalam penelitian ini adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu kuesioner data sekundernya berupa dokumentasi. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil pengujian hipotesis menunjukkan bahwa secara bersama-sama Produk, Promosi, dan Proses berpengaruh signifikan terhadap Keputusan kartu XL Prabayar di Universitas Muhammadiyah Palembang. Sedangkan secara parsial Produk, Promosi dan Proses berpengaruh signifikan terhadap Keputusan pembelian kartu XL Prabayar di Universitas Muhammadiyah Palembang Hasil koefisien determinasi menunjukkan nilai Adjusted R Square 84,2 % artinya keputusan pembelian mampu dijelaskan oleh variabel produk, promosi dan proses sebesar 84,2%. Dan sisanya 15,8% oleh variabel lain dalam penelitian ini.
Pengaruh Website Quality, Word of Mouth, dan Harga Terhadap Keputusan Pembelian Smartphone Vivo di Kota Palembang Al-Azhar, Muhammad Yudha; Asiati, Diah Isnaini; Astuti, Maidiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.481

Abstract

This research aims to determine the influence of website quality, word of mouth, and price on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of website quality on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of word of mouth on the purchase decision of Vivo smartphones in Palembang City, and to determine the influence of price on the purchase decision of Vivo smartphones in Palembang City. The type of this research is associative research. The variables used in this study are website quality, word of mouth, and price as independent variables, and purchase decision as the dependent variable. The research population is finite with a sample size of 100 respondents who are users of Vivo smartphones. The data used is primary data, with the data collection technique in the research being the distribution of questionnaires. The data analysis used in this study is multiple linear regression analysis. The research results show that there is a positive and significant influence of website quality, word of mouth, and price on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of website quality on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of word of mouth on the purchasing decision of Vivo smartphones in the city of Palembang, and there is a positive and significant influence of price on the purchasing decision of Vivo smartphones in the city of Palembang.
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Air Minum Merek Club di Kelurahan 3-4 Ulu kota Palembang Pratiwi, Juriyah; Asiati, Diah Isnaini; Fitantina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.551

Abstract

The The purpose of this research is to determine the influence of products and promotions on decisions to purchase club brand drinking water in the community of Subdistrict 3-4 Ulu Palembang simultaneously and partially. This research includes associative research. The research population is infinite, with a sample size of 100 respondents. The data used is primary data. The sampling technique is Probability Sampling using the Purposive Sampling method. The data collection technique in research is by questionnaire. The data analysis used in this research is Multiple Linear Regression analysis. The results of Multiple Linear Regression show that there is a positive influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the F hypothesis test show 1) There is a significant influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the t hypothesis test show 2) There is a significant influence of the Product variable on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. 3) There is a significant influence of the Promotion variable on the decision to purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the coefficient of determination show that the Adjusted R Square value means that purchasing decisions can be explained
Understanding E-Paper Engagement: The Interplay of Product, Promotion, Culture, and Social Contexts in the Digital News Market Asiati, Diah Isnaini; Herdiyan
Journal of Management Studies and Development Vol. 4 No. 02 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i02.923

Abstract

The rapid development of technology has compelled the media industry to shift toward digital-based platforms. Achieving success in this transition requires an effective strategy that considers consumer behavior variables. Given that consumers respond differently to technology, it is essential to identify behavioral factors that have the potential to significantly impact digital media access. This study aims to examine the influence of product and promotional strategies on the decision to purchase e-paper from Bisnis Indonesia, with cultural and social characteristics of consumers as intervening variables. Products and promotions are external stimuli that influence consumer behavior and are shaped by the strength of individual cultural and social contexts. An associative research design was employed to test the hypotheses, involving 155 e-paper subscribers of Bisnis Indonesia from ten representative cities. Primary data were collected through questionnaires, and Structural Equation Modeling (SEM) was used for analysis via LISREL software. The results indicate a positive and significant effect of product and promotional variables on purchasing decisions, which is further strengthened by cultural and social consumer characteristics. Overall, the model explains 89% of the variance in the purchase decision variable.
The Effect of Working Environment, Leadership and Organizational Culture on Law Enforcement Officers’ Performance: The case of Police Resort at Musi Rawas Regency Harsono, Harsono; Asiati, Diah Isnaini; Choiriyah, choiriyah
International Journal of Business, Management and Economics Vol. 6 No. 2 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i2.2762

Abstract

This research aims to determine the influence of the work environment, leadership, and organizational culture on the performance of Musi Rawas Resort Police Members. This type of research is associative; the variables used in this research are work environment, leadership, and organizational culture. The objects of this research are all members of the Musi Rawas Police Department. The population in this study consisted of 188 members, and the sample size was determined using the Slovin formula with a 5% error rate, resulting in a total sample of 128 members. The sampling method used was cluster sampling. The primary data used in this research were collected through a questionnaire. The analysis technique employed is multiple linear regression, utilizing the SPSS application. The research results demonstrate that 1) the work environment, leadership, and organizational culture have a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 2) The work environment has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 3) Leadership has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 4) Organizational culture has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. The coefficient of determination obtained indicates that the work environment, leadership, and organizational culture contribute 69.5% to performance; the remaining 30.5% is influenced by other variables not studied
The Effect of Work Motivation And Work Environment On Employee Performance With Work Satisfaction As A Mediation Variable At Pt. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (Pali Anggini, Lia; Asiati, Diah Isnaini; Yamaly, Fadhil
International Journal of Business, Management and Economics Vol. 6 No. 2 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i2.2775

Abstract

This study aims to determine the effect of work motivation and work environment on employee performance with job satisfaction as a mediating variable at PT. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (PALI). This type of research is Associative. The variables used by researchers are work motivation variables, work environment, job satisfaction and employee performance. The sample in this study were 120 employees of PT. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (PALI) who were selected using Cluster Random Sampling. The data used in this study were primary data with a questionnaire data collection method. The data analysis technique used was Structural Modeling Equation (SEM) with the Lisrel Program Application. The results of this study indicate that: (1) Work motivation has a positive and significant effect on job satisfaction (2) Work environment has a positive and significant effect on job satisfaction (3) Work motivation has a positive and significant effect on employee performance (4) Work environment has a positive and significant effect on employee performance (5) Job satisfaction has a positive and significant effect on employee performance (6) Job satisfaction strengthens the influence of work motivation on employee performance (7) Job satisfaction strengthens the influence of the work environment on employee performance
The Effect of Motivation and Organizational Commitment on Job Satisfaction and Its Impact on Teacher Performance In Private Junior High Schools in Lempuing District Hendrik, Hendrik; Rahayu, Sri; Asiati, Diah Isnaini
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2888

Abstract

This study aims to determine the effect of motivation and organizational commitment on job satisfaction and its impact on teacher performance at a private junior high school in the sub-district of Lempuing, Ogan Komering Ilir. This type of research is associative. The variables used in this study are Motivation, Organizational Commitment, Satisfaction, and Performance. The sample in this study was teachers, totaling 110 people. The study employed primary data, collecting data using questionnaire techniques. The analysis technique uses SEM. The results of the survey prove that 1) motivation has no significant effect on teacher job satisfaction. 2) Motivation has a significant positive effect on teacher performance. 3) Commitment has no significant effect on teacher satisfaction in Lempuing Subdistrict. 4) Work commitment does not have a significant effect on teacher job satisfaction in the sub-district of Lempuing. 5) Satisfaction has no significant effect on the performance of teachers in private junior high schools in the sub-district of Lempuing, Ogan Komering Ilir.
Co-Authors Ade Putra Al-Azhar, Muhammad Yudha Alden Argina, Alden Anggini, Lia Astuti, Maidiana Azminudin, Ulul Choiriyah Choiriyah Dwi Puspita Sari, Dwi Puspita Ersi Sisdianto fatimah Fatimah Fitantina Fitriah, Wani Handayani, Maidiana Astuti Hariansyah, Adi Harsono Harsono Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Idris Idris Indawan Syahri Kevin, Haminsyah Lesmana, Fadli Lesmana, Redy Mardiana Puspasari MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Murni, Shantri Dewi Nopriyansah, Reza Nurhidayat Nurhidayat Oktariansyah, Muhammad Hafiz Pratiwi, Juriyah Rusmarani, Elvira Saputra, Darwin Saputra, Fadli Sartika, Lusi SRI RAHAYU Usman, Hamid Yamaly, Fadhil Yamaly, Fadly Zaleha Trihandayani