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Journal : Ad-DA’WAH: Dakwah dan Komunikasi Islam

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Teknik Komunikasi Persuasif: Studi Channel Youtube Munzalan TV Official "Allah Ajarkan Jalan Rezeki Berlipat Ganda!" Ayu
Ad-DA'WAH Vol 23 No 2 (2025): Dakwah, Komunikasi dan Penyiaran Islam
Publisher : INSTITUT PEMBINA ROHANI ISLAM JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59109/addawah.v23i2.146

Abstract

This study aims to analyze the persuasive communication techniques used by Ustadz Luqmanul Hakim in a lecture on the Munzalan TV Official YouTube Channel entitled "Allah Teaches the Way to Double Your Provisions!" The study uses a qualitative content analysis method with a descriptive approach. Data were obtained through lecture video transcripts which were then analyzed based on Aristotle's rhetorical theory including ethos, pathos, and logos. The results show that Ustadz Luqmanul Hakim combines these three aspects harmoniously: ethos is seen from the credibility and exemplary nature of his preaching, pathos appears through emotional touch and familiar language, while logos is seen from logical arguments sourced from the Qur'an and hadith. The application of this persuasive technique makes the preaching message not only informative, but also inspiring and encourages changes in audience behavior
Co-Authors Abdul Rahman Akbar Al Akbar Alfian Alifya Amriyati Nur Anwar Arif Saman Asmaul Ferry Irawan Saputra Fitria hajra, Hajrah Hamdan Hanum Haryati Syahrir Hutagaluh, Oskar Ilma Safitri Jumriani Maria Ramasari Martinus Agapa Mela Erniasari Muh. Rahmat Ramadhan nisa fitriani Nurul Nurul Hartini Nurul Khoiria Pebrina Prariwi Bayuningrum Robiah Ruwiah Saide, Rusnaeni salahuddin harahap Sulaiman, Dwi Rezky Anandari SULASTRI Sulistyowati Syukriah Wa Ode Nur Aisyah Wa Ode, Salma Widya