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All Journal Heuristic JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Madaniya Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Abimanyu: Journal of Community Engagement Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research Jurnal Pendidikan Tata Niaga (JPTN) Economic Education Analysis Journal
Dwi Yuli Rakhmawati
Universitas Negeri Surabaya
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Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan Sepatu Adidas Di Surabaya Mulyono, Angga Tri; Rakhmawati, Dwi Yuli
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13474

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Citra merek terhadap Loyalitas Merek pada sepatu Adidas di Surabaya yang dimediasi Kepuasan Pelanggan, Jenis penelitian ini menggunakan penelitian kuantitatif, Seluruh konsumen sepatu Adidas merupakan populasi dalam penelitian ini, Teknik pengambilan sampel menggunakan purposive sampling yang berjumlah 108 responden, Kriteria responden adalah konsumen yang pernah membeli > 1 kali dan menggunakan Adidas dengan usia 18 tahun – 35 tahun berdomisili Surabaya, Pengumpulan data menggunakan kuesioner, penelitian ini menerapkan teknik Structural Equation Modeling (SEM) SmartPLS 4,0, Hasil penelitian menunjukan bahwa Kualitas Produk tidak mempengaruhi Loyalitas Merek, Citra merek tidak mempengaruhi Loyalitas Merek, Kepuasan Pelanggan mempengaruhi terhadap Loyalitas Merek, Kualitas Produk mempengaruhi Kepuasan Pelanggan, Citra Merek mempengaruhi terhadap Kepuasan Pelanggan,Kualitas Produk tidak mempengaruhi Loyalitas Merek melalui Kepuasan Pelanggan, Citra Merek tidak mempengaruhi Loyalitas Merek melalui Kepuasan Pelanggan,
The Effect of Career Adaptability on Career Anxiety with the Mediation of Self-Efficacy in Decision-Making in UNESA Business Education Students Lailatul Badriyah; Dwi Yuli Rakhmawati
Economic Education Analysis Journal Vol. 15 No. 2 (2026): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v15i2.45805

Abstract

This study examines the relationship between career adaptability and career anxiety through the mediating role of career decision-making self-efficacy among undergraduate business education students. Drawing on Career Construction Theory and Social Cognitive Career Theory, the study addresses the limited understanding of how adaptive career resources are translated into reduced career anxiety through confidence in career decision-making. A quantitative explanatory design was employed, and all members of the target population were included to ensure comprehensive representation of the study context. Data were collected using a structured questionnaire and analyzed through path analysis. The findings demonstrate that career adaptability reduces career anxiety both directly and indirectly through career decision-making self-efficacy. Students with stronger adaptive capacities tend to develop greater confidence in making career decisions, which subsequently alleviates career-related anxiety. This study extends career development literature by clarifying the psychological mechanism linking adaptability and anxiety, while offering practical implications for higher education institutions in designing interventions that strengthen students’ career readiness, decision-making confidence, and resilience in navigating an increasingly uncertain labor market.
PENGARUH PENGGUNAAN MEDIA SOSIAL DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA FEB DI UNIVERSITAS NEGERI SURABAYA Vania Amelia; Tisaul Jannah; Eklesia Dewi Intani; Dwi Yuli Rakhmawati; Angga Martha Mahendra
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p52-61

Abstract

This investigation examines how the use of social media and hedonism lifestyle affects consumptive behavior which is the goal of the study. This type of study is quantitative which is obtained from primary data through distributing questionnaires. With the sample used in the study totaling 119 respondents. The data collection method used is random sampling. The IBM Statistics 27 program is used to produce multiple linear regression data analysis results. The findings showed that the utilize of social media has a significant effect on consumptive behavior, as well as the hedonism lifestyle. The findings provide important implications for education in managing consumption patterns more wisely in the digital era.
PENGARUH PERAN GURU DAN LINGKUNGAN SEKOLAH TERHADAP MOTIVASI BELAJAR SISWA PADA MATA PELAJARAN DASAR-DASAR PEMASARAN KELAS X BISNIS DIGITAL SMKN 4 SURABAYA Rafli Faiz Aqmal; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p111-120

Abstract

This study aims to examine the influence of teacher roles and school environment on students’ learning motivation in the Basic Marketing subject for Grade X Digital Business students at SMKN 4 Surabaya. Using a descriptive quantitative method, data were collected from 105 students through a saturated sampling technique. The findings reveal that both teacher roles and the school environment significantly influence students’ learning motivation, both partially and simultaneously. Teachers' roles as instructors, facilitators, and mentors, combined with a supportive and well-equipped school environment, enhance student enthusiasm and participation. Improving the quality of teaching and the school environment is essential for optimal vocational learning outcomes.
The Effect of Entrepreneurial Passion and Entrepreneurial Education on Entrepreneurial Intention through Entrepreneurial Mindset among Students at Universitas Negeri Surabaya Krista Suci Reffandi; Waspodo Tjipto Subroto; Dwi Yuli Rakhmawati; Shih-Wen Liu
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p27-48

Abstract

Objective: This study aims to analyze the effect of entrepreneurial passion and entrepreneurial education on entrepreneurial intention through entrepreneurial mindset among students at university. Method: This study used a quantitative approach, with an explanatory research design. The sampling technique used was non-probability sampling. The respondents were 252 students from Universitas Negeri Surabaya. Data analysis used Partial Least Squares–Structural Equation Modeling (PLS-SEM), which includes testing the outer model, inner model, and hypothesis.  Results: The results of the study show that entrepreneurial passion and entrepreneurial mindset significantly influence entrepreneurial intention, while entrepreneurial education has no direct effect on entrepreneurial intention. Furthermore, entrepreneurial passion and entrepreneurial education significantly influence the entrepreneurial mindset. The results of the mediation test indicate that the entrepreneurial mindset can mediate the influence of entrepreneurial passion and entrepreneurial education on entrepreneurial intention.  Novelty: This study provides a theoretical contribution in expanding the study of the Theory of Planned Behavior (TPB) in forming perceived behavioral control through an entrepreneurial mindset to create entrepreneurial intentions among students in developing countries.
Co-Authors -, Saino Adrian Maulana Dahlan Afifuddin, Luthfi Aini, Lazimah Nur Akhmad Sabil Alifia Annisa Faharani Andhini, Surya ANGGA MARTHA MAHENDRA, ANGGA Arifasari, Alfina Hidayatul Arina Falabiba Arrum Wizarotul Maliyah A’rasy Fahrullah Bidayah, Mila Brilianita, Setia Dawam Mukhlish Dhony Gymnastiar Ghazi Ega Rahmawati Eklesia Dewi Intani Erta Fadilah Lailatul Maghfiroh Faried Effendy Farij Ibadil Maula Febrika Yogie Hermanto Firnanda Permata Dilla Fitriana Nurochmatul Hidayah hapsari Shinta Citra Puspita Dewi Herlina Herlina Herlina Herlina Hestiningrum, Putri Inggrit Aulia Wati Hasanah Istantyo Yuwono, Istantyo Izzahtus, Siska Khoirotul Amaliyah Krista Suci Reffandi Kurniawati, Khofifah Lailatul Badriyah Mastuki Mastuki Maynanda Maynanda Mochammad Choirur Roziqin Muhammad Eka Marshanda Pramestyan Muhyin, Muhyin Mulyono, Angga Tri Naufal Alif Kusuma Wardhana Nur Arifah Maulida Putri Hestiningrum Putri, Windi Kristina Rachel Andriana Rafli Faiz Aqmal Raya Sulistyowati Sari, Adinda Norma Gupita Septyan budy Cahya Shih-Wen Liu Siti Muhimatul Khoiroh Syafitri, Novi Tisaul Jannah Tri Sudarwanto Trista, Vienna Eka Vania Amelia Waspodo Tjipto Subroto Yudha Mahendra Putra Susanto