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Febriyana, Mutia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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ANALYSIS OF LOCUTIONARY, ILLOCUTIONARY, AND PERLOCUTIONARY SPEECH ACTS IN GREENFIELDS ADVERTISEMENT: THE ANSWER TO THE SEARCH FOR THE BEST MILK FOR FAMILIES Febriyana, Mutia; Ray, Sukma Adelina
LUMBUNG AKSARA Vol 6 No 1 (2026): LUMBUNG AKSARA
Publisher : Program Studi Pendidikan Bahasa Indonesia FKIP-UNIVA Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/lumra.v6i1.1393

Abstract

The purpose of this study is to characterize and explain the locutionary, illocutionary, and perlocutionary speech acts seen in the Greenfields video advertisement: Answers to the Search for the Best Milk for Families. Advertising language is a persuasive communication tool that influences consumer attitudes and behaviors in addition to providing information. J.L. Austin's pragmatic theory serves as the basis for this study's descriptive qualitative methodology. Transcripts of advertising stories and conversations served as data sources. Listening and note-taking methods were used as data collection strategies. The findings of the study indicate that: (1) Declarative sentences that accurately describe the product's benefits dominate the locutionary speech acts; (2) The most common illocutionary speech acts are directives (subtly inviting) and assertives (stating, emphasizing), which serve to create a premium brand image; (3) Audiences are encouraged to choose Greenfields products as a family nutrition solution by eliciting a sense of security and trust. The conclusion of this study suggests that the effectiveness of advertising messages depends on a combination of precise and literal information and the strength of the purpose (illocutionary force), which appeals to customers' emotions.
Co-Authors Andariwati, Andariwati Anjani, Desi Ariani, Vina Artha, Dewi Juni Aulia, Natasya Putri Br Bangun, Emiya Isnaini Fani, Mulyana Mei Gita Amelia, Gita Harahap, Putri Nadia Isman, Mhd Izar, Sri Listiana Kemal, Isthifa Khairunisya, Nurul Lubis, Kartina Manik, Thera Maora Melyani Sari Sitepu, Melyani Sari Miasari, Yumna Naimi, Nadlrah Nasyahirah, Nurul Nurul Hasanah Rahayu, Enny Ramadhani, Adinda Ray, Sukma Adelina sari, ambar wulan Siregar, Ester Vika Tama Ritonga, Zahra Tarihoran, Diana L. Rada Tussadiah, Halimmah Ulfani, Ulfani Winarti Winarti Yulistya, Aura Rezki