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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Innovation in Business and Economics Eksis: Jurnal Riset Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Manajemen Agribisnis: Jurnal Agribisnis Jurnal Inovasi Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Otonomi International Journal of Social Service and Research Journal of Education Research Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen e-Jurnal Apresiasi Ekonomi Commodities, Journal of Economic and Business ENDLESS : International Journal of Future Studies Asian Journal of Management, Entrepreneurship and Social Science
Eka Askafi
Universitas Islam Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation

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Journal : International Journal of Economics Development Research (IJEDR)

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The Influence of Price, Promotion and Service on Purchasing Decisions (Loans) at Cooperatives Savings and Loan Cooperativetriaji Mandiri City Kediri Yuni Eka Safitri; Eka Askafi; Deby Santyo Rusandy
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4973

Abstract

The development of the Cooperative economy in Indonesia was increasingly advanced in various institutions, namely bank and non-bank institutions. Borrowing is a financial institution that offers services where savings and loan cooperatives must carry out promotional strategies on the products they offer. Tri Aji Mandiri Savings and Loan Cooperative was one of the individual/private savings and loan cooperatives whose activities offer services. Triaji Mandiri Cooperative, which was founded on 23 March 2010. This study aims to determine the effect of price, the effect of promotion, and the effect of service services on purchasing decisions at KSP Triaji Mandiri Kediri City. The research approach used was quantitative. Based on the results of the analysis and research that has been done, promotion has a partial effect on purchasing decisions (loans), which means that promotion has a significant effect on purchasing decisions (loans) for KSP Tri Aji Mandiri savings and loan cooperatives. Promotional activities in cooperatives are the most critical part because promotion is a process that can build relationships with cooperative members and foster value for members.
Co-Authors Abu Talkah Abu Talkah Abu Talkah Abu Talkah Achmad, Okziyar Hadafi Adelia Destya Sari Adeosandi, Ferdian Adie Riyanto Affandi, Yorinal Agustine, Vivian farani Ahmad Isa Ansori ahmad yani Ahsin Daroini Akbar Syahputra Akmaludin Akmaludin Ama Zunaidah Anang Asfihani Andy Bahtiar Nuril Huda Anik Yuanawati Anindya Ikasari Annisa Sulihandini Antonius Atet Wiyono Aquinas, Fahmi Arisyahidin, Arisyahidin Asfihani, Anang Assad Ridlodin Badi' Rizqi Aminulloh Baehaki, Imam Budi Santoso Cahyanto, Agus Budi damayanti, pamela Daroini, Ahsin Daud Royan Diana Setyawati Dita Riyanto Putro Dwi Oktarina Pratiwi Edy Suwasono Edy Wasono Eko Santoso Enike Kuswahyuliana Erma Yusida Eryda Sochifu Feriana Binti Rahmawati Fitrianasari, Fitrianasari Gunadi Gunadi Hafidoh, Siti Nur Heni Sulistiyowati Herlina Wahyuningtyas Heru Eko Pramono Heru Widodo, Mochammad Hesti Hesti Ika Marlianse Ilham Imaduddin Ilham Imaduddin Imam Baehaki Imam Baehaki Imam Baehakki Imroatul Chasanah Imroatul Chasanah Jatmiko, Anang Rohmad Jaya, Dameydra Karina Endhy Puspita Khafifi, Imam Khakam Komarrudin, Sabar Dwi Kukuh Kridantoro Kustiningrum, Brigifa Kusumawati, Bety Dwi Luklukah, Binti Luthfiana, Ainul Mahardiputra*, Qiqien Gunarko Mamik Pristiwindari Mashudiana, Mashudiana Maulan, Dawut Mohammad Naim Musafik Mukhamad Rinda Rifa'i Mulyaningtyas, Ratna Mulyaningtyas, Ratna Dewi Mutiara, Nisa Nanda Jwinita Widi Karana Nauru Rispati Nimas Lupita Regie Andriwardhaya Nirmala Tirta, Nyoman Afinda Nisa Mutiara Novi Meiyrdhayanti Novitasari Novitasari Nufus, Farazia Hayatu Nur Syahrurrahmah Nurcahyaningtias, Pipit Onni Supriyono Purwandari, Yeni Radhin Radhin Rahayuning Versi Setyawati Rahmawati, Feriana Binti Ratih Pawesti Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtyas Rifqi Zuchal Ghozali Rusandy, Deby Santyo Saptaria, Lina Sari, Dita Natalia Septiani, Avita Risky Dwi Setia, Nanda Permata Setyandari, Yuliana Ika Setyawan, Wawan Herry Siti Nur Ana Sochifu, Eryda Srikalimah, Srikalimah Sudarmawan, Herro Sumarji Supriyono Suyatno Suyatno Syarifudin, M. Amir Toni Agus Supono Tri Prihartatik Tri Prihartatik Tri Wahyudi Vica Destriana Wahyu Juli Iswanto Wiwik Handayani Yaqin, Mohammad Nurul Yohana Dian Puspitasari Yohana Nilasari Yulianingsih Yulianingsih Yuliansyah, Dandy Yuni Eka Safitri Yuriasari*, Indari Yusuf Yudi Sasmito Zainul Qoim Zuin Sulaini Zulfia Rahmawati