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The Influence of City Branding, E-Wom, Attractiveness, and Accessibility on The Decision to Visit Madiun City Kadi, Dian Citaningtyas Ari; Apriyanti; Pratama, Ryan Surya; Fauzi, Rizal Ula Ananta
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2367

Abstract

This study aimed to determine the influence of City Branding, e-WOM, Attraction, and accessibility on the decision to visit tourist attractions in Madiun City. The research method used in this study is quantitative, using a sample of 385 respondents with the help of SPSS25 software. The study results indicate that the city branding variable (X1) partially positively and significantly influences the decision to visit Madiun City, so the first hypothesis is accepted. Partially, the e-wom variable (X2) positively and significantly influences the decision to visit Madiun City, so the second hypothesis is accepted. Partially, the attractiveness variable (X3) positively and significantly influences the decision to visit Madiun City, so the third hypothesis is accepted. Partially, the variable of accessibility (X4) positively and significantly influences the decision to visit Madiun City, so the fourth hypothesis is accepted.
Diversity and Inclusion in the Workplace: Assessing Their Effects on Employee Performance and Innovation Suparyanto, Tri; santosa, Tomi Apra; Fauzi, Rizal Ula Ananta; Nungraha, Aat Ruchiat; Dewanto, Dewanto; Tarmizi, Rasyid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.370

Abstract

This research aims to explore the impact of diversity and inclusion in the workplace on employee performance and innovation in organisations. In the context of increasing globalisation, companies are faced with the challenge of creating an inclusive work environment, where different cultural backgrounds, genders, and experiences can contribute to the maximum. This research methodology uses a quantitative approach with a survey involving 20 respondents from various industrial sectors. The data was analysed using multiple regression techniques to identify the relationship between diversity, inclusion, employee performance, and level of innovation. The results showed that there is a significant positive relationship between team diversity and improved individual performance as well as collaboration between team members. In addition, an inclusive work environment was shown to encourage creativity and new product innovation. The research also found that companies that actively implement diversity policies experience increased job satisfaction among their employees.
Pembuatan Logo, Peningkatan Marketing Online Inovation, Dan Pembukuan Sederhana Pada Usaha Mikro Kecil Menengah Di Toko Kelontong Vian Cell Kelurahan Kejuron Kecamatan Taman Kota Madiun Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari; Ningrum, Isabela Indah Puspita; Marisa, Pascawati Ida; Anggraida, Riska Winiayu
Abdi Panca Marga Vol 3 No 1 (2022): Jurnal Abdi Panca Marga Edisi Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.704 KB) | DOI: 10.51747/abdipancamarga.v3i1.970

Abstract

Micro, Small and Medium Enterprises (MSMEs) are independent businesses, with certain assets and excluding land and buildings. People's economic activities are small-scale and need to be protected to prevent unfair competition between other businesses. This community service, we discussed about a grocery store that has the potential to be developed in the future. This business has been running since 2013 namely Vian Cell Grocery Store. The problems that exist in this business include labeling goods, online marketing, and not having books to find out profit or loss every month. Following up on existing problems, we have a work program to create a logo which will later be in the form of stamps and stickers. We are also expanding the market share of this store by becoming a Gojek application partner. Our last work program is to provide socialization in the form of the importance of using simple bookkeeping and teach about simple bookkeeping that can be used to improve the quality of this store.
The Effect of Religiosity, Profit Los And Sharing on Consumer Trust and Intention to Financing in Islamic Bank Fauzi, Rizal Ula Ananta; ahmad, Arman; Niam, Zaki bahrun; Idris, Izian; Ningrum, Isabela indah Puspita
Li Falah: Journal of Islamic Economics and Business Vol. 6 No. 2 (2021): December 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i2.3211

Abstract

With a majority Muslim population, Indonesia has a good market share for Islamic banks. The existence of conventional banks becomes a competition to determine the strategy of Islamic bank managers. This study aimed to examine the effect of honesty and profit-sharing on trust mediation on consumer intentions. This study uses SPSS analysis and the Sobel test to see the role of mediation. Samples were taken as many as 384 respondents from the Muslim community. The analysis results obtained that religiosity significantly affects consumer trust and intentions. Profit and loss sharing significantly impacts confidence and does not affect consumer intentions. Trust can provide a significant mediating role. In terms of increasing the factors that influence consumer intentions, company managers must build consumer trust, the opportunity for a religious community to become a potential target market.
The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce Setyanta, Budi; Suryaningtiyas, Yosita Dwiani; Arum, Maliana Puspa; Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art7

Abstract

Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse purchases. The researchers collected the information through an online questionnaire from 297 participants, who were selected using convenience sampling based on their availability and ease of access. The responses were then analyzed using the PLS-SEM method. The findings indicate that trust in influencers significantly influences consumers’ emotional reactions and impulsive purchasing decisions. Those who have doubts are reluctant to make purchases; those who think the influencer is trustworthy make rapid purchase decisions. A barrier, uncertainty leaves consumers to consider their options. This outcome underlines the need of companies and influencers to lower uncertainty during live-streaming events. They can fulfill this by providing honest, open information, proving the quality of the good, and quickly answering questions. By doing this, one promotes confidence and faster purchase decisions. According to this study, influencing impulse buying mostly depends on trust and clarity. Hence, organizations could boost their live-stream marketing campaigns and increase sales by utilizing these elements.