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All Journal Majalah Komunikasi Massa Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Diakom : Jurnal Media dan Komunikasi Translitera : Jurnal Kajian Komunikasi dan Studi Media Journal of Political Issues Jurnal Riset Jakarta Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Research Fair Unisri ASPIRATION Journal Berdikari : Jurnal Pengabdian kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam PANDAWA : Jurnal Pengabdian kepada Masyarakat
Herawati, Dewi Maria
Universitas Slamet Riyadi
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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The Influence of Word of Mouth, Product Quality, Price, and Lifestyle on Thrift Fashion Buying Decision Andri Astuti Itasari; Dewi Maria Herawati; Maulia Hikmah
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3306

Abstract

Thrifting in Indonesia is becoming increasingly popular, with young people leading the trend. The government’s ban on the sale and purchase of thrifted clothing does not prevent consumers from continuing to use thrifted clothing, as they consider these products are good and the prices are affordable. Therefore, thrifted clothing has become a lifestyle among young people, including students. This research uses a quantitative, survey-based approach. Primary data was obtained from questionnaires, while secondary data was obtained from journals, books, and other documents. The population of this study was the students of SMK Wijaya Kusuma Surakarta, and the sample consisted of 100 respondents from the school. This study used logistic regression (binary logit) to determine which students bought and which did not buy thrifted clothing. The results showed that, individually, word of mouth had a significant effect of 0.010, product quality was 0.047, price was 0.033, and lifestyle was 0.009. The simultaneous test was 0.000, with a chi-square of 67.101.
Co-Authors Agastio, Agastio Septian Puter Andri Astuti Itasari Aris Arlinda, Silvi Aviva Asa Yutika Azhari, Wulan Ayu Buddy Riyanto Cahyani, Asya Putri Danang Trijayanto Dewi Cavita Sari Dian Risma Dara Dinar Ayu Chandra Agustin Elsa Noviyanti Febryan Saweho, Ellfando Firman Firman Fitriana Pangesti Haryo Kusumo Aji Herning Suryo Hernita Jibril Hindra Hastuti, Nurnawati Indrawati Indrawati Iqbal Aidar Idrus, Iqbal Aidar Isiaka Zubair Aliagan Karomah, Insani Nur Kenny Lee Kinasih, Sekar kusumawardani, vidya Mahendra, Yushak Maulia Hikmah Maya Padmi, Made Fitri Mutiara, Jeaniffer Nobertus Ribut Santoso Nugroho, Agung Yudhistira Nurnawati Hindra Hastuti Samsul Ode Sihabuddin, Sihabuddin Sihombing, Ginesta Monra Jelis Sugeng Wahjudi Supuasari, Rahmatika Putri Titi Handayani Ummi Zakiyah, Ummi Vidya Kusumawardhani Yansen Marajohan Tambun Yasindy Risma Hani