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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) Journal of Government and Politics (JGOP) Journal of Applied Data Sciences Jurnal Administrasi Pemerintahan Desa Journal of Education Research Jurnal of Applied Business and Banking (JABB) Apollo: Journal of Tourism and Business Research Horizon PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) KAMBOTI : Jurnal Sosial dan Humaniora
Iswanto, Dedy
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Journal : JISIP: Jurnal Ilmu Sosial dan Pendidikan

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Strategi Bersaing Retail Indomaret Di Era Pasar Digital Iswanto, Dedy
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3439

Abstract

The purpose of this research is to find out the competitive strategy of Indomaret retail in the digital market era in order to be able to excel with mini market competitors. Liquidity and the inhibiting factors of Indomaret mini market in beating competitors in today's digital marketing era. This research method is qualitative method. This type of research is descriptive research using secondary data. Data collection techniques used in the form of study documentation, interviews and observations. Data analysis techniques used are Data Reduction, Data Presentation, and Verification.The results of this study indicate that the strategy used by the Indomaret mini market in competing in the digital era is to use a marketing strategy that includes several ways including: Creating an online store with the name Klik Indomaret, i-saku strategy, increasing RTE (ready to eat) products and Point Coffee Points. Constraints faced by Indomaret
Citra Merek dan Kepercayaan terhadap Loyalitas Pengguna Jasa: Pelajaran dari Grapari Mataram Iswanto, Dedy; Sudarta, Sudarta; Rachman, M. Taufik; Yunarni, Baiq Reinelda Tri
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 3 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i3.2083

Abstract

A brand that has a lot of users even though the internet rates are quite expensive, if we look back from the meaning of the brand, where if a brand can meet consumer expectations or even exceed consumer expectations and provide quality assurance at every opportunity of use, and the brand is produced by the company with a reputation, consumers will be more confident in their choices and consumers will have confidence in the brand, like the brand and consider the brand as part of themselves. Thus, brand loyalty will be easier to establish and the company will have a brand name that has strong consumer loyalty. Research conducted by researchers is a quantitative approach with survey research methods. The research design used is a conclusive research that is causal (causal research), which aims to study the cause-and-effect relationship between the independent (free) variables and the dependent (dependent) variable. The population in this study are consumers who have used and / are currently using Telkomsel products from PT. Grapari Mataram. PT. It is hoped that Grapari Mataram will continue to innovate and always provide products that have high quality and at prices that are competitive with other products and excellent service is a need of its consumers, so that the big name and trust in consumers is maintained and with the expectations of consumers or customers. always loyal to the products offered by Telkomsel. Telkomsel through PT. Grapari Mataram always provides products and services that are competitive with the products of other cellular operators so that the good name and brand trust that Telkomsel has in the eyes of consumers remains embedded and is able to retain existing customers and be able to attract new potential customers. Because in essence, regardless of the type of business, it is still the consumer who determines the survival of the business.
Co-Authors Abdurahman Abdurrahman Amil, Amil Amin Saleh, Amin Amol, Febriyanti Bahari, Astrid Octavia Baiq Reinelda Tri Yunarni Candra candra Catur Nugroho, Kuncoro Dominicus Wahyu Pradana Febria Lina, Lia Fuzail, Muhammad Gamri, Muhammad Gancar Candra Premananto Halawa, Forman Hidayanti, Nur Fitri Irsyad, Ziqrurrahman Istiqlal Istiqlal, Istiqlal Junaidi Junaidi K. Tobing, Diana Sulianti Maniza, Lalu Hendra Muchammad Saifuddin Nazwin, Asfarony Hendra Ningsih, Nurul Hidayati Indra Novia Suhastini Qusairi, Andri Al Rachman, M. Taufik Ramadhan, Miftahus Surur Rialmi, Zackharia Sarita, Rahma Sudarnice, Sudarnice Sudarta Sudarta, Sudarta Suwandi S. Sangadji Syaharuddin Syaharuddin Wasik, Zainul YUDI NUR SUPRIADI Zainul Wasik