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THE INFLUENCE OF STORE ASSOCIATES ON BOOK PURCHASE DECISIONS AT GRAMEDIA BOOKSTORE LIPPO PLAZA KENDARI Azis Muthalib, Dzulfikri; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1451

Abstract

This study aims to determine and explain the influence of store associates on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. The population in this study consists of all customers at Gramedia Bookstore Lippo Plaza Kendari. The sample for this study is 60 customers from the bookstore. This research employs simple linear regression analysis. The results indicate that store associates have a positive and significant influence on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. An increase in the quality of store associates positively and significantly affects the improvement of book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. This finding shows that well-performing store associates contribute to the enhancement of purchase decisions.
THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND TRUST ON CUSTOMER CITIZENSHIP BEHAVIOR ON SHOPEE (A CASE STUDY ON MANAGEMENT STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Sinarwaty, Sinarwaty; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1557

Abstract

This study aims to determine the effect of service quality, perceived value, and trust on customer citizenship behavior on Shopee. The population in this study consists of students from the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari. This research is an explanatory study. The sample selection in this study used purposive sampling, with a total sample of 85 respondents. The data analysis method used in this study is multiple regression analysis. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Citizenship Behavior (CCB). (2) Perceived value shows a positive effect on customer citizenship behavior (CCB), although this effect is not statistically significant. (3) Trust has a positive and significant effect on customer citizenship behavior (CCB).
LINGUISTIC SHIFT AMONG GEN Z IN COMPUTER-MEDIATED COMMUNICATION Conny, Conny; Yultisa, Nudia; Sagala, Rakhmat Wahyudin; Rezeki, Tri Indah
English Review: Journal of English Education Vol. 12 No. 3 (2024)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v12i3.10414

Abstract

In the quickly changing context of the Information and Communication Technology (ICT) revolution, it is essential to comprehend how Generation Z (Gen Z) modifies their language usage. As digital natives who have grown up with technology, Gen Z is at the forefront of shaping and transforming language in the digital age. This study investigates the notable changes in Gen Z's language use in digital discourse, emphasizing Instagram. The goal is to recognize how the linguistic shifts of Gen Z are changing how people communicate in digital environments. This study used a qualitative content analysis method to analyze the data from Instagram comments and posts, highlighting essential features such mixing language, new slang and expression, use of non-standard spelling, emoji language and use of symbols, and contextualization in pop culture and social media trends. The results show that Gen Z used the linguistic shift in their communication in digital discourse such as communication in Instragram. These linguistic patterns show how Gen Z navigates and shapes their digital identities through language and how engaged they are with pop culture and social media trends. This study adds to our understanding of how digital platforms shape language use and social interaction in the modern period. It emphasizes the necessity of more investigation into how these changes may affect sociolinguistic theory, pedagogy, and communication techniques.
PENINGKATAN KAPASITAS MANAJEMEN USAHA MIKRO NELAYAN MELALUI PELATIHAN PENCATATAN KEUANGAN SEDERHANA DI DESA BOKORI, KABUPATEN KONAWE, SULAWESI TENGGARA Hamid, Wahyuniati; Juharsah, Juharsah; Conny, Conny; Ningtyas, Ajeng Purwati; Mubaraq, Ahmad; Daswan, Lestari; Maulana, Rifki
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1773

Abstract

This activity aims to enhance the managerial capacity of micro-scale fishing enterprises in Bokori Village, Konawe Regency, through training in simple financial recordkeeping. Limited understanding and lack of habit in maintaining financial records remain major obstacles in business management. The program employed a participatory approach combining a three-day face-to-face workshop with intensive post-training mentoring. The training adopted andragogical and experiential learning principles, emphasizing hands-on practice. Results showed a significant improvement in participants’ understanding of basic financial recording concepts. Fishermen began separating business and household finances, leading to greater efficiency and higher income. Success was supported by continuous mentoring via a WhatsApp group and involvement of community leaders. Main challenges included maintaining consistency in recording small transactions and generational differences in comprehension. The program demonstrates the effectiveness of a blended learning approach and highlights the importance of strengthening local institutions through cadre formation to ensure sustainability.