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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) urnal Interaksi: Jurnal Ilmu Komunikasi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) JOURNAL LA MEDIHEALTICO PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi Global JPLED Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Hilda Yunita Wono
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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PKM Perempuan Rejoagung Berdaya Desa Rejoagung Kecamatan Semboro Kabupaten Jember melalui Peningkatan Kapasitas Pelaku Usaha Pengolahan Pangan Suniati, Fransisca; Asri, Nyoman Puspa; Wono, Hilda Yunita; Pandy, Shakira Fayola; Tanurahardja, Devina Angela; Stacey, Nicholle; Gunawan, Fayola Feivel; Vijayanti, Putu Rheina; Gunawan, Gabrielle Chleonadya
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 9, No 2 (2025): November
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2025.v9i2.8281

Abstract

Desa Rejoagung, Kecamatan Semboro, Kabupaten Jember, memiliki potensi pertanian dan usaha pengolahan pangan yang dikoordinir dalam Kelompok Usaha Bersama Perempuan Rejoagung (KUBE). Namun, pelaku usaha menghadapi dua masalah utama: kurangnya pemahaman tentang, Cara Produksi Pangan Olahan yang Baik (CPPOB) yang mencakup pengolahan, pengemasan, pelabelan, dan penyimpanan; serta kurangnya pemahaman tentang manajemen usaha dan pemasaran digital. Program pengabdian masyarakat ini bertujuan untuk mengatasi kendala tersebut guna meningkatkan kapasitas produksi dan daya saing usaha lokal, sejalan dengan Tujuan Pembangunan Berkelanjutan (SDGs) poin 8 dan 17. Metode pelaksanaan program meliputi sosialisasi, pelatihan, penerapan teknologi, serta pendampingan dan evaluasi yang menggunakan pre-test dan post-test. Penerapan teknologi berupa pengadaan rak fermentasi higienis untuk tempe, mesin kristalisasi untuk jamu, dan teknik pengeringan menggunakan dehidartor untuk bandeng presto, terbukti memberikan dampak positif signifikan. Pelatihan CPPOB berhasil meningkatkan keterampilan teknis dan memperbaiki sistem produksi sesuai standar keamanan pangan. Pelatihan manajemen usaha dan pemasaran digital memberikan pemahaman dasar pentingnya pencatatan keuangan sederhana, penentuan harga jual, serta strategi promosi melalui media sosial dan fotografi produk. Hasil post-test menunjukkan peningkatan pemahaman peserta hingga 55% pada beberapa individu, membuktikan dampak positif program terhadap perkembangan proses bisnis. Kesinambungan program dan pendampingan diharapkan mampu meningkatkan daya saing, mendorong pertumbuhan bisnis berkelanjutan, dan meningkatkan kesejahteraan masyarakat Desa Rejoagung.
PREFERENSI MEDIA SOSIAL DALAM PEMENUHAN INFORMASI STUDI LANJUT Yusuf Arjuna Wibawa; Hilda Yunita Wono; Jessica Nathalia Hermawan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.8596

Abstract

Pada tahun 2020 Jawa Timur dinobatkan sebagai daerah dengan indek kinerja tertinggi di Indonesia. Salah satu wilayah yang berkontribusi dalam meningkatkan indek kinerja adalah Kota Blitar. Kota Blitar secara rutin mengadakan expo kampus terutama di SMAN 1 Blitar, namun kegiatan expo kampus berhenti akibat adanya pandemi Covid-19 dan siswa diharuskan mencari informasi melalui media sosial. Berdasarkan uraian tersebut peneliti ingin mengetahui preferensi siswa SMAN 1 Blitar dalam mengakses informasi studi lanjut. Jenis penelitian deskriptif kuantitatif dengan siswa SMAN 1 Blitar sebagai subjek penelitian. Jumlah populasi 353, setelah dihitung menggunakan rumus slovin didapat sampel sebanyak 78 siswa. Pengambilan sampel menggunakan teknik purposive sample dan data diambil menggunakan angket. Data yang telah didapat dianalisis menggunakan metode rata-rata. Hasil urutan preferensi media sosial siswa SMAN 1 Blitar dalam pemenuhan informasi studi lanjut adalah: Peringkat 1 Instagram dengan nilai rata-rata 4.302 dengan fitur feed dan stories, Peringkkat 2 Twitter dengan nilai rata-rata 3.82 dengan fitur hashtag, Peringkat 3 Tiktok dengan nilai rata-rata 3.65 dengan sistem FYP, Peringkat 4 Youtube dengan nilai rata-rata 3.64 dengan fitur upload video, dan Peringkat 5 Facebook dengan nilai rata-rata 2.36.
Risk Management Analysis in the Waluyo Joyo Dragon Fruit Collector Business in Banyuwangi Prakusya, Wildan Bima; Wono, Hilda Yunita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9639

Abstract

This study analyzes internal risk management at Waluyo Joyo, a dragon fruit aggregation MSME in Banyuwangi, Indonesia. MSMEs are crucial to the national economy, yet they often lack formal risk management systems. Waluyo Joyo, despite having stable cash flow, faces sustainability threats due to its highly informal, owner-centric operational model, absence of Standard Operating Procedures (SOPs), and rudimentary financial recording. The research problem is how to prioritize the main risks to ensure the business's sustainability. The objective is to identify and prioritize the key internal risks managerial, operational, and financial using a qualitative case study approach. The method involved in-depth interviews with the business owner and employees, coupled with direct observation. Data were analyzed thematically and assessed based on likelihood and impact to create a risk prioritization matrix. The findings reveal that the most critical risks are managerial and operational. The lack of a formal management structure and written SOPs leads to inconsistent fruit sorting quality, communication gaps, and high dependence on volatile freelance labor. These issues directly cause financial inaccuracies and supplier dissatisfaction. The primary implication is that mitigating the foundational managerial risks is essential for improving operational stability and financial transparency. This study provides a structured framework for the owner to prioritize and address risks, offering a practical model for similar agribusiness MSMEs to enhance their resilience and long-term sustainability.
Analisis Pola Komunikasi Organisasi pada Iyashi Reflexology Pakuwon Trade Center Surabaya Kyla Azalis Prasetio; Hilda Yunita Wono
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4024

Abstract

Good communication is necessary in running a business, so that each member can fulfill their role properly. This research examines the organizational communication patterns at Iyashi Reflexology Pakuwon Trade Center, a reflexology service with a Japanese-style concept that attracts consumers. Despite having an interesting concept, the organization still faces internal communication problems that affect operational effectiveness. This research aims to find out the communication patterns applied in the organization. The research used a qualitative approach with a case study method. Data were obtained through in-depth interviews with four informants, namely managers, admins, therapists, and customers, as well as supporting documentation. Data analysis was conducted with the help of NVivo software by doing open coding, axial coding and selective coding. The results showed that the communication pattern at Iyashi is a combination of wheel and all-channel communication patterns, which researchers call the hexaflow communication pattern. This pattern allows for centralized coordination as well as open communication between members. Hexaflow provides flexibility in information exchange, adapts to work situations and conditions, and helps minimize miscommunication within the organization. This finding can be a reference for encouraging the development of organizational communication standards in the direct service-based service sector.
Strategic Public Relations in the 130th Anniversary Celebration of RSK Mojowarno Hermawan, Jessica Nathalia; Wono, Hilda Yunita
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.04

Abstract

Public relations (PR) plays a crucial role in shaping the reputation of healthcare institutions, particularly in building long-term, value-based relationships with the public. In faith-based hospitals, PR efforts are not only about disseminating information but also about reinforcing institutional identity, trust, and emotional engagement through meaningful communication. This study investigates the public relations strategy employed by RSK Mojowarno during its 130th anniversary, which served as a commemorative moment to amplify the hospital’s presence, introduce new healthcare services, and strengthen its public image by integrating Christian values into its messaging. Rather than treating the anniversary as a ceremonial event alone, the hospital implemented a strategic PR campaign involving participatory activities that aligned with both institutional goals and community interests. The research adopts a quasi-qualitative approach using a case study method. Data were gathered through in-depth interviews with internal stakeholders such as PR staff, human resources personnel, and external community figures, including village leaders. NVivo 15 software was used to assist in thematic coding and analysis, focusing on four dimensions: PR objectives, planning, implementation, and effectiveness. The findings reveal that the strategy centered on three main objectives: promoting healthcare services, reinforcing institutional branding, and engaging with the local community. These were achieved through a series of initiatives such as community health services, blood donation drives, educational seminars, media publication through both digital and offline channels, and collaboration with sponsors and religious institutions. Furthermore, the success of the strategy was measured by event participation, the achievement of program targets, and positive public feedback, especially from social media platforms and direct community responses. The study concludes that commemorative PR, when guided by clear objectives and grounded in institutional values, can serve as an effective approach for enhancing public trust, fostering meaningful relationships, and sustaining a positive institutional image within the healthcare sector.
The Role of Integrated Marketing Communication in SMA Thursina IIBS Brennadiva, Allodia Astried; Wono, Hilda Yunita
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.11

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) strategies at SMA Thursina IIBS Malang, a private Islamic boarding school that combines traditional boarding school values with international education standards. In Indonesia, where the majority of the population is Muslim, religious-based boarding schools have become a significant educational option. SMA Thursina IIBS Malang stands out for its ability to integrate Islamic values with a globally competitive curriculum, making it an attractive choice for many parents. The main objective of this research is to identify and evaluate the IMC elements used by the school to attract prospective students’ parents, with a focus on how tools such as advertising, public relations, personal selling, direct marketing, and digital or social media promotion are strategically coordinated to support the institution’s marketing goals. Using a quasi-qualitative case study approach, this research gathers data through structured interviews with key stakeholders, including school leaders, public relations personnel, and both current and prospective parents. The findings are expected to offer valuable insights into how IMC can be effectively applied in a specialized educational context, particularly in Islamic boarding schools with international standards. Furthermore, the study aims to provide practical recommendations for SMA Thursina IIBS Malang to strengthen its marketing communication strategy and serve as a reference model for similar institutions across Indonesia.
The The Influnce of Tiktok Marketing Content on Skintific Brand Image Kezia Angelique RIWONG; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.978

Abstract

In the digital age, social media has become an essential part of daily life, revolutionizing communication. In 2023, Indonesia saw a significant rise in social media users, reaching 167 million. This growth has notably impacted various areas, particularly business marketing. TikTok, a popular platform known for its user-friendly algorithm, has been utilized by brands like SKINTIFIC, a skincare company, for marketing purposes in Indonesia. Researchers are intrigued by whether SKINTIFIC's TikTok marketing content affects its brand image. This study employs a descriptive quantitative approach, focusing on the correlation between TikTok marketing content and SKINTIFIC's brand image, based on marketing and brand image theories. Using simple linear regression analysis, the study finds that TikTok marketing content influences brand image by 53%. Consequently, SKINTIFIC is recommended to enhance its TikTok marketing content to bolster its brand image
Consumer Preferences for Integrated Marketing Communication Expert28 Cafe Kediri Ricky Oktaf MESSAKH; Hilda Yunita WONO; Jessica Nathalia HERMAWAN
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.1027

Abstract

Tourism is a major source of income for Indonesia, and Kediri is a popular destination for various types of tourism businesses. Expert28 Cafe Kediri, a local coffee shop brand, has successfully faced competition from other cafes by implementing effective marketing strategies. Integrated Marketing Communication (IMC) is the key approach used by Expert28 Cafe Kediri to attract potential customers. The cafe has implemented several IMC activities, including advertising, direct marketing, sales promotion, and digital marketing. To understand consumer preferences for these activities, a descriptive quantitative study was conducted using a questionnaire. The study involved 71 respondents who were Expert28 Cafe Kediri consumers familiar with the IMC activities. The analysis revealed that consumers preferred digital marketing the most, followed by advertising, direct marketing, and sales promotion. This study's findings provide valuable insight to help Expert28 Cafe Kediri enhance their marketing strategies by focusing on the most preferred IMC activities, particularly digital marketing.
Social Media Influence on First-Time Voters’ Participation in Digital Democracy Christabella Angelina WIDJAYA; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1344

Abstract

This study aims to investigate the influence of social media on political participation among first-time voters, focusing on students from the Faculty of Communication at a private university in East Java during the 2024 Presidential Election. Utilizing a quantitative descriptive method, the research involved 143 respondents selected through purposive sampling based on specific criteria. Data was collected via a structured questionnaire and analyzed using a simple linear regression model. The findings revealed a statistically significant positive relationship between social media usage and political participation, expressed through the regression equation Y = 3.011 + 0.290X. The R² value of 0.097 indicates that social media contributes to 9.7% of the variation in political participation. These results support the Stimulus-Organism-Response (SOR) theory, suggesting that social media acts as an effective stimulus that shapes young voters' political attitudes and behaviors. The study emphasizes the strategic role of social media in fostering civic engagement among youth and suggests further research on content types and platform dynamics that drive participation.
Consumer Choices Regarding the Application of Integrated Marketing Communication (IMC) Strategies at Yoong Motor Indonesia Kevin UTOMO; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 2 (2025): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i2.1371

Abstract

Social media has become a fundamental aspect of daily life, including in Indonesia, where numerous businesses, including those in the automotive industry, utilize it to drive sales and enhance their market reach. Through platforms like Instagram and YouTube, Yoong Motor Indonesia has effectively showcased its products, engaged with customers, and expanded its branch network across the country. The goal of this study is to understand consumer preferences regarding the Integrated Marketing Communication (IMC) approach used by Yoong Motor Indonesia, a company specializing in the sale of vehicle lighting. This research uses a quantitative descriptive method, which outlines issues based on data without comparing variables. The sample consisted of 100 consumers of Yoong Motor Indonesia, selected through purposive sampling, and a Likert scale-based questionnaire was used for data collection. The validity of the instrument was tested with an r value greater than 0.3, while reliability was assessed using Cronbach’s Alpha, which exceeded 0.6. The data was analyzed using weighting and average calculations to assess consumer preferences. The findings show that Yoong Motor Indonesia’s IMC strategy successfully impacted consumer preferences through integrated communication channels like social media, direct marketing, sales promotions, and sponsorships. The study confirmed that the questionnaire was both valid and reliable, with a significance value of less than 0.05 and a Cronbach’s Alpha higher than 0.7. The most influential IMC strategy was digital marketing (1.89), followed by advertising (1.95), sponsorship (1.96), sales promotions (2.10), and direct marketing (2.24).
Co-Authors AA Sudharmawan, AA Agoes Tinus Lis Indrianto Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Anastashya Goenawan Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Edson Abrar Rasendria Prabaswara Efendi, Usman Elisabeth Julianna C Paput Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Erica Cresentia Kurniawan Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Fransisca Romana Titis Suniati Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Hermawan Jessica Nathalia Hermawan Jessica Nathalia Hermawan Jessica Nathalia Hermawan Jessica Nathalia HERMAWAN Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Levani Delsie Putri Pangalila Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Patricia Adeline Valerie Soema Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Raslika Sharfina Nirwan Reni Dwi Wahyuni Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Shafia Salsabila Sherell Allycia Gievierna Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat