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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global Jurnal Spektrum Komunikasi Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hilda Yunita Wono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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#gagalkanomnibuslaw movement: How Simulacra Sparks Mass Action Oktavianingtyas, irmawati; Wono, Hilda Yunita; Gusfa, Henni
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3927

Abstract

The hash-tag #gagalkanomnibuslaw used by the twitter "social media '' users appears as a form of virtual protest of Indonesian people aiming at the Indonesian government. Information about  Omnibus Law (UU Cipta Kerja) has been growing rapidly on social media since the popularity of the hash-tag increased. Unfortunately, the popularity of this hash-tag has made various information without references (hoaxes) which further confuses the original essence of the Movement. Based on that, The overall study objective is to find out how the false reality created by the hash-tag #gagalkanomnibuslaw is able to move the mass. This is a qualitative study using Jean Baudrillard’s concept of simulacra to analyze the case. The result shows that the participants of the movement were trapped in simulacra, where the false reality of the information in cyberspace was used as a reference in carrying out both virtual and nonvirtual protest.
Implementation Of The Diffusion Program And Adoption Of Vasectomy Innovation In The City of Surabaya WONO, Hilda Yunita; SUNARTO, Sunarto; RONDA, Mirza
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.844

Abstract

The capital city of East Java Province, Surabaya City has the densest population. This population growth rate is the task of DP3APPKB Surabaya City to overcome it and one of the programs is vasectomy. In 2013, Surabaya received an award for fostering Vasectomy groups until the acceptance rate was high, but after that the number of acceptors continued to decline drastically until now. The purpose of this study is to look at the implementation of the vasectomy innovation diffusion and adoption program in Surabaya City. This research was conducted using a qualitative approach in order to get in-depth results from various perspectives. It was found that complexity, side effects and cost are not constraints, vasectomy diffusion channels are effective, and the added value offered is diverse. These can be further emphasized by DP3APPKB in running the next Vasectomy program.
The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate TJANDRA, Anthony; WONO, Hilda Yunita
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.965

Abstract

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.
Uc Esport Instagram Management KASHOGIE, Natanael Axelino Antari; WONO, Hilda Yunita
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.973

Abstract

Marketing using the internet or electronic media has experienced a significant increase. The development of this technology is increasingly mushrooming because the internet makes it easier to search for information and communicate quickly and remotely. One of them is carrying out promotional activities on social media. The activity promoted on social media is UC Esports. UC Esport is one of the SMEs popular with many people because it plays MOBA games such as Mobile Legends, Valorant, PUBG, etc. UC Esport faces problems because fewer players are visiting UC Esport's Instagram to buy products and events. Therefore, researchers want to examine how UC Esport manages its Instagram account using social media theory and find out what UC Esport needs to improve in its Instagram account. This researcher used a quasi-qualitative research method. Data was collected using interview and documentation methods. The data is processed using the results of interviews, which are then transcribed, and all data is presented systematically. Then, the data will be validated using three triangulation data sources, which were collected from 3 sources in this research: managers, UC Esport followers, and UC Esport UKM leaders. After validation, researchers will conduct a reliability test. The reliability test used dependency and triangulation with experts to provide further information about this research. This research shows that UC Esport can manage an Instagram account, as evidenced by the many followers, merchandise purchases, and people participating in UC Esport activities.
IMC Preferences in BMC School Gresik KARSTEN, Hadassah Elisha; WONO, Hilda Yunita; HERMAWAN, Jessica Nathalia
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.977

Abstract

In 2021, East Java Province, Indonesia, stood out as a leading provider of education services among the nation's 34 provinces. Private schools, predominant in East Java, surpassed their public counterparts, demonstrating early marketing efforts and innovation. BMC School, situated in Gresik Regency, known as the "City of the Wali Songo," oversees four schools from kindergarten to junior high, emphasizing a Christian foundation and a Theology curriculum. Their annual Admission of New Students program serves as a crucial marketing initiative, employing Integrated Marketing Communications (IMC) strategies such as advertising, digital interactive marketing, personal selling, event marketing, sponsorship, and sales promotion. The research investigates a significant rise in new student enrollments for the 2022/2023 academic year, seeking to determine parents' and guardians' preferred IMC methods. Utilizing a quantitative descriptive approach, the study gathered data through questionnaires, with total sampling involving 70 respondents—parents and guardians who enrolled their children at BMC School Gresik. Survey responses were weighted and averaged, revealing the preferred ranking of IMC activities as interactive digital marketing, event marketing and sponsorship, advertising, and personal selling.
Study of Dual Brand in Indonesia Tourism Communication Teguh, Monika; Bungin, Burhan; Wono, Hilda Yunita; Santoso, Theodore Jason
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Enhancing Vasectomy Adoption in Surabaya Through Multimodal Strategies in Accordance with Government Regulation No. 87 of 2014 Hilda Yunita Wono
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vasectomy, a permanent contraceptive method for men, has historically seen low adoption rates in Indonesia, particularly in Surabaya. To address this, the Indonesian government implemented Regulation No. 87 of 2014, aiming to enhance vasectomy adoption through various strategies. This study examines the effectiveness of these multimodal strategies in increasing vasectomy uptake in Surabaya. This research aims to explore how government regulation and associated multimodal strategies have influenced the adoption rates of vasectomy in Surabaya, identifying key factors that contribute to their effectiveness. Utilizing a qualitative research design, this study conducted in-depth interviews and focus group discussions with healthcare providers, policy makers, and men who have undergone vasectomy. Thematic analysis was employed to interpret the data, providing insights into the perceptions, challenges, and facilitators related to vasectomy adoption. The study found that the integration of educational campaigns, financial incentives, and improved healthcare services significantly influenced the decision-making process of men considering vasectomy. Moreover, cultural attitudes and misconceptions about vasectomy were identified as substantial barriers. The role of healthcare providers in counseling and disseminating accurate information emerged as crucial in overcoming these barriers. The implementation of multimodal strategies under Government Regulation No. 87 of 2014 has positively impacted vasectomy adoption in Surabaya. However, continuous efforts in education and cultural sensitization are necessary to sustain and further enhance these adoption rates. Future research should focus on long-term outcomes and the replication of these strategies in other regions.
PREFERENSI MEDIA SOSIAL DALAM PEMENUHAN INFORMASI STUDI LANJUT Wibawa, Yusuf Arjuna; Wono, Hilda Yunita; Hermawan, Jessica Nathalia
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.8596

Abstract

Pada tahun 2020 Jawa Timur dinobatkan sebagai daerah dengan indek kinerja tertinggi di Indonesia. Salah satu wilayah yang berkontribusi dalam meningkatkan indek kinerja adalah Kota Blitar. Kota Blitar secara rutin mengadakan expo kampus terutama di SMAN 1 Blitar, namun kegiatan expo kampus berhenti akibat adanya pandemi Covid-19 dan siswa diharuskan mencari informasi melalui media sosial. Berdasarkan uraian tersebut peneliti ingin mengetahui preferensi siswa SMAN 1 Blitar dalam mengakses informasi studi lanjut. Jenis penelitian deskriptif kuantitatif dengan siswa SMAN 1 Blitar sebagai subjek penelitian. Jumlah populasi 353, setelah dihitung menggunakan rumus slovin didapat sampel sebanyak 78 siswa. Pengambilan sampel menggunakan teknik purposive sample dan data diambil menggunakan angket. Data yang telah didapat dianalisis menggunakan metode rata-rata. Hasil urutan preferensi media sosial siswa SMAN 1 Blitar dalam pemenuhan informasi studi lanjut adalah: Peringkat 1 Instagram dengan nilai rata-rata 4.302 dengan fitur feed dan stories, Peringkkat 2 Twitter dengan nilai rata-rata 3.82 dengan fitur hashtag, Peringkat 3 Tiktok dengan nilai rata-rata 3.65 dengan sistem FYP, Peringkat 4 Youtube dengan nilai rata-rata 3.64 dengan fitur upload video, dan Peringkat 5 Facebook dengan nilai rata-rata 2.36.
Evaluasi Business Model Canvas Dalam Pegembangan Model Bisnis B2B Dari Basis Konsumen B2C Pada Perusahaan Jasa Efendi, Usman; Wono, Hilda Yunita; Harianto, Eric
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4354

Abstract

PT KGI harus berubah untuk tetap kompetitif karena persaingan yang semakin ketat di industri pelatihan dan sertifikasi alat berat di Indonesia. Penelitian ini dilatarbelakangi oleh kebutuhan strategis PT KGI untuk bertransformasi dari model bisnis business-to-consumer (B2C) ke business-to-business (B2B) guna menghadapi pasar yang semakin kompleks. Tujuan penelitian ini adalah mengevaluasi business model canvas (BMC) yang mencakup elemen pelanggan, saluran distribusi, hubungan dengan pelanggan, proposisi nilai, sumber pendapatan, sumber daya utama, aktivitas utama, kolaborasi, dan struktur biaya, kemudian mengidentifikasi celah untuk pengembangan model bisnis B2B. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode wawancara terstruktur yang dilakukan selama tiga bulan dari Maret hingga Juni 2025, melibatkan enam informan utama dari internal perusahaan serta perwakilan pelanggan dan regulator. Hasil penelitian menunjukkan bahwa strategi pengembangan B2B tidak hanya mencakup perubahan layanan, tetapi juga restrukturisasi segmen pelanggan, proposisi nilai, saluran distribusi, relasi pelanggan, serta efisiensi lintas departemen. Temuan penelitian ini menyoroti pentingnya pendekatan value-driven dan kolaborasi strategis dalam transformasi model bisnis, dimana rekomendasi yang dihasilkan dapat diadopsi oleh perusahaan jasa sejenis yang ingin melakukan pivoting dari B2C ke B2B. Bagi akademisi, penelitian ini memberikan kontribusi pada pengembangan teori business model canvas dalam konteks transformasi digital di industri jasa profesional. Transformasi ini terbukti mampu meningkatkan profitabilitas dan keberlanjutan bisnis di masa depan.
PKM Perempuan Rejoagung Berdaya Desa Rejoagung Kecamatan Semboro Kabupaten Jember melalui Peningkatan Kapasitas Pelaku Usaha Pengolahan Pangan Suniati, Fransisca; Asri, Nyoman Puspa; Wono, Hilda Yunita; Pandy, Shakira Fayola; Tanurahardja, Devina Angela; Stacey, Nicholle; Gunawan, Fayola Feivel; Vijayanti, Putu Rheina; Gunawan, Gabrielle Chleonadya
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 9, No 2 (2025): November (in progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2025.v9i2.8281

Abstract

Desa Rejoagung, Kecamatan Semboro, Kabupaten Jember, memiliki potensi pertanian dan usaha pengolahan pangan yang dikoordinir dalam Kelompok Usaha Bersama Perempuan Rejoagung (KUBE). Namun, pelaku usaha menghadapi dua masalah utama: kurangnya pemahaman tentang, Cara Produksi Pangan Olahan yang Baik (CPPOB) yang mencakup pengolahan, pengemasan, pelabelan, dan penyimpanan; serta kurangnya pemahaman tentang manajemen usaha dan pemasaran digital. Program pengabdian masyarakat ini bertujuan untuk mengatasi kendala tersebut guna meningkatkan kapasitas produksi dan daya saing usaha lokal, sejalan dengan Tujuan Pembangunan Berkelanjutan (SDGs) poin 8 dan 17. Metode pelaksanaan program meliputi sosialisasi, pelatihan, penerapan teknologi, serta pendampingan dan evaluasi yang menggunakan pre-test dan post-test. Penerapan teknologi berupa pengadaan rak fermentasi higienis untuk tempe, mesin kristalisasi untuk jamu, dan teknik pengeringan menggunakan dehidartor untuk bandeng presto, terbukti memberikan dampak positif signifikan. Pelatihan CPPOB berhasil meningkatkan keterampilan teknis dan memperbaiki sistem produksi sesuai standar keamanan pangan. Pelatihan manajemen usaha dan pemasaran digital memberikan pemahaman dasar pentingnya pencatatan keuangan sederhana, penentuan harga jual, serta strategi promosi melalui media sosial dan fotografi produk. Hasil post-test menunjukkan peningkatan pemahaman peserta hingga 55% pada beberapa individu, membuktikan dampak positif program terhadap perkembangan proses bisnis. Kesinambungan program dan pendampingan diharapkan mampu meningkatkan daya saing, mendorong pertumbuhan bisnis berkelanjutan, dan meningkatkan kesejahteraan masyarakat Desa Rejoagung.
Co-Authors AA Sudharmawan, AA Agung Prasetyo Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Dheandra Mutiara Kayana Efendi, Usman Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia Hermawan Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur MESSAKH, Ricky Oktaf Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Patricia Adeline Valerie Soema Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari RIWONG, Kezia Angelique Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Santoso, Theodore Jason Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Suniati, Fransisca Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony TJENDRA, Johan Wijaya Udi Rusadi UTOMO, Kevin Viadi, Crista Vijayanti, Putu Rheina Wibawa, Yusuf Arjuna WIDJAYA, Christabella Angelina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti