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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global Jurnal Spektrum Komunikasi Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hilda Yunita Wono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Digital Communication of Male Birth Control in Surabaya Hilda Wono; Hadjar Chanissa Nur Malika; Ergita Jeny Ardaneshwari; Jessica Nathalia Hermawan
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.4012

Abstract

The spread of information is now becoming faster along with the development of digital technology. One of them is the development of digital communication that is accelerating, especially with the Covid-19 pandemic. The existence of the pandemic has made the need for digital communication technology needed in various fields, one of which is the field of marketing. Not only the private sector, but marketing is also carried out by the government in Surabaya. Dinas Pengendalian Penduduk, Pemberdayaan Perempuan dan Perlindungan Anak (DP3APPKB) Surabaya uses digital communication in the form of applications and the web to market family planning for men, which is decreasing its acceptor drastically. To introduce more broadly and increase the acceptor of male birth control, DP3APPKB Surabaya uses digital communication to reduce face-to-face meetings. This study looked at the form of digital communication carried out by DP3APPKB Surabaya using qualitative description research methodology. Data collection for this study used FGD (focused group discussion) with 5 seniors from PKB Surabaya and documentation studies. The findings of this study highlight the rapid development of digital communication within government channels, with a proliferation of applications and websites. However, it also underscores a significant deficiency in the availability of comprehensive information related to male birth control on these digital platforms. Keywords: digital communication, marketing, man family planning, applications, website
Komunikasi Antarbudaya pada Mahasiswa Perguruan Tinggi X (Studi pada Mahasiswa Angkatan 2017) Hilda Wono; Ronald Samuel Bio Amos Mbaroputera; Ismojo Herdono; Bela Ayu Safitri
Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2021): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v3i2.2195

Abstract

Komunikasi antarbudaya memiliki peran penting dalam proses adaptasi mahasiswa sehingga menciptakan suatu hubungan yang harmonis antara mahasiswa satu sama lain. Contohnya perilaku mahasiswa luar Pulau Jawa yang memiliki semangat untuk berinteraksi dengan mahasiswa yang berasal dari Pulau Jawa hanya karena ingin membangun relasi serta berusaha mendapatkan informasi atau pemahaman yang sesuai dengan budaya maupun bahasa yang ada di Pulau Jawa. Penelitian ini bertujuan untuk mengetahui pesan komunikasi verbal dan hambatan-hambatan yang ditemui dalam komunikasi antarbudaya di kalangan mahasiswa Perguruan Tinggi X angkatan 2017. Penelitian ini dilakukan di Surabaya dengan mahasiswa yang memiliki latar belakang budaya yang berbeda. Metode yang digunakan adalah metode deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara. Adapun informan adalah mahasiswa angkatan 2017 dari luar Pulau Jawa karena mahasiswa angkatan 2017 memiliki ragam asal yang berbeda paling banyak dibandingkan dengan angkatan lainnya. Hasil dari penelitian ini menunjukkan bahwa adaptasi dapat lebih cepat terjadi dikarenakan terdapat persamaan peran atau status dalam proses perkuliahan yaitu sama-sama sebagai seorang mahasiswa serta dorongan dari berbagai pihak. Kata kunci: komunikasi antarbudaya, adaptasi, deskriptif
Pest Analysis on Instagram Account @golkar.indonesia Andi Budi Sulistijanto; Hilda Yunita Wono; Hadassah Elisha Karsten; Hadjar Chanissa Nur Malika
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.29802

Abstract

Political parties are organizations that utilize social media in their approach across various aspects, such as campaign interests. This research aims to identify the constraints and opportunities of the Instagram social media accounts belonging to the Golkar political party. The study employs a descriptive qualitative approach to analyze the @golkar.indonesia Instagram account using a PEST analysis. The utilization of the PEST analysis (Political, Economic, Social, Technological) in this research indicates that the @golkar.indonesia account is well-managed and implements the PEST method comprehensively. The @golkar.indonesia account has the opportunity to provide interactive content to reach a broader audience, particularly the younger generation. This can enhance the recognition and positive image of Airlangga Hartarto. The managers of the @golkar.indonesia account can engage in soft selling through the delivery of informative content. Furthermore, the findings of this research can be applied as a basis for political strategy management for Golkar and other relevant parties. Partai politik merupakan organisasi yang menggunakan media sosial dalam pendekatannya dalam berbagai aspek, seperti kepentingan kampanye. Penelitian ini bertujuan untuk mengetahui kendala dan peluang akun media sosial Instagram milik partai politik Golkar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis akun Instagram @golkar.indonesia dengan analisis PEST. Penggunaan analisis PEST (Politik, Ekonomi, Sosial, Teknologi) dari hasil penelitian ini menunjukkan bahwa akun @golkar.indonesia dikelola dengan baik dan menjalankan metode PEST dengan lengkap. Akun @golkar.indonesia memiliki peluang untuk memberikan konten interaktif agar dapat menjangkau lebih banyak audiens anak muda. Hal ini dapat membuat Airlangga Hartarto lebih dikenal dan memiliki citra yang baik. Pengelola akun @golkar.indonesia dapat melakukan soft selling dari konten informatif yang disampaikan. Selanjutnya hasil penelitian ini dapat diterapkan sebagai bahan manajemen strategi politik bagi Golkar dan pihak lainnya. 
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI Hilda Yunita Wono; Nofal Supriaddin; Fitrani Amin; Yudiana Indriastuti; Siska Armawati Sufa
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29329

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak literasi digital, pemanfaatan media sosial, dan inovasi bisnis terhadap strategi pertumbuhan perusahaan. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan perusahaan, wawancara mendalam dengan manajer senior dan eksekutif, serta analisis konten. Hasil penelitian menunjukkan bahwa tingkat literasi digital yang tinggi dalam organisasi memainkan peran sentral dalam mendukung kemampuan perusahaan dalam mengadopsi teknologi terkini dan merumuskan strategi inovatif yang tanggap terhadap perubahan pasar. Selain itu, pemanfaatan media sosial yang efektif mengintensifkan hubungan antara perusahaan dan pelanggan, meningkatkan kesadaran merek, dan memberikan dampak positif pada pengambilan keputusan strategis. Di sisi lain, inovasi bisnis yang diiringi oleh kemajuan teknologi digital memberikan keunggulan kompetitif yang lebih besar dalam menghadapi dinamika pasar yang cepat. Berkaitan dengan hal tersebut maka hasil penelitian ini memberikan panduan berharga bagi praktisi bisnis, menggarisbawahi pentingnya berinvestasi dalam literasi digital, mengembangkan strategi media sosial yang cerdik, dan membentuk budaya inovasi yang kuat sebagai elemen kunci dalam manajemen strategi perusahaan di era digtal.
PREFERENSI MEDIA SOSIAL DALAM PEMENUHAN INFORMASI STUDI LANJUT Yusuf Arjuna Wibawa; Hilda Yunita Wono; Jessica Nathalia Hermawan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.8596

Abstract

Pada tahun 2020 Jawa Timur dinobatkan sebagai daerah dengan indek kinerja tertinggi di Indonesia. Salah satu wilayah yang berkontribusi dalam meningkatkan indek kinerja adalah Kota Blitar. Kota Blitar secara rutin mengadakan expo kampus terutama di SMAN 1 Blitar, namun kegiatan expo kampus berhenti akibat adanya pandemi Covid-19 dan siswa diharuskan mencari informasi melalui media sosial. Berdasarkan uraian tersebut peneliti ingin mengetahui preferensi siswa SMAN 1 Blitar dalam mengakses informasi studi lanjut. Jenis penelitian deskriptif kuantitatif dengan siswa SMAN 1 Blitar sebagai subjek penelitian. Jumlah populasi 353, setelah dihitung menggunakan rumus slovin didapat sampel sebanyak 78 siswa. Pengambilan sampel menggunakan teknik purposive sample dan data diambil menggunakan angket. Data yang telah didapat dianalisis menggunakan metode rata-rata. Hasil urutan preferensi media sosial siswa SMAN 1 Blitar dalam pemenuhan informasi studi lanjut adalah: Peringkat 1 Instagram dengan nilai rata-rata 4.302 dengan fitur feed dan stories, Peringkkat 2 Twitter dengan nilai rata-rata 3.82 dengan fitur hashtag, Peringkat 3 Tiktok dengan nilai rata-rata 3.65 dengan sistem FYP, Peringkat 4 Youtube dengan nilai rata-rata 3.64 dengan fitur upload video, dan Peringkat 5 Facebook dengan nilai rata-rata 2.36.
Study of Dual Brand in Indonesia Tourism Communication Monika Teguh; Burhan Bungin; Hilda Yunita Wono; Theodore Jason Santoso
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Implementation Of The Diffusion Program And Adoption Of Vasectomy Innovation In The City of Surabaya Hilda Yunita WONO; Sunarto SUNARTO; Mirza RONDA
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.844

Abstract

The capital city of East Java Province, Surabaya City has the densest population. This population growth rate is the task of DP3APPKB Surabaya City to overcome it and one of the programs is vasectomy. In 2013, Surabaya received an award for fostering Vasectomy groups until the acceptance rate was high, but after that the number of acceptors continued to decline drastically until now. The purpose of this study is to look at the implementation of the vasectomy innovation diffusion and adoption program in Surabaya City. This research was conducted using a qualitative approach in order to get in-depth results from various perspectives. It was found that complexity, side effects and cost are not constraints, vasectomy diffusion channels are effective, and the added value offered is diverse. These can be further emphasized by DP3APPKB in running the next Vasectomy program.
The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate Anthony TJANDRA; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.965

Abstract

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.
Uc Esport Instagram Management Natanael Axelino Antari KASHOGIE; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.973

Abstract

Marketing using the internet or electronic media has experienced a significant increase. The development of this technology is increasingly mushrooming because the internet makes it easier to search for information and communicate quickly and remotely. One of them is carrying out promotional activities on social media. The activity promoted on social media is UC Esports. UC Esport is one of the SMEs popular with many people because it plays MOBA games such as Mobile Legends, Valorant, PUBG, etc. UC Esport faces problems because fewer players are visiting UC Esport's Instagram to buy products and events. Therefore, researchers want to examine how UC Esport manages its Instagram account using social media theory and find out what UC Esport needs to improve in its Instagram account. This researcher used a quasi-qualitative research method. Data was collected using interview and documentation methods. The data is processed using the results of interviews, which are then transcribed, and all data is presented systematically. Then, the data will be validated using three triangulation data sources, which were collected from 3 sources in this research: managers, UC Esport followers, and UC Esport UKM leaders. After validation, researchers will conduct a reliability test. The reliability test used dependency and triangulation with experts to provide further information about this research. This research shows that UC Esport can manage an Instagram account, as evidenced by the many followers, merchandise purchases, and people participating in UC Esport activities.
IMC Preferences in BMC School Gresik Hadassah Elisha KARSTEN; Hilda Yunita WONO; Jessica Nathalia HERMAWAN
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.977

Abstract

In 2021, East Java Province, Indonesia, stood out as a leading provider of education services among the nation's 34 provinces. Private schools, predominant in East Java, surpassed their public counterparts, demonstrating early marketing efforts and innovation. BMC School, situated in Gresik Regency, known as the "City of the Wali Songo," oversees four schools from kindergarten to junior high, emphasizing a Christian foundation and a Theology curriculum. Their annual Admission of New Students program serves as a crucial marketing initiative, employing Integrated Marketing Communications (IMC) strategies such as advertising, digital interactive marketing, personal selling, event marketing, sponsorship, and sales promotion. The research investigates a significant rise in new student enrollments for the 2022/2023 academic year, seeking to determine parents' and guardians' preferred IMC methods. Utilizing a quantitative descriptive approach, the study gathered data through questionnaires, with total sampling involving 70 respondents—parents and guardians who enrolled their children at BMC School Gresik. Survey responses were weighted and averaged, revealing the preferred ranking of IMC activities as interactive digital marketing, event marketing and sponsorship, advertising, and personal selling.
Co-Authors AA Sudharmawan, AA Agung Prasetyo Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Anthony TJANDRA Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Dheandra Mutiara Kayana Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Hadassah Elisha KARSTEN Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Jessica Nathalia Hermawan Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur MESSAKH, Ricky Oktaf Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Natanael Axelino Antari KASHOGIE Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Patricia Adeline Valerie Soema Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari RIWONG, Kezia Angelique Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Silvia Arviana Siska Armawati Sufa Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto SUNARTO Supriaddin, Nofal Susan Jaya Witama Theodore Jason Santoso TJENDRA, Johan Wijaya Udi Rusadi UTOMO, Kevin Viadi, Crista WIDJAYA, Christabella Angelina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa