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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi
Tumbuan, Willem J. F. A.
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Economics, Econometrics & Finance Environmental Science

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THE INFLUENCE OF BRAND IDENTIFICATION AND BRAND SATISFACTION OF SMARTPHONE PRODUCTS ON BRAND EVANGELISM Mamesah, Stefanus; Tumbuan, Willem J. F. A.; Tielung, Maria V.J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1118.439 KB) | DOI: 10.35794/emba.v8i1.27147

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Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life of socializing between one student and another. With such a situation, there are not a few occasions where students exchange opinions and thoughts about things that are liked by one student to another, especially in this case, the matter of smartphones. This research aims to analyze the determinants that affect the Brand Evangelism within the students of FEB Unsrat, in this case are brand identification and brand satisfaction. This study uses quantitative methods with questionnaires used to collect data, this research uses Multiple Linear Regression as the tool of analysis. The sample of this research are 100 active students of FEB Unsrat. The findings revealed that both brand identification and brand satisfaction have positive relationship and significant influence toward brand evangelism. From the results, it is recommended to smartphone companies need to focus on how the company can make bonds with their consumer. Also, the marketeers of each companies need to listen to consumer on how they feel about the brand itself, so that the consumer will be satisfied with the products. Keywords: brand identification, brand satisfaction, brand evangelism
THE RELATION BETWEEN BRAND PERSONALITY AND SELF CONGRUENCE OF A MUSLIM WOMAN COSMETICS (CASE STUDY OF WARDAH COSMETIC) Tubagus, Gledis S.; Tumbuan, Willem J. F. A.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.783 KB) | DOI: 10.35794/emba.v6i4.20931

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 Abstract: Indonesia as the largest Muslim majority population with a population of more than 250 million, of which 70% is Muslim. Consumer in Indonesia especially Muslim woman aware about halal products, not only in food but in cosmetics or beauty products also. While there is an abundance of cosmetic brands in the market, there used to be limited choice for Muslim woman who prefer halal cosmetics. This research aims to know the relation between brand personality and self-congruence of a young Muslim woman, case study of Wardah cosmetic in Manado. This research used qualitative method. It used to gain an understanding of underlying reasons, and opinions, it provides insights into the problem or helps to develop ideas or hypotheses.  The result of this study that the researcher knows the relation between brand personality of Wardah cosmetic and self-congruence of a Muslim woman in Manado is aligned with consumer self-congruity. And since the company improving over the time, it would be best for the company, if they still keep the natural look in their products.Keywords: brand personality, self-congruence
THE IMPORTANCE-PERFORMANCE ANALYSIS OF COMPENSATION PROGRAMS AT PT. BANK RAKYAT INDONESIA TONDANO, MINAHASA Paat, vabiola R; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.271 KB) | DOI: 10.35794/emba.v5i3.17494

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Abstract:Employee will give high levels of performance for the company if they are appreciated and compensating accordingly. This research is descriptive research using Importance-Performance Analysis as the analytical tool. The objective is to analyze the importance and performance of compensation programs at PT. Bank Rakyat Indonesia Tondano, Minahasa with the total respondent is 33 and 8 total variables. The result of the research shows that Job Grade and Incentive are in the Quadrant II; Salary, Annual Leave, Religious Holiday Allowance, and Hospital Care Coverage are in Quadrant I; following by Premium Allowance and Overtime Pay are in Quadrant III. Thus, the company need to execute more about the compensation that have high importance but have low performance.Keywords: compensation, importance performance analysis, PT. Bank Rakyat Indonesia
THE PUSH AND PULL MOTIVATIONAL FACTOR OF DESTINATION LOYALTY OF BUNAKEN ISLAND IN MANADO, NORTH SULAWESI Rompas, Prince Syema; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.382 KB) | DOI: 10.35794/emba.v6i4.21063

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Abstract: Bunaken is an island of 8 km², part of the Bunaken National Marine Park. Bunaken is located at the northern tip of the island of Sulawesi, Indonesia.. Bunaken National Park extends over an area of 890.65 km² of which only 3% is terrestrial, including Bunaken Island, as well as the islands of Manado Tua, Mantehage, Nain and Siladen. Bunaken National Park can be reach through Manado Harbor, Marina Nusantara Diving Center (NDC) in Molas Subdistrict and Blue Banter Marina. From Manado Harbor by motor boat to Bunaken island + 30 minutes, from Blue Banter Marina by cruise ship for Bunaken Island can be reached within 10-15 minutes, while from NDC to dive site on Bunaken island by speed boat within + 20 minutes. This research used quantitaitve method. The sample of this research is 100 respondents. This research used purposive sampling and the date filled by the questionaire. The result of this research shows that the the independent variable which are push motivational factor and pull motivational factor simultaneously affect destination loyalty as the dependent variable, push motivational factor as one of independent variables does not partially affects destination loyalty significantly, pull motivational factor as one of independent variables does partially affects destination loyalty significantly. Recommendation is Bunaken Island should keep improving their local culture as a signature for people to come to their island and services such as resort and else that being open in bunaken island should keep develops to what the tourist needs because it will make tourist comes back again. Keywords: marketing,destination loyalty.
COMPARATIVE ANALYSIS OF EMPLOYEES’ EMPATHY TOWARD PATIENT SATISFACTION BETWEEN STATE-OWNED AND PRIVATE-OWNED PUBLIC HOSPITAL IN MANADO Nepa, Tesalonika Naomi; Tumbuan, Willem J. F. A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.198 KB) | DOI: 10.35794/emba.v7i1.22345

Abstract

Abstract: A patient’s expression of satisfaction or dissatisfaction is a judgment on the quality of hospital care and as an indicator that shall be indispensable to the assessment of the quality of care in hospitals. One assessment of the quality is empathy.  The purpose of this study is to compare employees’ empathy toward patient satisfaction between state-owned and private-owned public hospital in Manado. This research is comparative research using quantitative method. The population of this research are the people live in Manado who experienced the service in public hospital in Manado. This research use random sampling technique and the sample of this research are 100 respondents. Data calculated using independent sample t-test and descriptive statistics methods. The result of this study shows there is no significant difference in employees’ empathy toward patient satisfaction between state-owned and private-owned public hospital in Manado. The former patients are dissatisfied with the empathy performance by employees in both hospital. Hospital in Manado should consider about make a training to enhance their employees’ empathy. Keywords: empathy, service, public hospital, patient satisfaction.
COMPARISON ANALYSIS OF CARGO SERVICE BETWEEN PT. GARUDA INDONESIA AND PT. LION AIR GROUP Montung, Leidy Priscyla; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.908 KB) | DOI: 10.35794/emba.v7i1.22350

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Abstract: In companies engaged in the field services such as delivery goods that are currently needed by many people to deliver goods to various places far away so that it can be easily reached and fast. In delivery goods there are 5 things that need to be considered, namely price, trust, value, time and location for each company engaged in freight forwarding services.This study aims to analyze the comparison of cargo services between PT. Garuda Indonesia and PT. Lion Air Group in Manado. The population is peoples who using cargo service from Manado to another places, the sample is 100 respondents (50 respondents from PT. Garuda Indonesia and 50 respondents from PT. Lion Air Group). This study uses Pearson Correlation and for the analytical method used is quantitative by using the Independent Sample T Test analysis technique. The result of the research shows that PT. Lion Air Group has more dominant on price and location comparison between PT. Garuda Indonesia and last PT. Garuda Indonesia has more dominant on trust, value, and time comparison that PT. Lion Air Group. Companies more improve their service quality so they can provide better.Keyword: comparison and cargo service
PENGARUH KELENGKAPAN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RM. BAKSO SOLO PAK EKO DI TOMOHON Emor, Jesikha Inka; Tumbuan, Willem J. F. A.; Rogi, Mirah H.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.233 KB) | DOI: 10.35794/emba.v7i4.26309

Abstract

Abstrak: Kuliner saat ini sudah menjadi kebutuhan masyarakat pada umumnya, salah satunya adalah Rm.Bakso Solo Pak Eko di Tomohon. Penelitian ini adalah untuk mengetahui pengaruh kelengkapan produk, kualitas produk dan harga terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah penelitian asosiatif yang bertujuan untuk mengetahui hubungan dua variabel atau lebih. Teknik pengambilan sampel bersifat random sampling, pengambilan sampel dimana semua orang yang ditemui di rumah makan di jadikan sampel. Sampel didapat menggunakan rumus sloving 100 responden. Hasil uji signifikansi (sig), secara parsial (uji t) dari variabel X1 kelengkapan produk terhadap Y keputusan pembelian adalah tidak signifikan. Hal ini berarti bahwa hipotesis 1 yang menyatakan bahwa kelengkapan produk berpengaruh terhadap keputusan pembelian, tidak dapat diterima. Hasil uji signifikansi secara parsial dari variabel X2 kualitas produk terhadap Y keputusan pembelian adalah signifikan. Hipotesis 2 yang menyatakan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, diterima atau terbukti. Hasil uji signifikansi secara parsial dari variabel X3 harga produk terhadap Y keputusan pembelian adalah signifikan. Rumah makan lain sebaiknya memperhatikan hasil penelitian ini dan dapat diterapkan pada para konsumen mereka dimana untuk meningkatkan keputusan pembelian memfokuskan pada variabel-variabel seperti kelengkapan produk, kualitas produk dan harga produk. Kata Kunci: kelengkapan produk, kualitas produk, harga dan keputusan pembelian konsumen.
ANALYZING SERVICE ATTRIBUTES OF FOUR POINTS HOTEL MANADO USING IMPORTANCE AND PERFORMANCE ANALYSIS Rumopa, Ferly; Tumbuan, Willem J. F. A.; Arie, Fitty V.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1249.023 KB) | DOI: 10.35794/emba.v7i4.25884

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Abstract: The number of hotels In Manado always increase. It creates the competition in hotel industry is more competitive. This research aims to analyze how important service attributes for the customer of Four Points Hotel Manado and how is the performance of service attributes of Four Points Hotel Manado. In order to determine the value of variables of service attributes, this research uses Importance and Performance Analysis in order to analyze the data. 100 guests who stayed there were surveyed as the respondents. The result shows there are employee attitude located in quadrant I it means the attributes has a high importance and low performance. Cleanliness, room price, location, and parking area are located in quadrant II which means these attributes has high importance and high performance. Hotel design, housekeeping service, restaurant and room facilities located in quadrant III which means these attributes are not importance and low performance. Internet located in quadrant IV it means this attributes is not importance but the performance is good. Based on the result there are recommendation for Four Points Hotel to keep maintain for those attributes that have high importance and high performance and improve those attributes that have low in performance. Keywords: marketing, service marketing, service attributes, importance and performance analysis.
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA KUPA-KUPA BEACH KABUPATEN HALMAHERA UTARA Pricillia, Prilly; Tumbuan, Willem J. F. A.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.74 KB) | DOI: 10.35794/emba.v7i4.26327

Abstract

Abstrak: Semakin pesatnya perkembangan dan persaingan dalam dunia pariwisata, menuntut adanya berbagai promosi dalam memasarkan produk. Objek wisata pariwisata pada saat ini sangat banyak pengunjungnya terutama dalam hari-hari libur. Pemerintah harus mampu memanfaatkan sumber daya yang dimilikinya agar terus bersaing sehingga lebih dikenal oleh masyarakat luas. Tujuan penelitian ini adalah untuk mengetahui pengaruh promotion mix terhadap keputusan berkunjung pada objek wisata Kupa-Kupa beach Kabupaten Halmahera Utara. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif dengan sampel sebanyak 100 responden dan menggunakan teknik accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda dengan pengumpulan data menggunakan kuesioner. Hasil penelitian menunjukan periklanan, promosi penjualan, personal selling dan publisitas berpengaruh secara simultan terhdap keputusan berkunjung. Selanjutnya, hasil penelitian menunjukan secara parsial periklanan dan personal selling berpengaruh positif dan signifikan terhadap keputusan berkunjung. Hasil penelitian menunjukan juga secara parsial promosi penjualan dan publisitas tidak berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata Kupa-Kupa Beach. Sebaiknya Dinas Pariwisata Kabupaten Halmahera utara harus lebih memperhatikan variabel-variabel yang berpengaruh agar lebih meningkatkan jumlah kunjungan wisatawan pada objek wisata Kupa-Kupa Beach .Kata Kunci: promotion mix, keputusan berkunjung             
A QUALITATIVE ANALYSIS OF CONSUMER BUYING INTEREST ON LOCAL COSMETIC PRODUCTS IN MANADO Wereh, Astri S.; Tumbuan, Willem J. F. A.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1132.029 KB) | DOI: 10.35794/emba.v7i4.26621

Abstract

Abstract:  The consumer's buying interest is a mental statement of consumers that reflects plan for purchasing a product with certain brands of knowledge about consumer buying intention for the product needs to be known by marketers for describe consumer behavior in the future.The aim of this study is to analyze the consumer buying interest on local cosmetic products in Manado. In order to achieve these objectives the researcher got information from 10 respondents who have been buying and using local cosmetic product and those who have an experience using local cosmetic products also using qualitative study which is in-depth interview and uses purposive sampling. The results showed that The buying interest of local cosmetic product is still high, all the informants that have been interviewed before gave a good opinion about the local cosmetics product, Based on interiew from all the informants also it can be conclude that the buying interest was still high even there are many foreingt cosmetics product that sell in the market, because the local cosmetics product most of the informant has already trust the local cosmetics product. The recommendation, for the consumer, it is good for the consumer to know about the consumer buying interest toward them and what factors that leads them to use local cosmetic product. Keywords: buying interest, local cosmetic product, qualitative analysis
Co-Authors Amanda, Ivana Erica Arbie, Muhammad Rafi Arie, Fitty V. Badarudin, Nadira Bangkit, Josefine L. K. Biera, Ardwin Dahua, Dwieshinta Juniati Daniel Kurniawan Emor, Jesikha Inka Erlangga, Nobian Sari Farlane S. Rumokoy Ferdinand J. Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Gunawan, Emilia M. Inkiriwang, Novia A. Joy Elly Tulung Kalalo, Eden Kalvari Kamagi, Tesalonika Kasiaheng, Nova Alfiane Kolibu, Relinton Jeremia Labantu, Abdul G. Langapa, Billy V. Lapian, Stanss L. H. V. J. Lembong, Verent V. R. Lintong, Debry Ch. A. Lontoh, Patricia D. V. P. Lumanauw, Bode . Mamesah, Stefanus Mamonto, Felisa W. Manope, Chandra Willy Manopo, Andi Maria Tielung Merinda H. Ch. Pandowo Montung, Leidy Priscyla Nepa, Tesalonika Naomi Ogi, Imelda W. J. Paat, vabiola R Panambunan, Jilly C. Pangkerego, Ivan C. Paulus Kindangen Pricillia, Prilly Rogi, Mirah H. Rompas, Prince Syema Rumokoy, Farlane S Rumopa, Ferly Saerang, Regina T. Samadi, Reitty L. Saraun, Glen F. Soetanto, Kezia Somnaikubun, Monica Yunita Sondakh, Tiffany Sukisman, Menthari R. Tampatty, Reivita E. Tasik, Hizkia H. D. Tasik, Hizkia H.D Tene, Prilly Ferent Claudysa Towoliu, Rivaldy Tubagus, Gledis S. Tulende, Sharell S. M. Tumboimbela, Rifio Sovian Tundunaung, Anatya G. C. Walewangko, Aronnaldo Prince Walintukan, Cynthia . Wangke, Shinta J. C. Wangke, Shinta J.C. Wangke, Shinta. J. C. Wereh, Astri S. Wowor, Gizell Natalie Yunita Mandagie