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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global Jurnal Spektrum Komunikasi Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hilda Yunita Wono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Leadership Communication and Employee Motivation : a Case Study of CV Utama Witama, Susan; Yunita Wono, Hilda
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.697

Abstract

Communication within the company is the most important thing, the better the communication you have, the easier it will be to achieve company goals. To achieve good communication, a leadership communication strategy is needed within the company. Leadership communication is important both for making decisions and managing risks. Communication strategy One of the largest distribution companies in Surabaya is CV Utama which focuses on the distribution of household equipment. Company leaders have an important role in creating good communication between employees and motivating them to work well. CV Utama has received several awards for their success in working with the factories from which they order goods. The aim of the research is to determine leadership communication strategies in increasing employee motivation. This research uses a quasi-qualitative method to collect data from interview results with prepared questions which are based on existing theories, also reinforced with documentation in the form of documents or images and developed to obtain the results of leadership communication strategies in increasing employee work motivation at CV Utama. The research results indicate that CV Utama has implemented leadership strategies effectively. They have a good leadership system for assigning tasks to employees. Employees are highly motivated due to the sense of camaraderie and good communication among them. Therefore CV Utama has implemented good leadership strategies in the company. However, they still have a weakness in the morning system for the next generation to ensure consistency and a well-documented system.
Penguatan Komunikasi Pemasaran Digital Bagi Paguyuban UMKM Lakarsantri Monika Teguh; Aji, Imanuel Deny Krisna; Wono, Hilda Yunita; Viadi, Crista; Nirwan, Raslika Sharfina
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4712

Abstract

Paguyuban UMKM Lakarsantri berlokasi di Kecamatan Lakarsantri, Surabaya. Dengan berkembangnya saluran penjualan, maka Paguyuban UMKM Lakarsantri ingin mengembangkan kemampuan anggotanya dalam memasarkan produk melalui media baru, khususnya aplikasi TikTok dan Shopee yang sedang digemari masyarakat. Menjawab kebutuhan tersebut, tim dari Universitas Ciputra Surabaya menyelenggarakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk mengembangkan kemampuan kelompok masyarakat dalam memasarkan produk secara digital melalui aplikasi TikTok dan Shopee, serta mengembangkan fasilitas kelompok masyarakat untuk kebutuhan komunikasi pemasaran digital. Metode yang digunakan dalam program ini adalah pelatihan, pemberian alat penunjang, dan pendampingan. Hasil dari program ini adalah peningkatan kemampuan pemilik UMKM untuk menggunakan aplikasi TikTok dan Shopee, serta menghasilkan konten-konten komunikasi pemasaran melalui aplikasi tersebut. Keseluruhan program ini bermanfaat bagi peserta untuk meningkatkan kemampuan pemasaran mereka, sehingga dapat memberikan dampak positif bagi usaha mereka. Diharapkan program ini dapat menjadi acuan bagi penyelenggara lain yang menghadapi tantangan yang serupa.
STRATEGI KOMUNIKASI PEMASARAN TERPADU JASA FOTOGRAFI DAILY PHOTOWORKS Stepanus, Kelvin; Hilda Yunita Wono
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.700

Abstract

The Covid-19 pandemic, caused by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), has created profound global impacts on a scale comparable to the 1918 flu pandemic. Originating in Wuhan, China, in late 2019, the pandemic rapidly spread, leading the World Health Organization (WHO) to declare it a pandemic on December 31, 2019. In Indonesia, the first confirmed case was reported on March 2, 2020, triggering the implementation of Large-Scale Social Restrictions (PSBB) policies to control the virus's spread. The pandemic's impact has permeated various sectors, including the photography services sector. Despite the negative effects brought by the pandemic, photography businesses have sought adaptation by relying on technology, particularly the internet. This technology has become a primary determinant in navigating market changes and sustaining business operations. Daily Photoworks is one of the businesses that have harnessed technology. Some of the strategies they have employed include collaborating with event organizers and local influencers, as well as utilizing social media. These strategies have resulted in an increase in their client base. This increase during the period from 2018 to 2023 reflects the effectiveness of their integrated marketing communication strategies. Amidst these changes, Integrated Marketing Communication (IMC) strategies have become a key element in building brand awareness and maintaining customer loyalty. This study employs structured interviews and analysis using Nvivo 14 to uncover the successful integrated marketing communication strategies in addressing pandemic challenges and their impact on the photography business.
MULTIMODALITY IN THE SPREAD OF VASECTOMY PROGRAM IN SURABAYA CITY Wono, Hilda Yunita
Jurnal Visi Komunikasi Vol 23, No 02 (2024): November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i02.30770

Abstract

One of the regions in Indonesia with the highest number of poor people and a significant growth rate is in East Java Province. According to data, East Java has 4.181 million poor people with a population of 40.67 million people.  The capital of East Java Province, Surabaya City is recorded to have the densest population. This population growth rate is the task of the Surabaya City DP3APPKB to overcome it and one of the programs is vasectomy. Surabaya in 2013 once received an award for fostering a vasectomy group until the acceptor was high, but after that the number of acceptors continues to decline drastically until now. The purpose of this study was to find opinions related to multimodality in the spread of vasectomy programs. This can provide input to the DP3APPKB service.  This research was conducted with a qualitative  approach in order to get input from various points of view in depth. Qualitatively finding that visuals on brochures are a concern, important cadres are convincing and multimodal is still needed.
The The Influnce of Tiktok Marketing Content on Skintific Brand Image RIWONG, Kezia Angelique; WONO, Hilda Yunita
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.978

Abstract

In the digital age, social media has become an essential part of daily life, revolutionizing communication. In 2023, Indonesia saw a significant rise in social media users, reaching 167 million. This growth has notably impacted various areas, particularly business marketing. TikTok, a popular platform known for its user-friendly algorithm, has been utilized by brands like SKINTIFIC, a skincare company, for marketing purposes in Indonesia. Researchers are intrigued by whether SKINTIFIC's TikTok marketing content affects its brand image. This study employs a descriptive quantitative approach, focusing on the correlation between TikTok marketing content and SKINTIFIC's brand image, based on marketing and brand image theories. Using simple linear regression analysis, the study finds that TikTok marketing content influences brand image by 53%. Consequently, SKINTIFIC is recommended to enhance its TikTok marketing content to bolster its brand image
Consumer Preferences for Integrated Marketing Communication Expert28 Cafe Kediri MESSAKH, Ricky Oktaf; WONO, Hilda Yunita; HERMAWAN, Jessica Nathalia
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.1027

Abstract

Tourism is a major source of income for Indonesia, and Kediri is a popular destination for various types of tourism businesses. Expert28 Cafe Kediri, a local coffee shop brand, has successfully faced competition from other cafes by implementing effective marketing strategies. Integrated Marketing Communication (IMC) is the key approach used by Expert28 Cafe Kediri to attract potential customers. The cafe has implemented several IMC activities, including advertising, direct marketing, sales promotion, and digital marketing. To understand consumer preferences for these activities, a descriptive quantitative study was conducted using a questionnaire. The study involved 71 respondents who were Expert28 Cafe Kediri consumers familiar with the IMC activities. The analysis revealed that consumers preferred digital marketing the most, followed by advertising, direct marketing, and sales promotion. This study's findings provide valuable insight to help Expert28 Cafe Kediri enhance their marketing strategies by focusing on the most preferred IMC activities, particularly digital marketing.
Enhancing Vasectomy Adoption in Surabaya Through Multimodal Strategies in Accordance with Government Regulation No. 87 of 2014 Hilda Yunita Wono
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vasectomy, a permanent contraceptive method for men, has historically seen low adoption rates in Indonesia, particularly in Surabaya. To address this, the Indonesian government implemented Regulation No. 87 of 2014, aiming to enhance vasectomy adoption through various strategies. This study examines the effectiveness of these multimodal strategies in increasing vasectomy uptake in Surabaya. This research aims to explore how government regulation and associated multimodal strategies have influenced the adoption rates of vasectomy in Surabaya, identifying key factors that contribute to their effectiveness. Utilizing a qualitative research design, this study conducted in-depth interviews and focus group discussions with healthcare providers, policy makers, and men who have undergone vasectomy. Thematic analysis was employed to interpret the data, providing insights into the perceptions, challenges, and facilitators related to vasectomy adoption. The study found that the integration of educational campaigns, financial incentives, and improved healthcare services significantly influenced the decision-making process of men considering vasectomy. Moreover, cultural attitudes and misconceptions about vasectomy were identified as substantial barriers. The role of healthcare providers in counseling and disseminating accurate information emerged as crucial in overcoming these barriers. The implementation of multimodal strategies under Government Regulation No. 87 of 2014 has positively impacted vasectomy adoption in Surabaya. However, continuous efforts in education and cultural sensitization are necessary to sustain and further enhance these adoption rates. Future research should focus on long-term outcomes and the replication of these strategies in other regions.
Pathways of Peace: Discovering Unity Through the Pilgrimage to Indonesia's Maria Caves Satrya, I Dewa Gde; Wono, Hilda Yunita; Kaihatu, Thomas S; Minantyo, Hari
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol. 8 No. 2 (2024)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/rjsalb.v8i2.30402

Abstract

Catholics in Indonesia have a long tradition of making pilgrimages to the Gua Maria (Maria Caves), complementing visits to cathedrals and other religious sites. This study focuses on Marian tourism at the Gua Maria in Java and Bali, highlighting their inclusivity as destinations open to both Catholic and non-Catholic visitors, fostering peace and mutual respect. The research explores the spiritual and communal experiences of pilgrims, investigating the interplay between religious practices and tourist behaviour in a multicultural context. Using a qualitative approach, data were collected through literature reviews, interviews, and observations. Findings reveal that pilgrimages to the Gua Maria provide a profound sense of brotherhood and exemplify genuine tolerance. These sites' openness contributes to national harmony, while the application of Sapta Pesona Wisata (the Seven Charms of Tourism) enhances visitor experiences by emphasising security, comfort, and serenity. This study contributes to religious tourism literature by demonstrating how Sapta Pesona Wisata can improve the quality of Marian pilgrimage tourism, fostering intercultural dialogue and religious tolerance. It underscores the Gua Maria's role in promoting peace, inclusivity, and social cohesion within Indonesia’s pluralistic society.
Implementation of Event and Experience Strategy in Marketing Communication at Tamo Venue Surabaya Calysta, Keisya; Wono, Hilda Yunita
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.920

Abstract

The event and experience strategy are one of the applications of Integrated Marketing Communication (IMC) activities that allow direct interaction with consumers. This activity can also provide an interesting experience for consumers so as to increase brand recognition and business performance. Amidst the increasing demand for venue rental services to accommodate various events Tamo Venue, held a kids birthday showcase event which is an implementation of the event and experience strategy. This research is the first study to examine the experience strategy at children's events in the Surabaya venue industry.  This study aims to explore how a newly established venue uses event and experiment strategy as a branding tool within the IMC framework. This research uses a qualitative case study method with data collection through structured interviews, documentation, and literature study. Interviews were conducted with the CEO, Head of event and marketing team, and an event attendee. Data was analyzed using NVivo 15 and validated through source triangulation. The results showed that Tamo Venue successfully implemented six strategic elements: alignment with MICE trends, original event concepts, non-repetitive execution, creation of tangible and intangible experiences, ambience and service quality, and an adaptive service approach. This research can enrich marketing communication studies by showing that event and marketing strategies can effectively create positive visitor experiences and offer practical guidance in the venue industry in Indonesia.
Analisis Pengaruh Komunikasi Pemasaran Digital terhadap Niat Kunjungan Ulang Konsumen: Studi pada Kedai Sedjiwa Sidoarjo Putri, Nabila Zulfiniar; Wono, Hilda Yunita
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24393

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran digital terhadap niat kunjungan ulang konsumen di Kedai Sedjiwa, sebuah tempat kuliner dengan konsep pecinan pertama di Sidoarjo. Selama ini, strategi digital marketing yang dijalankan cenderung lebih efektif menarik pelanggan baru dibanding mempertahankan pelanggan lama. Mengingat pesatnya perkembangan teknologi pemasaran digital, penting untuk memahami bagaimana pengaruhnya terhadap perilaku konsumen, khususnya dalam membangun loyalitas dan meningkatkan retensi melalui kunjungan ulang. Penelitian ini memfokuskan perhatian pada elemen-elemen utama dalam komunikasi pemasaran digital, seperti keterlibatan di media sosial, peran Key Opinion Leader (KOL), serta pemanfaatan iklan tertarget seperti Instagram Ads. Penelitian ini diharapkan memberikan kontribusi baik dari sisi akademis maupun praktis, dengan memberikan wawasan menyeluruh terkait keterlibatan konsumen di ranah digital yang berdampak pada pertumbuhan bisnis dan kembalinya pelanggan lama. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan pengumpulan data melalui kuesioner kepada 101 pelanggan Kedai Sedjiwa, menggunakan skala Likert. Analisis data dilakukan dengan metode statistik. Hasil penelitian menunjukkan bahwa strategi digital marketing Kedai Sedjiwa berpengaruh signifikan terhadap niat kunjungan ulang, dibuktikan melalui koefisien regresi sebesar 1.059 dan p-value 0.001. Nilai korelasi (R) sebesar 0.639 menunjukkan hubungan yang cukup kuat, sedangkan nilai determinasi (R²) sebesar 0.408 menunjukkan bahwa hampir 41% variasi dalam niat kunjungan ulang dapat dijelaskan oleh variabel pemasaran digital. Temuan ini menegaskan bahwa pemasaran digital berperan penting dalam meningkatkan loyalitas pelanggan dan mendorong mereka untuk kembali berkunjung.
Co-Authors AA Sudharmawan, AA Agung Prasetyo Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Anthony TJANDRA Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Dheandra Mutiara Kayana Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Hadassah Elisha Karsten Hadassah Elisha KARSTEN Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Jessica Nathalia Hermawan Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur MESSAKH, Ricky Oktaf Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Natanael Axelino Antari KASHOGIE Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Patricia Adeline Valerie Soema Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari RIWONG, Kezia Angelique Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Silvia Arviana Siska Armawati Sufa Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto SUNARTO Supriaddin, Nofal Susan Jaya Witama Theodore Jason Santoso TJENDRA, Johan Wijaya Udi Rusadi UTOMO, Kevin Viadi, Crista WIDJAYA, Christabella Angelina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa