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Supporting Local Beauty: Analyzing the Motivations Behind Consumer Purchase Intention in the Skincare Industry Anak Agung Ayu Satyawati; Luh Putu Mahyuni
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1596

Abstract

This study explores consumer purchase intentions for Somethinc, a leading Indonesian skincare brand, examining factors like influencers, product quality, customer reviews, viral marketing, and pricing in the competitive skincare market. It addresses the challenge of understanding consumer interest in local brands amid global competition, with a focus on the moderating role of service quality. A quantitative approach was employed using survey data collected from 428 Somethinc Instagram followers through online questionnaires. The questionnaire included validated scales measuring influencer impact, product quality, customer reviews, viral marketing, pricing, service quality, and purchase intention. The data were analyzed using Structural Equation Modeling (SEM) with PLS to assess the relationships among variables and test the moderating effect of service quality. The findings show that influencers, product quality, customer reviews, viral marketing, and pricing positively impact purchase intention, while service quality does not significantly moderate the relationship between product quality and purchase intention. The study highlights the importance of credible influencers, appealing packaging, positive reviews, viral marketing, and competitive pricing in driving consumer interest in local skincare products.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Agus Fredy Maradona Ah Farid Nurrohman Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Satyawati Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri A’isyah, Octavia Nur Bidi, Ermenilda Sedo Charles Triyono Mula Deli, Mazzlida Mat Desak Made Febri Purnama Sari Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Erni Wibawati Gede Sri Gede Sri Darma Gina Putri Dianti Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Ari Wijaya I Made Bagus Lawa Pradnyanthya Wartika I Made Candra Mandira I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Made Wahyu Wiguna I Nengah Wirsa I Nyoman Sunirda I Putu Adhi Saputra I Putu Agus Saputa I Putu Andi Wirawan I Putu Guna Aditya Yudha I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Ayu Oka Martini Ida Bagus Putu Wahyadyatmika Ida Bagus Surya Respati Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Aglena Parisesa Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kadek Uci Saputrajaya saputrajaya Kadek Velia Sita Devi Wiryana Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Bagus Bre Sanjaya Aryaputra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Made Sintya Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ari Krismajayanti Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Putu Shintania Pramesti Ni Wayan Dian Irmayani Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Nyoman Sri Subawa Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Prasetia, Komang Marko Triadi Pratama, I Putu Ivan Ary Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putri Ayu Ciptadewi Putu Agus Andika Putra Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Sentana, I Kadek Bayu Arta Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Sulasih, Ni Made Wiwik Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Wardana, I Wayan Adhitya Kusuma Wibawa, Anak Agung Bagus Satria Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo