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Journal : Journal on Education

Pemanfaatan Media Sosial Sebagai Alat Pemasaran dalam Meningkatkan Kinerja Usaha Kerajinan Perhiasan Desa Celuk- Sukawati, Kabupaten Gianyar -Bali Nilna Muna
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1862

Abstract

The use of social media as a marketing tool to encourage the business performance of micro, small, and medium enterprises in jewelry crafts. This research is social media as a marketing tool for micro, small and medium enterprises (MSMEs) in the jewelry handicraft industry. The discussion was "To what extent can the use of social media to maximize MSME marketing increase selling power so that it can improve the performance of jewelry crafts in Gianyar Regency?" This research was conducted using descriptive qualitative methods to answer research questions. In-depth interviews with informants related to research questions that resulted in the conclusion that first, social media has not been able to directly improve the business performance of jewelry craft MSMEs in Celuk Village, Sukawati District, Gianyar Regency. Second, the use of social media in improving performance must be supported by innovation and adaptation to better information technology. Third, MSME players in the jewelry handicraft industry have made it easier for consumers, especially in Bali Province, to shop and choose jewelry handicraft products online without having to leave home. This study aims to examine the potential of jewelry craft MSME business actors in Gianyar Regency to boost their output through social media marketing.
Co-Authors Agus Wahyudi Salasa Gama Ardiansyah, Sultan Fadillah Ayu Swahastuti, Ida Chandi, Kaninta Chasyim, Melati Ayu Christy, Nyoman Evayanti Darmayanti, Ni Kadek Ika Desak Made Febri Purnama Sari Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ayu Ratih Swandewi I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana Ida Bagus Raka Suardana Jannah, Qomarullah Agustiya Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Krismadhita, Angga Putera Laksmi, Kadek Wulandari Lucky Abrorry Made Ratih Nurmalasari Maha Wiradharma, Putu Maheswari, Anak Agung Istri Agung Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Nailatin Fauziyah Ni Kade Yenny Pratiwi Ni Kadek Denda Clarisa Faradita Ni Kadek Vera Dwi Lestari Ni Luh Gede Putri Antari Ni Luh Putu Sulistya Dewi Ni Nyoman Dwi Adnyani Ni Putu Nina Eka Lestari Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nyoman Sri Subawa Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Pratiwi, Nuke Aulia Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Nina Eka Lestari, Ni Putu Yuli Widya Astuti Retnasamy, Vithyacharan Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Syadza Rafa Nafisah, Ghalda trisna, Trisna Puspita Sari Ummah, Risalatul Wahyu Krisna Kerta Negara Wahyu Permana Wijaya, Gede Crisna Yoga, Putu Lina Kurnia Yulianti, Uyunun Nadhira Rahma Zuardin, Zuardin