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Study of Dual Brand in Indonesia Tourism Communication Teguh, Monika; Bungin, Burhan; Wono, Hilda Yunita; Santoso, Theodore Jason
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Evaluasi Business Model Canvas Dalam Pegembangan Model Bisnis B2B Dari Basis Konsumen B2C Pada Perusahaan Jasa Efendi, Usman; Wono, Hilda Yunita; Harianto, Eric
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4354

Abstract

PT KGI harus berubah untuk tetap kompetitif karena persaingan yang semakin ketat di industri pelatihan dan sertifikasi alat berat di Indonesia. Penelitian ini dilatarbelakangi oleh kebutuhan strategis PT KGI untuk bertransformasi dari model bisnis business-to-consumer (B2C) ke business-to-business (B2B) guna menghadapi pasar yang semakin kompleks. Tujuan penelitian ini adalah mengevaluasi business model canvas (BMC) yang mencakup elemen pelanggan, saluran distribusi, hubungan dengan pelanggan, proposisi nilai, sumber pendapatan, sumber daya utama, aktivitas utama, kolaborasi, dan struktur biaya, kemudian mengidentifikasi celah untuk pengembangan model bisnis B2B. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode wawancara terstruktur yang dilakukan selama tiga bulan dari Maret hingga Juni 2025, melibatkan enam informan utama dari internal perusahaan serta perwakilan pelanggan dan regulator. Hasil penelitian menunjukkan bahwa strategi pengembangan B2B tidak hanya mencakup perubahan layanan, tetapi juga restrukturisasi segmen pelanggan, proposisi nilai, saluran distribusi, relasi pelanggan, serta efisiensi lintas departemen. Temuan penelitian ini menyoroti pentingnya pendekatan value-driven dan kolaborasi strategis dalam transformasi model bisnis, dimana rekomendasi yang dihasilkan dapat diadopsi oleh perusahaan jasa sejenis yang ingin melakukan pivoting dari B2C ke B2B. Bagi akademisi, penelitian ini memberikan kontribusi pada pengembangan teori business model canvas dalam konteks transformasi digital di industri jasa profesional. Transformasi ini terbukti mampu meningkatkan profitabilitas dan keberlanjutan bisnis di masa depan.
PKM Perempuan Rejoagung Berdaya Desa Rejoagung Kecamatan Semboro Kabupaten Jember melalui Peningkatan Kapasitas Pelaku Usaha Pengolahan Pangan Suniati, Fransisca; Asri, Nyoman Puspa; Wono, Hilda Yunita; Pandy, Shakira Fayola; Tanurahardja, Devina Angela; Stacey, Nicholle; Gunawan, Fayola Feivel; Vijayanti, Putu Rheina; Gunawan, Gabrielle Chleonadya
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 9, No 2 (2025): November
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2025.v9i2.8281

Abstract

Desa Rejoagung, Kecamatan Semboro, Kabupaten Jember, memiliki potensi pertanian dan usaha pengolahan pangan yang dikoordinir dalam Kelompok Usaha Bersama Perempuan Rejoagung (KUBE). Namun, pelaku usaha menghadapi dua masalah utama: kurangnya pemahaman tentang, Cara Produksi Pangan Olahan yang Baik (CPPOB) yang mencakup pengolahan, pengemasan, pelabelan, dan penyimpanan; serta kurangnya pemahaman tentang manajemen usaha dan pemasaran digital. Program pengabdian masyarakat ini bertujuan untuk mengatasi kendala tersebut guna meningkatkan kapasitas produksi dan daya saing usaha lokal, sejalan dengan Tujuan Pembangunan Berkelanjutan (SDGs) poin 8 dan 17. Metode pelaksanaan program meliputi sosialisasi, pelatihan, penerapan teknologi, serta pendampingan dan evaluasi yang menggunakan pre-test dan post-test. Penerapan teknologi berupa pengadaan rak fermentasi higienis untuk tempe, mesin kristalisasi untuk jamu, dan teknik pengeringan menggunakan dehidartor untuk bandeng presto, terbukti memberikan dampak positif signifikan. Pelatihan CPPOB berhasil meningkatkan keterampilan teknis dan memperbaiki sistem produksi sesuai standar keamanan pangan. Pelatihan manajemen usaha dan pemasaran digital memberikan pemahaman dasar pentingnya pencatatan keuangan sederhana, penentuan harga jual, serta strategi promosi melalui media sosial dan fotografi produk. Hasil post-test menunjukkan peningkatan pemahaman peserta hingga 55% pada beberapa individu, membuktikan dampak positif program terhadap perkembangan proses bisnis. Kesinambungan program dan pendampingan diharapkan mampu meningkatkan daya saing, mendorong pertumbuhan bisnis berkelanjutan, dan meningkatkan kesejahteraan masyarakat Desa Rejoagung.
Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Wono, Hilda Yunita; Hidayat, Zinggara; Bungin, Burhan
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Abstract

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.
PREFERENSI MEDIA SOSIAL DALAM PEMENUHAN INFORMASI STUDI LANJUT Yusuf Arjuna Wibawa; Hilda Yunita Wono; Jessica Nathalia Hermawan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.8596

Abstract

Pada tahun 2020 Jawa Timur dinobatkan sebagai daerah dengan indek kinerja tertinggi di Indonesia. Salah satu wilayah yang berkontribusi dalam meningkatkan indek kinerja adalah Kota Blitar. Kota Blitar secara rutin mengadakan expo kampus terutama di SMAN 1 Blitar, namun kegiatan expo kampus berhenti akibat adanya pandemi Covid-19 dan siswa diharuskan mencari informasi melalui media sosial. Berdasarkan uraian tersebut peneliti ingin mengetahui preferensi siswa SMAN 1 Blitar dalam mengakses informasi studi lanjut. Jenis penelitian deskriptif kuantitatif dengan siswa SMAN 1 Blitar sebagai subjek penelitian. Jumlah populasi 353, setelah dihitung menggunakan rumus slovin didapat sampel sebanyak 78 siswa. Pengambilan sampel menggunakan teknik purposive sample dan data diambil menggunakan angket. Data yang telah didapat dianalisis menggunakan metode rata-rata. Hasil urutan preferensi media sosial siswa SMAN 1 Blitar dalam pemenuhan informasi studi lanjut adalah: Peringkat 1 Instagram dengan nilai rata-rata 4.302 dengan fitur feed dan stories, Peringkkat 2 Twitter dengan nilai rata-rata 3.82 dengan fitur hashtag, Peringkat 3 Tiktok dengan nilai rata-rata 3.65 dengan sistem FYP, Peringkat 4 Youtube dengan nilai rata-rata 3.64 dengan fitur upload video, dan Peringkat 5 Facebook dengan nilai rata-rata 2.36.
Enhancing Vasectomy Adoption in Surabaya Through Multimodal Strategies in Accordance with Government Regulation No. 87 of 2014 Hilda Yunita Wono
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.5967

Abstract

Vasectomy, a permanent contraceptive method for men, has historically seen low adoption rates in Indonesia, particularly in Surabaya. To address this, the Indonesian government implemented Regulation No. 87 of 2014, aiming to enhance vasectomy adoption through various strategies. This study examines the effectiveness of these multimodal strategies in increasing vasectomy uptake in Surabaya. This research aims to explore how government regulation and associated multimodal strategies have influenced the adoption rates of vasectomy in Surabaya, identifying key factors that contribute to their effectiveness. Utilizing a qualitative research design, this study conducted in-depth interviews and focus group discussions with healthcare providers, policy makers, and men who have undergone vasectomy. Thematic analysis was employed to interpret the data, providing insights into the perceptions, challenges, and facilitators related to vasectomy adoption. The study found that the integration of educational campaigns, financial incentives, and improved healthcare services significantly influenced the decision-making process of men considering vasectomy. Moreover, cultural attitudes and misconceptions about vasectomy were identified as substantial barriers. The role of healthcare providers in counseling and disseminating accurate information emerged as crucial in overcoming these barriers. The implementation of multimodal strategies under Government Regulation No. 87 of 2014 has positively impacted vasectomy adoption in Surabaya. However, continuous efforts in education and cultural sensitization are necessary to sustain and further enhance these adoption rates. Future research should focus on long-term outcomes and the replication of these strategies in other regions.
LINGKUNGAN KERJA, PENGEMBANGAN KARIR, DAN RETENSI KARYAWAN: BUKTI DARI CHEF STEAK DI SURABAYA DAN TUBAN Goenawan, Anastashya; Wono, Hilda Yunita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x5yps203

Abstract

The high turnover rate among steak chefs in Indonesia’s restaurant industry raises major challenges, including escalating training costs, operational instability, and inconsistent food quality. This study examines the influence of work environment and career development on employee retention among steak chefs. A quantitative survey method was applied to 32 respondents selected through purposive sampling in two branches of Restaurant X located in Surabaya and Tuban. Data were analyzed using multiple linear regression through JASP 18 software. The findings reveal that both the work environment (β = 0.489, p = 0.029) and career development (β = 0.686, p < 0.001) significantly and positively affect employee retention, with career development demonstrating the stronger effect. The regression model explains 74.5% of the variance in employee retention (R² = 0.745), indicating a strong predictive ability. These results contribute to the hospitality management literature by showing that structured development programs are more influential than environmental comfort in motivating skilled chefs to remain with their organization. Practically, the study provides managerial insights for restaurants to enhance retention through clear career pathways, competency-based training, and supportive working conditions.
Risk Management Analysis in the Waluyo Joyo Dragon Fruit Collector Business in Banyuwangi Prakusya, Wildan Bima; Wono, Hilda Yunita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9639

Abstract

This study analyzes internal risk management at Waluyo Joyo, a dragon fruit aggregation MSME in Banyuwangi, Indonesia. MSMEs are crucial to the national economy, yet they often lack formal risk management systems. Waluyo Joyo, despite having stable cash flow, faces sustainability threats due to its highly informal, owner-centric operational model, absence of Standard Operating Procedures (SOPs), and rudimentary financial recording. The research problem is how to prioritize the main risks to ensure the business's sustainability. The objective is to identify and prioritize the key internal risks managerial, operational, and financial using a qualitative case study approach. The method involved in-depth interviews with the business owner and employees, coupled with direct observation. Data were analyzed thematically and assessed based on likelihood and impact to create a risk prioritization matrix. The findings reveal that the most critical risks are managerial and operational. The lack of a formal management structure and written SOPs leads to inconsistent fruit sorting quality, communication gaps, and high dependence on volatile freelance labor. These issues directly cause financial inaccuracies and supplier dissatisfaction. The primary implication is that mitigating the foundational managerial risks is essential for improving operational stability and financial transparency. This study provides a structured framework for the owner to prioritize and address risks, offering a practical model for similar agribusiness MSMEs to enhance their resilience and long-term sustainability.
Model Pemasaran Pendidikan Berbasis Nilai melalui Optimalisasi Marketing Mix 7P pada Sekolah Katolik Berasrama Albertus Prihayudi Purnawijaya; Hilda Yunita Wono
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 3 (2026): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i3.7843

Abstract

Persaingan antar lembaga pendidikan swasta menuntut strategi pemasaran yang tidak hanya bersifat informatif, tetapi juga mampu membangun diferensiasi berbasis nilai. Sekolah berasrama Katolik memiliki kekhasan berupa pembinaan karakter, disiplin, dan spiritualitas yang berpotensi menjadi sumber keunggulan kompetitif apabila dikomunikasikan secara strategis. Penelitian ini bertujuan mengembangkan model pemasaran pendidikan berbasis nilai melalui optimalisasi Marketing Mix 7P pada konteks sekolah Katolik berasrama. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus pada SMA Katolik Frateran Surabaya. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis menggunakan thematic analysis berbasis domain nilai. Hasil penelitian menunjukkan bahwa efektivitas pemasaran pendidikan ditentukan oleh integrasi tiga domain utama, yaitu Core Excellence (Product, People, Physical Evidence), Integrated Experience (Process, Price,), dan Value Communication (Place, Promotion berbasis nilai institusional). Penelitian ini berkontribusi pada pengembangan teori pemasaran pendidikan dengan memperluas konsep Marketing Mix 7P melalui integrasi nilai religius sebagai sumber diferensiasi strategis.
Analisis Pola Komunikasi Organisasi pada Iyashi Reflexology Pakuwon Trade Center Surabaya Kyla Azalis Prasetio; Hilda Yunita Wono
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4024

Abstract

Good communication is necessary in running a business, so that each member can fulfill their role properly. This research examines the organizational communication patterns at Iyashi Reflexology Pakuwon Trade Center, a reflexology service with a Japanese-style concept that attracts consumers. Despite having an interesting concept, the organization still faces internal communication problems that affect operational effectiveness. This research aims to find out the communication patterns applied in the organization. The research used a qualitative approach with a case study method. Data were obtained through in-depth interviews with four informants, namely managers, admins, therapists, and customers, as well as supporting documentation. Data analysis was conducted with the help of NVivo software by doing open coding, axial coding and selective coding. The results showed that the communication pattern at Iyashi is a combination of wheel and all-channel communication patterns, which researchers call the hexaflow communication pattern. This pattern allows for centralized coordination as well as open communication between members. Hexaflow provides flexibility in information exchange, adapts to work situations and conditions, and helps minimize miscommunication within the organization. This finding can be a reference for encouraging the development of organizational communication standards in the direct service-based service sector.
Co-Authors AA Sudharmawan, AA Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Efendi, Usman Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Goenawan, Anastashya Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Jessica Nathalia Hermawan Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Paput, Elisabeth Julianna C Patricia Adeline Valerie Soema Prabaswara, Edson Abrar Rasendria Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Santoso, Theodore Jason Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Suniati, Fransisca Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat