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MEMANFAATKAN DIGITAL MARKETING UNTUK MEMPERLUAS AKSES PASAR DAN MENINGKATKAN KEMANDIRIAN EKONOMI PETANI TAMBAK DI DESA BONTOMATE'NE Rizal, Samsul; Yusuf, Muhammad; Ikram Idrus, Muhammad; Achsanuddin UA, A. Nur; Khaerunnisa, Fahruni; Rasulong, Ismail
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i2.611-623

Abstract

Program implementasi digital marketing untuk petani tambak di Desa Bontomate'ne, Kecamatan Mandai, Kabupaten Maros, bertujuan untuk meningkatkan keterampilan pemasaran dan kesejahteraan ekonomi komunitas petani tambak. Program ini dilaksanakan dengan metode pelatihan intensif dan pendampingan komprehensif selama sehari penuh, yang mencakup materi tentang strategi digital marketing, platform online, dan analisis data.  Para peserta pelatihan diberikan kesempatan untuk mempraktikkan secara langsung materi yang disampaikan dan berdiskusi dengan narasumber yang berpengalaman.  Hasil dari program ini menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta dalam menerapkan strategi digital marketing. Para petani tambak mampu meningkatkan efisiensi pemasaran produk mereka, memperluas akses pasar, dan meningkatkan pendapatan. Program ini berkontribusi terhadap perkembangan ilmu pengetahuan di bidang pendidikan dengan menunjukkan  efektivitas strategi digital marketing dalam meningkatkan kemampuan dan keterampilan ekonomi masyarakat. Program ini  merupakan contoh penerapan  konsep pembelajaran berbasis  praktik dan kolaboratif, serta  menekankan pentingnya peran pendidikan dalam mendorong  kemajuan ekonomi di tingkat masyarakat.
DAMPAK KREDIT RENTENIR TERHADAP KEUNTUNGAN USAHA PAGANDENG SAYUR DI KECAMATAN PALLANGGA KABUPATEN GOWA Rusydi, Muhammad; Rasulong, Ismail
Jurnal Ekonomi Balance Vol. 7 No. 1 (2011): (June 2011)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v5i2.619

Abstract

Abstract This study aimed to test the hypothesis of the variables that influence the variable vegetable pagandeng loan. Knowing how much influence Kentungan Net per month (in%) against the loan pagandeng vegetables. know how much influence Lending per month (in%) against the loan pagandeng vegetables. Determination of the samples was done by purposive random sampling method. The number of samples in this study were 50 respondents Pagandeng Vegetable contained in two main bases points Panciro Bases and Base Cambaya. In quantitatively prove the relationship variables, researchers use econometric approach in the form of regression analysis and correlation. Conclusion of the study is a variable rate of profit is very influential in determining the amount of the loan. The variable interest rate in this study is less a role in determining the loan amount because although the interest rate per month is relatively high, the vegetable pagandeng keep borrowing from moneylenders. Keywords: Credit Rengtenir, Gain Enterprises, Pagandeng Vegetables Penelitian bertujuan menguji hipotesis dari variabel-variabel yang mempengaruhi variabel pinjaman pagandeng sayur. Mengetahui seberapa besar pengaruh Kentungan Bersih per bulan (dalam %) terhadap pinjaman pagandeng sayur. mengetahui seberapa besar pengaruh Bunga Pinjaman per bulan (dalam %) terhadap pinjaman pagandeng sayur. Penentuan sampel dilakukan dengan metode Purposive Random Sampling. Jumlah sampel dalam penelitian ini sebanyak 50 responden Pagandeng Sayur yang terdapat di dua titik pangkalan utama yaitu Pangkalan Panciro dan Pangkalan Cambaya. Dalam membuktikan hubungan variabel secara kuantitatif, peneliti menggunakan pendekatan ekonometrik yang berupa Analisa Regresi dan Korelasi. Kesimpulan hasil penelitian adalah variabel tingkat keuntungan sangat berpengaruh dalam menentukan besarnya jumlah pinjaman. Adapun variabel tingkat bunga dalam penelitian ini kurang berperan dalam menentukan besarnya jumlah pinjaman karena meskipun tingkat bunga pinjaman per bulan relatif tinggi, para pagandeng sayur tetap melakukan pinjaman kepada rentenir. Kata Kunci : Kredit Rengtenir, Keuntungan Usaha, Pagandeng Sayur
PEMAHAMAN NASABAH TENTANG KONSEP MUDHARABAH (Studi Pada BMT Ditha Anugerah Abadi Makassar) Rasulong, Ismail
Jurnal Ekonomi Balance Vol. 7 No. 2 (2011): (December 2011)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v7i1.1102

Abstract

This study aims to analyze the influence of product factors, religious factors, and social class factors on the understanding of BMT customers and to explain the dominant factor of influence on the understanding of BMT customers. This research is eksplanasi, data collection method is survey on selected respondents with the number of samples of 50 people. Data analysis using multiple regression. The results showed that product factors, religious factors, and social class factors have a significant positive effect on the understanding of BMT customers about the concept of mudaraba. All three factors have a strong correlation level to the understanding of customers with a determination of 58.5%. This means that these three factors are the decisive factors that can assist the customer in understanding the concept of mudaraba system. Further partially, there is one factor that is not siginfikan influence on customer understanding, while the other two factors namely product factors and religious factors have a significant positive effect. The effective contribution of these three factors is: religious factor contributes effectively to 20.2% of customer understanding, religious factor with effective contribution of 33.1%, and factor three is only 1.5%. based on partial test, it is known that religious factor is the most dominant factor affecting customer's understanding.
Faktor Penentu Motivasi Dan Kepuasan Kerja Karyawan Di Universitas Muhammadiyah Makassar Rasulong, Ismail
Jurnal Ekonomi Balance Vol. 8 No. 1 (2012): (June 2012)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v7i2.1114

Abstract

The study aims to analyze the direct influence of organizational culture, compensation, organizational commitment, and leadership to motivation and job satisfaction, to analyze the direct influence work motivation to employee job satisfaction, and to analyze the indirect effect of organizational culture, compensation, organizational commitment, and leadership to job satisfaction employees through motivation.Data collected by the census method. The respondents were as many as 53 people who are all permanent employees of the University of Muhammadiyah Makassar. Data collection instruments were questionnaire and data analysis using path analysis.The research concluded that organizational culture has a significant positive direct effect to motivation and job satisfaction, organizational commitment has a positive and significant direct influence to motivation and job satisfaction, work motivation has a significant positive direct effect on job satisfaction, organizational culture has indirect effect is positive and significant impact to job satisfaction through motivation, and organizational commitment had an indirect relationship is positive and significant impact to job satisfaction through motivation.
IMPLIKASI DANA PERIMBANGAN TERHADAP PERTUMBUHAN EKONOMI DAN DAMPAKNYA TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN TAKALAR Rasulong, Ismail
Jurnal Ekonomi Balance Vol. 9 No. 1 (2013): (June 2013)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v8i2.1132

Abstract

This study aimed to analyze the effect of equalization funds directly to economic growth and its impact on regional revenue Takalar. The study used secondary data were analyzed using Structural Equation Modelling (SEM). Based on the results of the study concluded that the funds Balance (through tax revenue sharing, profit sharing SDA, General Allocation Fund, Special Allocation Fund and Tax-sharing of province of South Sulawesi) positive effect on the Gross Domestic Product which means that the fund balance is able to enhance economic growth KabupatenTakalar, or it can also mean that the economic growth that occurred in Takalar has been determined by the Fund Balance. Economic growth is positive and significant impact on regional revenue in Takalar, especially directly to local taxes and levies.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA MATAHARI DEPARTEMEN STORE GTC TANJUNG BUNGA MAKASSAR Rahmawaddah, Rahmawaddah; Pasigai, Muh Aris; Rasulong, Ismail
Jurnal Ekonomi Balance Vol. 10 No. 2 (2014): (December 2014)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v14i1.1889

Abstract

Penelitian ini adalah penelitian kuantitatif. Penelitian ini bertujuan untuk mengetahui besarnya  pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Matahari Departemen Store GTC Tanjung Bunga Makassar. Penelitian ini dilaksanakan di Matahari Departemen Store GTC Tanjung Bunga Makassar. Adapun teknik pengumpulan data yang digunakan adalah dengan melakukan penelitian pustaka (Library Research) dan studi lapangan. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan menggunakan teknik pengolahan data perhitungan computer program SPSS (Statistical program for Social Science). Hasil penelitian menunjukkan bahwa (i) Jika variabel tangible, realibility, responsiveness, assurance, dan emphaty di uji baik secara parsial dan simultan berpengaruh positif terhadap kepuasan pelanggan (ii) Dari lima variabel yang mempengaruhi kepuasan pelanggan Matahari Department Store GTC Tanjung Bunga Makassar, variabel yang paling dominan adalah variabel Empathy (Empati) berdasarkan hasil uji t. variabel Empathy (Empati) mempunyai nilai t hitung (5,639) > t tabel (1,986) paling besar dibandingkan dengan variabel lainnya, dengan besar signifikan 0,000.
ANALYSIS OF LEADING ECONOMIC SECTORS OF SOPPENG REGENCY, SOUTH SULAWESI PROVINCE Rasulong, Ismail; Zaimuddin, Muhammad
Jurnal Ekonomi Balance Vol. 16 No. 1 (2020): (June 2020)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v16i2.4548

Abstract

This study aims to determine the shifting economic structure and find out the leading sektors in Soppeng Regency in 2013-2017. The type of research used is quantitative research. The data processed is the data of the Gross Regional Domestic Product (GRDP) of Soppeng Regency and South Sulawesi Province on the basis of constant prices in 2010 in 2013-2017 in all sectors. The data analysis technique used to determine the shift in economic structure and leading sektors in Soppeng District is Location Quotient (LQ) Analysis, Shift Share (SS) Analysis and Klassen Typology analysis. The results of the Location Quotient (LQ) analysis show the agriculture, forestry and fisheries sectors; electricity and gas procurement sectors; construction; trade and repair of cars and motorbikes; providing accommodation and drinking meals; real estate; government administration, defense and social security; education services; and health services and social activities are the leading sectors in Soppeng Regency. The result of Shift Share analysis shows that the sector experiencing a shift is the processing industri sector; trade and repair of cars and motorbikes; providing accommodation and drinking meals; information and communication; financial services; health services and social activities; and other services with PB> 0. While the Klassen Typology analysis shows that the advanced and fast-growing sektors are agriculture, forestry and fisheries; and real estate.
Factors Affecting the Implementation of Good Government Governance (GGG) and Its Implications for Performance Accountability Marsuni, Nur Sandi; Rasulong, Ismail; Adzim, Faidul
Jurnal Ekonomi Balance Vol. 18 No. 1 (2022): June 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.7876

Abstract

This study aims to examine several critical issues, such as the influence of local government competence and professionalism of government internal control apparatus on the implementation of Good Government Governance (GGG), as well as the impact of Good Government Governance (GGG) on local government performance. The research method used is Literature Review Analysis. This study uses fifteen references, two Scopus articles, ten national articles, and three books on local government organizations in Indonesia. Our findings show that the implementation of GGG is influenced by the competence and professionalism of local government officials as well as government internal supervision, and the implementation of Good Government Governance (GGG) affects the accountability performance of local governments.
The Effectiveness of KUR Holding Ultra Micro Financing as Capital for Development of Small and Medium Micro Enterprises Majid, Jamaluddin; Nur, M Ilham; Rasulong, Ismail; Haliding, Safri
Jurnal Ekonomi Balance Vol. 20 No. 1 (2024): June 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i1.15305

Abstract

This analysis examines the effectiveness of KUR Holding Ultra Micro (UMi) financing as capital for developing MSMEs using the literature study method. Data was collected from relevant national journals published in the last five years, as well as other sources such as textbooks and scientific articles. The aim of this research is to obtain a theoretical basis that supports problem solving and reveals relevant theories. The research results show that KUR Holding UMi's financing is quite effective in helping MSMEs to develop. Timely disbursement of funds and loose installments really help debtors and reduce the level of bad credit. However, this research has limited information regarding the condition of MSMEs before receiving financing, so conclusions must be drawn with caution. Overall, the effectiveness of MSME credit shows good results with an increase in outstanding every year and a positive impact on communities receiving KUR funds. However, there are several important notes for BRI, Pegadaian and PNM who are responsible for this credit distribution.
PENINGKATAN MANAJEMEN KEUANGAN KELUARGA NELAYAN MELALUI SELF PRODUCTION SKILL BARUGA PESISIR DI KABUPATEN TAKALAR Rasulong, Ismail; Anggoro KR, M. Yusuf Alfian Rendra; Imran, Hamzah Al; Rizal, Samsul; Yusuf, Muhammad; Achsanuddin, Andi Nur; Kahar, Kahar
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.61951

Abstract

Coastal communities are often identified as communities with sharp economic disparities, dense settlements, low skills, poor, slums, and low education. The poverty level is caused by the disparity in income between the entrepreneurial fishermen group and the fishing labor family group. The main problems faced by the target community groups include two areas, namely (1) low knowledge and understanding of family financial planning and (2) lack of skills to produce their own consumptive goods. The method of implementing activities is collaborative and productive. In the initial stage, a Focus Group Discussion (FGD) on the utilization of Baruga Pesisir as a community empowerment service center was conducted, followed by counseling on family financial planning, and training on the production of liquid soap for laundry and dish soap. The results of this activity are (1) the community independently took the initiative to utilize the Baruga Pesisir as a place for the education of fisherwomen, (2) the community has a level of understanding of family financial management, and (3) fisherwomen have independent soap production skills.Masyarakat pesisir seringkali diidentikkan sebagai komunitas masyarakat dengan kesenjangan ekonomi yang tajam, permukiman yang padat, rendah keterampilan, miskin, kumuh, dan Pendidikan yang rendah. Tingkat kemiskinan disebabkan oleh disparitas pendapatan yang senjang antara kelompok nelayan pengusaha dengan kelompok keluarga buruh nelayan. Permasalahan utama yang dihadapi oleh kelompok masyarakat sasaran meliputi dua bidang yaitu (1) rendahnya pengetahuan dan pemahaman  tentang perencanaan keuangan keluarga dan (2) minimnya keterampilan produksi barang kebutuhan konsumtif sehari-hari. Tujuan kegiatan ini adalah meningkatkan kemampuan manajemen keuangan keluarga dan keterampilan produksi mandiri guna mengurangi pengeluaran rumah tangga nelayan. Metode pelaksanaan kegiatan adalah bersifat kolaboratif dan produktif. Di tahap awal dilakukan Focus Group Discussion (FGD) tentang pemanfaatan Baruga Pesisir, dilanjutkan dengan penyuluhan tentang perencanaan keuangan keluarga, dan pelatihan produksi sabun cair. Hasil dari kegiatan ini adalah (1) masyarakat secara mandiri mengambil inisiatif untuk memanfaatkan baruga pesisir sebagai tempat untuk edukasi ibu-ibu nelayan, (2) masyarakat memiliki tingkat pemahaman tentang manajemen keuangan keluarga, dan (3) ibu-ibu nelayan memiliki keterampilan produksi sabun cuci secara mandiri.