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All Journal Ekonomi Bisnis Publisia: Jurnal Ilmu Administrasi Publik JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EKONOMIS : Journal of Economics and Business Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Indonesian Journal of Global Health research BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Pengabdian kepada Masyarakat Studi Akuntansi, Keuangan, dan Manajemen Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Jurnal Penelitian Pendidikan Indonesia
Ida Bagus Teddy Prianthara
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peran Kepercayaan dalam Moderasi Strategi Pemasaran Digital pada E-Commerce Bali I Wayan Pasek Prasi Ana; Ida Bagus Teddy Prianthara
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5392

Abstract

Purpose: This study examines the influence of soft selling, content marketing, and customer service quality on purchase decisions in the digital era, with consumer trust as a moderating variable. The focus is on how these marketing strategies shape consumer behavior in the context of e-commerce in Bali. Methodology/approach: A quantitative research approach was applied by distributing structured questionnaires to 240 active e-commerce users in Bali selected through purposive sampling. Data analysis was conducted using partial least squares structural equation modeling (PLS-SEM) with SmartPLS software. Results: The findings show that Soft selling, content marketing, and customer service quality significantly and positively affect consumer trust. Furthermore, consumer trust has a direct positive effect on purchase decisions and serves as a moderating factor that strengthens the relationship between the independent variables and purchase decisions. Conclusions: Consumer purchasing decisions are directly influenced by soft selling strategies, content marketing, and service quality, while trust has not been proven to strengthen these relationships but rather acts as an independent factor. Limitations: The study is limited to respondents in Bali and focuses solely on e-commerce users, which may restrict the generalizability of the results to other regions or industries. Contribution: This study contributes to the literature on digital marketing by providing empirical evidence of the moderating role of trust in consumer purchase decisions. Practically, it offers insights for e-commerce businesses in Bali to enhance digital marketing strategies that focus on consumer experience, customer service quality, and trust-building to strengthen competitiveness in the digital market.
Implementation of Fresh Food Certification Service Policy of Plant Origin at the Food Quality and Safety Certification Center UPTD in Bali Province Wayan Aris Surya Darma; Ida Bagus Teddy Prianthara
Publisia: Jurnal Ilmu Administrasi Publik Vol. 11 No. 1: April 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/pjiap.v11i1.16729

Abstract

This study aims to analyze the implementation of the Fresh Food of Plant Origin (PSAT) certification service policy at the Technical Implementation Unit (UPTD) of the Food Quality and Safety Certification Center (BSMKP) in Bali Province. The data reveals a significant paradox: a large potential for PSAT production contrasts sharply with a very low and declining realization of certification issuance. Using a qualitative case study approach, data was collected through in-depth interviews with seven key informants (UPTD BSMKP officials, Agricultural Office officials, and business actors) and document studies. Data analysis employed Edward III's policy implementation model, focusing on four variables: communication, resources, disposition, and bureaucratic structure. The findings indicate that policy implementation has procedurally taken place but remains ineffective. Key internal constraints include limited budgetary and facility resources, a partially integrated administrative system, and procedural complexities that hinder efficiency. More crucially, external constraints stem from business actors' perception that certification provides no economic added value, as certified products receive no price premium or special placement in modern retail markets. This study recommends an integrative approach that combines institutional capacity strengthening (through service digitalization and sustained technical assistance) with active market development strategies (through regulations mandating the absorption of certified products, collaboration with retailers, and collective brand building). Consequently, certification can shift from an administrative burden to a strategic instrument for enhancing the competitiveness of Bali's agricultural products
Co-Authors ADINUGROHO, IWAN Adnyani, Ni Putu Mita Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Putu Widanaputra Anak Agung Ngurah Eddy Supriyadinata Gorda Cahyani, Ni Putu Pande Asri Desak Made Sukarnasih Gorda, A.A.A. Ngr Sri Rahayu I Gusti Ayu Wirati Adriati I GUSTI AYU WIRATI ADRIATI I Kadek Bagus Mahendrayana I Komang Andy Pasek Suryawan I Made Angga Anugrah I Made Chandra Mandira I Made Putra Kusuma Dana I Made Suasmarajaya I Putu Dharmawan Pradhana I Wayan Eka Darma Sastra I Wayan Pasek Prasi Ana I Wayan Sunia Ida Bagus Fajar Eka Putra Kadek Devi Kalfika Anggria Wardani Kadek Tirtanadi Ketut Bayu Agung Suwiyoga Tangkas Mahyuni, Luh Putu Nami, Ni Putu Shernita Ni Luh Ayu Kalimantari Ni Luh Dea Kemuning Ni Luh Gede Cahyani Putri Ni Luh Komang Try Widyantari Ni Putu Dian Puspana Dewi Ni Putu Nina Eka Lestari Ni Wayan Candra Dewi Ni Wayan Oktiviantari Pastini, Ni Wayan Pradnyawati, Ni Putu Mareta Manik Indah Pratama, I Wayan Ditha Wahyu Pratama, Surya Alam Putu Sri Arta Jaya Kusuma Riska Wulandari Sahri Aflah Ramadiansyah Sari, Ni Ketut Alfita Sastra, I Wayan Eka Darma Setini, Made Sunia, I Wayan Suryathi, Ni Wayan Tirtanadi, Kadek Wayan Aris Surya Darma Wijaya, Gede Crisna Wirati Adriati, I Gusti Ayu