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Etika Komunikasi dan Public Speaking dalam Program Berita Televisi Liputan 6 SCTV Mutiara, Jeaniffer; Herawati, Dewi Maria
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6788

Abstract

Abstract News presenters have a responsibility to carry the news or message their communication technique skills. However, circulating video recordings containing the unprofessional behavior of the news presenter. There was a sound leak from the coverage team at the time of broadcasting and allegedly offended a guest who was present at the funeral. This study aims to determine the ability of public speaking and communication ethics standards of news presenters in presenting the news program Liputan 6 SCTV. The research method used is descriptive qualitative research method. The results of this study indicate the existence of special public speaking skills that a presenter must have. This shows that speaking skills are able to shape someone to be alert in dealing with any situation and quickly deal with problems that occur when doing assignments directly in the studio or in the field. As well as the application of communication ethics standards in general and based on the vision and mission of the communication ethics standards owned by Liputan 6 SCTV. So that through communication ethics one can build relationships with the community through the applicable ethical standards of communication and be responsible for the applicable code of ethics.Keywords: Communication Ethic; Public Speaking; Descriptive Analysis    Abstraksi Presenter disebut juga sebagai Newsanchor yang memiliki tanggungjawab dalam membawakan berita atau pesan seputar kehidupan masyarakat Indonesia dan dunia dengan kemampuan teknik komunikasi yang dimiliki. Berdasarkan fenomena yang pernah terjadi dan dialami oleh Presenter yang sedang membawakan berita di televisi dimana rekaman video tersebut viral dengan perilaku Presenter yang tidak professional. Penelitian ini bertujuan untuk mengetahui kemampuan public speaking dan standar etika komunikasi seorang Presenter dalam membawakan sebuah program berita Liputan 6 SCTV. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif dengan data primernya diperoleh dari wawancara dan observasi, sedangkan data sekundernya diperoleh dari dokumentasi. Teori yang digunakan adalah teori Etika Komunikasi dan teori Public Speaking. Hasil penelitian ini menunjukkan adanya kemampuan public speaking yang harus dimiliki seorang Presenter dan menerapkan standar etika komunikasi secara umum bahkan berdasarkan visi, misi dari standar etika komunikasi yang dimiliki Liputan 6 SCTV. Presenter Liputan6 juga melakukan praktik di lapangan dan studio dengan memanfaatkan waktu dan properti yang tersedia untuk digunakan sebagai latihan untuk menjadi Presenter Liputan6 yang kompeten.Kata Kunci: Etika Komunikasi, Presenter, Public Speaking, Analisis deskriptif
PERSEPSI MAHASISWA PADA FILM MENCURI RADEN SALEH DI KOTA SURAKARTA DENGAN MENAMPILKAN FILM GENRE HEIST DI INDONESIA Febryan Saweho, Ellfando; Suryo S, Herning; Herawati, Dewi Maria
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Perception is a process that is prioritized through sensing, namely in a process that will be received by individuals through a receptor, namely the sensory organs in the body. So that in this sensing process it will not be separated from the process of a perception. Even perception is a very important concept in psychology, Perception, according to Jalaluddin Rakhmat, is the experience of an object, event, or relationship that is obtained by inferring information and interpreting a message. This research is shown to dissect the movie Mencuri Raden Saleh which was made in 2022 by Visinema Pictures Jakarta and provide perceptual responses to students in Surakarta. The theory used in this research is using the theory of Dr. Jalaluddin Rakhmat, M.Sc. Which is about the perception of communication psychology. The method used in this research is descriptive qualitative. Meanwhile, to dissect the meaning in the film Stealing Raden Saleh and find out the perception, using the theory of Dr. Jalaluddin Rakhmat, M.Sc, namely the perception of communication psychology that seeks the meaning of motivation, experience, personality, and the process of impression formation. The data used in this study, namely, the type of premier data taken through each perception of the informant during the research and secondary data in the form of journals, articles, and interviews to support this research so that there is no data subjectivity. The validity of the data used in this study uses data triangulation. The results of this study, the film Mencuri Raden Saleh is set in a heist film in Indonesia and raises figures from Indonesian history, namely, Raden Saleh and his famous painting of the capture of Prince Diponegoro 1857. Resulting in a perception of Communication Science Study Program students at Slamet Riyadi University Surakarta who are very enthusiastic and like the film Stealing Raden Saleh. Keywords : Perception, Film Heist Genre, Raden Saleh Sjarif Boestaman
Strategi Pembentukan Brand Image Solo Technopark Karomah, Insani Nur; Hindra Hastuti, Nurnawati; Maria Herawati, Dewi
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

AbstractSolo Technopark is an integrated area based on science and technology as an innovation and vocational center that combines elements of science and technology development, market needs, industry and business to strengthen regional competitiveness. With great potential as a center for technology-based economic growth, the success of Solo Technopark is highly dependent on the perception of brand image in the eyes of the public, investors, and technology talents. In an effort to increase public understanding of Solo Technopark, on August 1, 2023, a Public Relations (PR) division was formed in response to the increasing interest and need for information about this area. Previously, communication and visits to Solo Technopark were held by each division, but with the formation of the Public Relations division, information management became more systematic. The public has a positive view of the quality of Solo Technopark graduates, who are considered to have advantages in the job market. This is reinforced by testimonials from alumni who have been successfully channeled into the industry, creating a good reputation among the community. The revitalization of Solo Technopark is an important strategic step to increase the competitiveness of the area by improving physical infrastructure and strengthening the identity and image of the area as a center for innovation and technology development. Therefore, a strategy to form the right brand image is needed to introduce Solo Technopark to the wider community. This research aims to find out how the strategy for the formation of Solo Technopark after the revitalization stage to form a new image. This type of research is a qualitative research with reference to the theory of factors that form brand image according to Coaker in 2021. The results of the study show that the strategy of forming the brand image of Solo Technopark is quite good and structured which can be seen from the aspects of quality, facilities, and services after the revitalization. Although the image of Solo Technopark has been considered good by visitors, there are several aspects that need to be improved, for example parking area facilities and the diversity of information on the website so that it is easy to understand, especially for people outside the city of Surakarta. Keywords: Strategy, Brand Image, Solo Technopark.
STRATEGI KOMUNIKASI PEMASARAN WEDRINK SOLOBARU MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KEPUASAN KONSUMEN Kinasih, Sekar; Itasari, Andri Astuti; Herawati, Dewi Maria
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

ABSTRACT The marketing communication strategy (promotion) is crucial for achieving company goals. Wedrink Solobaru, as a new food and beverage franchise, competes with other brands like Mixue and Momoyo in Solo City. Every business player has strategies to attract and enhance customer satisfaction. Despite being new, Wedrink Solobaru has shown rapid growth with an increasing number of visitors. This study aims to describe the marketing communication strategy of Wedrink Solobaru through Instagram in improving customer satisfaction. This research is descriptive qualitative, using primary data from interviews and observations, as well as secondary data from documents, books, and journals. Data collection techniques involve purposive sampling, with credibility tested through triangulation. Analysis is conducted using the Miles and Huberman method, including data collection, reduction, presentation, and conclusion drawing. The study results indicate that the marketing communication strategy of Wedrink Solobaru, through the 4P marketing mix and marketing communication mix, has successfully improved customer satisfaction. However, in terms of advertising, the mismatch between the received products and the advertising content still causes dissatisfaction. Keywords: Marketing Communication Strategy, Instagram, Customer, Satisfaction
STUDI FENOMENOLOGI TENTANG PENGALAMAN KOMUNIKASI ANAK PELAKU KLITIH Mahendra, Yushak; Riyanto, Buddy; Herawati, Dewi Maria
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The klitih phenomenon is an act of violence or criminality committed by children or adolescents, which has become a social problem that disturbs the local community. One of the klitih phenomena occurs in Pokak Village, Ceper District, Klaten Regency. Where the city of Klaten is one of the cities that has high crime in Central Java, and the majority of the perpetrators of criminal acts are teenagers who are still in school education. Researchers are interested in examining the communication experience of children who commit klitih. This study aims to describe social communication in the Communication Experience of Klitih's Child Perpetrators. The method used in this research is a qualitative research method with a phenomenological approach that aims to explore phenomena related to the communication experience of children who commit klitih. Data collection in this study was carried out through interviews with klitih perpetrators, parents, and siblings as well as observation and documentation to support the interview results. The results of this study found that children who commit klitih tend to have communication experiences that are influenced by negative factors from their social environment, such as peer group pressure, lack of emotional support from family, and lack of positive interaction in the community. Keywords: Communication Experience, Family, Klitih Children
Penguatan kepercayaan diri dan partisipasi komunitas perempuan melalui pelatihan public speaking Arlinda, Silvi Aris; Hastuti, Nurnawati Hindra; Herawati, Dewi Maria
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i2.23708

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Keterampilan public speaking merupakan aspek penting dalam membangun kepercayaan diri dan partisipasi aktif dalam kehidupan sosial. Namun, masih banyak komunitas perempuan di pedesaan yang menghadapi kendala dalam berbicara di depan umum akibat kurangnya pelatihan formal. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kepercayaan diri dan kemampuan berbicara di depan umum melalui pelatihan public speaking bagi anggota komunitas perempuan. Kegiatan dilaksanakan dengan metode partisipatif yang mencakup empat tahapan, yaitu: persiapan, pelaksanaan, evaluasi, dan refleksi partisipatif. Pelatihan dilangsungkan secara tatap muka dan melibatkan 23 peserta yang mengikuti serangkaian materi dan praktik intensif. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman dan keterampilan peserta, sebagaimana ditunjukkan oleh perbandingan nilai pre-test dan post-test. Nilai rata-rata peserta meningkat dari 71,3 menjadi 88,3 setelah pelatihan. Temuan ini mengindikasikan bahwa pelatihan public speaking secara terstruktur mampu meningkatkan kepercayaan diri serta kesiapan peserta untuk terlibat aktif dalam kegiatan komunitas. Program ini menunjukkan kontribusi nyata dalam pemberdayaan komunikasi masyarakat dan dapat direplikasi di komunitas serupa dengan penyesuaian konteks lokal.
Analisis Opini Publik Pimpinan Daerah Pemuda Muhammadiyah Solo Tentang Citra Gus Miftah Pasca Kontroversi Dakwah di Magelang Agastio, Agastio Septian Puter; Herawati, Dewi Maria
RESEARCH FAIR UNISRI Vol 9 No 1 (2025): Research Fair UNISRI
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/rsfu.v9i1.13484

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Kontroversi dakwah Gus Miftah di Magelang pada tahun 2024 menjadi sorotan publik karena penggunaan bahasa yang dinilai kurang pantas oleh masyarakat, terutama ketika ia berstatus sebagai tokoh agama sekaligus pejabat publik. Peristiwa tersebut memicu pro dan kontra di media massa maupun media sosial, serta mendapat respons dari berbagai organisasi Islam termasuk Pemuda Muhammadiyah. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana opini publik dari Pimpinan Daerah Pemuda Muhammadiyah Solo terbentuk terhadap citra Gus Miftah pasca kontroversi tersebut. Penelitian menggunakan teori opini publik dari Syahputra (2018) yang menjelaskan empat tahapan pembentukan opini publik, yaitu munculnya isu relevan, isu yang relatif baru, keterlibatan opinion leader, dan perhatian media, serta teori citra untuk memahami bagaimana pandangan publik terhadap sosok Gus Miftah dibangun. Metodologi yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif melalui wawancara semi-terstruktur terhadap kader Pemuda Muhammadiyah Solo yang dipilih dengan teknik snowball sampling, serta didukung dokumentasi media. Hasil penelitian menunjukkan bahwa opini publik yang terbentuk dari Pimpinan Daerah Pemuda Muhammadiyah Solo terhadap citra Gus Miftah cenderung negatif dan menurun. Mereka menilai seorang tokoh agama semestinya menjaga adab, ucapan, dan perilaku dalam ruang dakwah publik, sehingga peristiwa tersebut memberikan dampak buruk bagi citra Gus Miftah di mata Pemuda Muhammadiyah Solo.
Penerapan Kota Cerdas melalui Citizen Relation Management dalam Pelayanan Publik Cahyani, Asya Putri; Ode, Samsul; Herawati, Dewi Maria
Journal of Political Issues Vol 1 No 2 (2020): Journal of Political Issues
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v1i2.15

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Jakarta Province applies smart cities through the Citizens Relations Management program that is used by stakeholders. The program is to hold and to continue at a time when and just as long. The only thing that is done is like CRM Among the reasons for the fall, the length of the road, the road, the infrastructure and then the road infrastructure and the damage to road infrastructure. The method used in this study will only be in the quota of the quota. The method of collecting the two used in this study is the time of the people, as well as and summarized. Only has been that the CRM program has been running well because all the indicators used have included aspects of the implementation of the CRM program. As for some of the past in CRM, which has been used as a result of the CRM.
PELATIHAN KOMUNIKASI EFEKTIF DAN ETIKA KOMUNIKASI UNTUK MENINGKATKAN KESIAPAN KERJA SISWA SMK WIJAYA KUSUMA SURAKARTA Andri Astuti Itasari; Dewi Maria Herawati
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6132

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The readiness of vocational high school (SMK) students to enter the workforce is not only determined by technical skills but is also strongly influenced by soft skills, particularly effective communication and communication ethics. Based on the identified needs at SMK Wijaya Kusuma Surakarta, it was found that most students had not yet developed optimal communication skills, either in expressing ideas or interacting professionally. This community service program aimed to improve students’ effective communication abilities and their understanding of ethical communication as preparation for entering the professional world. The implementation methods included socialization sessions, training in oral and written communication techniques, and mentoring in creating curriculum vitae and conducting job interview simulations. The results of the program showed significant improvements in students’ communication abilities, indicated by the increase in the ability to express opinions clearly from 41% to 82%, the use of polite and effective language from 47% to 88%, the ability to prepare professional curriculum vitae from 33% to 79%, self-confidence during interview simulations from 38% to 85%, and understanding of communication ethics from 52% to 90%. Students were also able to prepare curriculum vitae that met workplace standards and demonstrated greater confidence in professional interactions. This program had a positive impact on strengthening vocational students’ readiness to face professional challenges and fostering awareness of the importance of ethical communication as a fundamental asset in building healthy and productive workplace relationships.
Framing of News on the 190-Year Cultivation Rights Policy in the Indonesian Capital on detik.com for the July-August 2024 Period related to the Formation of the Government's Image Dewi Maria Herawati; Aviva Asa Yutika
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9426

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 The policy of granting Land Cultivation Rights (Hak Guna Usaha/HGU) for up to 190 years in the Nusantara Capital City (IKN) has generated public debate due to its connection with investment interests, land control, and the potential for agrarian conflicts. Mass media play an important role in framing this issue, which can influence public perceptions of government policies. This study aims to analyze how the online media outlet Detik.com frames the 190-year HGU policy in IKN and how such framing relates to the construction of the government’s image. This research employs the framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki, which examines four structures: syntactic, script, thematic, and rhetorical. A descriptive qualitative approach was used with eight news articles from Detik.com published between July and August 2024 as the research object. Data were collected through documentation, literature review, and triangulation through interviews with journalists. The findings indicate that Detik.com tends to frame the HGU policy in a legitimative manner by emphasizing the legal basis of the policy, economic rationality, and the urgency of investment for the development of IKN. Through this framing pattern, Detik.com constructs the image of the government as a rational, pro-investment, and competent actor in managing national development.