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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JRMSI - Jurnal Riset Manajemen Sains Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Patria Artha Journal of Accounting Dan Financial Reporting JURNAL EKONOMI SAKTI (JES) Jurnal Muara Ilmu Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Profitability Jurnal Ar-Ribh Sustainability Science and Resources Jurnal Penjaminan Mutu Jurnal Pengabdian Bersama Masyarakat Indonesia Balance: Jurnal Ekonomi
Rasulong, Ismail
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM KEMASAN MEREK CLUB PADA PT. TIRTA SUKSES PERKASA Sulfiqran, Sulfiqran; Pasigai, Moh. Aris; Rasulong, Ismail
Jurnal Ekonomi Sakti Vol 15 No 1 (2026)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v15i1.493

Abstract

This study aims to analyze the influence of Product Quality, Price, and Brand Image on purchasing decisions for Club brand bottled water at PT Tirta Sukses Perkasa in Takalar Regency. This study used an associative quantitative approach using multiple linear regression analysis. Data were collected through questionnaires from 150 respondents selected using a random sampling method. The results showed that all three independent variables simultaneously had a significant influence on purchasing decisions. Partially, Product Quality (sig. 0.005) and Brand Image (sig. 0.000) had a positive and significant influence. This indicates that guaranteed product quality and strong brand perception are the primary factors driving consumers to choose the Club brand. Conversely, Price (sig. 0.774) was found to have no significant influence on purchasing decisions, indicating that price changes are not a primary consideration for consumers in this product context. These findings suggest that to increase sales volume, companies need to focus on maintaining air quality standards and strengthening brand image in the public mind, given that consumers prioritize safety and trust in the product over price alone. Keywords: Product Quality, Price, Brand Image, Purchasing Decision.
Pelatihan Pemanfaatan Wordwall dan Canva Berbasis Kearifan Lokal dalam Pembelajaran Bahasa Indonesia di SMKN 2 Gowa Syahruddin Syahruddin; M. Agus; Hasriani Hasriani; Rasulong, Ismail; Yusuf, Muhammad; Kahar Kahar
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 4 No. 3 (2026): Juli : : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v4i3.971

Abstract

This community service program addressed the need for more interactive and culturally contextual Indonesian language learning at SMKN 2 Gowa. The activity aimed to strengthen teachers' and students' capacity to use Wordwall and Canva while integrating local wisdom from Gowa into learning materials. The program was implemented through needs identification, preparation of learning content, demonstrations, guided practice, mentoring, product review, and reflection. Wordwall was used to develop interactive exercises for identifying the structure and linguistic features of an observation report concerning Balla Lompoa, whereas Canva was used to produce digital comics and visual materials for anecdotal texts and social criticism. The implementation showed that participants could use the basic features of both applications, transform local cultural content into digital learning resources, and participate more actively in classroom activities. The culturally familiar content made the tasks more meaningful and encouraged discussion about local heritage. Constraints included unequal digital skills, limited devices, internet instability, and the time required to prepare relevant cultural content. Step-by-step mentoring, peer support, and reusable templates helped reduce these barriers. The program indicates that combining digital media training with local wisdom can strengthen digital literacy, creativity, cultural appreciation, and contextual Indonesian language learning.
Co-Authors Achsanuddin UA, A. Nur Achsanuddin, Andi Nur Akhmad, Akhmad Ali, Muhammad Yunus Amir Amir Andi Yuniarti Anggoro KR, M. Yusuf Alfian Rendra Anna Marina Baehaqi Faidul Adzim, Faidul Fam, Soo-Fen Hasriani Hasriani Ikram Idrus, Muhammad Imran, Hamzah Al Jamaluddin Majid Jayawarsa, A.A. Ketut Kahar Kahar Kahar Kahar, Kahar Khaerunnisa, Fahruni M. Agus Marsuni, Nur Sandi Muhammad Rusydi Muhammad Yusuf Naidah, Naidah Nur, M Ilham Nursyafirah, Indri NURUL ANNISA Pasigai, Moh. Aris pasigai, Muh aris Rachman, Mutmainna Rahmawaddah, Rahmawaddah Rifaldi Rifaldi, Rifaldi RINI Romadhoni, Buyung Rustam, Andi Safri Haliding Sentot Imam Wahjono Sulfiqran, Sulfiqran Syahruddin Syahruddin Yuniarti, Andi Zaimuddin, Muhammad