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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi
Tumbuan, Willem J. F. A.
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Economics, Econometrics & Finance Environmental Science

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ANALISIS PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP TINGKAT PENJUALAN MOBIL MITSUBISHI XPANDER ULTIMATE DI MASA PANDEMI COVID 19 PADA PT SINAR GORONTALO BERLIAN MOTOR MANADO Langapa, Billy V.; Tumbuan, Willem J. F. A.; Mandagie, Yunita
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.21 KB) | DOI: 10.35794/emba.v9i3.35478

Abstract

Penjualan produk yang meningkat merupakan salah satu ukuran keberhasilan strategi pemasaran dalam perusahaan. Tujuan dari Penelitian ini adalah untuk mengetahui Analisis People, Process, Dan Physical Evidence Terhadap Tingkat Penjualan Mobil Mitsubishi Xpander Ultimate Di Masa Pandemi Covid 19 Pada PT Sinar Gorontalo Berlian Motor Manado. Penjualan adalah ilmu dari seni mempengaruhi pribadi yang dilakukan oleh penjual untuk mengajak orang lain agar bersedia membeli barang atau jasa yang ditawarkan. Penelitian ini menggunakan pendekatan asosiatif. Populasi dalam penelitian ini adalah pembeli pada tahun 2019 dan 2020 di PT Sinar Gorontalo Berlian Motor Manado yang berjumlah 182 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan rumus slovin. Jumlah sampel yang diperoleh sebanyak 70 orang responden. Analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukan People secara parsial berpengaruh positif dan signifikan terhadap tingkat penjualan. Process secara parsial berpengaruh positif tidak signifikan terhadap tingkat penjualan. Physical Evidence berpengaruh positif dan signifikan terhadap tingkat penjualan serta berdasarkan pengujian simultan ditemukan bahwa People, Process dan Physical Evidence secara simultan berpengaruh signifikan terhadap tingkat penjualan Mobil Mitsubishi Xpander Ultimate di PT Sinar Gorontalo Berlian Motor Manado.Kata kunci: People, process, physical evidence, tingkat penjualan
ANALYSIS OF BEHAVIORAL PATTERN OF MANADO YOUNG INDIVIDUAL INVESTORS IN STOCK MARKET Tulende, Sharell S. M.; Tumbuan, Willem J. F. A.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36127

Abstract

This study aims to identify the behavioral biases and behavioral pattern of Manado young individual investors in stock market. The qualitative approach has used in this research in order to observe and understand how the investors behave. The sample in this research are 15 Manado young individual investors (long-term and short-term investors) who have been involve in stock market for a minimum one-year experience, with the age range of 19 – 24 years old. The results of this study find that most of the young individual investors in Manado unconsciously apply the confirmation bias, overconfidence, and disposition effect. The endowment effect, self-attribution, and anchoring are also detected but not showing up too frequent. The hindsight, status-quo, narrative fallacy, and herding effect are undetected. Therefore, it shows that the behavioral pattern of Manado young individual investors are adaptive and independent. In addition, this research also identify the relationship between overconfidence and confirmation bias.Keywords: behavioral pattern, young individual investors, investor psychology, overconfidence, confirmation
CHANGE MANAGEMENT, EMPLOYEES’ RESISTANCE, ORGANIZATIONAL COMMUNICATION, AND ORGANIZATIONAL COMMITMENT TOWARD CHANGE IMPLEMENTATION AT PT. BANK SULUTGO Kasiaheng, Nova Alfiane; Lapian, Stanss L. H. V. J.; Tumbuan, Willem J. F. A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.635 KB) | DOI: 10.35794/emba.v9i4.36496

Abstract

Change is inevitable. Every individual will go through changes every now and then. Organizations also undergo changes that happen to them. One of the industry in Indonesia that surely affected by changes and the developments that happening is the banking industry. With all the changes and developments that are happening simultaneously, it forces each organization to find solutions specifically for them, can be applied to the whole organization, and is in line with the organization’s goals and beliefs/value. This research aims to analyze Change Management, Employees’ Resistance, Organizational Communication, and Organizational Commitment toward Change Implementation at PT. Bank SULUTGO. This research uses Quantitative method and the data was collected through questionnaires. Multiple Linear Regression was used as the tool of analysis. The sample in this research are 58 employees of PT. Bank SULUTGO. The results of this research revealed that there is no any significant effect of Change Management toward the Change Implementation, there is no any significant effect of Employees’ Resistance toward Change Implementation, there is any significant effect of Organizational Communication toward Change Implementation, and there is any significant effect of Organizational Commitment toward Change Implementation. It is recommended for the organization to improve the systematic approach, tools, and resources to deal with changes.. Keywords: change management, employees’ resistance, organizational communication, organizational commitment, change implementation
THE INFLUENCE OF WORD OF MOUTH AND SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION AT MSMES COFEE SHOPS IN MANADO Lontoh, Patricia D. V. P.; Tumbuan, Willem J. F. A.; Wangke, Shinta. J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.842 KB) | DOI: 10.35794/emba.v9i3.36010

Abstract

At this time there is a lot of businesses like Micro, Small, and Medium Enterprises or usually known by MSMEs, having a shortage of income and also reducing the numbers of costumer, it is because of COVID-19 pandemic. All the coffee shops MSMEs, are racing to stay being in existed. They are using the technique of marketing that having goals to pull the interest of customers for buying up. Because of that, writer wanted to know the consequence and the technique of marketing, in the perspective of the customers. Writer assumed, that there are two marketing technique like, Word of Mouth (WOM) and Social Media Marketing that could make customers having intention to purchase. Research has been done by the writer using the Quantitative Method, by spreading the Questionnaire to 100 people in respondent at Manado. Let there be the result from this result can gives us positive impact, more then it will help the continuity of MSMEs Coffee Shops in Manado.  Keywords: word of mouth, social media marketing, purchase intention, quantitative
PENGARUH NILAI, AFEKTIF, KEPERCAYAAN, DAN RESISTENSI UNTUK BERALIH TERHADAP LOYALITAS KONSUMEN PADA OBJEK WISATA WELU DI WOLOAN SATU UTARA KECAMATAN TOMOHON BARAT Amanda, Ivana Erica; Tumbuan, Willem J. F. A.; Samadi, Reitty L.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.291 KB) | DOI: 10.35794/emba.v9i4.36222

Abstract

Industri pariwisata mempunyai peranan yang penting dalam hal pembangunan negara. Selain itu, pariwisata juga mempunyai pengaruh seperti nilai, afektif, kepercayaan dan resistensi untuk beralih terhadap loyalitas konsumen. Woloan Satu Utara merupakan salah satu daerah di Sulawesi Utara yang memiliki aneka ragam objek wisata. Salah satu objek wisata yang ada dikenal banyak masyarakat adalah Objek Wisata Welu. Tujuan penelitian ini untuk mengetahui pengaruh Nilai, Afektif, Kepercayaan, dan Resistensi Untuk Beralih terhadap Loyalitas Konsumen pada Objek Wisata Welu. Metode penelitian yang digunakan adalah metode kuantitatif. Pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner (google form). Jumlah populasi dalam penelitian ini sebanyak 8350 konsumen dan jumlah sampel dalam penelitian ini dihitung menggunakan rumus slovin dan mendapatkan sebanyak 100 responden konsumen yang sudah lebih dari 2x berkunjung di Objek Wisata Welu. Hasil penelitian menunjukkan bahwa secara uji parsial diperoleh Nilai tidak berpengaruh positif terhadap Loyalitas Konsumen, Afektif tidak berpengaruh positif terhadap Loyalitas Konsumen, Kepercayaan terdapat pengaruh positif terhadap Loyalitas Konsumen, Resistensi Untuk Beralih tidak berpengaruh positif terhadap Loyalitas Konsumen, dan secara uji simultan di peroleh Nilai, Afektif, Kepercayaan, dan Resistensi Untuk Beralih berpengaruh positif secara simultan dan signifikan terhadap Loyalitas Konsumen. Kata Kunci: Nilai, Afektif, Kepercayaan, Resistensi untuk beralih, Loyalitas Konsumen
DETERMINANTS OF ONLINE SHOPPING BEHAVIOR CASE STUDY: STUDENTS OF FACULTY OF ECONOMIC AND BUSINESS, IBA UNSRAT Sukisman, Menthari R.; Tumbuan, Willem J. F. A.; Pandowo, Merinda H. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.958 KB) | DOI: 10.35794/emba.v9i4.36401

Abstract

The main takeaways of online shopping platforms now are it created layers of opportunity and ways of purchasing for the people; however, the problem rises regarding the approach of online shopping behavior itself. With the condition of university students regarding their young age; this type of people is really prone regarding the existence of online shopping. The purpose of this study is to find out the determinants of online shopping behavior of Shoppe users as part of E-Commerce, particularly the users are students of IBA Unsrat. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The findings of this study shows that online shopping behavior which constructed by 5 indicators of brand loyalty, visual merchandising, decision factors, product attributes and also discount can give effect toward the user’s behavior in doing online shopping behavior. Based on the result, the researcher provided several recommendations which are: for the consumers; considerations regarding the level of importance in using online shopping behavior. For the company; the utilization on large scale and improvement of the online shopping platform needs to be done in order to gain more users.  Keywords: online shopping behavior, e-commerce
THE INFLUENCE OF LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT DINAS PARIWISATA KOTA BITUNG Biera, Ardwin; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36295

Abstract

This study aims to analyze the influence of leadership and organizational culture on employee performance at Dinas Pariwisata kota Bitung. The data used in this study are primary data of 74 respondents with a questionnaire or questionnaire method. The method used to analyze the relationship between the independent variable and the dependent variable is a multiple linear regression method and classical assumption test. The results of this study indicate that simultaneously, leadership and organizational culture have an effect on employee performance. This means that these two variables can have an influence on the performance of the employees of Dinas Pariwisata kota Bitung simultaneously, partly. Leadership has a positive and significant effect on employee performance at the Dinas Pariwisata kota Bitung. Likewise, organizational culture has a positive and significant effect on the performance of the Dinas Pariwisata kota Bitung employees. Keywords: leadership, organizational culture, employee performance
THE INFLUENCE OF PRODUCT KNOWLEDGE ON GREEN PURCHASE INTENTION, THE ROLE OF ATTITUDE AS MEDIATING VARIABLE Manopo, Andi; Tumbuan, Willem J. F. A.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.135 KB) | DOI: 10.35794/emba.v9i4.36623

Abstract

Environmental issues have occurred since the industrial era and are finally realized by many companies and consumers because the impact is very detrimental to all creatures on earth nowadays. Afterwards, companies started to make environmental friendly products because of moral responsibilities and demands from the regulators in many countries. In the marketing context, companies also implemented green marketing to stimulate factors that can support consumer's green purchase intention. This study aims to analyze the influence of product knowledge and attitudes toward green products on the green purchase intention directly and indirectly. The sampling used in this study was 120 qualified respondents employing a purposive sampling technique. The analysis tool utilized in this study was PLS-SEM using SmartPLS version 3.2.9. Based on the analysis, product knowledge and attitudes toward green products had a significant influence on green purchase intention directly and indirectly. Keywords: product knowledge, attitude, green purchase intention
THE INFLUENCE OF SWITCHING BARRIERS AND INERTIA ON CUSTOMER LOYALTY OF MAYBELLINE BEAUTY PRODUCT Somnaikubun, Monica Yunita; Tumbuan, Willem J. F. A.; Arie, Fitty Valdi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.979 KB) | DOI: 10.35794/emba.v8i4.30691

Abstract

Abstract: Nowadays, there is too much competition in the world of beauty, like many cosmetic brands selling their products to get the attention of women in this world. Switching Barriers and Inertia becomes a surefire marketing strategy to get and keep the hearts of consumers to continue to choose the product. The purpose of this study was to analyze the effect of Switching Barriers and Inertia on Customer Loyalty on Maybelline beauty products. This study uses a quantitative method with a questionnaire to collect data, and Multiple Linear Regression as an analysis tool. The sample in this study was 96 customers of Maybelline beauty products. The findings reveal that Switching Barriers has a positive relationship and a significant influence on Customer Loyalty, and Inertia has a positive relationship and a significant effect on Customer Loyalty. From the results, it is recommended for marketers to consider expanding the benefits of their products by improving the quality of their products through Switching Barriers and Inertia to make customers loyal to their products even though there are many competitors offering other products. Keywords: switching barriers, inertia, customer loyalty
THE INFLUENCE OF THE PHYSICAL ENVIRONMENT AND SERVICE QUALITY IN COFFEE SHOP ON REPURCHASE INTENTION (CASE STUDY ON JANJI JIWA COFFEE SHOP IN TOMOHON) Saraun, Glen F.; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.057 KB) | DOI: 10.35794/emba.v10i1.38258

Abstract

The development of business in the current era occurs very quickly. The food and beverage sector are no exception. From small-scale businesses to large-scale businesses. One of the businesses that is experiencing very fast development is a Coffee Shop. According to the Coffee Association in Indonesia, the development of coffee shops in Indonesia has reached 15-20% growth. One of the coffee shop outlets in Indonesia is the Janji Jiwa Coffee Shop. Janji Jiwa must think of a strategy to be able to compete with other coffee shops plus the current situation we are facing covid-19. One of the strategies that can be used by the Janji Jiwa Coffee Shop to survive in the competition is to increase the intention to buy back from consumers so that they can get more benefits even if only from one customer. The physical environment and service quality may influence the repurchase intention of consumers. This study aims to analyze and gain a more comprehensive understanding of the effect of Physical Environment and Service Quality on Repurchase Intention in Janji Jiwa Coffee Shop. The researcher conducted this research through quantitative methods. The multiple linear regression analysis method is used to analyze the effect of the independent variable on the dependent variable. This study conducts with 100 customers from Janji Jiwa Coffee Shop in Tomohon as the respondents. The result of this study found that physical environment and service quality partially has positive effect on repurchase intention and the result also shown that physical environment and service quality simultaneously have a positive effect on repurchase intention. Keywords: physical environment, service quality, repurchase intention.
Co-Authors Amanda, Ivana Erica Arbie, Muhammad Rafi Arie, Fitty V. Badarudin, Nadira Bangkit, Josefine L. K. Biera, Ardwin Dahua, Dwieshinta Juniati Daniel Kurniawan Emor, Jesikha Inka Erlangga, Nobian Sari Farlane S. Rumokoy Ferdinand J. Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Gunawan, Emilia M. Inkiriwang, Novia A. Joy Elly Tulung Kalalo, Eden Kalvari Kamagi, Tesalonika Kasiaheng, Nova Alfiane Kolibu, Relinton Jeremia Labantu, Abdul G. Langapa, Billy V. Lapian, Stanss L. H. V. J. Lembong, Verent V. R. Lintong, Debry Ch. A. Lontoh, Patricia D. V. P. Lumanauw, Bode . Mamesah, Stefanus Mamonto, Felisa W. Manope, Chandra Willy Manopo, Andi Maria Tielung Merinda H. Ch. Pandowo Montung, Leidy Priscyla Nepa, Tesalonika Naomi Ogi, Imelda W. J. Paat, vabiola R Panambunan, Jilly C. Pangkerego, Ivan C. Paulus Kindangen Pricillia, Prilly Rogi, Mirah H. Rompas, Prince Syema Rumokoy, Farlane S Rumopa, Ferly Saerang, Regina T. Samadi, Reitty L. Saraun, Glen F. Soetanto, Kezia Somnaikubun, Monica Yunita Sondakh, Tiffany Sukisman, Menthari R. Tampatty, Reivita E. Tasik, Hizkia H. D. Tasik, Hizkia H.D Tene, Prilly Ferent Claudysa Towoliu, Rivaldy Tubagus, Gledis S. Tulende, Sharell S. M. Tumboimbela, Rifio Sovian Tundunaung, Anatya G. C. Walewangko, Aronnaldo Prince Walintukan, Cynthia . Wangke, Shinta J. C. Wangke, Shinta J.C. Wangke, Shinta. J. C. Wereh, Astri S. Wowor, Gizell Natalie Yunita Mandagie