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All Journal EDUCATIO : Journal of Education Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya al-Uqud : Journal of Islamic Economics Jurnal Tabarru': Islamic Banking and Finance Jurnal Ilmiah Edunomika (JIE) International Journal of Zakat (IJAZ) Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah JURNAL PENELITIAN KEBIDANAN & KESPRO ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Bima Journal : Business, Management and Accounting Journal At-Tadbir : Jurnal Manajemen Pendidikan Islam Kajian Linguistik dan Sastra YASIN: Jurnal Pendidikan dan Sosial Budaya Development Policy and Management Review Madani: Multidisciplinary Scientific Journal Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Wahyuni, Eka Sri
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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ANALISIS IMPLEMENTASI BRAND AWARENESS DAN CUSTOMER RELATIONSHIP MARKETING (CRM) PADA PERBANKAN SYARIAH DI KOTA BENGKULU (Studi Pada Nasabah Bank Syariah Indonesia KCP Panorama Kota Bengkulu) Anggraini, Reza; Wahyuni, Eka Sri; Shar, Aan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15054

Abstract

This research aims to analyze the influence of brand awareness and customer relationship marketing on customer purchasing decisions at BSI KCP Panorama. This research uses a qualitative method with a descriptive approach. Data collection techniques in this research used observation and interviews. This research explores customers' perceptions of a bank's brand image and how ongoing relationships built through relationship marketing influence their trust and purchasing decisions. The research results show that brand awareness plays an important role in strengthening the bank's image and increasing customer trust, while customer relationship marketing is effective in building meaningful and sustainable relationships with customers. Marketing strategies that focus on increasing brand awareness and strong relationships with customers can increase customer loyalty and purchasing decisions at BSI KCP Panorama.
Co-Authors Afriani, Dina Afrianty, Nonie Afriyanti, Nonie Agriani, Salwa Eka Anggraini, Reza Arisandy, Yosy Debby Arisandi, Debby Dewi, Aprita Okta Dinata, Roza Lia Djafar, Usman Effrianti, Yeka Ermayni, Mita Fathonah, Devi Nur Faujiah, Siti Febriyanto, Dedi Halimang, St Hanum, Irma Surayya Hariyadi, Rizky Harpepen, Andi Indra, Yetti Afrida Juwariyah Juwariyah Khoiriyah Khumairoh, Diah Makmur Makmur Nanda, Gusti Nursini Nursini, Nursini Oktapia, Bella Opitasari, Juitaselta Seltaopita Pramadeka, Katra PRATAMA, NOVALDI ARYA Purba, Tetty Junita Putri, Ananda Azhari Putri, Anindya Cahya Putri, Fathasyah Aulia Putriana, Rista Rahmat, Alvin Rizky Wahyuni Sabir Sabir Safitri, Norahmi Shar, Aan Siregar, G.F Gustina Siregar, GF Gustina Susilawati, Nilda Syaputri, Sri Juhani Syaufuri, Intan Lhotifah Tamaulina Br Sembiring Tri Utami Vebrianti, Lina Wahyuni, Ian Wilyandi, Wilyandi Yarmunida, Miti Yulianti, Chika Dwi Rahma Yuningsih, Ayu YUSTATI, HERLINA Zaki, Khozin