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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) Journal of Government and Politics (JGOP) Journal of Applied Data Sciences Jurnal Administrasi Pemerintahan Desa Journal of Education Research Jurnal of Applied Business and Banking (JABB) Apollo: Journal of Tourism and Business Research Horizon PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) KAMBOTI : Jurnal Sosial dan Humaniora
Iswanto, Dedy
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Journal : Journal of Managerial Sciences and Studies

 1 
Social Entrepreneurship In The New Economy Among The Younger Generation Zainul Wasik; S. Sangadji, Suwandi; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.22

Abstract

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that students have discussed transfer into skills required in the New Economy. Research limitations/implications: A lot of variables that could influence teenage behaviour must be taken into account in modern study. These difficulties will undoubtedly merit consideration throughout the formulation and creation of the research's tools in further in-depth studies. Practical implications: Young people's social entrepreneurship is constantly evolving, and even though its focus shifts (from shared management activities to civic engagement and social solidarity activities), it always refers to collaborative efforts on the cusp of economic and social reality. Young people's attitude towards carrying out duties that are beneficial to society is also evolving. Young people view them as a chance to address both societal issues and the difficulties posed by the postmodern world's transformations. Social implications: Young people are more conscious and involved citizens as well as more responsible future members of the New Economy thanks to the competencies they have acquired. Originality/value: The paper reconstructs the tools, strategies, and perspectives of young people towards the agency opportunities provided by social entrepreneurship. The knowledge that was gathered was examined in light of the project's competency-based competence issues.
Social Media Strategy Approach Zainul Wasik; Saifuddin, Muchammad; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.68

Abstract

This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
Decision-Making Factors for Customers Choosing to Buy Green Products Zainul Wasik; S. Sangadji, Suwandi; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.86

Abstract

Asian markets have been the focus of the current study on green consumer behaviour. Despite the literature's observations of Indonesian consumers' environmental concern, little is known about how they behave while buying environmentally responsible products. Thus, the goal of this research is to investigate the variables that affect Indonesian consumers' choices to buy eco-friendly products. This study tests a number of theoretically supported assumptions using a survey-based technique. 410 Indonesian workers in Surabaya were surveyed using a 38-item questionnaire and the snowball sampling approach. Both exploratory and confirmatory factor analysis were used to analyze the data. The suggested idea was tested using structural equation modelling. The results showed that respondents were enthusiastic about supporting environmental protection, aware of their responsibility towards the environment, and tended to seek and learn about environmentally friendly products. The study found that the following customers' decisions to buy eco-friendly items are influenced by the following factors: support for environmental conservation, desire to be environmentally responsible, experience using green products, green business friendliness, and social appeal. Marketers of green products might use these data to develop advertisements that emphasize the advantages of their products for the environment. These strategies will increase consumer satisfaction and have an impact on their purchase decisions. This study provides in-depth information on eco-friendly consumer behaviour in Indonesia by looking at the elements that affect customers' choices to buy environmentally friendly products.
Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation Zainul Wasik; Catur Nugroho, Kuncoro; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.13

Abstract

Objectives - This research discusses matters relating to the marketing performance of micro and small enterprises in South Tangerang and Banten. Design/methodology/approach - Research Design This research is a survey research, with a quantitative approach, with the aim of measuring causal relationships (cause and effect).This research on the application of marketing strategies, creative product innovation, and market orientation through business development as an effort to improve marketing performance is one type of Cross Section research. To test the hypothesis, a survey will be conducted to traders in the Surabaya-Gresik area as respondents. Findings - Based on the discussion in this study, the conclusions that can be made are as follows: (1) states that creative product innovation carried out by MSMEs has a positive effect on business development. (2) states that market orientation carried out by MSMEs has no effect on business development. (3) Stating that the marketing strategy carried out by MSMEs has a positive effect on business development. (4) Stating that business development carried out by MSMEs has an effect on marketing performance
ONLINE MARKETING MEDIA IN THE DIGITAL AGE: THE DEMISE OF CONVENTIONAL RETAIL MARKETS Zainul Wasik; Catur Nugroho, Kuncoro; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.14

Abstract

Introduction - Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing provides greater accessibility to consumers. They can shop anytime and anywhere through their electronic devices. Objective - The researcher intends to deepen the study to explore and analyze the exposure of the digitalization era of online marketing media on the fall of conventional retail markets. The purpose of this study is of course to find out and analyse the incessant exposure of the digitalisation era, especially marketing media in its role in bringing down the conventional retail market. Design/Methodology/Approach - This research uses a qualitative descriptive method, which is contextual research that makes informants instruments and is adjusted to a natural situation about data collection which is generally qualitative. Research procedures produce descriptive data in the form of written or spoken words of people and observable behavior. Finding - People tend to spend online shopping activities rather than doing conventional shopping activities. The impact is the fall of the conventional market, the glory of the conventional market is gradually starting to erode and is predicted to experience massive closures in the future. There are many advantages of shopping online rather than conventionally. Business leaders need to develop an integrated marketing strategy between online and offline platforms. Recognizing how both can support each other and increase overall brand visibility will be the key to success.
The Effect of Technological Innovation on Sustainability and Industry 4.0 Implementation: An Empirical Analysis of Indonesian Small and Medium-Sized Businesses Zainul Wasik; Iswanto, Dedy; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.100

Abstract

Small and medium-sized businesses, or SMEs, are the foundation of the majority of economies in the world. Small and medium-sized enterprises (SMEs) will find it extremely difficult to improve their performance and hard to meet their sustainability objectives in the absence of qualified technological innovation. Hence, Industry 4.0 (I4.0), the next technology frontier, should be embraced by small firms. This study's primary goal is to comprehend the connection between sustainability objectives and the adoption of Industry 4.0 (I-4.0) technologies. It also examines how innovative features facilitate the adoption of I-4.0 by small enterprises. In order to address the research inquiries and scrutinize the intricate data, AMOS software was used to conduct a structural equation model in this study. The findings showed that the adoption of I-4.0 and sustainability objectives are positively and significantly impacted by the features of technological innovation. With the exception of observability, effective I-4.0 implementation mediates the relationship between innovation traits and sustainability goals. According to the research's conclusions, SMEs should create an effective I-4.0, put it into practice, and cultivate innovative traits in order to meet sustainable objectives.
Impact of Social Media and Digital Innovation in Business Models: Strategies that Leverage Dynamic Capabilities Zainul Wasik; Sudarnice, S. Sudarnice; Iswanto, Dedy; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.103

Abstract

Modern digital technology has enabled many businesses, includes family-run enterprises, to develop novel business strategies. We investigate how dynamic capacity functions as a mediator in the connection between creativity and social impact of the business model of the digital age (BMI), as well as the role of environmental dynamics moderator. We demonstrate the beneficial correlation between family damage and digital BMI through utilizing unique survey data from 1,444 Indonesian businesses with and without family damage, this study examines knowledge exploitation, risk management, and marketing capabilities. As a result of this, and in opposition to our assumptions, we recognize that positive relationships between the group's interests and its dynamic capabilities are strengthened by the environment. All of us bear significant ramifications for digital BMI research and family business innovation, both of which shed light on the dynamics of dynamic ecosystems in the digital economy.
Co-Authors Abdurahman Abdurrahman Amil, Amil Amin Saleh, Amin Amol, Febriyanti Bahari, Astrid Octavia Baiq Reinelda Tri Yunarni Candra candra Catur Nugroho, Kuncoro Dominicus Wahyu Pradana Febria Lina, Lia Fuzail, Muhammad Gamri, Muhammad Gancar Candra Premananto Halawa, Forman Hidayanti, Nur Fitri Irsyad, Ziqrurrahman Istiqlal Istiqlal, Istiqlal Junaidi Junaidi K. Tobing, Diana Sulianti Maniza, Lalu Hendra Muchammad Saifuddin Nazwin, Asfarony Hendra Ningsih, Nurul Hidayati Indra Novia Suhastini Qusairi, Andri Al Rachman, M. Taufik Ramadhan, Miftahus Surur Rialmi, Zackharia Sarita, Rahma Sudarnice, Sudarnice Sudarta Sudarta, Sudarta Suwandi S. Sangadji Syaharuddin Syaharuddin Wasik, Zainul YUDI NUR SUPRIADI Zainul Wasik