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Komunikasi Antarbudaya pada Mahasiswa Perguruan Tinggi X (Studi pada Mahasiswa Angkatan 2017) Hilda Wono; Ronald Samuel Bio Amos Mbaroputera; Ismojo Herdono; Bela Ayu Safitri
Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2021): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v3i2.2195

Abstract

Komunikasi antarbudaya memiliki peran penting dalam proses adaptasi mahasiswa sehingga menciptakan suatu hubungan yang harmonis antara mahasiswa satu sama lain. Contohnya perilaku mahasiswa luar Pulau Jawa yang memiliki semangat untuk berinteraksi dengan mahasiswa yang berasal dari Pulau Jawa hanya karena ingin membangun relasi serta berusaha mendapatkan informasi atau pemahaman yang sesuai dengan budaya maupun bahasa yang ada di Pulau Jawa. Penelitian ini bertujuan untuk mengetahui pesan komunikasi verbal dan hambatan-hambatan yang ditemui dalam komunikasi antarbudaya di kalangan mahasiswa Perguruan Tinggi X angkatan 2017. Penelitian ini dilakukan di Surabaya dengan mahasiswa yang memiliki latar belakang budaya yang berbeda. Metode yang digunakan adalah metode deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara. Adapun informan adalah mahasiswa angkatan 2017 dari luar Pulau Jawa karena mahasiswa angkatan 2017 memiliki ragam asal yang berbeda paling banyak dibandingkan dengan angkatan lainnya. Hasil dari penelitian ini menunjukkan bahwa adaptasi dapat lebih cepat terjadi dikarenakan terdapat persamaan peran atau status dalam proses perkuliahan yaitu sama-sama sebagai seorang mahasiswa serta dorongan dari berbagai pihak. Kata kunci: komunikasi antarbudaya, adaptasi, deskriptif
Pest Analysis on Instagram Account @golkar.indonesia Andi Budi Sulistijanto; Hilda Yunita Wono; Hadassah Elisha Karsten; Hadjar Chanissa Nur Malika
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.29802

Abstract

Political parties are organizations that utilize social media in their approach across various aspects, such as campaign interests. This research aims to identify the constraints and opportunities of the Instagram social media accounts belonging to the Golkar political party. The study employs a descriptive qualitative approach to analyze the @golkar.indonesia Instagram account using a PEST analysis. The utilization of the PEST analysis (Political, Economic, Social, Technological) in this research indicates that the @golkar.indonesia account is well-managed and implements the PEST method comprehensively. The @golkar.indonesia account has the opportunity to provide interactive content to reach a broader audience, particularly the younger generation. This can enhance the recognition and positive image of Airlangga Hartarto. The managers of the @golkar.indonesia account can engage in soft selling through the delivery of informative content. Furthermore, the findings of this research can be applied as a basis for political strategy management for Golkar and other relevant parties. Partai politik merupakan organisasi yang menggunakan media sosial dalam pendekatannya dalam berbagai aspek, seperti kepentingan kampanye. Penelitian ini bertujuan untuk mengetahui kendala dan peluang akun media sosial Instagram milik partai politik Golkar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis akun Instagram @golkar.indonesia dengan analisis PEST. Penggunaan analisis PEST (Politik, Ekonomi, Sosial, Teknologi) dari hasil penelitian ini menunjukkan bahwa akun @golkar.indonesia dikelola dengan baik dan menjalankan metode PEST dengan lengkap. Akun @golkar.indonesia memiliki peluang untuk memberikan konten interaktif agar dapat menjangkau lebih banyak audiens anak muda. Hal ini dapat membuat Airlangga Hartarto lebih dikenal dan memiliki citra yang baik. Pengelola akun @golkar.indonesia dapat melakukan soft selling dari konten informatif yang disampaikan. Selanjutnya hasil penelitian ini dapat diterapkan sebagai bahan manajemen strategi politik bagi Golkar dan pihak lainnya. 
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI Hilda Yunita Wono; Nofal Supriaddin; Fitrani Amin; Yudiana Indriastuti; Siska Armawati Sufa
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29329

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak literasi digital, pemanfaatan media sosial, dan inovasi bisnis terhadap strategi pertumbuhan perusahaan. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan perusahaan, wawancara mendalam dengan manajer senior dan eksekutif, serta analisis konten. Hasil penelitian menunjukkan bahwa tingkat literasi digital yang tinggi dalam organisasi memainkan peran sentral dalam mendukung kemampuan perusahaan dalam mengadopsi teknologi terkini dan merumuskan strategi inovatif yang tanggap terhadap perubahan pasar. Selain itu, pemanfaatan media sosial yang efektif mengintensifkan hubungan antara perusahaan dan pelanggan, meningkatkan kesadaran merek, dan memberikan dampak positif pada pengambilan keputusan strategis. Di sisi lain, inovasi bisnis yang diiringi oleh kemajuan teknologi digital memberikan keunggulan kompetitif yang lebih besar dalam menghadapi dinamika pasar yang cepat. Berkaitan dengan hal tersebut maka hasil penelitian ini memberikan panduan berharga bagi praktisi bisnis, menggarisbawahi pentingnya berinvestasi dalam literasi digital, mengembangkan strategi media sosial yang cerdik, dan membentuk budaya inovasi yang kuat sebagai elemen kunci dalam manajemen strategi perusahaan di era digtal.
Leadership Communication and Employee Motivation : a Case Study of CV Utama Witama, Susan; Yunita Wono, Hilda
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.697

Abstract

Communication within the company is the most important thing, the better the communication you have, the easier it will be to achieve company goals. To achieve good communication, a leadership communication strategy is needed within the company. Leadership communication is important both for making decisions and managing risks. Communication strategy One of the largest distribution companies in Surabaya is CV Utama which focuses on the distribution of household equipment. Company leaders have an important role in creating good communication between employees and motivating them to work well. CV Utama has received several awards for their success in working with the factories from which they order goods. The aim of the research is to determine leadership communication strategies in increasing employee motivation. This research uses a quasi-qualitative method to collect data from interview results with prepared questions which are based on existing theories, also reinforced with documentation in the form of documents or images and developed to obtain the results of leadership communication strategies in increasing employee work motivation at CV Utama. The research results indicate that CV Utama has implemented leadership strategies effectively. They have a good leadership system for assigning tasks to employees. Employees are highly motivated due to the sense of camaraderie and good communication among them. Therefore CV Utama has implemented good leadership strategies in the company. However, they still have a weakness in the morning system for the next generation to ensure consistency and a well-documented system.
Penguatan Komunikasi Pemasaran Digital Bagi Paguyuban UMKM Lakarsantri Monika Teguh; Aji, Imanuel Deny Krisna; Wono, Hilda Yunita; Viadi, Crista; Nirwan, Raslika Sharfina
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4712

Abstract

Paguyuban UMKM Lakarsantri berlokasi di Kecamatan Lakarsantri, Surabaya. Dengan berkembangnya saluran penjualan, maka Paguyuban UMKM Lakarsantri ingin mengembangkan kemampuan anggotanya dalam memasarkan produk melalui media baru, khususnya aplikasi TikTok dan Shopee yang sedang digemari masyarakat. Menjawab kebutuhan tersebut, tim dari Universitas Ciputra Surabaya menyelenggarakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk mengembangkan kemampuan kelompok masyarakat dalam memasarkan produk secara digital melalui aplikasi TikTok dan Shopee, serta mengembangkan fasilitas kelompok masyarakat untuk kebutuhan komunikasi pemasaran digital. Metode yang digunakan dalam program ini adalah pelatihan, pemberian alat penunjang, dan pendampingan. Hasil dari program ini adalah peningkatan kemampuan pemilik UMKM untuk menggunakan aplikasi TikTok dan Shopee, serta menghasilkan konten-konten komunikasi pemasaran melalui aplikasi tersebut. Keseluruhan program ini bermanfaat bagi peserta untuk meningkatkan kemampuan pemasaran mereka, sehingga dapat memberikan dampak positif bagi usaha mereka. Diharapkan program ini dapat menjadi acuan bagi penyelenggara lain yang menghadapi tantangan yang serupa.
STRATEGI KOMUNIKASI PEMASARAN TERPADU JASA FOTOGRAFI DAILY PHOTOWORKS Stepanus, Kelvin; Hilda Yunita Wono
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.700

Abstract

The Covid-19 pandemic, caused by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), has created profound global impacts on a scale comparable to the 1918 flu pandemic. Originating in Wuhan, China, in late 2019, the pandemic rapidly spread, leading the World Health Organization (WHO) to declare it a pandemic on December 31, 2019. In Indonesia, the first confirmed case was reported on March 2, 2020, triggering the implementation of Large-Scale Social Restrictions (PSBB) policies to control the virus's spread. The pandemic's impact has permeated various sectors, including the photography services sector. Despite the negative effects brought by the pandemic, photography businesses have sought adaptation by relying on technology, particularly the internet. This technology has become a primary determinant in navigating market changes and sustaining business operations. Daily Photoworks is one of the businesses that have harnessed technology. Some of the strategies they have employed include collaborating with event organizers and local influencers, as well as utilizing social media. These strategies have resulted in an increase in their client base. This increase during the period from 2018 to 2023 reflects the effectiveness of their integrated marketing communication strategies. Amidst these changes, Integrated Marketing Communication (IMC) strategies have become a key element in building brand awareness and maintaining customer loyalty. This study employs structured interviews and analysis using Nvivo 14 to uncover the successful integrated marketing communication strategies in addressing pandemic challenges and their impact on the photography business.
MULTIMODALITY IN THE SPREAD OF VASECTOMY PROGRAM IN SURABAYA CITY Wono, Hilda Yunita
Jurnal Visi Komunikasi Vol 23, No 02 (2024): November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i02.30770

Abstract

One of the regions in Indonesia with the highest number of poor people and a significant growth rate is in East Java Province. According to data, East Java has 4.181 million poor people with a population of 40.67 million people.  The capital of East Java Province, Surabaya City is recorded to have the densest population. This population growth rate is the task of the Surabaya City DP3APPKB to overcome it and one of the programs is vasectomy. Surabaya in 2013 once received an award for fostering a vasectomy group until the acceptor was high, but after that the number of acceptors continues to decline drastically until now. The purpose of this study was to find opinions related to multimodality in the spread of vasectomy programs. This can provide input to the DP3APPKB service.  This research was conducted with a qualitative  approach in order to get input from various points of view in depth. Qualitatively finding that visuals on brochures are a concern, important cadres are convincing and multimodal is still needed.
Pathways of Peace: Discovering Unity Through the Pilgrimage to Indonesia's Maria Caves Satrya, I Dewa Gde; Wono, Hilda Yunita; Kaihatu, Thomas S; Minantyo, Hari
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol. 8 No. 2 (2024)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/rjsalb.v8i2.30402

Abstract

Catholics in Indonesia have a long tradition of making pilgrimages to the Gua Maria (Maria Caves), complementing visits to cathedrals and other religious sites. This study focuses on Marian tourism at the Gua Maria in Java and Bali, highlighting their inclusivity as destinations open to both Catholic and non-Catholic visitors, fostering peace and mutual respect. The research explores the spiritual and communal experiences of pilgrims, investigating the interplay between religious practices and tourist behaviour in a multicultural context. Using a qualitative approach, data were collected through literature reviews, interviews, and observations. Findings reveal that pilgrimages to the Gua Maria provide a profound sense of brotherhood and exemplify genuine tolerance. These sites' openness contributes to national harmony, while the application of Sapta Pesona Wisata (the Seven Charms of Tourism) enhances visitor experiences by emphasising security, comfort, and serenity. This study contributes to religious tourism literature by demonstrating how Sapta Pesona Wisata can improve the quality of Marian pilgrimage tourism, fostering intercultural dialogue and religious tolerance. It underscores the Gua Maria's role in promoting peace, inclusivity, and social cohesion within Indonesia’s pluralistic society.
Implementation of Event and Experience Strategy in Marketing Communication at Tamo Venue Surabaya Calysta, Keisya; Wono, Hilda Yunita
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.920

Abstract

The event and experience strategy are one of the applications of Integrated Marketing Communication (IMC) activities that allow direct interaction with consumers. This activity can also provide an interesting experience for consumers so as to increase brand recognition and business performance. Amidst the increasing demand for venue rental services to accommodate various events Tamo Venue, held a kids birthday showcase event which is an implementation of the event and experience strategy. This research is the first study to examine the experience strategy at children's events in the Surabaya venue industry.  This study aims to explore how a newly established venue uses event and experiment strategy as a branding tool within the IMC framework. This research uses a qualitative case study method with data collection through structured interviews, documentation, and literature study. Interviews were conducted with the CEO, Head of event and marketing team, and an event attendee. Data was analyzed using NVivo 15 and validated through source triangulation. The results showed that Tamo Venue successfully implemented six strategic elements: alignment with MICE trends, original event concepts, non-repetitive execution, creation of tangible and intangible experiences, ambience and service quality, and an adaptive service approach. This research can enrich marketing communication studies by showing that event and marketing strategies can effectively create positive visitor experiences and offer practical guidance in the venue industry in Indonesia.
Analisis Pengaruh Komunikasi Pemasaran Digital terhadap Niat Kunjungan Ulang Konsumen: Studi pada Kedai Sedjiwa Sidoarjo Putri, Nabila Zulfiniar; Wono, Hilda Yunita
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24393

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran digital terhadap niat kunjungan ulang konsumen di Kedai Sedjiwa, sebuah tempat kuliner dengan konsep pecinan pertama di Sidoarjo. Selama ini, strategi digital marketing yang dijalankan cenderung lebih efektif menarik pelanggan baru dibanding mempertahankan pelanggan lama. Mengingat pesatnya perkembangan teknologi pemasaran digital, penting untuk memahami bagaimana pengaruhnya terhadap perilaku konsumen, khususnya dalam membangun loyalitas dan meningkatkan retensi melalui kunjungan ulang. Penelitian ini memfokuskan perhatian pada elemen-elemen utama dalam komunikasi pemasaran digital, seperti keterlibatan di media sosial, peran Key Opinion Leader (KOL), serta pemanfaatan iklan tertarget seperti Instagram Ads. Penelitian ini diharapkan memberikan kontribusi baik dari sisi akademis maupun praktis, dengan memberikan wawasan menyeluruh terkait keterlibatan konsumen di ranah digital yang berdampak pada pertumbuhan bisnis dan kembalinya pelanggan lama. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan pengumpulan data melalui kuesioner kepada 101 pelanggan Kedai Sedjiwa, menggunakan skala Likert. Analisis data dilakukan dengan metode statistik. Hasil penelitian menunjukkan bahwa strategi digital marketing Kedai Sedjiwa berpengaruh signifikan terhadap niat kunjungan ulang, dibuktikan melalui koefisien regresi sebesar 1.059 dan p-value 0.001. Nilai korelasi (R) sebesar 0.639 menunjukkan hubungan yang cukup kuat, sedangkan nilai determinasi (R²) sebesar 0.408 menunjukkan bahwa hampir 41% variasi dalam niat kunjungan ulang dapat dijelaskan oleh variabel pemasaran digital. Temuan ini menegaskan bahwa pemasaran digital berperan penting dalam meningkatkan loyalitas pelanggan dan mendorong mereka untuk kembali berkunjung.
Co-Authors AA Sudharmawan, AA Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Efendi, Usman Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Goenawan, Anastashya Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Jessica Nathalia Hermawan Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Paput, Elisabeth Julianna C Patricia Adeline Valerie Soema Prabaswara, Edson Abrar Rasendria Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Santoso, Theodore Jason Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Suniati, Fransisca Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat