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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi

Tumbuan, Willem J. F. A.

Unknown Affiliation

Author-ID : 1329199

Economics, Econometrics & Finance Environmental Science

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PENGARUH NILAI PELANGGAN, PENGALAMAN PEMASARAN, DAN PSIKOLOGI PEMASARAN TERHADAP KEPUASAN PELANGGAN DI PT. HASJRAT ABADI Panambunan, Jilly C.; Tumbuan, Willem J. F. A.; Lumanauw, Bode .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstrak: Perkembangan informasi dan pertumbuhan teknologi saat ini menyebabkan persaingan antar perusahaan otomotif menjadi semakin ketat. Produsen membuat konsumen lebih pintar membanding-bandingkan produk sebelum memilih dan membeli produk yang sesuai dengan harapan konsumen. Munculnya para pesaing dalam penjualan sepeda motor, perusahaan diminta agar bisa menciptakan nilai pelanggan, pengalaman pemasaran, dan psikologi pemasaran dalam produk tersebut agar konsumen merasakan kepuasan ketika membeli produk di PT. Hasjrat Abadi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh nilai pelanggan, pengalaman pemasaran, dan psikologi pemasaran terhadap kepuasan pelanggan di PT. Hasjrat Abadi. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial nilai pelanggan, pengalaman pemasaran dan psikologi pemasaran berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Dengan demikian keseluruhan hipotesis yang diajukan terbukti dan dapat diterima. Manajemen PT. Hasjrat Abadi sebaiknya memperhatikan nilai pelanggan dengan cara meningkatkan kualitas pelayanan, menambah nilai manfaat pada saat pembelian atau penggunaan motor Yamaha di PT. Hasjrat Abadi.Â Kata Kunci: nilai pelanggan, pengalaman pemasaran, psikologi pemasaran, kepuasan PelangganÂ

THE EFFECT OF SELF-EFFICACY AND SELF-ESTEEM ON STUDENTS ACADEMIC PERFORMANCE IN MANADO Tumboimbela, Rifio Sovian; Tumbuan, Willem J. F. A.; Pandowo, Merinda H.C
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Good academic development not only affects study results but also affect a personâ€™s future. Some of the factors that affect academic development including self-efficacy and self-esteem. This study aims to analyze the existence of the influence of self-efficacy and self-esteem on student academic performance in Manado. This research uses quantitative methods. The data of this study were obtained from questionnaire, the respondents are IBA student batch 2015 Faculty Economics and Business University of Sam-Ratulangi with 63 samples. The statistical analysis used was multiple regression analysis using the SPSS 25. The findings indicates that the variables of self-efficacy and self-esteem simultaneously has significant effect on student academic performance of IBA students with F test significance 0.035 < 0.05. The variables of self-efficacy and self-esteem have partial significant effect on student academic performance with T test of self-efficacy significance 0.038 < 0.05, self-esteem 0.044 < 0.5. The most dominant variable affecting student academic performance is self-efficacy. Based on the results the researcher concluded that self-efficacy and self-esteem has a significant and positive effect on student academic performance. Itâ€™s recommended for IBA students reconsidering of this result to increase the self-efficacy and to improve self-esteem so that academic performance can increase.Keywords: student academic performance, self-efficacy, self-esteem.

THE EFFECT OF PRODUCT QUALITY, SALES PROMOTION AND SOCIAL INFLUENCE ON CUSTOMER PURCHASE INTENTION IN BELLAGIO SHOES STORE IN MANADO Walintukan, Cynthia .; Tumbuan, Willem J. F. A.; Tulung, Joy Elly
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: People in Manado always pay attention of their style in fashion especially women. Shoes is one of the important things that woman want. A good quality product, an affordable price and what people think about the product are some factors that woman have to know when they buy a product. Bellagio is one of shoes store that produce good quality product and many kind of promotion has offered in that store. The purpose of this study is to examine the impact of brand equity on consumer purchase intention. A sample of 60 questionnaires were distributed to the customer of Bellagio Shoes Store in Manado, and multiple regression analysis was used. The findings of this research shows that simultaneously the variables product quality, sales promotion and social influence has a signicant effect on customer purchase intention. While partially only quality sales promortion and social influence has significant effect on customer purchase intention, whereas product quality does not have any significant effect on customer purchase intention. Therefore, Bellagio Shoe Store must maintain their sales promotion because this is one factor to attract customers' purchase intentions.Â Keywords : product quality, sales promotion, social influence, purchase intention

PENGARUH KUALITAS DAN HARGA PASAR TERHADAP KEPUTUSAN PEMBELIAN BIJI PALA PADA PEDAGANG PENGUMPUL DI PULAU SIAU Manope, Chandra Willy; Tumbuan, Willem J. F. A.; Mandagie, Yunita
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstrak: Kualitas merupakan salah satu indikator penting bagi perusahaan untuk dapat eksis di tengah ketatnya persaingan dalam bisnis. Dalam melakukan keputusan pembelian, beberapa faktor yang menentukan keunggulan perusahaan dalam menghadapi persaingan dalam bisnis adalah kualitas dan harga. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh kualitas dan harga pasar terhadap keputusan pembelian biji pala pada pegadang pengumpul di Pulau Siau. Populasi dalam penelitian ini adalah pedagang pengumpul di Pulau Siau, dengan jumlah sampel 30 orang. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan analisis deskriptif kuantitatif untuk mengetahui sejauh mana pengaruhnya terhadap keputusan pembelian. Hasil pengujian hipotesis menunjukkan bahwa kualitas dan harga pasar berpengaruh secara simultan dan parsial terhadap keputusan pembelian biji pala pada pegadang pengumpul diÂ Pulau Siau. Sebaiknya pedagang pengumpul meningkatkan dan tetap menjaga kualitas produk disaat mulai bermunculan pesaing baru sejenis sehingga dapat menyakinkan dan memberikan bukti bahwa persepsi konsumen sesuai yang diharapkan. Pedagang pengumpul di Pulau Siau sebaiknya menawarkan harga yang bervariasi sesuai dengan kebutuhan dan kualitas yang disediakan agar dapat mencakup seluruh golongan konsumen.Â Kata Kunci:Â kualitas, harga pasar, keputusan pembelian

ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PREFERENCE IN CHOOSING LOW COST GREEN CAR (LCGC) (CASE STUDY: TOYOTA AGYA, DAIHATSU AYLA, AND DATSUN GO+) Tampatty, Reivita E.; Kindangen, Paulus .; Tumbuan, Willem J. F. A.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4095
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Indonesian ministry of industry has made a policy about cheap cars yet eco-friendly or used to be called LCGC. LCGC is an abbreviation of Low Cost Green Car. Literally means 'cheap car environmental friendly' in Indonesian. Production development of four wheels vehicle which using low energy and affordable. Indonesian government also want to increase the standard of living of Indonesian people with producing this car. This research aims to analyze the most important criteria for consumer to choose the LCGC and the most preferable LCGC for customer. This research used analytical hierarchy process with sample is 30 respondents that were obtain from citizen of Manado City. The result from this research shown that safety, price, and quality are the most important things that influence the consumer. Every car?s company should pay more attention to this factor. Consumer will seek a car with an excellent safety features, with an affordable price and good quality. Daihatsu Ayla and Datsun GO+ as the competitor of Toyota Agya should improve their car?s feature and performance to attract the consumer. Keywords: consumer preference, analytical hierarchy process, low cost green car

THE IMPACT OF INSTAGRAM IN-APP ADVERTISING TO CONSUMER AWARENESS OF THE NEW MOBILE GAMES (CASE STUDY: ADOLESCENTS IN TOMOHON) Pangkerego, Ivan C.; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: This research designed to analyze the impact of Instagram in-app advertising to consumer awareness of the new mobile games using the Simple Linear Regression analysis. The variables are Instagram in-app advertising as independent variable and consumer awareness as the dependent variable. The object of this research is the adolescents in Tomohon. The respondents are the young people 17 years old until 19 years old, those people are still in adolescents category. The finding is Y = 0.209 + 0.819 (X). The coefficient of determination is defined by R2 =0.544, or R square is 54.4% which means Consumer Awareness is able to be explained by Instagram in-app advertising and the rest 45.6% are caused by the other factors. Based on the hypothesis testing by F-Test and T-test, the result has proven that there is linear relationship between the variables partially and simultaneously. The F-Test and the T-test also shows that the Instagram in-app Advertising significantly influences the Consumer Awareness. Keywords: Instagram, in-app advertising, Consumer Awareness, Adolescent

COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR BETWEEN COMPULSIVE BUYING AND IMPULSIVE BUYING BASED ON MONEY ATTITUDES AND DEMOGRAPHIC IN MANADO Kolibu, Relinton Jeremia; Tumbuan, Willem J. F. A.; Tasik, Hizkia H.D
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: There are two things which influence consumer buying behavior, namely compulsive and impulsive buying behaviors. The purpose of this research is to find out the difference between consumer behaviors of compulsive and impulsive buyer based on power prestige, retention time, distrust, anxiety, and demographic factors in Manado. This is a comparative research, using Independent Sample T-Test and Multiple Linear Regressions as analytical tools. On the other hand, the data collected in a survey on 200 respondents. The result shows that there is a significant difference based on power prestige, retention time, and distrust but there is no significant difference on anxiety between compulsive and impulsive buyer in Manado. Meanwhile the result of multiple linear regressions test based on impulsive buying shows that only anxiety that has no significant impact on impulsive buying. For compulsive buying, the result shows that power prestige, anxiety, age education, occupation, and income significantly affect compulsive buying, but retention time and distrust have no significant impact on compulsive buying. Consumers that buy impulsively have to start making a plan or make list of things that they want to buy before they go into the shopping centers. Consumers with compulsive buying behavior need to gain control over their shopping decisions.Keywords: comparative analysis, compulsive buying, impulsive buying, money attitudes, age, education, occupation, income.

THE ROLE OF STORE AMBIENCE IN MODERN RETAILING (CASE STUDY INFORMA MANADO TOWN SQUARE 3) Erlangga, Nobian Sari; Tumbuan, Willem J. F. A.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: In the era globalization, store ambience can be a reason for consumers to be interested and choose the store that they will visit and buy form.Â Modern retail business is not only about price but involves other variables related to the value on the customer shopping intention and patronage intention is also known as revisit intention or continuance intention which is the result or outcome of the most important variables in the retail operation. The objective of this research is to find out the role of store ambience in modern retailing at Informa Manado Town Square 3. This research used qualitative analysis. The population in this research refers to the consumers of Informa Manado Town Square 3 and samples used in this study of 15 informants. The results showed some things that greatly affect customer valuation are the presence of cleanliness in the store, good store scent, the right temperature according to customer desires, good lighting settings, the aesthetics of the arrangement of goods based on color and display of well-ordered items. For the patronage intention the possibility of buyers to come shopping again by 50-100%. The Managers of Informa Manado Town Square 3 should pay attention to the presence of music because music is part of the ambience, thereby can increase attractiveness and the amount of interest in buying so that buyers can come again to shop.Â Â Â Keywords: store ambience, patronage intention, modern retailing, retail

EVALUATING TELKOMSEL PROMOTIONAL MIX USING IMPORTANCE AND PERFORMANCE ANALYSIS Walewangko, Aronnaldo Prince; Tumbuan, Willem J. F. A.; Pandowo, Merinda .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: In this era Telecommunication and Promotion became important aspect. Promotion is very significant elements of marketing activities. All over the world, from the large multinational corporation to medium and even small firmsrecognize that there is no best alternative than promotion to communicate with customer and motivate them to purchase their products or services. On Promotional Mix there are variables within, which is: Advertising, Direct Marketing, Sales Promotion, Public Relation, Personal Selling. Every variable have their own indicators who will become the base of questioner that will be gave to the customers and to receive their feedback, about their thought about the importance and performance of Telkomsel Promotion in Manado. This research using Importance and Performance Analysis, and 100 respondents are the sample size of this research. The result of this study shows that window display placed in quadrant I (very important but low performance), in quadrant II (very importance and high performance) that shows the Sales Promotion, Public Relation, and Personal Selling in this position. While Advertising and Direct Marketing in Quadran III. So, related with the findings in this research, there is some recommendation for Telkomsel.Â Â Keywords: promotional mix, advertising, direct marketing, sales promotion, public relation, personal selling, importance and performance analysis

APPLICATION OF MULTIDIMENSIONAL SCALING ANALYSIS IN MAPPING PRODUCT PREFERENCES ATTRIBUTE (CASE STUDY: CUSTOMER KECAP BANGO AND ABC) Dahua, Dwieshinta Juniati; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: This research analyzed by using a multidimensional scaling analysis. To get accurate results from this method that became the goal of the study, researchers analyzed the atribuut perceptual mapping product soy sauce based on the 4 attributes; brand, price, labels and packaging. This study uses comparative quantitative approach, the population of this study are the people who buy and use soy sauce ABC and BANGO. The sample of this research is the 100 respondents with data obtained through questionnaires. The findings of this study indicate that the attribute labels have similarities between ABC and BANGO, but there were no significant effects for consumers because the location between quadrant is still far away and for a better recommendation for any manufacturer of soy sauce to pay more attention to product attributes that already exist in the product, soybean sauce because the product attribute has a huge effect on consumer preference.Keywords: product attribute, consumer preferences, multidimensional scaling

Co-Authors Amanda, Ivana Erica Arbie, Muhammad Rafi Arie, Fitty V. Badarudin, Nadira Bangkit, Josefine L. K. Biera, Ardwin Dahua, Dwieshinta Juniati Daniel Kurniawan Emor, Jesikha Inka Erlangga, Nobian Sari Farlane S. Rumokoy Ferdinand J. Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Gunawan, Emilia M. Inkiriwang, Novia A. Joy Elly Tulung Kalalo, Eden Kalvari Kamagi, Tesalonika Kasiaheng, Nova Alfiane Kolibu, Relinton Jeremia Labantu, Abdul G. Langapa, Billy V. Lapian, Stanss L. H. V. J. Lembong, Verent V. R. Lintong, Debry Ch. A. Lontoh, Patricia D. V. P. Lumanauw, Bode . Mamesah, Stefanus Mamonto, Felisa W. Manope, Chandra Willy Manopo, Andi Maria Tielung Merinda H. Ch. Pandowo Montung, Leidy Priscyla Nepa, Tesalonika Naomi Ogi, Imelda W. J. Paat, vabiola R Panambunan, Jilly C. Pangkerego, Ivan C. Paulus Kindangen Pricillia, Prilly Rogi, Mirah H. Rompas, Prince Syema Rumokoy, Farlane S Rumopa, Ferly Saerang, Regina T. Samadi, Reitty L. Saraun, Glen F. Soetanto, Kezia Somnaikubun, Monica Yunita Sondakh, Tiffany Sukisman, Menthari R. Tampatty, Reivita E. Tasik, Hizkia H. D. Tasik, Hizkia H.D Tene, Prilly Ferent Claudysa Towoliu, Rivaldy Tubagus, Gledis S. Tulende, Sharell S. M. Tumboimbela, Rifio Sovian Tundunaung, Anatya G. C. Walewangko, Aronnaldo Prince Walintukan, Cynthia . Wangke, Shinta J. C. Wangke, Shinta J.C. Wangke, Shinta. J. C. Wereh, Astri S. Wowor, Gizell Natalie Yunita Mandagie

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