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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Warmadewa Management and Business Journal (WMBJ) Inovasi: Jurnal Ilmiah Ilmu Manajemen Forum Manajemen Journal of Economics and Business Letters Jurnal Bina Bangsa Ekonomika Economic Reviews Journal DEVOTE: Jurnal Pengabdian Masyarakat Global Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
I Gusti Ayu Tirtayani
Universitas Pendidikan Nasional, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Forum Manajemen

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PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
Co-Authors Adnyani, I G. A. Dewi Ariwangsa, I Gusti Ngurah Oka Basmantra, Ida Nyoman Cahyani, Ni Putu Anggita Vira Dewi, Putu Purnama Dharmanegara, Ida Bagus Agung Gusti Ayu Aghivirwiati I Gusti Ayu Ketut Giantari I Ketut Sudibia I Ketut Sujana I Putu Gde Sukaatmadja I Wayan Suartina Ida Bagus Gde Indra Wedhana Purba Kustina, Ketut Tanti Maharani, Putu Kintan Maheswari, Anak Agung Istri Agung Marhaeni, AAIN Ngurah Oka Ariwangsa, I Gusti Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Wayan Ekawati Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Primajana, Dewa Jati Rahmayanti, Putu Laksmita Dewi Roziana, Komang Cesie Agnestia Sewakottama, Nyoman Gede Rastra Suwardyanba, Gede Irfan Weda, Putu Arya Krisna