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All Journal English Review: Journal of English Education YUME : Journal of Management Best Journal (Biology Education, Sains and Technology) Society: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH
Conny, Conny
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE INFLUENCE OF STORE ASSOCIATES ON BOOK PURCHASE DECISIONS AT GRAMEDIA BOOKSTORE LIPPO PLAZA KENDARI Azis Muthalib, Dzulfikri; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1451

Abstract

This study aims to determine and explain the influence of store associates on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. The population in this study consists of all customers at Gramedia Bookstore Lippo Plaza Kendari. The sample for this study is 60 customers from the bookstore. This research employs simple linear regression analysis. The results indicate that store associates have a positive and significant influence on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. An increase in the quality of store associates positively and significantly affects the improvement of book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. This finding shows that well-performing store associates contribute to the enhancement of purchase decisions.
THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND TRUST ON CUSTOMER CITIZENSHIP BEHAVIOR ON SHOPEE (A CASE STUDY ON MANAGEMENT STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Sinarwaty, Sinarwaty; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1557

Abstract

This study aims to determine the effect of service quality, perceived value, and trust on customer citizenship behavior on Shopee. The population in this study consists of students from the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari. This research is an explanatory study. The sample selection in this study used purposive sampling, with a total sample of 85 respondents. The data analysis method used in this study is multiple regression analysis. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Citizenship Behavior (CCB). (2) Perceived value shows a positive effect on customer citizenship behavior (CCB), although this effect is not statistically significant. (3) Trust has a positive and significant effect on customer citizenship behavior (CCB).
LINGUISTIC SHIFT AMONG GEN Z IN COMPUTER-MEDIATED COMMUNICATION Conny, Conny; Yultisa, Nudia; Sagala, Rakhmat Wahyudin; Rezeki, Tri Indah
English Review: Journal of English Education Vol. 12 No. 3 (2024)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v12i3.10414

Abstract

In the quickly changing context of the Information and Communication Technology (ICT) revolution, it is essential to comprehend how Generation Z (Gen Z) modifies their language usage. As digital natives who have grown up with technology, Gen Z is at the forefront of shaping and transforming language in the digital age. This study investigates the notable changes in Gen Z's language use in digital discourse, emphasizing Instagram. The goal is to recognize how the linguistic shifts of Gen Z are changing how people communicate in digital environments. This study used a qualitative content analysis method to analyze the data from Instagram comments and posts, highlighting essential features such mixing language, new slang and expression, use of non-standard spelling, emoji language and use of symbols, and contextualization in pop culture and social media trends. The results show that Gen Z used the linguistic shift in their communication in digital discourse such as communication in Instragram. These linguistic patterns show how Gen Z navigates and shapes their digital identities through language and how engaged they are with pop culture and social media trends. This study adds to our understanding of how digital platforms shape language use and social interaction in the modern period. It emphasizes the necessity of more investigation into how these changes may affect sociolinguistic theory, pedagogy, and communication techniques.
PENINGKATAN KAPASITAS MANAJEMEN USAHA MIKRO NELAYAN MELALUI PELATIHAN PENCATATAN KEUANGAN SEDERHANA DI DESA BOKORI, KABUPATEN KONAWE, SULAWESI TENGGARA Hamid, Wahyuniati; Juharsah, Juharsah; Conny, Conny; Ningtyas, Ajeng Purwati; Mubaraq, Ahmad; Daswan, Lestari; Maulana, Rifki
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1773

Abstract

This activity aims to enhance the managerial capacity of micro-scale fishing enterprises in Bokori Village, Konawe Regency, through training in simple financial recordkeeping. Limited understanding and lack of habit in maintaining financial records remain major obstacles in business management. The program employed a participatory approach combining a three-day face-to-face workshop with intensive post-training mentoring. The training adopted andragogical and experiential learning principles, emphasizing hands-on practice. Results showed a significant improvement in participants’ understanding of basic financial recording concepts. Fishermen began separating business and household finances, leading to greater efficiency and higher income. Success was supported by continuous mentoring via a WhatsApp group and involvement of community leaders. Main challenges included maintaining consistency in recording small transactions and generational differences in comprehension. The program demonstrates the effectiveness of a blended learning approach and highlights the importance of strengthening local institutions through cadre formation to ensure sustainability.
Creative training in creating advertising content on social media for entrepreneur students Isalman, Isalman; Mubaraq, Ahmad; Conny, Conny; Purwati Ningtyas, Ajeng
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.468

Abstract

Creative training in creating advertising content on social media aims to improve students' skills in designing effective, aesthetic advertisements, and being able to increase brand awareness and sales. This program is intended for entrepreneurial students of the Faculty of Economics and Business, Halu Oleo University who have businesses or interests in digital marketing. This one-day training takes place in a computer laboratory, covering three stages: preparation, implementation, and evaluation. The preparation stage includes participant identification, module preparation, and provision of tools such as laptops and design applications. During the implementation, participants receive theoretical material on digital marketing, visual design, storytelling, and copywriting, followed by direct practice using design applications such as Canva to create content in the form of images or short videos. The results of the work are then presented to get input. This training improves participants' ability to design relevant and attractive advertisements, as well as understand the importance of social media algorithms and data-based strategies to maximize reach. In addition to encouraging consumer engagement, the training equips participants with practical skills that can support the success of their businesses in the digital era. With the right creative content, students are expected to be able to increase sales while creating business sustainability
The Power of Influence and Reviews: Trust as a Key Factor in Shopee Consumers' Purchase Intention Conny, Conny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4995

Abstract

This study aims to analyze the influence of influencer marketing and online customer reviews on consumer purchase intention, while considering the role of trust as both a mediating and moderating variable. Using a quantitative approach and Partial Least Squares–based Structural Equation Modeling (SEM-PLS), this research involved 410 Shopee users in Kendari City as respondents. Data were collected through a questionnaire employing a Likert scale. The results indicate that both influencer marketing and online customer reviews have a significant direct effect on consumers' purchase intention. However, online customer reviews exert a stronger influence, both in shaping purchase intention and in enhancing consumer trust in the platform. Trust is also proven to play an important role as a mediator, strengthening the relationship between marketing strategies and purchase intention. On the other hand, trust does not function as a significant moderator in the relationship between influencer marketing and purchase intention. In contrast, the interaction between online customer reviews and influencer marketing shows a significant moderating effect, indicating that the combination of these two strategies can mutually reinforce their impact on consumers' purchase decisions. This study emphasizes the importance of building trust through authentic and credible strategies, particularly by leveraging positive online customer reviews, to enhance the effectiveness of digital marketing campaigns.
Digital Marketing Competence and Continuance Intention: Marketing Performance Mediates; Top Management Support Moderates Relationship Conny, Conny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5605

Abstract

This study aims to analyze the influence of Digital Marketing Competence on Marketing Performance and Continuance Intention, the influence of Marketing Performance on Continuance Intention, and the role of Marketing Performance as a mediation variable and Top Management Support as a moderation variable in salespeople who operate MSME stores on the Shopee platform. The research uses a quantitative approach with a survey method. Data was collected through a structured questionnaire that was distributed online to respondents who actively manage MSME stores on Shopee and were directly involved in digital marketing activities, such as content creation, promotion, and utilization of Shopee's marketing features. Variable measurements use a five-point Likert scale. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method which included the evaluation of measurement models and structural models, including mediation and moderation testing. The results of the study show that Digital Marketing Competence has a positive effect on Continuance Intention and has a strong influence on Marketing Performance. Marketing Performance has also been shown to have a positive effect on Continuance Intention and acts as a mediator in the relationship between Digital Marketing Competence and Continuance Intention. These findings indicate that digital marketing competencies not only increase the sustainability intention of using the platform directly, but also through improved marketing performance. In addition, Top Management Support does not have a direct effect on Continuance Intention, but is proven to strengthen the influence of Digital Marketing Competence on Continuance Intention.
EMOTIONAL VALUE INFLUENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CORPORATE IMAGE MODERATION EFFECTS Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2052

Abstract

This study investigates the roles of emotional value and corporate image as key drivers of customer loyalty in the restaurant sector, while also exploring the mediating and moderating functions of customer satisfaction. Employing a quantitative research design, data were collected through a structured questionnaire using a five-point Likert scale, targeting restaurant customers as respondents. The analytical technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM), which is well-suited for testing complex relationships among latent variables and handling non-normal data distributions. The results indicate that emotional value exerts a strong and positive influence on customer satisfaction, which, in turn, significantly contributes to building customer loyalty. Although corporate image does not directly affect loyalty, it plays an important role in enhancing satisfaction and amplifying its impact on loyalty when acting as a moderating variable. Furthermore, customer satisfaction effectively mediates the relationship between emotional value and loyalty, affirming its central role in shaping consumer behavior. Interestingly, the interaction between corporate image and emotional value did not show a significant effect on satisfaction, suggesting that these constructs operate more independently within this context. Overall, the study highlights the importance of creating emotionally engaging customer experiences and maintaining a strong corporate image to foster satisfaction and long-term loyalty in the competitive restaurant industry landscape
Co-Authors Budi, Rahmad Setia Buntu, Nasar Cecilia, Cecilia Charlie Charlie, Charlie Daswan, Lestari Erick, Erick Haprisia, Haprisia Isalman, Isalman Juharsah, Juharsah Masse, Ambo Maulana, Rifki Michelle, Michelle Mubaraq, Ahmad Muthalib, Dzulfikri Azis Ningtyas, Ajeng Purwati Nisrina Hamid Nudia Yultisa Purwati Ningtyas, Ajeng Rahmah, Maulidya Rakhmat Wahyudin Sagala, Rakhmat Wahyudin Shella, Indry Al Sinarwaty Sunarjo Sitepu, Eka Rahmadanta Tri Indah Rezeki, Tri Indah Umara, Ummi Wahyuniati Hamid Zai, Immanuel