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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) urnal Interaksi: Jurnal Ilmu Komunikasi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi Global Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi IIJSE Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hilda Yunita Wono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strategic Public Relations in the 130th Anniversary Celebration of RSK Mojowarno Hermawan, Jessica Nathalia; Wono, Hilda Yunita
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.04

Abstract

Public relations (PR) plays a crucial role in shaping the reputation of healthcare institutions, particularly in building long-term, value-based relationships with the public. In faith-based hospitals, PR efforts are not only about disseminating information but also about reinforcing institutional identity, trust, and emotional engagement through meaningful communication. This study investigates the public relations strategy employed by RSK Mojowarno during its 130th anniversary, which served as a commemorative moment to amplify the hospital’s presence, introduce new healthcare services, and strengthen its public image by integrating Christian values into its messaging. Rather than treating the anniversary as a ceremonial event alone, the hospital implemented a strategic PR campaign involving participatory activities that aligned with both institutional goals and community interests. The research adopts a quasi-qualitative approach using a case study method. Data were gathered through in-depth interviews with internal stakeholders such as PR staff, human resources personnel, and external community figures, including village leaders. NVivo 15 software was used to assist in thematic coding and analysis, focusing on four dimensions: PR objectives, planning, implementation, and effectiveness. The findings reveal that the strategy centered on three main objectives: promoting healthcare services, reinforcing institutional branding, and engaging with the local community. These were achieved through a series of initiatives such as community health services, blood donation drives, educational seminars, media publication through both digital and offline channels, and collaboration with sponsors and religious institutions. Furthermore, the success of the strategy was measured by event participation, the achievement of program targets, and positive public feedback, especially from social media platforms and direct community responses. The study concludes that commemorative PR, when guided by clear objectives and grounded in institutional values, can serve as an effective approach for enhancing public trust, fostering meaningful relationships, and sustaining a positive institutional image within the healthcare sector.
The Role of Integrated Marketing Communication in SMA Thursina IIBS Brennadiva, Allodia Astried; Wono, Hilda Yunita
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.11

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) strategies at SMA Thursina IIBS Malang, a private Islamic boarding school that combines traditional boarding school values with international education standards. In Indonesia, where the majority of the population is Muslim, religious-based boarding schools have become a significant educational option. SMA Thursina IIBS Malang stands out for its ability to integrate Islamic values with a globally competitive curriculum, making it an attractive choice for many parents. The main objective of this research is to identify and evaluate the IMC elements used by the school to attract prospective students’ parents, with a focus on how tools such as advertising, public relations, personal selling, direct marketing, and digital or social media promotion are strategically coordinated to support the institution’s marketing goals. Using a quasi-qualitative case study approach, this research gathers data through structured interviews with key stakeholders, including school leaders, public relations personnel, and both current and prospective parents. The findings are expected to offer valuable insights into how IMC can be effectively applied in a specialized educational context, particularly in Islamic boarding schools with international standards. Furthermore, the study aims to provide practical recommendations for SMA Thursina IIBS Malang to strengthen its marketing communication strategy and serve as a reference model for similar institutions across Indonesia.
SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference Alyssa Saqina Nabila Parmadi; Hilda Yunita Wono
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2524

Abstract

The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of education. The competition between public and private high schools drives the need for effective Integrated Marketing Communication (IMC) strategies to attract prospective students. With the increasing number of schools, each educational institution must be able to build strong appeal and reputation in the community. SMAS Harapan Utama Batam has implemented IMC such as advertising, digital marketing, sales promotion, and direct marketing. Advertising is used to increase public awareness of the school through various media, both print and digital. Digital marketing is increasingly being optimized in line with changing trends in information consumption, especially through social media platforms. Sales promotions such as registration fee discounts become an additional strategy to increase the interest of prospective students. Meanwhile, direct marketing allows for a more personal interaction between the school and prospective students. This study aims to evaluate the IMC used by the school with a descriptive quantitative method, using a Likert scale and surveys of 106 parents and guardians. The results show the highest preference for digital marketing through TikTok, followed by advertising, digital marketing through Instagram, sales promotion, and direct marketing. This shows that social media plays a significant role in the school's marketing strategy. These findings are expected to serve as input for SMAS Harapan Utama and similar schools to enhance marketing effectiveness and increase the number of students in the future.   Keywords: Country, Education, High School, Integrated Marketing Communication, Preference.
Strategi 7P Mix Marketing Project Landed House Anggajaya, Robby Juanphilibert; Wono , Hilda Yunita
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 8 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i8.4313

Abstract

Penerapan marketing mix dapat membantu perusahaan mengembangkan produk hingga melakukan penjualan dengan baik. Penulis akan memaparkan melalui penelitian kualitatif dengan case study untuk mengetahui peranan 7p mix marketing ; product, people, promotion, price, place, process, physical evidence terhadap proyek perumahan dari sejak tahun 2021 hingga tahun 2024. Mengetahui implementasi dari perencanaan srtategi marketing mix yang berdampak pada penjualan proyek perumahan ini. Penelitian ini juga menunjukkan bahwa kombinasi pendekatan internal (manajemen) dan eksternal (konsumen) mampu memberikan gambaran yang lebih komprehensif dalam mengevaluasi keberhasilan strategi pemasaran properti. Selain itu, riset ini memperkuat pentingnya adaptasi lokal terhadap implementasi 7P dalam konteks kota sekunder seperti Batam.
Media Sosial, Literasi Digital, Dan Inovasi Bisnis Trikotomi Baru Dalam Manajemen Strategi Yunita Wono, Hilda; Novaldo, Novldo; Fitriani, Fitriani
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 4 (2023): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic Economi
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62086/10.62086

Abstract

This research aims to explore the impact of digital literacy, utilization of social media, and business innovation on company growth strategies. The researcher employed a qualitative research methodology, involving the analysis of company reports, in-depth interviews with senior managers and executives, as well as content analysis. The research findings indicate that a high level of digital literacy within the organization plays a pivotal role in supporting the company's ability to adopt cutting-edge technology and formulate innovative strategies that are responsive to market changes. Furthermore, effective use of social media intensifies the relationship between the company and its customers, enhances brand awareness, and has a positive impact on strategic decision-making. On the other hand, business innovation driven by advances in digital technology provides a greater competitive advantage in facing the rapid dynamics of the market. In connection with this, the results of this study offer valuable guidance for business practitioners, emphasizing the significance of investing in digital literacy, developing shrewd social media strategies, and fostering a strong culture of innovation as key elements in company strategic management in the digital era.
#gagalkanomnibuslaw movement: How Simulacra Sparks Mass Action Oktavianingtyas, irmawati; Wono, Hilda Yunita; Gusfa, Henni
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3927

Abstract

The hash-tag #gagalkanomnibuslaw used by the twitter "social media '' users appears as a form of virtual protest of Indonesian people aiming at the Indonesian government. Information about  Omnibus Law (UU Cipta Kerja) has been growing rapidly on social media since the popularity of the hash-tag increased. Unfortunately, the popularity of this hash-tag has made various information without references (hoaxes) which further confuses the original essence of the Movement. Based on that, The overall study objective is to find out how the false reality created by the hash-tag #gagalkanomnibuslaw is able to move the mass. This is a qualitative study using Jean Baudrillard’s concept of simulacra to analyze the case. The result shows that the participants of the movement were trapped in simulacra, where the false reality of the information in cyberspace was used as a reference in carrying out both virtual and nonvirtual protest.
Implementation Of The Diffusion Program And Adoption Of Vasectomy Innovation In The City of Surabaya WONO, Hilda Yunita; SUNARTO, Sunarto; RONDA, Mirza
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.844

Abstract

The capital city of East Java Province, Surabaya City has the densest population. This population growth rate is the task of DP3APPKB Surabaya City to overcome it and one of the programs is vasectomy. In 2013, Surabaya received an award for fostering Vasectomy groups until the acceptance rate was high, but after that the number of acceptors continued to decline drastically until now. The purpose of this study is to look at the implementation of the vasectomy innovation diffusion and adoption program in Surabaya City. This research was conducted using a qualitative approach in order to get in-depth results from various perspectives. It was found that complexity, side effects and cost are not constraints, vasectomy diffusion channels are effective, and the added value offered is diverse. These can be further emphasized by DP3APPKB in running the next Vasectomy program.
The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate TJANDRA, Anthony; WONO, Hilda Yunita
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.965

Abstract

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.
Uc Esport Instagram Management KASHOGIE, Natanael Axelino Antari; WONO, Hilda Yunita
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.973

Abstract

Marketing using the internet or electronic media has experienced a significant increase. The development of this technology is increasingly mushrooming because the internet makes it easier to search for information and communicate quickly and remotely. One of them is carrying out promotional activities on social media. The activity promoted on social media is UC Esports. UC Esport is one of the SMEs popular with many people because it plays MOBA games such as Mobile Legends, Valorant, PUBG, etc. UC Esport faces problems because fewer players are visiting UC Esport's Instagram to buy products and events. Therefore, researchers want to examine how UC Esport manages its Instagram account using social media theory and find out what UC Esport needs to improve in its Instagram account. This researcher used a quasi-qualitative research method. Data was collected using interview and documentation methods. The data is processed using the results of interviews, which are then transcribed, and all data is presented systematically. Then, the data will be validated using three triangulation data sources, which were collected from 3 sources in this research: managers, UC Esport followers, and UC Esport UKM leaders. After validation, researchers will conduct a reliability test. The reliability test used dependency and triangulation with experts to provide further information about this research. This research shows that UC Esport can manage an Instagram account, as evidenced by the many followers, merchandise purchases, and people participating in UC Esport activities.
IMC Preferences in BMC School Gresik KARSTEN, Hadassah Elisha; WONO, Hilda Yunita; HERMAWAN, Jessica Nathalia
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.977

Abstract

In 2021, East Java Province, Indonesia, stood out as a leading provider of education services among the nation's 34 provinces. Private schools, predominant in East Java, surpassed their public counterparts, demonstrating early marketing efforts and innovation. BMC School, situated in Gresik Regency, known as the "City of the Wali Songo," oversees four schools from kindergarten to junior high, emphasizing a Christian foundation and a Theology curriculum. Their annual Admission of New Students program serves as a crucial marketing initiative, employing Integrated Marketing Communications (IMC) strategies such as advertising, digital interactive marketing, personal selling, event marketing, sponsorship, and sales promotion. The research investigates a significant rise in new student enrollments for the 2022/2023 academic year, seeking to determine parents' and guardians' preferred IMC methods. Utilizing a quantitative descriptive approach, the study gathered data through questionnaires, with total sampling involving 70 respondents—parents and guardians who enrolled their children at BMC School Gresik. Survey responses were weighted and averaged, revealing the preferred ranking of IMC activities as interactive digital marketing, event marketing and sponsorship, advertising, and personal selling.
Co-Authors AA Sudharmawan, AA Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Efendi, Usman Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Goenawan, Anastashya Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia Hermawan Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Paput, Elisabeth Julianna C Patricia Adeline Valerie Soema Prabaswara, Edson Abrar Rasendria Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Santoso, Theodore Jason Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Suniati, Fransisca Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat