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All Journal Heuristic JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Madaniya Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Abimanyu: Journal of Community Engagement Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Pendidikan Tata Niaga (JPTN)
Dwi Yuli Rakhmawati
Universitas Negeri Surabaya
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The Influence of Service Quality and Price on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study at LBB SSL Sidoarjo) Fadilah Lailatul Maghfiroh; Dwi Yuli Rakhmawati
JURNAL PENDIDIKAN IPS Vol. 14 No. 2 (2024): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v14i2.1806

Abstract

This research was conducted to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable at the Sang Siroju Lillah Sidoarjo Tutoring Institute. This research uses quantitative methods. The population in the research were students at the Sang Siroju Lillah Tutoring Institute at elementary, middle and high school levels. The number of samples used in this research was 114 students and used probability sampling which provides equal opportunities for all populations to be sampled. Data was analyzed using the SmartPLS method which went through three stages, namely internal model analysis, external model analysis, and hypothesis testing. Based on research, it shows: 1) service quality and price have a partial effect on customer loyalty, 2) service quality and price have a partial effect on customer satisfaction, 3) customer satisfaction has an effect on customer loyalty, 4) customer satisfaction does not affect customer loyalty so the relationship does not The direct relationship between service quality and customer loyalty through customer satisfaction cannot be verified, while price influences customer loyalty through customer satisfaction which can be verified.
Business Education Project: Integrating Learning and Business Projects Patrikha, Finisica Dwijayati; Rakhmawati, Dwi Yuli; Rafida, Veni; Citra Puspita Dewi, Hapsari Shinta
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1523

Abstract

This research provides an illustration of a project-based learning experience that combines both understanding and business projects in a Bachelor’s Degree in Business Education program. Specifically, students enrolled in the Marketing Strategy class create a new product (goods or services) and develop an accompanying marketing strategy, including packaging design and marketing videos to be shared on social media. Afterward, students select one product from the show for use in their own semester sales project. In order to assess the effectiveness of this experience, tests were conducted before and after the project using descriptive analysis to analyze the data. Additionally, a questionnaire was distributed to obtain student responses during the classes. The findings demonstrate that Project Based Learning increases students’ abilities to work in groups and individually, and boosts their proficiency in implementing marketing strategies.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan Sepatu Adidas Di Surabaya Mulyono, Angga Tri; Rakhmawati, Dwi Yuli
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13474

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Citra merek terhadap Loyalitas Merek pada sepatu Adidas di Surabaya yang dimediasi Kepuasan Pelanggan, Jenis penelitian ini menggunakan penelitian kuantitatif, Seluruh konsumen sepatu Adidas merupakan populasi dalam penelitian ini, Teknik pengambilan sampel menggunakan purposive sampling yang berjumlah 108 responden, Kriteria responden adalah konsumen yang pernah membeli > 1 kali dan menggunakan Adidas dengan usia 18 tahun – 35 tahun berdomisili Surabaya, Pengumpulan data menggunakan kuesioner, penelitian ini menerapkan teknik Structural Equation Modeling (SEM) SmartPLS 4,0, Hasil penelitian menunjukan bahwa Kualitas Produk tidak mempengaruhi Loyalitas Merek, Citra merek tidak mempengaruhi Loyalitas Merek, Kepuasan Pelanggan mempengaruhi terhadap Loyalitas Merek, Kualitas Produk mempengaruhi Kepuasan Pelanggan, Citra Merek mempengaruhi terhadap Kepuasan Pelanggan,Kualitas Produk tidak mempengaruhi Loyalitas Merek melalui Kepuasan Pelanggan, Citra Merek tidak mempengaruhi Loyalitas Merek melalui Kepuasan Pelanggan,
PENGARUH PERAN GURU DAN LINGKUNGAN SEKOLAH TERHADAP MOTIVASI BELAJAR SISWA PADA MATA PELAJARAN DASAR-DASAR PEMASARAN KELAS X BISNIS DIGITAL SMKN 4 SURABAYA Rafli Faiz Aqmal; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p111-120

Abstract

This study aims to examine the influence of teacher roles and school environment on students’ learning motivation in the Basic Marketing subject for Grade X Digital Business students at SMKN 4 Surabaya. Using a descriptive quantitative method, data were collected from 105 students through a saturated sampling technique. The findings reveal that both teacher roles and the school environment significantly influence students’ learning motivation, both partially and simultaneously. Teachers' roles as instructors, facilitators, and mentors, combined with a supportive and well-equipped school environment, enhance student enthusiasm and participation. Improving the quality of teaching and the school environment is essential for optimal vocational learning outcomes.
The Effect of Entrepreneurial Passion and Entrepreneurial Education on Entrepreneurial Intention through Entrepreneurial Mindset among Students at Universitas Negeri Surabaya Reffandi, Krista Suci; Subroto, Waspodo Tjipto; Rakhmawati, Dwi Yuli; Liu, Shih-Wen
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p27-48

Abstract

Objective: This study aims to analyze the effect of entrepreneurial passion and entrepreneurial education on entrepreneurial intention through entrepreneurial mindset among students at university. Method: This study used a quantitative approach, with an explanatory research design. The sampling technique used was non-probability sampling. The respondents were 252 students from Universitas Negeri Surabaya. Data analysis used Partial Least Squares–Structural Equation Modeling (PLS-SEM), which includes testing the outer model, inner model, and hypothesis.  Results: The results of the study show that entrepreneurial passion and entrepreneurial mindset significantly influence entrepreneurial intention, while entrepreneurial education has no direct effect on entrepreneurial intention. Furthermore, entrepreneurial passion and entrepreneurial education significantly influence the entrepreneurial mindset. The results of the mediation test indicate that the entrepreneurial mindset can mediate the influence of entrepreneurial passion and entrepreneurial education on entrepreneurial intention.  Novelty: This study provides a theoretical contribution in expanding the study of the Theory of Planned Behavior (TPB) in forming perceived behavioral control through an entrepreneurial mindset to create entrepreneurial intentions among students in developing countries.
Co-Authors -, Saino Adrian Maulana Dahlan Afifuddin, Luthfi Aini, Lazimah Nur Akhmad Sabil Alifia Annisa Faharani Amelia, Vania Andhini, Surya ANGGA MARTHA MAHENDRA, ANGGA Arifasari, Alfina Hidayatul Arina Falabiba Arrum Wizarotul Maliyah A’rasy Fahrullah Bidayah, Mila Brilianita, Setia Citra Puspita Dewi, Hapsari Shinta Dawam Mukhlish Dhony Gymnastiar Ghazi Ega Rahmawati Erta Fadilah Lailatul Maghfiroh Faried Effendy Farij Ibadil Maula Febrika Yogie Hermanto Finisica Dwijayati Patrikha Firnanda Permata Dilla Fitriana Nurochmatul Hidayah hapsari Shinta Citra Puspita Dewi Herlina Herlina Herlina Herlina Hestiningrum, Putri Inggrit Aulia Wati Hasanah Intani, Eklesia Dewi Istantyo Yuwono Izzahtus, Siska Jannah, Tisaul Khoirotul Amaliyah Kurniawati, Khofifah Liu, Shih-Wen Mastuki Mastuki Maynanda Maynanda Mochammad Choirur Roziqin Muhammad Eka Marshanda Pramestyan Muhyin, Muhyin Mulyono, Angga Tri Naufal Alif Kusuma Wardhana Nur Arifah Maulida Putri Hestiningrum Putri, Windi Kristina Rachel Andriana Rafli Faiz Aqmal Raya Sulistyowati Reffandi, Krista Suci Sari, Adinda Norma Gupita Septyan budy Cahya Siti Muhimatul Khoiroh Syafitri, Novi Tri Sudarwanto Trista, Vienna Eka Veni Rafida Waspodo Tjipto Subroto Yudha Mahendra Putra Susanto